Joseph Jaffe is Not Famous – Détails, épisodes et analyse

"Persuasion is a clash with the conscious mind; we need to work with the brain, not against it." - Leslie Zane -------------------------------------------------------------------   In a recent episode of "Joseph Jaffe is Not Famous," I had the pleasure of hosting Leslie Zane, an award-winning marketer and the author of "The Power of Instinct." Leslie's groundbreaking work delves into the intricate workings of the human mind and how it impacts brand growth and consumer behavior. Her insights are a beacon for marketers seeking to navigate the complex landscape of consumer decision-making. Some of the key takeaways from this episode include: Marketers should focus on influencing the unconscious mind, where most decisions are actually made, rather than just trying to persuade the conscious mind. Brands need to build a strong "connectome" of positive associations in the brain, not just try to be unique or stand for one thing. Familiarity and distinctiveness are more powerful than pure uniqueness when it comes to brand positioning. Brands need to evolve over time, but in an authentic way that retains positive associations while addressing negative ones. Understanding the growth target and their implicit barriers is key to driving brand growth, rather than just focusing on the existing customer base. -------------------------------------------------------------------   Here are the show notes:    Marketing and decision-making, focusing on the unconscious mind. (10:29) Marketing strategies and debunking common misconceptions. (16:58) Growing healthy brands by creating salient, positive connections in the brain. (22:30) Brand positioning and the role of connections in the brain. (28:42) Marketing strategies and the importance of familiarity vs. uniqueness. (34:34) Marketing strategies for brands, including evolution vs revolution. (39:36) Marketing strategies for growth, including understanding the growth target and taking down negative associations. (45:28) Marketing strategies, brand identity, and consumer behavior. (54:40)   -------------------------------------------------------------------   "It is impossible to overlook the extent to which civilization is built upon a renunciation of instinct." - Sigmund Freud -------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Psychological safety is about creating an environment where employees feel secure enough to take risks and voice their opinions without fear." - Mark O'Donnell "Core values are not just words on a wall; they guide hiring, firing, and all major decisions." - CJ DuBe' "Love in business is about treating people with respect, valuing their contributions, and supporting their growth." - Kelly Knight -------------------------------------------------------------------   In my latest episode of "Joseph Jaffe is Not Famous," I had the pleasure of hosting Mark O'Donnell, Kelly Knight, and CJ DuBe', the brilliant minds behind the book People. Our conversation centered around the single most important asset you will ever have in your growing business - people - and to that end, the importance and essence of building an intentional culture within organizations that protects, nurtures, preserves and energizes your people. Some of the key takeaways from this episode include: Building an intentional culture requires courage and repetition over time through core values alignment and accountability.  Visionaries and integrators play complementary roles in guiding business growth when they have good chemistry and share core values.  Genuine care and concern for individuals, not just business needs, creates high psychological safety and job satisfaction.  Personal and professional goals can align when the right people are in the right seats within a supportive culture that harnesses human energy effectively.  Living the "EOS life" is all about doing what you love, working with people you love, making a real difference, being compensated appropriately AND having the time to pursue other passions -------------------------------------------------------------------   Here are the show notes:    Visionary and integrator roles in business growth. (8:27) Leadership styles, visionaries, and integrators in business. (16:06) Chemistry, core values, and building intentional cultures. (21:50) Building an intentional culture through courage and repetition. (25:51) Company cultures, intentionality, and health. (31:09) Building and maintaining a positive company culture through accountability and high psychological safety. (36:26) Creating a unified work culture. (42:00) Leadership, culture, and heart-centered approach to business success. (48:12) Creating a culture of genuine care and concern in business, prioritizing individual growth and well-being over position within a company. (53:39) Personal goals and aspirations with a focus on travel and family. (57:29)   -------------------------------------------------------------------   “…in Hollywood, important people can't stand to be invited someplace that isn't full of other important people. They don't mind a few unfamous people being present because they make good listeners.” - Marilyn Monroe -------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"It's better to have a hole than an asshole." – Kim Scott -------------------------------------------------------------------   The art of leadership is not just about steering a team toward success, but doing so with a sense of genuine care and honesty. In this “radical” (as in rare) live episode of "Joseph Jaffe is not Famous," Kim Scott, the author of "Radical Candor," dives into the intricacies of radical candor and respect within the workplace. Some of the key highlights from this episode include: A discussion of the Radical Candor framework and its four quadrants of behavior: ruinous empathy, obnoxious aggression, manipulative insincerity, and radical candor. Explaining the differences between empathy, sympathy, and compassion in communication. Sharing personal experiences with biases and challenges faced as a woman in leadership. Emphasizing the importance of caring, challenging directly, and being honest in relationships and work environments. Tips for using radical candor to navigate emotional reactions and feedback conversations. Exploring concepts like radical respect, diversity of thought, and balancing respect for the past with challenging traditions. Encouraging listeners to say what's on their minds in a respectful way to improve relationships and organizational health.   -------------------------------------------------------------------   Here are the show notes:    Effective communication and leadership, with a focus on the Radical Candor framework. (9:56) Empathy, compassion, and candor in communication. (18:52) Bullying and its consequences in various settings. (27:46) Gender and racial biases in workplace communication. (32:25) Radical respect in work environments. (38:21) Earning vs. inherent respect, with references to diversity and teamwork. (43:57) The importance of candor and directness in relationships and work environments. (48:47) Radical Candor framework for effective communication. (54:08) Respect, truth, and honesty with a guest speaker. (1:00:48) Marketing and sales strategies with a humorous twist. (59:48) Marketing, loyalty, and customer experience. (1:04:48)   -------------------------------------------------------------------   Quotes from the episode: "Candor and generosity, unless tempered by due moderation, leads to ruin." - Tacitus "Believe me, you don't want to be at a company where there is more candor in the hallways than in the rooms where fundamental ideas or policy are being hashed out." - Edwin Catmull "To the living we owe respect, but to the dead we owe only the truth." - Voltaire   -------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

The one. The only. Nidhi Tewari …at a special time of 12.30pm EST …LIVE on location from South Africa (me, not her) Nidhi has been helping so many people during the past 2 ½ years (and beyond) with her incredible insight, empathy, warmth, professional acumen, experience and expertise. These days it seems like everyone is an expert at everything, but when it comes to dispensing advice on mental health and wellness, you might want to check if the letters LCSW follow their name. That’s the case with Nidhi. Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today’s show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

Time management, boundaries, holding yourself accountable. Wait, are we talking about NFT’s or productivity in the workplace? Either way, school is in session and I’m ready to learn. Join me as Lauren Turton and I talk freedom, side hustles, discovering new revenue streams and more. Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- This episode is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

Patriotism, life, business, philosophy, leadership, Tom Morris. Do you need any more incentive to get you to tune in? Tom Morris is our resident philosopher, a multiple previous guest (his smoking jacket is imminent), a double PhD at Yale, a Professor at Notre Dame and a friend. Today we discuss his new book! Join us. Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- This episode is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time to pay the piper with none other than Brian Piper, co-author of the second edition of Epic Content Marketing with Joe Pulizzi. Now with minty fresh breath, “building a community in Web3.” I think I might be in the book, but not sure I ended up on the cutting room floor! Join us at 1pm EST when we discuss the future of Web3, Metaverse and Content Marketing, but not necessarily in that order. We’ll also discuss the value of time and how to fix education! We might need more time on that last topic… Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today’s show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you building a coaching business, interesting in delivering your message better and speaking with more confidence? Look no further than Pastor Benny Salas who is ready to preach at 1pm EST on how to speak more and monetize! Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today’s show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

I met Åsk or Dabs for short on The Beancast Podcast, hosted by previous guest Bob Knorpp. Her title tells you everything you should know about the future of marketing and advertising, “Creative Director/Chief Technology Officer.” Or as previous guest, Doug Jaeger would call them, “Wizards.” Case in point at 1pm ET today, we’ll discuss Data Privacy, Data Leaks and Data Theft. Where’s the Creativity in that? We’ll just have to Åsk Åsk! Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today’s show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a never ending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

I heard Jennifer Rollins in a Clubhouse room and her story was incredible. She’s been “on the pole” for 23 years (The correct term is a “poler”) and most recently from a pole dancer to a polistic Yogi. Today at 1pm EST, we’ll discuss health and wealth, and living a soul filled life. Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today’s show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You’ll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You’ll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You’ll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you’ll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices