In Growth We Trust: Marketing | Growth | Startups - Détails, épisodes et analyse

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In Growth We Trust: Marketing | Growth | Startups

Yoann Pavy and Jake Mayell

Business & Entrepreneuriat

Fréquence : 1 épisode/20j. Total Éps: 74

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? Available everywhere, even on YouTube, like/comment/subscribe 🎧

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Données mises à jour le 04/07/2026

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🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral

mercredi 22 janvier 2025 • Durée 29:36

In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season, focusing on insightful discussions and occasional guest appearances.

This week is all about the new viral Linkedin AI sensation, Boardy.

Chapters 📌

00:00:00 - Introduction and Series 2 Announcement
00:00:27 - Episode Format and Guest Strategy
00:01:01 - TikTok Ban Discussion
00:02:29 - Inauguration and Tech's Role
00:03:31 - Introduction to Boardy AI
00:04:09 - Boardy AI Experience and Features
00:06:04 - Boardy AI Growth Strategy
00:08:00 - Boardy AI's Viral Growth on LinkedIn
00:10:10 - Boardy AI's Personalized Campaign Misstep
00:12:00 - Potential Impact of Boardy AI's Misstep
00:13:32 - AI in Job Search and LinkedIn Integration
00:15:00 - Boardy AI's Business Model and Monetization
00:17:10 - Challenges of Maintaining Network Quality
00:18:22 - Comparison to Manual LinkedIn Networking
00:19:52 - Growing a Business Page on LinkedIn
00:21:47 - Innovation in AI and Voice Interaction
00:24:01 - Voice AI and Conversational AI
00:25:03 - Potential of AI in Podcasts
00:27:28 - Inspiration from The Matrix
00:29:00 - Conclusion and Call to Action

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

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🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings

mercredi 11 décembre 2024 • Durée 26:17

In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past few months and tease plans for a brand refresh in 2025, including a new icon that captures the mood for the upcoming year. They also touch on significant global events, such as the recent changes in U.S. leadership and the political situation in France. Tune in for a light-hearted conversation filled with nostalgia and anticipation for the future!

Chapters 📌

[00:00:00] Future plans for 2025.

[00:03:04] Chief meme officer role.

[00:04:43] AI tools for job seekers.

[00:10:00] Podcast listener engagement statistics.

[00:15:42] Cody Schneider's podcast success.

[00:18:08] Apple Store growth hack.

[00:24:13] AI and automation in marketing.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

mardi 30 juillet 2024 • Durée 01:16:33

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.

Chapters 📌

[00:00:00] Intro

[00:02:04] Four-way podcast dynamics.

[00:06:40] Game soft launch strategies.

[00:09:42] Soft launch strategies.

[00:12:22] Soft launch countries for games.

[00:15:33] Soft launch strategies.

[00:20:40] Ratings in mobile app industry.

[00:22:54] Games activating users effectively.

[00:27:29] User age in gaming apps.

[00:30:31] Banking app user experience.

[00:35:18] Community building in gaming.

[00:37:40] Importance of community for growth.

[00:41:40] Monetizing high-spending app users.

[00:44:33] Web-to-app transition strategies.

[00:49:28] Driving web traffic benefits.

[00:52:05] Targeting younger audiences in gaming.

[00:55:23] Targeting older demographics in marketing.

[00:59:27] Diversifying pricing and revenue streams.

🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub

mercredi 17 juillet 2024 • Durée 57:41

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.

Tune in for more on content marketing, community building, and CRM strategies!

Chapters 📌

[00:00:00] Intro

[00:00:31] Fintech marketing community growth.

[00:06:18] Podcasting challenges and strategies.

[00:09:08] Building relationships with listeners.

[00:13:26] Content distribution strategies.

[00:15:36] Niche Marketing Strategies.

[00:18:23] Content creation strategies.

[00:23:40] Content creation using AI.

[00:27:40] Summarizing webinars into articles.

[00:29:08] AI in podcast automation.

[00:34:03] Mega blogs versus targeted article.

[00:39:13] AI formality detector in writing.

[00:42:50] Educational vs. sales content.

[00:45:20] Comparison posts in content marketing.

[00:49:19] Comparison posts and sales strategies.

[00:51:51] Reddit vs. LinkedIn for B2B.

[00:56:55] Written content marketing strategies.

🖇 Follow links 🖇

🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective

vendredi 12 juillet 2024 • Durée 52:24

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry.

One of our best episodes to date!

We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights.

Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building.

Chapters 📌

[00:00:00] Intro

[00:00:44] The Mona Lisa of e-commerce.

[00:06:27] Building and activating audience engagement.

[00:08:01] Negative customer acquisition cost.

[00:11:57] Expanding margin over time.

[00:16:22] Customer engagement strategies.

[00:19:33] Brandformance.

[00:20:25] Long-term return on investments.

[00:23:43] Understanding user behavior for growth.

[00:28:58] Memes and viral content.

[00:30:22] Leveraging Niche Viral Communities.

[00:36:00] The future of brand evolution.

[00:39:32] Creating peak brand moments.

[00:40:59] Culturally embedded behavioral spending.

[00:46:09] Winning with a valuable edge.

🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa

mardi 25 juin 2024 • Durée 55:09

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more!

Chapters 📌

[00:00:00] Intro

[00:06:38] Climate-focused podcast.

[00:09:34] Flexible working.

[00:13:13] Social media algorithm changes.

[00:18:05] Marketplaces growth and supply side challenges.

[00:21:27] Webinars as lead magnets.

[00:27:25] Selecting ideal clients for Flexa.

[00:29:08] Workplace inclusivity for people with disabilities.

[00:33:46] Return to office mandates.

[00:37:06] Challenges in balancing work and family.

[00:41:58] Active feedback for business improvement.

[00:46:39] SEO and Organic Traffic.

[00:49:51] Gender pay gap bot.

[00:53:08] Angel investment and career paths.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠Beth Carter ⁠ on Linkedin

🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

mardi 18 juin 2024 • Durée 49:51

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store.

Chapters 📌

[00:00:00] Intro

[00:01:06] AI photo editing technology.

[00:03:57] Pumping out creative for success.

[00:08:21] Winning Ad Metrics.

[00:12:00] Ad testing process.

[00:16:55] Top performing baby theme creative.

[00:17:30] Marketing with influencers and ads.

[00:23:55] Creative testing in advertising.

[00:25:32] Creative advertising strategies.

[00:30:13] Content creation and platform diversity.

[00:33:56] Learning to code in marketing.

[00:38:06] Automating ad variations.

[00:39:40] Automating marketing processes.

[00:44:32] Attribution challenges in marketing.

[00:45:27] Creative content strategies.

[00:49:13] A first podcast experience.

🖇 Follow links 🖇

👉 ⁠⁠⁠ on Linkedin

🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

mardi 11 juin 2024 • Durée 42:58

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts.

Chapters 📌

[00:00:00] Intro

[00:01:36] Marketing return at fintech events.

[00:05:15] Face-to-face interactions at events.

[00:10:28] Multi-touch marketing strategies.

[00:11:18] Using podcasts for growth hacking.

[00:15:40] Utilizing Podcasts in Marketing.

[00:21:22] B2B influencer-creator strategy emerging.

[00:24:44] Ghostwriting social media strategies.

[00:28:31] Appreciating the Role of Marketing.

[00:30:14] PR strategies for startups.

[00:35:41] AI tool for website analysis.

[00:40:02] Direct marketing and branded merch.

[00:41:06] Unique Merchandise Ideas.

🖇 Follow links 🖇

👉 ⁠Irina Chuchkina on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups

jeudi 30 mai 2024 • Durée 29:48

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry.

Chapters 📌

[00:00:00] Intro

[00:00:20] Crazy marketing job descriptions.

[00:03:50] Lead magnets and SEO insights.

[00:09:16] QR code mishap and stickers.

[00:11:50] Marketing, et cetera.

[00:16:43] The evolution of middle management.

[00:21:01] Specialized roles in marketing.

[00:23:13] Job description challenges.

[00:28:51] Job description teardown segment.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

jeudi 23 mai 2024 • Durée 58:00

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.

They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.

Tune in for insightful discussions and interesting insights!

Chapters 📌

[00:00:00] Intro

[00:00:34] The challenge of awareness.

[00:07:11] The Wine List.

[00:09:22] Starting an agency.

[00:12:33] Building a strong network.

[00:16:34] Evolution of paid social marketing.

[00:22:20] Working with content creators.

[00:25:43] AI-generated content quality.

[00:28:17] Offline marketing strategies resurgence.

[00:32:04] Inserts and door-to-door marketing.

[00:37:02] User research challenges.

[00:39:44] Being literal in advertising.

[00:46:30] Understanding why your customer buys.

[00:46:51] Importance of customer interviewing.

[00:52:38] Customer feedback for growth journey.

[00:54:23] Wine marketing strategies.

🖇 Follow links 🖇

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In Growth We Trust: Marketing | Growth | Startups - Détails, épisodes et analyse

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