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The Playbook to Cult Status – What Will Be the Next Samba?

mardi 21 mai 2024 • Durée 34:47

Adidas’ Samba trainers have gone beyond cult status – they’ve become an iconic shoe for both Millennials and Gen Z, rewriting the playbook for sneaker success.

However, as Samba fatigue sets in across the market, retailers and customers alike want to know what the next big trend will be.

In the final episode of the season, Grace Hill is joined by EDITED Retail Analyst Karis Munday, author of the report “What will be the next Samba” (used in reporting by Business of Fashion, Bloomberg, and Hypebeast).

Karis and Grace discuss the story of how a single pair of trainers has reshaped the market as well as the power of celebrity endorsements and collaborations.

Plus, Karis shares lessons retailers can take from the Samba, key strategies for a successful launch, and ways to continue to drive growth and hype.

Have we reached peak Samba? If so, what’s next?

For more insights, head to our resource section on edited.com

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The Last Thing The World Needs Is Another Clothing Brand

mardi 7 mai 2024 • Durée 39:25

Did you know that every 7 minutes, a pile of clothing waste the size of Mount Everest goes into the landfill?

In the EU, policymakers are working toward a world where, by 2030, textile products will be durable and recyclable, free of hazardous substances, and produced with respect for both people and the planet. Fast fashion will be a thing of the past, clothes will no longer be destroyed or incinerated, and landfills will be relieved of usable garments consumers wrongly categorize as waste.

Someone who is taking dead stock and giving it new life is All Saints founder, Stuart Trevor in his namesake brand.

Stuart joins Grace Hill to discuss why brands and retailers must stop overproducing and reconsider their approach to inventory management.

In this episode, we dive into how to avoid the disastrous impacts of dead stock on both profit and the planet. Plus, Stuart explains the real-life and often shocking impact that inspired the ‘Stuart Trevor’ brand and why he enjoys the constraints of only using materials that already exist.

For more insights, head to our resource section on edited.com

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Depop: The circular economy, how to deliver growth via strategic inventory optimization, and the future of the resale market

lundi 17 avril 2023 • Durée 34:02

Resale is grabbing headlines with mass market leaders, SHEIN and Zara, making big bets in the pre-loved fashion market. We also see resale impact the luxury space, too, with The RealReal hoping to change size inclusivity challenges through a new partnership with luxury plus size fashion retailer, 11 Honoré, who we've previously had on Inside Retail.

Lizzy de Bruin, Lead of Strategic Inventory at Depop joins Grace Hill, EDITED’s Director of Retail Strategy in the latest episode of Inside Retail. The conversation covers the commercial growth of the business and the future of the resale market. Download it now from where you get your podcasts and don't forget to subscribe!

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Forever Faster: A Conversation with PUMA Group's Head of Retail & Ecom UKI, Colette Hilton

vendredi 3 février 2023 • Durée 24:00

According to reports published by Bloomberg, the athleisure market is estimated to be $662 billion by 2030. This growth, coupled with a more casual return-to-work dress code post-pandemic, has sportswear top of mind for retailers and consumers.

PUMA’s mission of “Forever Faster” is the global sports brand’s promise to provide their customers with the right product in the right place in terms of design, pricing, and distribution. But what's the fastest way to achieve those goals in an industry that has so many moving pieces, in so many places all at once?

Technology.

Tune in for the first episode of 2023 to hear Colette give her opinions on the most important metrics for her team and which data tools have helped them go from strength to strength.

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The Culture of Fashion Subcultures

vendredi 4 novembre 2022 • Durée 22:12

Fashion subcultures have become the latest trend influence to have you on your radar, whether it’s Gorpcore, Cottagecore or even Pamcore, it’s hard to keep up! We’ll delve into what they actually mean to the consumer and the key subcultures to look out for in 2023.

It’s critical in these uncertain times to know exactly what your customers are willing to spend their disposable income on to ensure a customer-centric approach to assortment planning. With that in mind, today on the podcast we’re joined by Robyn Smith.

Robyn is a Fashion & Retail Analyst at EDITED and she tells us why every retailer needs to pay attention to subcultures. As an added bonus, if you want to know the difference between Blokecore and Mermaidcore don’t miss this episode!

Find out more about some of the key insights mentioned in this episode. https://blog.edited.com/blog/global-gen-z-trends

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Inside Retail: EDITIONS - The Future of Men's Beauty

mercredi 5 octobre 2022 • Durée 37:16

Last week saw EDITED relaunch EDITIONS, a live evening of panel discussions on subjects surrounding the Art & Science of Retail.

One of our guests discussing Navigating Retail During Economic Uncertainty was Ed Healy, now the Chief of Commercial at VIEVE and formerly Commercial Director at L'Oréal.

We decided it was the perfect time to revisit his podcast with EDITED recorded during the height of the pandemic.

80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today. Now the likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting the use of beauty products. However, education in this area is still lacking in order to obtain wider adoption.

In our latest episode, Ed Healy, Commercial Director at L’Oreal, discusses the shift in attitudes as he sees a new digital and gender-neutral future for beauty. With over 10 years of experience in sales and marketing, Ed has worked with a range of companies, including luxury brands within L’Oreal UK, startups and iconic beauty giants.

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The New Era of Designer Bags: Redefining Leather Goods Report with Business of Fashion's Diana Lee

mercredi 7 septembre 2022 • Durée 32:31

Handbags and small leather goods occupy a special place in the retail market. A recent report by the Business of Fashion, which EDITED was thrilled to provide data insight on has underlined this.

According to their recent company reports, 50% of Prada sales and as high as 72% of Bottega Veneta sales are attributed to handbag and small leather goods purchases.

To talk about this today on the podcast we’re joined by Diana Lee, the Director of Research and Analysis at The Business of Fashion, who was instrumental in delivering "The New Era of Designer Bags" report from BoF Insights.

We discussed how the report came about and what the key takeaways are for retailers and brands, who currently occupy the luxury space, as well as the challenger brands that aspire to get there.

If you want to find out more about the report and all the amazing changes in the handbag market click on this link.

https://www.businessoffashion.com/reports/luxury/reportsluxurythe-new-era-of-designer-bags-redefining-leather-goods-report-bof-insights-handbags-resale/

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Recession 2.0: Strategies to Help Your Retail Brand Navigate

mercredi 17 août 2022 • Durée 29:27

On today’s episode of Inside Retail we’re joined by Chief Marketing Officer of Edited, Juliana Prather. She built her career in global retail and brand strategy, starting in worldwide sales for iconic accessory brands, such as Givenchy and Nine West Group; gaining expert knowledge of the global retail landscape through traveling extensively to Asia and Latin America, as the leader of Liz Claiborne’s portfolio brands.

In a wide-ranging discussion Juliana uses her three-decade long experience in the retail industry to shine a light on a variety of topics. Find out why embracing data can make your business more creative and how the retail industry can cope with an oncoming recession. We also discuss the crucial difference between the 2008 economic crisis and our current economic downturn and the one thing that could help brands stay competitive.

If you’re interested in the topic, check out this article that offers a playbook for dealing with a recession.

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Tech Talks: How AI & Data Impact the Customer Experience

mercredi 20 juillet 2022 • Durée 13:42

So far in this mini-series, we’ve looked at how AI and data are driving major change in the world of commerce and how that change is impacting customers' buying behavior. But what can business leaders do to use that data?

In this episode of Tech Talks, EDITED's Chief Retail Scientist, Michael Ross, and John Squire, Founder of Dynamic Action, offer recommendations for retailers looking to enhance customer experience by developing ways to reward their most loyal buyers but also properly manage their customer delivery on promise, so vital to winning and losing a sale.

They explain how the wrong data can lead you to misdiagnose a business problem, the role of marketplaces in this data-driven world and why technology can be an amazing facilitator but also be an obstacle in a retail environment.

If you’re interested in marketplaces and how they impact the world of retail, check out our conversation with Rebecca Lacerda, the head of digital marketplaces at Crocs.

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Selling To Marketplaces with Rebecca Lacerda of Crocs

mercredi 6 juillet 2022 • Durée 30:20

On today’s episode we are diving into the topic of digital marketplaces, these range from Amazon and Zalando in the west to JD and Alibaba in the Asia-Pacific. They make up 60 percent of all e-commerce sales across the globe according to Huge’s consumer research.

To discuss the topic of how brands can approach and maximize this channel, Grace Hill spoke to Rebecca Lacerda, Head of Digital Marketplaces at Crocs. She uses her experience at the iconic shoe brand to explain how brands can engage with marketplaces, what the pitfalls are that brands can avoid and where she sees the future of digital marketplaces going.

For more info on digital marketplaces check out our interview with Helen Riley from 2020, back when she was the fashion acquisition manager for eBay. https://blog.edited.com/blog/resources/podcast-unedited-inside-retail-etailers-and-online-marketplace

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