Immersion Nation Podcast – Détails, épisodes et analyse

Emma and special Co Host Scott, Talk about their experience working with Universal Studio and their new movie drop.  They take you behind the scenes and talk about what it's like to create a custom immersive event for South By Southwest and have that get picked up for a Nationwide Event!

Emma and Scott do their best job at a true crime podcast as they dig deep and attempt to find out why Life and Trust closed without warning.

This was recorded 4-28-25

The results are in!

For all of you who voted. Thank you so much for taking the time helping to help support both your favorite immersive experiences, creators, and the immersive community! On January 28th, we reached out to a myriad of wonderful immersive creators...

Now, 18 days and couple thousand votes later, we’re back to invoke the names of 2019’s most remarkable immersive experiences. These experiences, both the recipients and the and nominees of the Immersion Awards, helped move both the entire immersive community -and the immersive world as a whole- to a turning point in 2019. 

The immersive revolution, movement, wave? The Immersive Renaissance that is already shaping the entertainment landscape of 2020 was aided, in earnest, by these 16 experiences. 

Welcome to the 3rd and final part of this roundtable discussion on immersive entertainment and it impacts on the real world.

Joining us we have Caroline Murphy, Chief Creative Officer of Incantrix Productions. Jessica Creane, founder of IKANTKOAN Games. Justin Fyles, Co-founder and Managing Director of Any One Thing. And Risa Puno, creator of The Privilege of Escape and Creative Time’s first open call artist.

In this episode, we push out to the edges of reality and ask the question… What happens when we’re all creating immersive experiences for -and with- each other? When the line between the hyperreal and the surreal begins to blur into daily life?

I should say, it might be a little tricky to jump in here if you haven’t heard part 1 and or part 2 because here, the concrete cadence of the conversation begins to transmute into the white-hot liquid theory around this increasingly immersive world we live in.

Last time, we left off wondering how empathy, of all things, could be a destructive force. Well now, we talk about that- and how to avoid it. How to lend yourself to a shared moment in a way that respects the unimaginable experience of another person. All that, and so much more.

Selected Links:

• Caroline Murphy
• Incantrix Productions
  • Instagram
  • Facebook
  • Twitter
  • Sinking Ship Creations
    • Calculations
• Jessica Creane
• IKANTKOAN Games
  • Instagram
  • Twitter
  • Facebook
    
    
• Justin Fyles
• Any One Thing
  • Souvenir
  • Instagram
  • Twitter
  • Facebook
• Risa Puno
• The Privilege of Escape
  • Instagram 
  • Twitter
  • Vimeo

This is part two of the three-part roundtable discussion on the real-world impact of immersive entertainment. This, in many ways, is the perfect set of episodes to be airing now, because this is the time of year where many so many people, subcultures, and industries zoom out to look at the broader picture. Where have we come from? Where is this all going? And what in the world does this all mean anyway? Well, I can think of very few people who are more qualified to help lend some clarity to these questions for the immersive community in 2020.

Joining us we have Caroline Murphy, Chief Creative Officer of Incantrix Productions, Jessica Creane, founder of IKANTKOAN Games, Justin Fyles, Co-founder and Managing Director of Any One Thing, and Risa Puno, creator of The Privilege of Escape and Creative Time’s first open call artist.

If you’re jumping in here and want more context for our contemplative immersive creators, they all have their own episodes on the podcast. They also introduce themselves in the first episode.

Selected Links:

• Caroline Murphy
• Incantrix Productions
  • Instagram
  • Facebook
  • Twitter
• Jessica Creane
• IKANTKOAN Games
  • Instagram
  • Twitter
  • Facebook
• Justin Fyles
• Any One Thing
  • Instagram
  • Twitter
  • Facebook
• Risa Puno
• The Privilege of Escape
  • Instagram 
  • Twitter
  • Vimeo

Mentioned:

• 2019 Immersion Awards: Nominations
• 2019 Immersion Awards: Voting
• Caroline’s Immersion Nation Podcast interview
• Jessica’s Immersion Nation Podcast interview
• Justin’s Immersion Nation Podcast interview 
• Risa’s Immersion Nation Podcast interview •pt 1
• Risa’s Immersion Nation Podcast interview •pt 2
• Mattie Bryce: game designer

Chapter Markers can be found here

This week we have not one but 4 truly phenomenal guests. This is the first part of a round table discussion on immersive entertainment and its relationship to real experiences and the real world. Caroline Murphy of 'Incantrix Productions', Jessica Creane of 'IKANTKOAN Games', Justin Fyles of 'Any One Thing', and Risa Puno of 'The Privilege of Escape' guide us in exactly the kind of thought-provoking, assumption challenging and nuanced conversation that we here at Immersion Nation think is vital for the beginning of any cultural movement.

The topics of identity, empathy, agency, trust, and diversity frame the dynamic perspectives of these creators. They work together to explore the intricacies inherent in creating experiences of depth and transformative potential for their audiences. Finally, the topic of what the future might hold for immersive entertainment speaks to both exciting and perilous potential for a world where immersive experiences are everywhere.

Selected Links:

• Caroline Murphy
• Incantrix Productions
  • Instagram
  • Facebook
  • Twitter
• Jessica Creane
• IKANTKOAN Games
  • Instagram
  • Twitter
  • Facebook
• Justin Fyles
• Any One Thing
  • Instagram
  • Twitter
  • Facebook
• Risa Puno
• The Privilege of Escape
  • Instagram 
  • Twitter
  • Vimeo

Mentioned:
Odyssey Works

Show Notes:

• Introductions [1:59]
• Why Is immersive So impactful? [4:02]
• Transformation and a self-selecting audience [6:13]
• Removing adversarial context, choices, and identity [7:47]
• What happens when immersive is everywhere? Self-examination, and diversity [11:52]
• Daily immersive, scale, and intimacy [13:46]
• Tension between documentation and over systematization [16:10]
• Diversity, setting the tone, and developing trust with an audience [18:00]
• An airplane, a brand, and the 3rd rail of social justice issues [20:35]
• Audience psychology in immersive experiences [24:30]
• Designing Internal Experience and what’s next [28:50]

“Diversity of experiences and diversity of thought is so, so important. I think we’re at a place right now, where the more space we make right now, the more space there is going to be in the long run. We have the possibility of having a really exponential impact on that by taking great care” -Jessica Creane

In this episode, we talk about the 2019 immersion awards and take a look at the big picture of immersive entertainment in 2019. We revisit the concept of play with a few listeners of the podcast joining us to share their thoughts on the importance of play. Next, we discuss the potential future of immersive entertainment in 2020 and beyond. Finally, we end the show with the nominations for the 2019 immersion awards.

Selected Links:

2019 Immersion Awards Nominations
Reach out to Immersion Nation 

Jenny Weinbloom’s Talk at ID summit
Meow Wolf’s, Vince Kadlubek, on expansion plans
Discussion about Star Wars: Galaxy’s Edge
Secret Cinema
Creating Evermore Park
The Void Experience
Amazon San Diego Comic-Con 2019 immersive activations

Show Notes:

Episode outline: 2019, The value of play, and 2020 [1:17]
On the 2019 Immersion Awards [3:00]
The immersive zeitgeist in 2019 [6:47]
Jenny Weinbloom, rehearsal for resistance, and Immersion as a catalyst for social change
[6:50]
In case you missed it: Immersive Headlines in 2019 [8:58]
Growth in immersive as a backdrop [12:58]
The Value of Play: Part 2 [14:58]
Listener’s thoughts on the value of play [15:23]
Play, risk, and experimentation [19:07]
Immersive in 2020 [21:31]
2019 Immersion Awards Nomination [24:37]

By now, we all know, It’s all about connection. 
So why am I coming back to this topic here? 

Because connection can be manifested in so many different ways. It struck me when going through the first section of this interview. It seems like the way Ross cultivates connection is by seeing a spark in someone else, and lending himself to that spark in order to meet that person where they are, to speak to that person in their language. Depending on what part of the immersive world you occupy, that might sound obvious…? But, to be able to do that on every level from the experience participant to the producing executive is, I think, pretty exceptional. Today we dig deeper into how this idea of connection works in every part of the immersive design process, from vetting collaborators to the money math of big brands. 

This is the second part of my conversation with immersive experience designer, Ross Tipograph but! It is okay to jump in here. (Though of course, I would suggest you listen to both.) For context: Ross was recently named on the Forbes 30 under 30 list for his work in experiential marketing and has worked on projects like the Amazon immersive experiences for the television shows The Expanse and Carnival Row at San Diego Comic-Con, in 2019. In his under 30 years, he’s been busy.


Selected Links:

• Ross Tipograph
• -Linkedin
• -Facebook
• -Instagram
• 8 Players
  
  
• Forbes 30 under 30
• Giant Spoon
• The aforementioned Amazon Activations:
  • The Expanse
  • Carnival Row
• Book: The Director’s Voice 
• Saint Anne’s warehouse
• Under the radar festival

Show Notes:

• “For guests walking out of one of your experiences, what kind of reactions are you looking for?” [2:57]
• The exclusivity of a shared moment: The good and the bad [4:21]
• If ross had one month to prepare someone for directing an immersive experience [6:54]
• 1- Reconnect with your why [7:23]
• 2- Get ready to work with actors [8:42]
• 3- Vet your collaborators [9:51]
• Preparing for collaboration [11:06]
• How Ross thinks about the macro of experiential and immersive [12:23]
• Why immersive makes sense for large brands [14:49]
• Making immersive viable, seeing the barrier clearly [17:13]
• Desperation and financially viability 101 [18:29]
• Excitement for the future [20:42]
• What needs to change; a fair but spicy take [22:35]
• Immersive about the here and now [24:21]
• Another alternative to nostalgia [25:55]
• A final note for creators [28:20]