ICS Podcast: Everything Digital

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https://www.linkedin.com/in/martincalvert/
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https://www.linkedin.com/in/carmen-dominguez-rodriguez/
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https://www.linkedin.com/in/rosie-macdonald-b2a324144/
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https://www.ics-translate.com/
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Money 20/20's Oliver Smith on Multichannel Finance Content and the Power of In-person Events in Regulated Sectors

lundi 24 août 2026 • Durée 43:04

Money 20/20 Europe is one of the standout events in the finance sector - but what goes into curating such a powerhouse? Head of Content Olly Smith joins the podcast to discuss what makes a great speaker, how to pitch a compelling panel, the importance of happenstance and unplanned encounters, and the evolving role of content in regulated sectors in the age of AI.

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Holiday Mode: Marketing Room 101

lundi 10 août 2026 • Durée 01:04:26

What do marketing strategies and summer holidays have in common? More than you’d think.
In this episode, we’re joined by Carsten Lackner, Founder & CEO of Linelia, to unpack the essentials of modern marketing — and throw a few things firmly into Room 101 along the way.
From what every marketer should have in their “carry-on” to the tactics and trends that deserve a one-way ticket out, this is a fun, honest conversation on what actually works (and what really doesn’t).
Expect sharp insights, a few war stories from the road, and plenty of marketing habits we’d happily leave behind at the airport.

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Legal & Creative's Sharon Toerek on Agencies, AI and the Law

lundi 27 juillet 2026 • Durée 33:33

An essential listen for marketing agency specialists as Legal & Creative founder Sharon Toerek speaks with ICS-digital's Martin Calvert about the legal aspects of creative agency work, the challenges of AI and the need to pre-emptively manage campaign risk

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The Future of Digital Journalism with Dr Bissie Anderson

lundi 13 juillet 2026 • Durée 34:17

The University of Birmingham's Dr Bissie Anderson joins us in this episode to discuss the future of digital journalism, the rise of misleading AI sources, why stories resonate and what communication students want from employers in digital.

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Global Visibility in 2026 SEO with Sistrix's Steve Paine

lundi 29 juin 2026 • Durée 43:35

Sistrix is one of the world's leading SEO tools and in this episode, Steve Paine joins us to talk all things visibility. Covering trends in AI, the need for benchmark data to plot success and a brief dive into the specifics of the travel sector, this ep is a must-listen for SEO pros.

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Customer-focused Marketing in Global Food & Drink with Lactalis' Jason Simpson

lundi 15 juin 2026 • Durée 44:15

How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail media and much more.

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AffPapa's Anahit Hovhannisyan on Affiliate Marketing, Global Event Management and B2B Social Media

lundi 1 juin 2026 • Durée 35:22

Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital businesses together, collaboration in competitive industries and the power of social media content to engage, entertain and convert in B2B

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What Journalists Want: PR tips from HuffPost UK's Dayna McAlpine

lundi 18 mai 2026 • Durée 48:22

PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK.
In this episode, no questions are off the table as Grace Taylor-Clarke is joined by Dayna to give public relations professionals the answers to the journalist questions that you've been dying to ask.

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Marketing Without a Product: Lessons from Samaritans

lundi 4 mai 2026 • Durée 45:47

How do you market to someone who isn’t looking to buy — or even to engage?
In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a meaningful way.
We explore how to connect with difficult-to-reach audiences, communicate sensitive topics responsibly, and build campaigns that prioritise trust over clicks.
A different kind of marketing conversation — and one that challenges a lot of what we think we know.

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The Power of Proof: Using Clinical Trials in Marketing and Digital PR

lundi 20 avril 2026 • Durée 29:25

Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy?

In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're joined by Dr. Andrea Utley, a Reader in Motor Control and Learning and Development at the University of Leeds.

Dr. Utley shares expert insights into how brands can best collaborate with academic institutions to test product efficacy. We delve into the strategic use of academic research in mainstream media and how Digital PR practitioners can leverage this approach.

Prepare to gain new, valuable perspectives on a powerful, often overlooked, side of marketing.

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ICS Podcast: Everything Digital – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

ICS Podcast: Everything Digital – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other7

LinkedIn4

Slate1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other7

LinkedIn4

Slate1