Leadership in Manufacturing – Détails, épisodes et analyse

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Leadership in Manufacturing

Sannah Vinding

Business & Entrepreneuriat

Fréquence : 1 épisode/14j. Total Éps: 153

Leading technical, commercial, cross-functional, and global teams takes clarity, trust, and sound judgment. Leadership in Manufacturing is built for the people doing that work across the electronics and manufacturing ecosystem.

Hosted and produced by Sannah Vinding, an engineer with a master’s in mechanical engineering, a product marketing and go-to-market leader, and an author. She brings firsthand experience building teams, developing products, and connecting technical expertise with commercial growth to every conversation.

Hear from executives and industry leaders across electronics, manufacturing, distribution, supply chain, semiconductors, and the manufacturers’ rep community. Guests share real decisions, hard lessons, and practical habits that help teams move forward when pressure is high, resources are stretched, and customer needs are changing.

Each episode explores how leaders:

Communicate clearly across technical and non-technical teams
Build trust across functions, cultures, and regions
Develop the next generation of leaders
Navigate market shifts and organizational change
Use AI and data with sound judgment
Turn listening and feedback into action

These are practical leadership lessons grounded in the experiences of people working inside the industry.

Trusted by 4,800+ leaders across manufacturing, distribution, and technical industries. Listed #5 on Million Podcasts’ Best Podcasts for Manufacturers in the US, ranked in the Top 5% globally by Listen Notes, and watched more than 250,000 times on YouTube.

New episodes weekly. Explore the Leadership in Manufacturing Podcast for full episodes and leadership resources.

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Données mises à jour le 19/10/2026

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https://leadershipinmanufacturing.com/hello/
131 partages
https://leadershipinmanufacturing.com/newsletter/
47 partages
https://mindtheinnovation.com
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https://www.linkedin.com/in/sannahvinding/
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Score global : 52%

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How Leaders Prepare Sales Teams for Growth With AI and Better Training

Épisode 153

mardi 6 octobre 2026 • Durée 49:27

Brooks Mattice, Vice President of Sales and Partner at MFC Group, joins Sannah Vinding to discuss how leaders prepare sales teams for growth through structured training, practical onboarding, feedback, and AI-supported tools.

Brooks shares how MFC Group created a common sales training process as the company expanded across 20 states. The program combines skills training, process training, homework, quizzes, and reinforcement through manager conversations.

He also explains how AI is helping new salespeople research accounts, identify contacts, estimate market opportunity, understand product fit, and prepare for more relevant customer conversations. The goal is not to replace sales judgment. It is to reduce preparation friction and keep salespeople in front of customers more often.

In this episode, you will learn:

Why product training alone is not enough for a growing sales team
How to build a shared minimum standard for sales skills and processes
How AI can support account research, onboarding, and customer preparation
Why human judgment and trust still shape the customer conversation
How leaders can give clearer feedback as their responsibilities grow
Why curiosity, humility, hunger, and a willingness to try support growth
How manufacturers' representatives can create more value in a changing market

Brooks Mattice brings more than 25 years of experience across semiconductor, electronic systems, EMS, passive, and electromechanical markets. A Purdue University electrical engineering graduate, he has worked in field sales, strategic accounts, sales leadership, and general management. He works with suppliers, distribution partners, and customers across automotive, industrial, medical, aerospace, communications, data center, and other electronics markets.

Hosted by Sannah Vinding, the Leadership in Manufacturing Podcast brings practical leadership conversations to leaders across electronics, manufacturing, distribution, and technical industries.

Newsletter: https://leadershipinmanufacturing.com/newsletter/

Stay curious. Keep learning.

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Why Leadership Is Built in the Moments Nobody Sees

Épisode 152

mardi 22 septembre 2026 • Durée 56:28

Colin Strother, Executive Vice President at Rochester Electronics, joins Sannah Vinding to discuss how trust, authenticity, and customer commitment shape leadership across a global electronics business.

Colin shares how Rochester supports customers across the semiconductor ecosystem and why customer experience cannot depend on one channel. Some customers want to meet face to face. Others want to pick up the phone or use a digital platform. The leadership challenge is creating an experience that supports all three while keeping trust at the center.

The conversation also covers how leaders learn from mistakes, why self-awareness and composure matter, how confidence helps new leaders grow, and what picking up a piece of trash can teach us about doing the right thing when nobody is looking.

In this episode, you will learn:

Why trust has to come before influence
How authenticity helps leaders turn a vision into results through other people
Why customers want choice across personal and digital channels
How global leaders build local teams and relationships
Why self-awareness and composure matter when information moves quickly
How confidence and support help new leaders step forward
How small visible actions reinforce leadership standards

About the guest: Colin Strother is Executive Vice President at Rochester Electronics. He began his career through an electronics apprenticeship in Scotland and has since worked across semiconductor distribution, customer experience, sales, and global team leadership.

Episode 152 is hosted by Sannah Vinding, engineer, product marketing and GTM leader, and host of the Leadership in Manufacturing Podcast.

Join the Leadership in Manufacturing newsletter for weekly lessons from conversations with leaders across electronics, manufacturing, distribution, and supply chain:

How Distribution Leaders Build Trust as AI Speeds Up Work

Épisode 151

mardi 8 septembre 2026 • Durée 49:16

Riad Nizam, President of Master Electronics, joins Sannah Vinding on the Leadership in Manufacturing Podcast to discuss how distribution leaders build trust as AI speeds up work across the electronics industry.

Riad shares how Master Electronics builds a relationship-first culture through communication, decision-making, feedback, mindset, and customer and supplier trust. He also talks about how AI is helping the organization think differently, bigger, and faster, while people still own the final judgment.

This conversation is for leaders in electronics distribution, manufacturing, supplier relationships, sales, product, and technical teams who want to move faster without losing trust, communication, or human judgment.

In this episode, you will learn:

How Master Electronics supports faster decisions with practical decision tools
Why trust is still one of the strongest advantages in electronics distribution
Where communication breaks down between suppliers, distributors, and customers
What customers ask for now around tariffs, compliance, supply chain, pricing, and lead times
How AI can help teams think differently without replacing human decision-making
Why mindset, humility, and positive energy are hard to train later
How leaders can make feedback easier by asking for it first
Why culture has to grow from both the top and the team

About the guest: Riad Nizam is President of Master Electronics, a family-owned and operated electronics distributor with more than 50 years of history. Master Electronics was founded by Ike Nizam in 1967. Riad has held leadership roles across sales, product marketing, general management, and executive leadership.

Hosted by Sannah Vinding, engineer, product marketing and GTM leader, and host of the Leadership in Manufacturing Podcast.

Stay curious. Keep learning.

Why Good Managers Build Trust Before They Need It

Épisode 150

mardi 25 août 2026 • Durée 49:36

Nate Witsaman, Manager of New Market Development at DigiKey, joins Sannah Vinding on the Leadership in Manufacturing Podcast to discuss curiosity, communication, feedback, remote leadership, and developing people in technical teams.

Good managers do not wait until something goes wrong to build trust with their people.

Nate shares how he thinks about the shift from managing tasks to developing people. He talks about asking better questions, learning how people want to be recognized, making space for quieter voices, and building relationships before the hard moments arrive.

In this episode, you will learn:

Why curiosity is one of the strongest management skills
How managers can build trust before a difficult conversation
Why recognition and feedback need to be personal
How remote leaders can avoid becoming only transactional
Why quieter team members may need room and a direct invitation to speak
How slowing down can help teams improve before pressure rises
Why safe practice helps future leaders grow

About the guest:

Nate Witsaman, MBA, is Manager of New Market Development at DigiKey. He works with emerging technologies, supplier relationships, product onboarding, and market development across the electronics distribution ecosystem.

Hosted by Sannah Vinding, engineer, product marketing and GTM leader, author of Visible or Invisible, and host of the Leadership in Manufacturing Podcast.

Sign up for the newsletter:

Why Credibility Still Wins in Technical Sales

Épisode 149

mardi 11 août 2026 • Durée 48:56

Technical sales still runs on credibility. AI can help teams move faster, but speed does not replace substance, follow-through, or customer trust.

In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Michael "Mic" Cardone, President at ENOVA USA. Mic leads the company's U.S. growth in professional audio cables and connectors for musicians, studios, live-sound teams, and AV integrators.

Mic shares what he has learned from building ENOVA USA, using AI for marketing and business operations, learning new skills, and staying grounded in the kind of credibility customers can actually feel. One line from earlier in his career shaped the conversation: "All you salespeople, you're all foam and no beer."

In this episode, you will learn:

Why credibility still matters in technical sales
How AI can support sales and marketing without replacing judgment
Why authenticity matters when customers can spot generic messaging quickly
What ownership teaches leaders about patience and decision-making
How leaders can keep learning from people who know more than they do
Why face-to-face communication still matters for younger leaders
What persistence looks like when building a company

About the guest:

Michael "Mic" Cardone is President of ENOVA USA. He has more than 25 years of experience across sales, management, channel development, Pro AV, systems integration, telecommunications, and OEM markets.

Hosted by Sannah Vinding, engineer, product marketing and GTM leader, author of Visible or Invisible, and host of the Leadership in Manufacturing Podcast.

AI as the Assistant, Not the Salesperson

Épisode 148

mardi 28 juillet 2026 • Durée 09:58

How should manufacturers use AI better without turning it into another tool that adds more noise?

In this short follow-up conversation, Andy Coyle, Senior Director of Sales at ebm-papst Inc., talks about using AI for research, CRM updates, follow-up, documentation, quoting, and sales support. Sannah connects that back to the real leadership point: AI can speed up repetitive work, but people still own the thinking, the judgment, and the customer conversation.

This short episode follows my two-part conversation with Andy Coyle. Listen to the full conversation in Episode 146 and Episode 147:

Episode 146: Why the Last Mile of Sales Still Happens Face to Face

https://leadershipinmanufacturing.com/why-the-last-mile-of-sales-still-happens-face-to-face-episode-146/

Episode 147: Why Strong Leaders Get Comfortable Saying “I Don’t Know”

https://leadershipinmanufacturing.com/why-strong-leaders-get-comfortable-saying-i-dont-know-episode-147/

Andy Coyle has spent more than thirty years in electronics, distribution, and manufacturing sales, with experience at Hallmark Electronics, Sager Electronics, Laird Technologies, and ebm-papst.

Hosted by Sannah Vinding, engineer, go-to-market leader, and host of the Leadership in Manufacturing Podcast.

Why Strong Leaders Get Comfortable Saying I Don’t Know

Épisode 147

mardi 14 juillet 2026 • Durée 25:17

Strong leaders do not have every answer. They know how to make decisions, support their teams, and create enough trust that people can say what they need.

In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding continues her conversation with Andy Coyle, Senior Director of Sales at ebm-papst Inc. This is part two of the conversation. Part one focused on sales training, AI as a practical tool, and why the last mile of sales still depends on trust. Part two moves into leadership.

If you missed part one of my conversation with Andy, listen to Episode 146, where we talked about sales training, AI as a practical tool, and why the last mile of sales still depends on trust.

Andy talks about authenticity, having your team's back, making decisions with incomplete information, the mentors who shaped him, and the lesson he wishes he had learned earlier: being comfortable saying, "I don't know, but together we can figure this out."

In this episode, you will learn:

Why authenticity matters more than polish when people decide whether to trust a leader
What it means to have your team's back in hard moments and good ones
How leaders make decisions when the information is incomplete
Why mentors can give direction without giving every answer
How travel, relocation, and global work can shape leadership perspective
Why your team decides what kind of leader you are
How leaders can respond when someone asks for more direction

Andy Coyle is Senior Director of Sales at ebm-papst Inc. He has spent more than thirty years in electronics, distribution, and manufacturing sales, with experience at Hallmark Electronics, Sager Electronics, Laird Technologies, and ebm-papst.

Why the Last Mile of Sales Still Happens Face to Face

Épisode 146

mardi 30 juin 2026 • Durée 45:39

Sales teams have more tools than ever. Product training has expanded. CRM training has expanded. AI training is next. But the basics of selling still matter when a buyer pushes back, a customer relationship gets tense, or a major opportunity needs trust before it can move forward.

In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Andy Coyle, Senior Director of Sales at ebm-papst Inc., about sales training, trust, AI, and what it means to be a high-touch leader in a high-tech world.

Andy shares why his team went back to the basics after COVID, including networking, prospecting, pre-call planning, sales calls, follow-up, and role play. He also talks about why vulnerability is a strength, how distribution and manufacturing move at different speeds, and why AI can support sales work without replacing human judgment.

In this episode, you will learn:

Why sales training still matters in electronics, manufacturing, and technical sales
What gets lost when teams focus only on product, CRM, and tool training
How vulnerability helps leaders and salespeople ask better questions
Why distribution and manufacturing often work at different speeds
What Andy's post-COVID sales boot camp taught his team
How AI can help with research, comparison, and preparation
Why the last mile of sales still depends on trust, judgment, and face-to-face conversation

About the guest:

Andy Coyle is Senior Director of Sales at ebm-papst Inc. He has spent more than thirty years in electronics, distribution, and manufacturing sales. His work focuses on sales leadership, channel development, customer and distributor relationships, and helping teams grow through people-first leadership.

Hosted by Sannah Vinding, engineer, go-to-market leader, and host of the Leadership in Manufacturing Podcast.

What Distribution Leaders Need Before They Automate

Épisode 145

mardi 16 juin 2026 • Durée 38:49

Automation can improve distribution operations, but only when leaders understand the work, the team, and the flexibility the business still needs.

In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding talks with Aaron Hein, Senior Director of Distribution Operations at Sager Electronics, about leading operational change, building a new distribution operation, and choosing flexibility before locking into automation too early.

Aaron shares what he learned from leading teams through change, communicating when information is incomplete, and staying steady when the plan keeps shifting. He also talks about where AI fits in warehouse and distribution operations today, and why the human side of leadership still matters.

In this episode, you will learn:

What distribution leaders should consider before they automate
Why flexibility can matter more than a fixed system in a new operation
How to lead through a facility transition with empathy and clarity
Why steady leadership matters when the plan keeps changing
Where AI can help operations, and where human judgment still matters
How leaders can build trust before asking teams to change
What younger leaders should know about patience and opportunity

Aaron Hein is Senior Director of Distribution Operations at Sager Electronics, where he leads operations, logistics, and quality efforts. He brings more than 15 years of experience in distribution, supply chain, continuous improvement, and industrial engineering across the electronics and manufacturing sectors.

Hosted by Sannah Vinding, the Leadership in Manufacturing Podcast brings practical leadership conversations to leaders across electronics, manufacturing, distribution, and technical industries.

Newsletter: https://leadershipinmanufacturing.com/hello/

How Rep Firms Prove Value Beyond Sales

Épisode 144

mardi 2 juin 2026 • Durée 28:40

The manufacturers rep role is changing. Territory coverage and relationships still matter, but manufacturers now expect stronger opportunity visibility, better data, more technical confidence, and a clearer reason to keep investing in the rep relationship.

In this episode of the Leadership in Manufacturing Podcast, Sannah Vinding continues her conversation with Walter Tobin, former CEO of the Electronics Representatives Association. This is part two of their discussion on the electronics channel, and it focuses on how rep firms need to evolve beyond traditional sales positioning.

Walter explains why the best rep firms are thinking more like consulting firms, how AI can help identify customers and opportunities, why digital presence matters, and why succession planning should be visible to principals before it becomes a concern.

In this episode, you will learn:

Why rep firms need to prove value beyond the line card
How lead flow has changed between reps and manufacturers
Why digital presence matters for customer trust
How the consulting mindset can help recruit technical talent
Why succession planning matters to principals
What manufacturers often misunderstand about the rep model
Why technical training matters for the next generation of channel leaders
How AI can help identify customers and opportunities

About the guest: Walter Tobin is the former CEO of the Electronics Representatives Association. He spent much of his career in electronic distribution, including senior leadership at Future Electronics, before leading ERA and supporting the independent rep community across the electronics channel.

Hosted by Sannah Vinding, engineer and go-to-market leader focused on practical leadership in technical environments.

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