Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth – Détails, épisodes et analyse

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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 237

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

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07/08/2026
#75
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19/03/2026
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11/02/2026
#71
🇨🇦 Canada - management
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#38
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#31
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20/01/2026
#95
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14/01/2026
#71
🇨🇦 Canada - management
20/12/2025
#76
🇬🇧 Grande Bretagne - management
03/09/2025
#80

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Liens partagés entre épisodes et podcasts

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https://contentallies.com/
67 partages
http://contentallies.com
51 partages
https://www.leadersofb2b.com/
19 partages

https://www.linkedin.com/in/ozrashid/
4 partages
https://www.linkedin.com/in/deannashimota/
4 partages

https://twitter.com/tlhinrichs
2 partages
https://twitter.com/seanspectors
2 partages
https://twitter.com/SriAyyeppen
2 partages

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Score global : 52%

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Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

Saison 1 · Épisode 225

lundi 2 décembre 2024 • Durée 33:43

In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.

Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.

Key Takeaways:

(01:41) The StudioPod and Content Allies merger opens doors for growth.

(07:25) Listen Network enables ethical, effective podcast audience growth.

(12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI.

(17:42) Strong teams and long-term relationships drive entrepreneurial success.

(21:18) Aligning marketing and sales remains a key challenge for B2B leaders.

(25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions.

(28:45) B2B companies need data-driven strategies combined with creative branding.

(30:36) Misconceptions in B2B podcasting underscore the need for accurate insights.

(32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows.

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