Explorez tous les épisodes du podcast Leadership in Manufacturing
| Titre | Date | Durée | |
|---|---|---|---|
| How Leaders Prepare Sales Teams for Growth With AI and Better Training | 06 Oct 2026 | 00:49:27 | |
Brooks Mattice, Vice President of Sales and Partner at MFC Group, joins Sannah Vinding to discuss how leaders prepare sales teams for growth through structured training, practical onboarding, feedback, and AI-supported tools. Brooks shares how MFC Group created a common sales training process as the company expanded across 20 states. The program combines skills training, process training, homework, quizzes, and reinforcement through manager conversations. He also explains how AI is helping new salespeople research accounts, identify contacts, estimate market opportunity, understand product fit, and prepare for more relevant customer conversations. The goal is not to replace sales judgment. It is to reduce preparation friction and keep salespeople in front of customers more often. In this episode, you will learn:
Brooks Mattice brings more than 25 years of experience across semiconductor, electronic systems, EMS, passive, and electromechanical markets. A Purdue University electrical engineering graduate, he has worked in field sales, strategic accounts, sales leadership, and general management. He works with suppliers, distribution partners, and customers across automotive, industrial, medical, aerospace, communications, data center, and other electronics markets. Hosted by Sannah Vinding, the Leadership in Manufacturing Podcast brings practical leadership conversations to leaders across electronics, manufacturing, distribution, and technical industries. Newsletter: https://leadershipinmanufacturing.com/newsletter/ Stay curious. Keep learning. | |||
| Why Leadership Is Built in the Moments Nobody Sees | 22 Sep 2026 | 00:56:28 | |
Colin Strother, Executive Vice President at Rochester Electronics, joins Sannah Vinding to discuss how trust, authenticity, and customer commitment shape leadership across a global electronics business. Colin shares how Rochester supports customers across the semiconductor ecosystem and why customer experience cannot depend on one channel. Some customers want to meet face to face. Others want to pick up the phone or use a digital platform. The leadership challenge is creating an experience that supports all three while keeping trust at the center. The conversation also covers how leaders learn from mistakes, why self-awareness and composure matter, how confidence helps new leaders grow, and what picking up a piece of trash can teach us about doing the right thing when nobody is looking. In this episode, you will learn:
About the guest: Colin Strother is Executive Vice President at Rochester Electronics. He began his career through an electronics apprenticeship in Scotland and has since worked across semiconductor distribution, customer experience, sales, and global team leadership. Episode 152 is hosted by Sannah Vinding, engineer, product marketing and GTM leader, and host of the Leadership in Manufacturing Podcast. Join the Leadership in Manufacturing newsletter for weekly lessons from conversations with leaders across electronics, manufacturing, distribution, and supply chain: https://leadershipinmanufacturing.com/newsletter/ Stay curious. Keep learning. | |||
| How Distribution Leaders Build Trust as AI Speeds Up Work | 08 Sep 2026 | 00:49:16 | |
Riad Nizam, President of Master Electronics, joins Sannah Vinding on the Leadership in Manufacturing Podcast to discuss how distribution leaders build trust as AI speeds up work across the electronics industry. Riad shares how Master Electronics builds a relationship-first culture through communication, decision-making, feedback, mindset, and customer and supplier trust. He also talks about how AI is helping the organization think differently, bigger, and faster, while people still own the final judgment. This conversation is for leaders in electronics distribution, manufacturing, supplier relationships, sales, product, and technical teams who want to move faster without losing trust, communication, or human judgment. In this episode, you will learn:
About the guest: Riad Nizam is President of Master Electronics, a family-owned and operated electronics distributor with more than 50 years of history. Master Electronics was founded by Ike Nizam in 1967. Riad has held leadership roles across sales, product marketing, general management, and executive leadership. Hosted by Sannah Vinding, engineer, product marketing and GTM leader, and host of the Leadership in Manufacturing Podcast. Stay curious. Keep learning. | |||
| Why Good Managers Build Trust Before They Need It | 25 Aug 2026 | 00:49:36 | |
Nate Witsaman, Manager of New Market Development at DigiKey, joins Sannah Vinding on the Leadership in Manufacturing Podcast to discuss curiosity, communication, feedback, remote leadership, and developing people in technical teams. Good managers do not wait until something goes wrong to build trust with their people. Nate shares how he thinks about the shift from managing tasks to developing people. He talks about asking better questions, learning how people want to be recognized, making space for quieter voices, and building relationships before the hard moments arrive. In this episode, you will learn:
About the guest: Nate Witsaman, MBA, is Manager of New Market Development at DigiKey. He works with emerging technologies, supplier relationships, product onboarding, and market development across the electronics distribution ecosystem. Hosted by Sannah Vinding, engineer, product marketing and GTM leader, author of Visible or Invisible, and host of the Leadership in Manufacturing Podcast. Sign up for the newsletter: https://leadershipinmanufacturing.com/hello/ Sannah's book, Visible or Invisible, is coming this September. It is about how industrial B2B companies win buyers when AI builds the shortlist. Get on the list here: https://visibleorinvisible.com/ Stay curious. Keep learning. | |||
| Why Credibility Still Wins in Technical Sales | 11 Aug 2026 | 00:48:56 | |
Technical sales still runs on credibility. AI can help teams move faster, but speed does not replace substance, follow-through, or customer trust. In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Michael "Mic" Cardone, President at ENOVA USA. Mic leads the company's U.S. growth in professional audio cables and connectors for musicians, studios, live-sound teams, and AV integrators. Mic shares what he has learned from building ENOVA USA, using AI for marketing and business operations, learning new skills, and staying grounded in the kind of credibility customers can actually feel. One line from earlier in his career shaped the conversation: "All you salespeople, you're all foam and no beer." In this episode, you will learn:
About the guest: Michael "Mic" Cardone is President of ENOVA USA. He has more than 25 years of experience across sales, management, channel development, Pro AV, systems integration, telecommunications, and OEM markets. Hosted by Sannah Vinding, engineer, product marketing and GTM leader, author of Visible or Invisible, and host of the Leadership in Manufacturing Podcast. Sign up for the newsletter: https://leadershipinmanufacturing.com/hello/ Sannah's book, Visible or Invisible, is coming this September. It is about how industrial B2B companies win buyers when AI builds the shortlist. Get on the list here: https://visibleorinvisible.com/ Stay curious. Keep learning. | |||
| AI as the Assistant, Not the Salesperson | 28 Jul 2026 | 00:09:58 | |
How should manufacturers use AI better without turning it into another tool that adds more noise? In this short follow-up conversation, Andy Coyle, Senior Director of Sales at ebm-papst Inc., talks about using AI for research, CRM updates, follow-up, documentation, quoting, and sales support. Sannah connects that back to the real leadership point: AI can speed up repetitive work, but people still own the thinking, the judgment, and the customer conversation. This short episode follows my two-part conversation with Andy Coyle. Listen to the full conversation in Episode 146 and Episode 147: Episode 146: Why the Last Mile of Sales Still Happens Face to Face Episode 147: Why Strong Leaders Get Comfortable Saying “I Don’t Know” Andy Coyle has spent more than thirty years in electronics, distribution, and manufacturing sales, with experience at Hallmark Electronics, Sager Electronics, Laird Technologies, and ebm-papst. Hosted by Sannah Vinding, engineer, go-to-market leader, and host of the Leadership in Manufacturing Podcast. Sign up for the newsletter: https://leadershipinmanufacturing.com/hello/ | |||
| Why Strong Leaders Get Comfortable Saying I Don’t Know | 14 Jul 2026 | 00:25:17 | |
Strong leaders do not have every answer. They know how to make decisions, support their teams, and create enough trust that people can say what they need. In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding continues her conversation with Andy Coyle, Senior Director of Sales at ebm-papst Inc. This is part two of the conversation. Part one focused on sales training, AI as a practical tool, and why the last mile of sales still depends on trust. Part two moves into leadership. If you missed part one of my conversation with Andy, listen to Episode 146, where we talked about sales training, AI as a practical tool, and why the last mile of sales still depends on trust. Andy talks about authenticity, having your team's back, making decisions with incomplete information, the mentors who shaped him, and the lesson he wishes he had learned earlier: being comfortable saying, "I don't know, but together we can figure this out." In this episode, you will learn:
Andy Coyle is Senior Director of Sales at ebm-papst Inc. He has spent more than thirty years in electronics, distribution, and manufacturing sales, with experience at Hallmark Electronics, Sager Electronics, Laird Technologies, and ebm-papst. Hosted by Sannah Vinding, engineer, go-to-market leader, and host of the Leadership in Manufacturing Podcast. Sign up for the newsletter: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. | |||
| Why the Last Mile of Sales Still Happens Face to Face | 30 Jun 2026 | 00:45:39 | |
Sales teams have more tools than ever. Product training has expanded. CRM training has expanded. AI training is next. But the basics of selling still matter when a buyer pushes back, a customer relationship gets tense, or a major opportunity needs trust before it can move forward. In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Andy Coyle, Senior Director of Sales at ebm-papst Inc., about sales training, trust, AI, and what it means to be a high-touch leader in a high-tech world. Andy shares why his team went back to the basics after COVID, including networking, prospecting, pre-call planning, sales calls, follow-up, and role play. He also talks about why vulnerability is a strength, how distribution and manufacturing move at different speeds, and why AI can support sales work without replacing human judgment. In this episode, you will learn:
About the guest: Andy Coyle is Senior Director of Sales at ebm-papst Inc. He has spent more than thirty years in electronics, distribution, and manufacturing sales. His work focuses on sales leadership, channel development, customer and distributor relationships, and helping teams grow through people-first leadership. Hosted by Sannah Vinding, engineer, go-to-market leader, and host of the Leadership in Manufacturing Podcast. Subscribe to the Leadership in Manufacturing newsletter: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. | |||
| What Distribution Leaders Need Before They Automate | 16 Jun 2026 | 00:38:49 | |
Automation can improve distribution operations, but only when leaders understand the work, the team, and the flexibility the business still needs. In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Aaron Hein, Senior Director of Distribution Operations at Sager Electronics, about leading operational change, building a new distribution operation, and choosing flexibility before locking into automation too early. Aaron shares what he learned from leading teams through change, communicating when information is incomplete, and staying steady when the plan keeps shifting. He also talks about where AI fits in warehouse and distribution operations today, and why the human side of leadership still matters. In this episode, you will learn:
Aaron Hein is Senior Director of Distribution Operations at Sager Electronics, where he leads operations, logistics, and quality efforts. He brings more than 15 years of experience in distribution, supply chain, continuous improvement, and industrial engineering across the electronics and manufacturing sectors. Hosted by Sannah Vinding, the Leadership in Manufacturing Podcast brings practical leadership conversations to leaders across electronics, manufacturing, distribution, and technical industries. Newsletter: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. This Podcast episode is sponsored by Sager Electronics | |||
| How Rep Firms Prove Value Beyond Sales | 02 Jun 2026 | 00:28:40 | |
The manufacturers rep role is changing. Territory coverage and relationships still matter, but manufacturers now expect stronger opportunity visibility, better data, more technical confidence, and a clearer reason to keep investing in the rep relationship. In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding continues her conversation with Walter Tobin, former CEO of the Electronics Representatives Association. This is part two of their discussion on the electronics channel, and it focuses on how rep firms need to evolve beyond traditional sales positioning. Walter explains why the best rep firms are thinking more like consulting firms, how AI can help identify customers and opportunities, why digital presence matters, and why succession planning should be visible to principals before it becomes a concern. In this episode, you will learn:
About the guest: Walter Tobin is the former CEO of the Electronics Representatives Association. He spent much of his career in electronic distribution, including senior leadership at Future Electronics, before leading ERA and supporting the independent rep community across the electronics channel. Hosted by Sannah Vinding, engineer and go-to-market leader focused on practical leadership in technical environments. Sign up for the newsletter: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. | |||
| Why Sales Training Matters When Outreach Stops Working | 19 May 2026 | 00:34:46 | |
Customers are harder to reach. Inboxes are full, LinkedIn pitches arrive too fast, and more outreach is not solving the problem. In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding sits down with Walter Tobin, former CEO of the Electronics Representatives Association, to talk about why sales training matters in the electronics channel. Walter brings decades of experience across electronics distribution, manufacturer relationships, and the manufacturers rep community. The conversation covers how customer behavior has changed, why reps and distributors need to work together, what manufacturers risk when they bypass rep relationships, and where AI helps sales teams without replacing the human part. In this episode, you will learn:
About the guest: Walter Tobin is the former CEO of the Electronics Representatives Association. Before leading ERA, he held senior roles at Future Electronics, Pioneer-Standard, and Arrow Electronics. He is known for his work connecting manufacturers reps, distributors, and manufacturers across the electronics industry. Hosted by Sannah Vinding, engineer and go-to-market leader focused on how leaders operate when complexity is high and the answers are not always obvious. Newsletter: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. | |||
| Why Building Your Successor Is the Real Leadership Test | 12 May 2026 | 00:52:09 | |
Jeff Newell is the President of Mouser Electronics, a global distributor with more than 4,000 employees, 1,200 manufacturer partners, and customers in 223 countries and territories. In this episode, Jeff sits down with Sannah Vinding to talk about what leadership actually looks like at the top of a multi-billion dollar global business. Jeff is direct, practical, and refuses to put himself on a pedestal. He is a servant leader. He does not ask his team to do anything he would not do himself. He believes the readiness of your successor is the most accurate signal of whether you are ready for your next role. He shares his own mistakes openly because he believes that is how trust is built. This is a conversation for senior leaders who are quietly asking themselves whether they are doing the work that actually moves people forward. In this episode, you will learn:
About the Guest: Jeff Newell is President of Mouser Electronics. Before stepping into the President role in 2025, he served as Senior Vice President of Products for over a decade. He spent more than 20 years at Texas Instruments earlier in his career. Hosted By: Sannah Vinding hosts the Leadership in Manufacturing Podcast. She is an engineer and go-to-market leader focused on how leaders operate when complexity is high and answers are not always obvious. Sign up for the newsletter at https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. | |||
| How Leaders Build Trust When Buyers Already Have the Answers | 05 May 2026 | 00:37:47 | |
What does the field sales rep actually deliver in a market where buyers research with AI before they engage? Lonnie Power, Customer Business Manager at Heilind Electronics, joins Sannah Vinding to talk about how the role has shifted from information delivery to translation, bridging, and problem solving. Lonnie has spent close to three decades inside the electronics industry, working both the supplier and distribution sides of the table. He talks about why AI is a powerful tool but not a replacement, why it answers confidently whether the answer is correct or not, and what it takes to develop the next generation of talent in an industry where most people stumble in by accident. This conversation is for sales leaders, distribution executives, rep firm owners, and senior professionals who are rebuilding how their teams sell, support, and grow customers in a market where the rules are being rewritten week by week. In this episode, you will learn:
About the guest: Lonnie Power is the Customer Business Manager at Heilind Electronics with more than two decades of experience selling component solutions across the electronics industry. Hosted by Sannah Vinding. She is an engineer and go-to-market leader focused on how leaders operate when complexity is high and the answers are not always obvious. Get the weekly newsletter at https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning | |||
| Why Combining Two Skills Plus AI Beats Knowing Just One Thing | 21 Apr 2026 | 00:07:21 | |
AI can pull the datasheet, cross-reference the part, and draft the follow-up in minutes. What it cannot do is understand where a customer's roadmap is heading two years out, or know which application risk will surface before it shows up in testing. The rep who sees around corners is still the one who wins the business. The question is how you build that edge when the tools keep changing. In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding continues her conversation with Hunter Starr, CPMR, President at Performance Technical Sales, to explore what separates the reps who stay relevant from the ones who won't as AI reshapes the technical sales workflow. This five-minute follow-up to episode 138 captures one focused exchange. Hunter shares how his team at Performance Technical Sales is actually using AI today: identifying cross-reference parts, building quick email templates, and gathering customer intelligence. Then he pivots to a framework he shared at a recent sales conference, drawn from Jensen Huang's take on who will be the smartest professionals in the next decade. The answer is not the coders. Hunter and Sannah land in the same place. AI handles the front end. Judgment still closes the deal. The rep who combines two or three strong skills with AI fluency builds an edge that compounds over time. Hunter makes the case that the rep's role as a guide, seeing around corners for customers and anticipating pitfalls AI cannot see, is more important now than ever. This bonus episode is for manufacturers reps, rep firm owners, field salespeople, FAEs, product marketers, and sales leaders in electronics and component distribution who want to understand where to invest their time as AI compresses the workflow. In this episode, you will learn:
About the guest: Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving OEM engineers across the Carolinas. He supports customers across industrial, defense, medical, and agricultural markets, and was recognized as a Rising Star by the Electronic Representatives Association. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain lead technical teams with clarity, trust, and confidence as complexity and AI reshape how work gets done. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. | |||
| Why Tone and Trust Define How People Learn | 07 Apr 2026 | 00:41:52 | |
What makes technical training actually work? Not the slides, not the credentials of the trainer, and not the size of the room. According to Don Gillis, HVACR Technical Trainer at HARDI, it comes down to tone, trust, and whether the person delivering the material has genuinely thought about what the audience needs to retain. Don has spent more than three decades in the HVACR industry, starting in the field before moving into service management and eventually into national technical training roles at Copeland, Emerson, and now HARDI. In this episode, he and host Sannah Vinding talk about the leadership side of technical teaching: how tone changes what people retain, how to handle wrong answers without shutting people down, and why trust in a training room is not a nice-to-have, it is the precondition for any learning to happen. Don also shares the leadership lesson that took him the longest to learn, what it means to read the room in a technical training context, and how he designs programs that do not leave retention to chance. In this episode, you will learn:
About the guest: Don Gillis is an HVACR Technical Trainer at HARDI with more than 30 years of experience across field work, service management, and technical education. He has built training programs designed for real retention, not just coverage, for distribution counter sales, technicians, and OEM networks. Hosted by Sannah Vinding, engineer and go-to-market leader, the Leadership in Manufacturing Podcast brings real conversations to leaders across manufacturing, distribution, electronics, and supply chain. Subscribe to the newsletter at https://leadershipinmanufacturing.com/hello/ | |||
| Why Judgment Still Wins in an AI-Assisted Sales World | 24 Mar 2026 | 00:40:26 | |
AI is making reps faster. But faster is not the same as better. The rep who brings value still wins. The question is how you build that value when the tools are changing. In the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Hunter Starr, CPMR, President at Performance Technical Sales, to explore how the manufacturers rep role is evolving as AI reshapes research, outreach, and customer engagement in the electronics and component industry. The conversation focuses on practical AI adoption at the field sales level — not theory, but what Hunter's team is actually doing. From using ChatGPT with curated manufacturer data to improve cross-reference accuracy, to building shared industry-specific messaging templates that scale across the team, Hunter shares a grounded view of Phase 1 AI integration in a rep firm. Hunter also gets specific about what AI cannot replace: the judgment call after the research, the follow-through after the meeting, and the trust that builds over time with engineers and purchasing teams. He talks about leading without a formal title, running open Monday team meetings where nothing is off limits, and why persistence is still the most important skill a new rep can develop. This episode is for manufacturers reps, field salespeople, FAEs, and sales leaders in electronics and component distribution who want to understand how to adopt AI tools practically without losing what actually builds business. In this episode, you will learn:
About the guest: Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving OEM engineers and purchasing teams across Eastern North and South Carolina. With nearly a decade in manufacturer representation, Hunter supports customers across industrial, off-highway, defense, agricultural, and appliance markets. He is a Certified Professional Manufacturers' Representative and was recognized as a Rising Star by the Electronic Representatives Association. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain lead technical teams with clarity, trust, and confidence as complexity and AI reshape how work gets done. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How to Lead When the Rules Change Between Startup and Enterprise | 10 Mar 2026 | 00:40:18 | |
The autonomy of a startup feels freeing, until the guardrails disappear and every mistake is amplified. The structure of a large enterprise feels slow, until you realize some of those constraints exist for a reason. Most leaders do not get to stay in one type of organization their whole career. The question is whether you adapt or just repeat what worked last time. In the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Chris Lanier, Managing Director, Americas at Exein, to explore what actually changes when you move between large and small organizations, and what leadership skills travel with you no matter where you are. Chris has built and led global go-to-market teams across Microsoft, Wind River, and Exein over a 25-year career, giving him a rare vantage point on how leadership instincts shift with context. In this conversation, he shares his trust-first philosophy, how he hires for attitude and aptitude over deep experience, and what it takes to lead cross-cultural global teams with clarity. Chris also breaks down the cybersecurity challenge facing IoT and manufacturing leaders today: why centralized security is not enough when devices are scattered across facilities, what the EU Cyber Resilience Act means for device makers, and why a casino fish tank thermometer became the entry point for a major data breach. This episode is for engineering leaders, operations managers, and technical sales leaders navigating organizational growth, scale, or transition who want to lead with clarity and trust regardless of the environment. In this episode, you will learn:
About the guest: Chris Lanier is Managing Director, Americas at Exein. He spent more than 20 years at Microsoft in multiple director-level roles leading Americas and worldwide sales organizations across IoT, cloud, automotive, and embedded platforms. He also held executive leadership roles at Wind River. Chris is known for his people-first approach, his commitment to transparency and trust, and his track record of building high-performing globally distributed teams. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain lead technical teams with clarity, trust, and confidence as complexity and AI reshape how work gets done. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How to Build Trust as a Modern Rep Using AI to Prep Smarter Conversations | 24 Feb 2026 | 00:45:14 | |
The tools are changing. But leadership is what determines whether they create impact. In Part 2 of this conversation on the Leadership in Manufacturing Podcast, host Sannah Vinding continues the discussion with Tom Walker, Co-Founder and Vice President of Spectron Components, shifting the focus from tactics to leadership. In Part 1, Tom shared how AI-powered workflows are helping modern manufacturer’s reps identify better targets, prepare smarter, and demonstrate real return on investment. In this episode, the conversation goes deeper.
Tom shares how AI is reshaping preparation, account strategy, and multi-line selling. He explains how tools like custom GPTs and data-driven targeting allow reps to walk into meetings focused on the customer’s real problem, not guessing. But the bigger theme is this: preparation builds trust. You’ll hear how Spectron Components maintains a strong culture while adopting new tools, why compatibility matters when choosing lines, and what mindset shifts reps need to stay competitive in the next five years. This episode is for leaders in manufacturing, distribution, and the manufacturer’s rep community who want to modernize their approach without sacrificing credibility, relationships, or long-term thinking. In this episode, you will learn:
About the guest: Tom Walker is Co-Founder and Vice President of Spectron Components, an award-winning manufacturer’s rep firm in Southern California. With more than three decades in the electronics industry, Tom brings a practical, grounded perspective on how reps can adapt, stay human, and build lasting relationships while integrating AI into their workflows. Hosted by: Sannah Vinding is an engineer, global product marketing and go-to-market leader, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain lead technical teams with clarity and trust as AI reshapes how work gets done. Listen to more episodes, sign up for the weekly leadership newsletter, and explore leadership insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How Leaders Modernize the Manufacturers Rep Role Using AI and Smarter Workflows | 10 Feb 2026 | 00:35:22 | |
The role of the manufacturer’s rep has changed. Access is more limited. Expectations are higher. And the old playbook no longer works the way it used to. In Part 1 of this two-part episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Tom Walker, Co-Founder and Vice President of Spectron Components, to break down how the modern manufacturer’s rep role is evolving in response to these shifts. This conversation focuses on execution. Tom shares how reps are moving from traditional technical support into a more proactive, data-driven “hunter” role. You’ll hear how AI-powered workflows, custom GPTs, and smarter targeting are helping reps identify the right accounts, find verified engineering and purchasing contacts, and support principals more effectively. Rather than chasing volume or relying on cold outreach, Tom explains how Spectron uses curated drip marketing, physical and digital mini-guides, and Salesforce reporting to build trust, reduce noise, and create real return on investment for both customers and manufacturers. This episode is for leaders across manufacturing, distribution, and the manufacturer’s rep community who want to understand what effective rep partnerships look like today and how AI can support smarter, more focused execution without losing the human connection. In this episode, you will learn:
About the guest: Tom Walker is Co-Founder and Vice President of Spectron Components, an award-winning manufacturer’s rep firm in Southern California. With decades of experience connecting electronic component manufacturers with OEM engineers and buyers, Tom brings a practical, real-world perspective on sales, marketing, and AI-enabled workflows in the rep industry. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain lead technical teams with clarity, trust, and confidence as complexity and AI reshape how work gets done. Part 2 continues the conversation with a deeper look at leadership, skills, and what the future manufacturer’s rep model requires. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How Leaders Start Using AI Without Overwhelming Their Teams | 27 Jan 2026 | 00:05:32 | |
How should leaders start using AI without overwhelming teams or chasing tools that never deliver real value? In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined again by Ellen Albright, Marketing and Communications Director at E-T-A Engineering Technology, for a focused conversation on starting AI adoption the right way. This short episode centers on one critical leadership principle. AI only creates value when it is aligned with real business objectives. Sannah and Ellen discuss why leaders should start small, avoid tool overload, and treat AI as a support system for daily work rather than a shortcut or trend to chase. Building on the full conversation in Episode 133, this bonus episode highlights practical guidance around refining prompts, setting guardrails, and introducing AI in ways that build trust instead of resistance. The discussion reinforces that AI adoption is a leadership and change management challenge, not just a technology decision. This episode is for leaders in electronics, manufacturing, and supply chain who want to move from experimentation to intentional, people-first AI adoption. In this episode, you will learn:
About the guest: Ellen Albright is the Marketing and Communications Director at E-T-A Engineering Technology, where she leads multi-channel marketing, sales enablement, and people-first AI initiatives that support efficiency while protecting engineering expertise and customer trust. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain lead technical teams with clarity, trust, and confidence as complexity and AI reshape how work gets done. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How Leaders Turn Technical Data Into Faster Sales Answers Using AI | 13 Jan 2026 | 00:41:13 | |
How can leaders use AI to deliver faster technical answers without overwhelming teams or losing trust? In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Ellen Albright, Marketing and Communications Director at E-T-A Engineering Technology, about building a practical AI agent to support sales and engineering teams. This conversation explores how leaders can turn technical data into faster, more reliable answers by using AI as a first step rather than a replacement for human expertise. Sannah and Ellen discuss governance, training, and change management, and why successful AI adoption depends more on leadership clarity than on tools. This episode is for leaders in electronics, manufacturing, and supply chain who want to move beyond experimentation and implement AI in ways that improve efficiency, protect trust, and strengthen customer experience. In this episode, you will learn:
About the guest: Ellen Albright is the Marketing and Communications Director at E-T-A Engineering Technology, where she has spent more than 20 years leading multi-channel marketing, sales enablement, and channel partner initiatives. She is actively involved in implementing people-first AI strategies that improve internal efficiency while protecting engineering expertise and customer relationships. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across electronics, manufacturing, and supply chain build people-first cultures, communicate clearly, and lead with confidence as technology continues to evolve. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How should leaders respond when disruption cannot be predicted? | 31 Dec 2025 | 00:05:17 | |
In this short bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Bruce Kellar, Senior Vice President of Sales at Sager Electronics, about leading through disruption with clarity, composure, and confidence. This focused conversation explores why overreacting creates risk, how leaders can educate themselves before acting, and why communicating both decisions and reasoning builds trust across teams. Bruce shares practical leadership guidance shaped by decades in the electronics industry and explains why adaptability and the willingness to pivot are essential when conditions continue to change. This episode is for leaders in electronics, manufacturing, and supply chain who want to stay steady during uncertainty, communicate clearly, and lead people through disruption with confidence. ⸻ In this episode, you will learn:
⸻ About the guest: Bruce Kellar is Senior Vice President of Sales at Sager Electronics. With more than four decades in the electronics industry and nearly three decades at Sager, he has led national sales strategy, built high-performing teams, and driven sustained growth across distribution, OEM, and EMS channels. Bruce is widely respected for his disciplined execution, clear communication, and integrity-driven leadership. ⸻ Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across the electronics and manufacturing industries build people-first cultures, communicate clearly, and lead with confidence through constant change. ⸻ Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ This Podcast episode is sponsored by Sager Electronics Stay curious. Keep learning. Keep leading forward. | |||
| Why AI Should Support Leaders, Not Replace Them | 16 Dec 2025 | 00:04:52 | |
How should leaders use AI without losing trust, judgment, and human connection? In this short bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Kaitlyn Tredaway, COO at CalcuQuote, about where artificial intelligence truly adds value and where human leadership must remain in charge. This focused conversation explores why AI is best used for efficiency, scale, and repetitive work, while people remain essential for decision making, negotiations, crisis management, and customer relationships. Sannah and Kaitlyn discuss the real risks of over automating leadership and why trust cannot be outsourced to technology. This episode is for leaders in electronics, manufacturing, and supply chain who want to adopt AI thoughtfully, protect relationships, and lead with clarity in an increasingly automated world. In this episode, you will learn:
About the guest: Kaitlyn Tredaway is the COO of CalcuQuote, where she leads operations, strategy, and customer success for software serving the electronics manufacturing industry. Since joining in 2016, she has helped scale the company from a small startup to a global organization. Kaitlyn is known for transparent communication, strong customer focus, and practical use of AI that supports teams without sacrificing culture. Hosted by: Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across the electronics industry build people first cultures, communicate clearly, and lead with confidence as technology continues to evolve. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How Leaders Build Trust Across Cultures | 02 Dec 2025 | 00:40:52 | |
Why trust and clarity matter in cross cultural leadership. How do leaders communicate clearly, build trust, and navigate cultural differences inside global electronics and manufacturing teams? In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Jessica Chang, Distribution Sales Manager at MEAN WELL USA, about how leaders build strong relationships across borders and communicate with confidence in multicultural environments. Jessica shares how cultural expectations shape communication, why clarity prevents misalignment, and how slowing down often leads to better outcomes. She explains how to translate complex headquarters programs into simple steps teams can act on, why urgency means different things across cultures, and how listening has become her most valuable leadership skill. This conversation is for leaders in electronics, manufacturing, distribution, and supply chain who want to improve communication, strengthen partnerships, and build trust with global teams. In this episode, you will learn:
About the guest: Jessica Chang is the Distribution Sales Manager at MEAN WELL USA. With more than 20 years in the power electronics industry, she leads U S distribution efforts while collaborating closely with headquarters in Taiwan. Jessica is known for simplifying complexity, strengthening distributor relationships, and building trust across cultural and operational boundaries. Hosted by: Sannah Vinding, Engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. With more than 20 years of experience in electronics, manufacturing, and product development, Sannah helps leaders grow their skills, build strong teams, and communicate with clarity. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ This Podcast episode is sponsored by Sager Electronics Stay curious. Keep learning. Keep leading forward. | |||
| How Leaders Build High Performing Remote Teams with AI and Trust | 18 Nov 2025 | 00:40:35 | |
Why AI should support people, not replace them. How do modern leaders use AI to support people, strengthen culture, and scale global teams? In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Kaitlyn Tredaway, COO at CalcuQuote, about how leaders can balance technology and trust while growing a global remote team. Kaitlyn explains why AI should handle routine and complex tasks so people can focus on communication, judgment, and customer relationships. She shares how clarity, collaboration, and transparency help teams stay aligned across regions and time zones. Together, Sannah and Kaitlyn explore how efficiency and empathy work side by side in modern leadership. This conversation is for leaders in electronics, manufacturing, and supply chain who want to improve communication, lead remote teams with confidence, and use AI in a people first way. In this episode, you will learn: • How AI supports high value work instead of replacing people • How to build clarity and trust in remote teams • Why communication keeps global teams connected • How to scale operations without losing culture • Why people and processes still matter in modern leadership • How efficiency and empathy work together in high performing teams About the guest: Kaitlyn Tredaway is the COO of CalcuQuote, where she leads operations, strategy, and customer success. Since joining in 2016, she has helped scale the company from a two person startup to a global team. Kaitlyn is known for building high performing teams, embracing change, and keeping a strong customer focus. Hosted by: Sannah Vinding, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. Sannah brings over 20 years of industry experience in electronics, product development, and leadership growth, helping professionals build stronger teams and lead with clarity. Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at: https://leadershipinmanufacturing.com/hello/ Stay curious. Keep learning. Keep leading forward. | |||
| How to Lead Every Generation with Experience and Trust | 04 Nov 2025 | 00:40:22 | |
Leadership isn’t a one-size-fits-all skill. Real leadership comes from experience — from learning, adapting, and building trust with people across every generation. In this episode, discover how to use your experience to connect with multi-generational teams, build trust that inspires performance, and create a company culture where people feel valued, supported, and motivated to grow. Host Sannah Vinding sits down with Matt Cordell, General Manager at CviLux North America, to explore how leadership evolves over time and why treating your team like family leads to better results. Matt shares lessons from more than 40 years in electronics manufacturing — including how to lead four generations at once, give effective feedback, and balance business growth with people-first leadership. 🎧 Listen now to learn how experience, empathy, and trust can transform the way you lead. Guest: Matt Cordell, General Manager, CviLux North America -------------------------------------------------------- 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of manufacturing, distribution, and electronics. At Leadership in Manufacturing, we’re shaping the next generation of leaders one conversation at a time. Each episode delivers actionable strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry. 📥 Join 4,100+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How to Adapt Your Leadership Style for Every Generation | 21 Oct 2025 | 00:39:24 | |
Adapting your leadership style isn’t just about managing people; it’s about understanding them. In today’s workforce, success depends on how well you connect, listen, and lead across generations. Discover how to bridge generational gaps, empower your team through trust, and build a culture of communication that keeps people engaged and performing at their best. You’ll learn practical ways to listen actively, adapt your approach, and lead with empathy in a world where expectations are shifting fast. To explore what it really takes to lead every generation with confidence and clarity, Sannah Vinding sits down with Mark Adams, Director Global Channel at Advanced Energy. Mark shares lessons from his diverse career in distribution, manufacturing, and engineering, revealing how adaptability and trust create lasting impact. 🎧 Listen now to gain actionable insights you can apply immediately to strengthen your leadership and inspire teams across every generation. Guest: Mark Adams, Director Global Channel at Advanced Energy -------------------------------------------------------- This podcast episode is sponsored by Sager Electronics. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of manufacturing, distribution, and electronics. At Leadership in Manufacturing, we’re shaping the next generation of leaders one conversation at a time. Each episode delivers actionable strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry. 📥 Join 4,100+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How Belief Shapes Leadership and Drives Success in Electronics Industry | 07 Oct 2025 | 00:34:14 | |
In this episode, Bruce Kellar, Senior Vice President of Sales at Sager Electronics, shares what four decades in the electronics industry have taught him about leadership, belief, and building trust. From the early days of GPS and Bluetooth to today’s AI-driven landscape, Bruce has seen the industry evolve — and led teams through every wave of change. Hosted by Sannah Vinding on the Leadership in Manufacturing Podcast, this conversation dives into how belief becomes the bridge between strategy and success, why communication and listening are core to earning trust, and how integrity and adaptability define strong leadership. Bruce also shares personal stories from his early sales career, including one unforgettable lesson in accountability that shaped how he leads today. Whether you’re leading a sales team, managing through disruption, or developing your leadership style, this episode delivers practical insights for staying grounded and guiding others through change. In this episode, you’ll learn: • How belief connects strategy, trust, and performance • Why clear communication and listening build stronger teams • How to lead with integrity and adaptability through disruption • What it means to motivate people who truly believe in the mission • Why mentorship and consistency create long-term success ⸻ This Podcast episode is sponsored by Sager Electronics 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of manufacturing, distribution, and electronics. At Leadership in Manufacturing, we’re shaping the next generation of leaders one conversation at a time. Each episode delivers actionable strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry. 📥 Join 4,100+ professionals who get leadership insights straight to their inbox: 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How a CEO Learned to Lead With Trust, Flexibility, and Curiosity | 23 Sep 2025 | 00:35:13 | |
In this episode, Amy Anahory, CEO of MicroPower Direct, shares her journey of stepping into her family’s power electronics business and leading it through industry disruption, growth, and change. With a background in political science and marketing, Amy proves that leadership is not about having all the technical answers, it is about trust, flexibility, and curiosity. Hosted by Sannah Vinding on the Leadership in Manufacturing Podcast, this conversation explores what it takes to modernize a family business, build resilience in lean teams, and lead with honesty even during uncertainty. Amy opens up about how motherhood shaped her leadership style, the lessons she learned from her father, and why admitting what you don’t know is actually a strength. She also shares how pushing herself out of her comfort zone, from networking to industry events, has made her a stronger and more confident leader. Whether you are leading a family business, running lean teams, or looking to grow as a leader in manufacturing, this episode is full of practical insights you can apply right away. In this episode, you’ll learn:
⸻ 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of manufacturing and engineering. At Leadership in Manufacturing, we’re shaping the next generation of leaders one conversation at a time. Each episode delivers actionable strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry. 📥 Join 4,100+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How UNITED GRINDING Prepares the Next Generation of Manufacturing Leaders | 09 Sep 2025 | 00:30:57 | |
In this episode, Andreas Brockmann, Apprenticeship Coordinator at UNITED GRINDING North America, shares how a four-year apprenticeship program is preparing the next generation of manufacturing leaders. With more than 30 years of experience in engineering and training, Andreas explains why apprenticeships are more than just technical education, they are long-term investments in people, culture, and leadership. Hosted by Sannah Vinding on the Leadership in Manufacturing Podcast, this conversation explores how mentorship, culture shifts, and workforce development are shaping the future of manufacturing. Andreas takes us inside the process of building apprenticeship programs across the U.S., the lessons he’s learned about gaining management buy-in, and why mentorship is the most powerful form of leadership. He also shares a moving story of a former apprentice who reached out 20 years later, proving the lifelong impact of guidance and mentorship. Whether you are leading teams, developing workforce programs, or thinking about the future of your company, this episode offers practical insights you can put into action right away. In this episode, you’ll learn: • Why apprenticeships are a long-term investment, not a cost • How to start a program without overcomplicating it • The role mentorship plays in developing leaders at every level • How apprenticeships bring culture shifts and fresh energy to teams • Why listening and curiosity are essential leadership skills ⸻ 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of manufacturing and engineering. At Leadership in Manufacturing, we’re shaping the next generation of leaders one conversation at a time. Each episode delivers actionable strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry. 📥 Join 4,100+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How Active Listening Transformed a Controls Expert Into a Stronger Leader | 26 Aug 2025 | 00:41:48 | |
In this episode, Charles Johnson, Lead Trainer and Technical Engineer at Lynxspring, Inc. and host of the It’s a Controls Problem podcast, shares how one leadership mistake reshaped his entire approach to leading technical teams. Hosted by Sannah Vinding on the Leadership in Manufacturing Podcast, this conversation explores how active listening and humility transform leadership in manufacturing, building automation, and controls. Charles takes us through his journey from engineer to trainer, revealing why listening — not just hearing — is the skill that builds trust, drives collaboration, and accelerates growth. He explains how he fosters a learning culture for technicians and integrators, why checking your ego at the door is critical, and the daily habits that keep him sharp in a fast-changing technical environment. From leading mixed-skill engineering teams to bridging the gap between technical detail and clear communication, Charles offers a candid look at what real leadership looks like in practice. He also shares insights on teaching, mentorship, and why humility is the foundation of strong collaboration. Whether you are managing engineers, guiding cross-functional projects, or stepping into your first leadership role, this episode delivers practical leadership lessons you can apply right away. In this episode, you’ll learn: • How active listening can reshape your leadership style • Why humility and curiosity are critical for collaboration • What it takes to build a learning culture across mixed-skill teams • How to balance technical expertise with effective communication • The daily habits that keep leaders sharp in fast-changing industries ⸻ 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of manufacturing and engineering. At Leadership in Manufacturing, we’re shaping the next generation of leaders — one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics, distribution, and manufacturing who are ready to lead with impact. Each episode brings relatable, time-efficient strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| Why Authentic Stories Win Over Even the Most Technical Buyers | 12 Aug 2025 | 00:10:32 | |
In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding reconnects with Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to dive deeper into the power of authentic storytelling in manufacturing marketing. Jacob shares why marketing in manufacturing is uniquely challenging - from long sales cycles and complex buying committees to the need for tailored messaging for multiple decision-makers. He explains how UNITED GRINDING’s Unstoppable Grit campaign turned real customer experiences into compelling stories that build trust, create emotional connections, and deliver value for both the brand and the customer. You’ll hear how authentic, customer-driven storytelling can become a competitive advantage in even the most technical B2B environments, and how these stories can be repurposed into a powerful, evergreen marketing asset. In this episode, you’ll learn: • What makes marketing in manufacturing different from other industries • How authentic storytelling builds stronger emotional connections than any sales pitch • Why the Unstoppable Grit campaign elevated customer voices to a national stage • How customer stories benefit both the brand and the client • Ways to turn real customer experiences into lasting marketing assets Whether you’re in B2B marketing, leading a manufacturing team, or simply looking for ways to make your brand more human, this episode offers actionable ideas you can put into practice right away. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Each episode brings relatable, time-efficient insights to help you lead smarter, communicate better, and grow your influence in a competitive sector. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How Do You Know You’re a Good Leader? Real Answers from Real Leaders | 29 Jul 2025 | 00:35:16 | |
In this special episode, host Sannah Vinding revisits a powerful conversation from Episode 100 — where six respected voices in the manufacturing and distribution space answer one deceptively simple question: How do you know if you’re a good leader? Guests featured in this episode include:
Together, they offer honest, experience-driven reflections on what leadership truly looks like. What You’ll Learn in This Episode:
Listen now and explore what real leadership means in the manufacturing industry. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 🌐 Learn more | |||
| How Marketing Becomes a Strategic Partner in Manufacturing | 15 Jul 2025 | 00:44:03 | |
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to explore how marketing becomes a strategic growth engine in the manufacturing industry. Jacob shares how modern marketing teams can drive real business outcomes by aligning closely with sales, engineering, and operations. He explains why treating marketing as a service-oriented partner, rather than a support function, is key to unlocking value in complex B2B environments. From executing large-scale events to crafting customer-centered campaigns like Unstoppable Grit, Jacob offers a grounded look at what works—and what to rethink—in industrial marketing. He also opens up about learning through feedback, navigating internal communication, and staying intentional in the face of digital transformation and evolving tech. Whether you’re leading a marketing team or building cross-functional partnerships, this episode offers actionable insights to lead with clarity, strategy, and purpose. In this episode, you’ll learn: • Why strategic alignment makes marketing a true business partner • How to lead cross-functional projects with empathy and structure • What makes B2B storytelling work in technical industries • How to create better communication through repetition and context • Why feedback loops and reflection improve future execution Whether you’re new to industrial marketing or looking to elevate your leadership style, this episode delivers practical, real-world advice from inside one of the industry’s leading organizations. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Each episode brings relatable, time-efficient insights to help you lead smarter, communicate better, and grow your influence in a dynamic sector. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 Learn more about the show: | |||
| How Leading Without a Title and Listening First Are Shaping the Future of Manufacturing | 01 Jul 2025 | 00:36:30 | |
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Ben Hamilton, Marketing Manager at NorComp, to explore what it really means to lead without a title and how emotional intelligence, listening, and collaboration are shaping modern leadership in the manufacturing sector. Ben shares how his leadership style has evolved over the past five years, from working independently to collaborating across sister companies within the EDAC Group. He explains how building trust through transparent communication, practicing active listening, and embracing shared ownership can drive meaningful change regardless of your role or job title. From managing cross-functional collaboration to improving the customer experience through curiosity and clarity, Ben offers honest, practical insights for professionals looking to lead with purpose, empathy, and consistency. In this episode, you’ll learn: • Why leadership is a skill you build, not a title you’re given • How active listening strengthens teams and relationships • What emotional intelligence looks like in fast-moving environments • How cross-company collaboration fuels innovation and growth • Why optimism, ownership, and small acts of support make a big impact Whether you’re early in your career or a seasoned pro, this episode offers relatable takeaways for leading with influence and intention in the manufacturing and electronics space. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. At Leadership in Manufacturing, we are shaping the next generation of leaders one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Future-ready leaders start by building today’s skills. Each episode brings real-world advice from trusted industry voices and offers relatable, time-efficient insights to help you lead smarter, communicate better, and stay ahead in a dynamic industry. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 For more information about the show, visit: | |||
| How to Turn Industry Trends Into Actionable Supplier Strategies with Heather Fulara, VP at DigiKey | 17 Jun 2025 | 00:33:55 | |
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Heather Fulara, Vice President of Interconnect, Electromechanical & Industrial Automation at DigiKey, to explore how leaders can turn industry trends into strategic action—and why trust, transparency, and curiosity are essential to making it work. Heather shares how her leadership has evolved through years of supplier collaboration, data-driven decision-making, and leading high-performing teams across a global organization. She explains how listening deeply, acting with intention, and staying open to feedback have shaped how she leads in today’s fast-paced manufacturing environment. From making data more actionable to encouraging innovation through AI, Heather offers thoughtful insights on what it takes to align teams, build strong partnerships, and stay ahead of the curve. In this episode, you’ll learn:
Whether you work directly with suppliers, lead a growing team, or want to sharpen your leadership in a changing industry, this episode delivers actionable insights to help you lead with clarity and confidence. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. ------------------------------------------------------------------------------------- At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Future-ready leaders start by building today’s skills. Each episode brings real-world advice from trusted executives and offers relatable, time-efficient insights—straight from the source—to help you lead smarter, communicate better, and stay ahead in a dynamic industry. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 For more information about the show, visit: https://leadershipinmanufacturing.com/hello/ This episode of the Leadership in Manufacturing podcast is created in partnership with oemsecrets.com. If you need top-quality electronic components, oemsecrets.com is a comparison engine giving buyers and engineers access to over 50 million parts from 140+ authorized distributors. It’s fast and easy. Upload your Bill of Materials for instant price and availability comparisons – check it out today! | |||
| How the Shift from Manager to Director Changed My Leadership Style with Joshua Nix, Mouser Electronics | 03 Jun 2025 | 00:35:06 | |
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Joshua Nix, Director of Supply Management at Mouser Electronics, to explore how leadership evolves when you move from managing tasks to empowering people—and why staying grounded is key at every stage. Joshua shares his journey from manager to director and the mindset shifts that came with it. He explains how asking better questions, listening with intention, and trusting your team can transform how you lead and how your team performs. From building habits of continuous learning to giving team members real ownership, Joshua offers honest insights for leaders who want to grow without losing what makes them effective. In this episode, you’ll learn: • How leadership changes as you move into more strategic roles • Why asking the right questions leads to better decisions • How to empower team members based on their strengths • The importance of consistent learning in a fast-paced industry • Why great leaders listen more than they speak Whether you’re stepping into a leadership role or refining your style, this episode offers practical takeaways to help you lead with purpose and confidence in the electronics and distribution space. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. ------------------------------------------------------------------------------------- At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Future-ready leaders start by building today’s skills. Each episode brings real-world advice from trusted executives and offers relatable, time-efficient insights—straight from the source—to help you lead smarter, communicate better, and stay ahead in a dynamic industry. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 For more information about the show, visit: https://leadershipinmanufacturing.com/hello/ This episode of the Leadership in Manufacturing podcast is created in partnership with oemsecrets.com. If you need top-quality electronic components, oemsecrets.com is a comparison engine giving buyers and engineers access to over 50 million parts from 140+ authorized distributors. It’s fast and easy. Upload your Bill of Materials for instant price and availability comparisons – check it out today! | |||
| Why Cultural Awareness Builds Stronger Teams in Electronics with Mark Burr-Lonnon, President of EDAC Group | 20 May 2025 | 00:44:54 | |
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Mark Burr-Lonnon, President of EDAC Group, to explore how cultural awareness and clear communication can transform global leadership in the electronics industry. Mark shares lessons from over four decades of international experience—leading teams across Asia, Europe, and the Americas—and explains why trust, empathy, and adaptability are essential leadership skills in today’s global business landscape. From reshaping office spaces to reflect cultural norms to building loyalty through active listening, Mark offers candid stories and practical insights for anyone managing across borders. In this episode, you’ll learn: • How cultural sensitivity builds stronger, more cohesive teams • Why overcommunication is key to managing across time zones • The importance of building trust in multicultural environments • How to identify strengths and build high-performing global teams • What today’s leaders need to succeed in a rapidly evolving industry Whether you’re leading international teams or looking to sharpen your leadership edge, this conversation offers valuable tools to lead with impact in the electronics and manufacturing sectors. 🎧 Subscribe and follow for more leadership insights from real voices shaping the future of our industry. ------------------------------------------------------------------------------------- At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Future-ready leaders start by building today’s skills. Each episode brings real-world advice from trusted executives and offers relatable, time-efficient insights—straight from the source—to help you lead smarter, communicate better, and stay ahead in a dynamic industry. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 For more information about the show, visit: | |||
| How Mentorship Shapes Stronger Sales Leaders at Harwin – with Jessica Knight | 06 May 2025 | 00:23:02 | |
What does it take to grow as a confident, strategic sales leader in a dynamic industry? In Episode 115, host Sannah Vinding sits down with Jessica Knight, Vice President of Sales, Americas at Harwin, to explore how mentorship, active listening, and team empowerment are transforming leadership in the electronics space. With deep experience leading sales teams across the Americas, Jessica shares why mentorship matters at every stage of your career—and how clear communication and inclusive leadership help teams thrive, even during market uncertainty. ⸻ You’ll learn: • Why mentorship is a game-changer for leadership growth • How to lead with confidence—even in challenging markets • What it takes to build a transparent and motivated sales team • How to listen more effectively and coach with intention • Why finding the right mentor (and being one) matters Episode 115 – Leadership in Manufacturing Podcast ⸻ At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time. This podcast delivers actionable leadership insights tailored for professionals in electronics and manufacturing who are ready to lead with impact. Future-ready leaders start by building today’s skills. Each episode brings real-world advice from trusted executives and offers relatable, time-efficient insights—straight from the source—to help you lead smarter, communicate better, and stay ahead in a dynamic industry. 📥 Join 2,400+ professionals who get leadership insights straight to their inbox: 👉 Subscribe to the Newsletter 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 For more information about the show, visit: | |||
| Why a Continuous Improvement Mindset Is Crucial at Mouser Electronics with Pete Shopp | 22 Apr 2025 | 00:35:50 | |
What does it take to lead operational excellence at scale? In Episode 114, host Sannah Vinding talks with Pete Shopp, Senior Vice President of Business Operations at Mouser Electronics, about why a continuous improvement mindset is essential for driving progress in the electronics industry. With nearly 30 years at Mouser, Pete shares how small, incremental improvements have led to big wins—and how staying connected to day-to-day operations helps leaders make smarter decisions. You’ll learn: • How small changes can drive big results • Why visibility into operations matters for leadership • How cross-functional collaboration fuels innovation • How real-world experiences can ground leadership and spark improvement • How a culture of continuous improvement drives innovation and accountability Whether you’re leading a team or building strategy, this episode offers real-world insights to help you lead smarter in a dynamic industry. 📥 Join 2,400+ professionals who get weekly leadership tips and insights straight to their inbox: 🎧 Don’t forget to subscribe, rate, and share the podcast! 🌐 For more information about the show, visit: | |||
| What Role Does Recognition Play in Leadership Success? | 08 Apr 2025 | 00:28:58 | |
E113, Join host Sannah Vinding and her guests, Damien Croft, General Manager at NorComp, and Shane Zutz, Vice President of Human Resources at DigiKey, as they explore the vital role of recognition in leadership success within the manufacturing industry and distribution sector. This engaging episode highlights how effective feedback and recognition strategies can drive team growth and strengthen leadership across both industries. In this episode, you will discover:
Damien and Shane’s experiences offer actionable tools to refine your leadership style, ensuring team success and growth in the dynamic environments of manufacturing and distribution. Tune in to gain practical insights that will empower you to lead effectively and drive organizational success through the transformative power of recognition and feedback. Subscribe to Our Newsletter for Practical Leadership Skills You Can Use Immediately! Join 2,400+ Leaders - Get Leadership Tips You'll Actually Want to Read! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah & The Leadership in Manufacturing Team. | |||
| How to Create a Feedback Culture that Drives Team Growth | 25 Mar 2025 | 00:41:58 | |
E112, Join host Sannah Vinding and guests Damien Croft, General Manager at NorComp, and Shane Zutz, Vice President of Human Resources at DigiKey, as they delve into the essential topic of creating a feedback culture that propels team growth in the manufacturing industry. In this episode, you'll explore innovative strategies to enhance leadership through effective feedback mechanisms. In this episode, you will discover:
Damien and Shane's insights into fostering a feedback-friendly culture and their dedication to unlocking team potential provide invaluable strategies for leaders seeking to enhance their leadership approach in the manufacturing sector. Tune in to gain actionable insights and elevate your leadership capabilities, ensuring your team's continuous growth and success. Subscribe to Our Newsletter for Practical Leadership Skills You Can Use Immediately! Join 2,400+ Leaders - Get Leadership Tips You'll Actually Want to Read! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah & The Leadership in Manufacturing Team. | |||
| How to Build Trust-Based Leadership: Lessons from oemsecrets.com Founder Sam Cowley | 11 Mar 2025 | 00:30:39 | |
E111, Join host Sannah Vinding and guest Sam Cowley, the founder of oemsecrets.com, as they dive into the dynamic world of the electronics industry and explore leadership in small company settings. In this episode, you'll gain insights into building robust relationships, honing communication skills, and fostering a thriving company culture amidst a rapidly changing market. In this episode, you will discover:
Tune in to discover practical advice for enhancing leadership skills and driving success in the manufacturing industry. ------------------------------------------------------------------------------------------ Stay Ahead, Stay Informed: Join professionals in the electronics manufacturing industry who rely on our insights. The Leadership in Manufacturing Podcast offers essential advice and leadership lessons to help you enhance your leadership skills. Embark on this transformative journey designed to boost your leadership competencies. Subscribe here: https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ ------------------------------------------------------------------------------------------ This episode of the Leadership in Manufacturing podcast is created in partnership with oemsecrets.com. If you need top-quality electronic components, oemsecrets.com is a comparison engine giving buyers and engineers access to over 50 million parts from 140+ authorized distributors. It’s fast and easy. Upload your Bill of Materials for instant price and availability comparisons – check it out today! Stay Ahead, Stay Informed | |||
| What Is the Best Advice for New Leaders in Manufacturing? | 25 Feb 2025 | 00:23:49 | |
E110, Join host Sannah Vinding as she explores the journey of Leadership in Manufacturing with: Eric Slatten, President & CEO at ECS Inc. International Eric Gleason, Director of Distribution Sales North America at ebm-papst Inc Jaime Plank, Director of Supplier Management at Mouser Electronics Damien Croft, General Manager at NorComp This episode offers valuable insights for new leaders looking to navigate the complexities of the manufacturing industry. In this episode, you will discover:
Tune in to gain actionable insights and power your leadership journey in the manufacturing industry to new heights. ------------------------------------------------------------------------------------------ Don't miss out! Sign up now to boost your leadership skills with real-life stories! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah & The Leadership in Manufacturing Team. PS. 🎉 We did it again! The Leadership in Manufacturing podcast is honored to be a top-ranked choice for industry professionals in both 2024 and 2025. Thanks to our incredible guests and loyal listeners for their continued support. Here's to more inspiring conversations and leadership growth! 🌟 | |||
| Why Core Values Matter in Leadership Insights from Manny Brunson of Carlton-Bates (Wesco OEM Solutions) | 11 Feb 2025 | 00:29:56 | |
E109, Join host Sannah Vinding and guest Manny Brunson, Vice President of Sales at Carlton-Bates (now WESCO OEM Solutions), for an insightful discussion on the role of core values in business leadership within the manufacturing industry. With over forty years of industry experience, Manny shares his expertise on creating a strong organizational culture and the essence of leadership. In this episode, you will discover:
Manny's commitment to core values and his strategic approach to leadership provide invaluable insights for anyone looking to strengthen their team's performance and culture. Uncover the power of cultivating core values to foster a resilient company culture and enhance team dynamics in the manufacturing industry. ------------------------------------------------------------------------------------------ Don't miss out! Sign up now to boost your leadership skills with real-life stories! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning. Thanks for listening! Sannah & The Leadership in Manufacturing Team. PS. 🎉 We did it again! The Leadership in Manufacturing podcast is honored to be a top-ranked choice for industry professionals in both 2024 and 2025. Thanks to our incredible guests and loyal listeners for their continued support. Here's to more inspiring conversations and leadership growth! 🌟 | |||
| How to Build a Winning Culture: Insights from Schneider Electric's Michael Lotfy Gierges | 28 Jan 2025 | 00:40:45 | |
E108, Join host Sannah Vinding and special guest Michael Lotfy Gierges, Executive Vice President at Schneider Electric, as they dive into the transformative world of smart home technology, automation, and people-centric leadership. With over 20 years of experience in energy management, Michael shares his passion for sustainability, talent development, and leading a globally diverse team. In this episode, you will discover:
Michael’s thoughtful approach to leadership and his dedication to fostering an inclusive and high-performing culture will provide you with actionable strategies to enhance your leadership and impact in the manufacturing industry. Tune in to gain profound insights and elevate your leadership journey to new heights. ------------------------------------------------------------------------------------------ Join the 2,400+ professionals in the electronics manufacturing industry who rely on our insights. Stay Ahead, Stay Informed: https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah & The Leadership in Manufacturing Team. PS. 🎉 We did it again! The Leadership in Manufacturing podcast is honored to be a top-ranked choice for industry professionals in both 2024 and 2025. Thanks to our incredible guests and loyal listeners for their continued support. Here's to more inspiring conversations and leadership growth! 🌟 | |||
| 2025 Market Outlook - Electronics Manufacturing Insights | 14 Jan 2025 | 00:36:24 | |
E107, Join host Sannah Vinding and guest Dennis Reed, a senior research analyst at Edgewater Research with over 15 years of experience in financial services and technology, as they delve into the evolving landscape of the automotive and electronics manufacturing industry. In this podcast episode, you'll explore the pivotal factors influencing the adoption of electric vehicles (EVs) and gain valuable insights into the market trends anticipated for 2025. In this episode, you will learn about:
------------------------------------------------------------------------------------------ Join industry leaders in electronics manufacturing to elevate your career. Gain practical leadership skills and insights from experts shaping the future. Subscribe Now You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ ------------------------------------------------------------------------------------------ This episode of the Leadership in Manufacturing podcast is created in partnership with oemsecrets.com. If you need top-quality electronic components, oemsecrets.com is a comparison engine giving buyers and engineers access to over 50 million parts from 140+ authorized distributors. It’s fast and easy. Upload your Bill of Materials for instant price and availability comparisons – check it out today! | |||
| E106, 7 Essential Lessons on Leadership from 2024: A Leaders’ Guide | 31 Dec 2024 | 00:28:00 | |
Join host Sannah Vinding as she brings together industry experts Holly Good, Eric Gleason, Deb Speer, Greg Trainor, Mark Wachtel, and Damien Croft to share their invaluable insights on leadership in manufacturing from the past year. This episode dives into essential lessons and personal reflections that every leader can learn from to navigate their journey successfully. In this episode, you will discover:
These guests bring a wealth of experience and refined perspectives, offering practical advice and strategic reflections that are vital for any leader in the manufacturing industry. Tune in to gain actionable insights and elevate your leadership journey with lessons from some of the best in the field. ------------------------------------------------------------------------------------------ Don't miss out! Sign up now to boost your leadership skills with real-life stories! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah & The Leadership in Manufacturing Team. PS. The "Leadership in Manufacturing Podcast" is ranked in the top 10 best electronics podcasts worth listening to in 2024. | |||
| E105, How Can Empathy and Leadership Be Used Together | 17 Dec 2024 | 00:42:32 | |
How can empathy and leadership be used together Paul Pickard - Episode 105 Join host Sannah Vinding and guest Paul Pickard, Chief Technology Officer at Insight Lighting and a pioneer in the lighting industry, as they dive into the intricacies of strategic project management and leadership evolution in manufacturing. In this episode, you'll explore how to effectively manage timelines, resources, and risks while fostering a culture of innovation and empathy. In this episode, you will discover:
Paul’s innovative ideas and leadership insights will equip you with practical strategies to tackle the dynamic challenges of the manufacturing industry and elevate your leadership approach. Tune in to gain actionable insights and elevate your project management, resource management, and leadership strategies to the next level. Don't miss this engaging episode—tune in to elevate your understanding of the electronics industry and enhance your leadership journey. ------------------------------------------------------------------------------------------ Don't miss out! Sign up now to boost your leadership skills with real-life stories! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah & The Leadership in Manufacturing Team. PS. The "Leadership in Manufacturing Podcast" is ranked in the top 10 best electronics podcasts worth listening to in 2024. --------------------------------------------------------------------------------------- | |||
| E104. Why Electronics Lead the Future! | 03 Dec 2024 | 00:14:10 | |
Join host Sannah Vinding and special guests:
Dive deep into the dynamic world of electronics and discover what makes it so exciting and integral to our daily lives. In this episode, you will uncover:
Foster your excitement for the electronics industry and garner practical knowledge from industry experts who are not only shaping the future but living it. Their combined experiences and stories offer a treasure trove of inspiration and actionable advice for both current and aspiring leaders in manufacturing. ------------------------------------------------------------------------------------------ Don't miss out! Sign up now to boost your leadership skills with real-life stories! https://leadershipinmanufacturing.com/newsletter/ You can find Sannah on LinkedIn or visit https://leadershipinmanufacturing.com/hello/ ------------------------------------------------------------------------------------------ This episode of the Leadership in Manufacturing podcast is created in partnership with oemsecrets.com. If you need top-quality electronic components, oemsecrets.com is a comparison engine giving buyers and engineers access to over 50 million parts from 140+ authorized distributors. It’s fast and easy. Upload your Bill of Materials for instant price and availability comparisons – check it out today! | |||