I Love Marketing – Détails, épisodes et analyse

I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy.

Here's a glance at what you'll learn from Joe and Dean in this episode:

•  The reason most experienced marketers quietly kill their best campaigns without realizing it
• A thought experiment Dean uses that makes most people deeply uncomfortable once they actually think it through
• What changes when you stop judging marketing by short term conversion and start measuring something else entirely
• Why "educating your market" too early feels responsible but often produces the opposite result you want
• A subtle distinction between compelling and convincing that explains why so many good offers stall
• Why Joe says certainty beats tactics consistently and why almost no one ever gets to experience it
• How leads most people label as "low quality" often become highly valuable over time
• The overlooked referral mistake that causes even happy customers to stay silent
• Joe's direct answer to the AI question most marketers are avoiding and what he believes still cannot be automated
• Where persuasive language actually comes from when people are scared, stuck, and deciding what to do next

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Join Joe Polish and Daymond John as they explore the raw realities of Entrepreneurship. This episode debunks common myths, highlights the intense dedication and sacrifices required, and underscores the crucial role of mentorship. Get ready for candid insights that will reshape your understanding of the Entrepreneurial journey.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn from Daymond and Joe in this episode:

• Turn Obstacles into Wins: Discover how Daymond John's mindset turns tough situations into big wins, showcasing the power of a positive business outlook.
• Simple Ideas, Big Success: Learn the importance of clear and simple business ideas for effective communication and success.
• Winning in the Digital World: Get insights on using online tools and social media to grow your business effectively.
• Create a Brand That Connects: Find out strategies for creating a brand that people deeply connect with.
• Smart Decisions for Growth: Learn how to make smart business choices that lead to growth, inspired by Daymond John's approach.
• Balance Business and Personal Life: Discover how to balance chasing business goals with managing personal life.
• Grow Your Business with Your Story: Learn how your personal story can be a powerful tool for business growth.
• Bringing Ideas to Life: Get advice on turning creative ideas into successful businesses.
• Lead Your Team to Achieve More: Discover tips for effective leadership that drives better business performance.
• Understanding Money in Business: Highlighting the importance of financial knowledge for making sound business decisions.
• Mentors Matter: Learn how having mentors can shape your business journey and lead to success.

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.

Here's a glance at what you'll learn from Tommy Mello and Joe Polish in this episode:

• How Joe turned his life around from addiction and made his entrepreneurial fantasy come true
• What Joe did with his carpet cleaning business that made him stand out from everybody else
• One of the most instrumental conversations Joe had that changed the trajectory of his business
• The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success
• Why there's no relationship between "being good" and getting paid (and what to do about this)
• Secrets of education-based marketing, relationship marketing, and direct response marketing
• Why any problem in the world can be solved with the right sales letter (and how to write it)
• How "bad news" in the world could be the best piece of "good news" for your business and life
• Discover the #1 reason people buy from you and attract more Customers to your business
• The Million Dollar Racehorse: How to best take care of yourself so you win more often
• How to create valuable marketing that helps prospects make an informed buying decision
• Increase your productivity, leverage your capabilities, and 10x your achievements
• How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)
• A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation
• The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"
• Two keys to identifying what people want, aligning with prospects, and selling more services
• The 9 principles of Genius Networking that can help you get what you want in life and business
• How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

Got questions? You're not alone. Listen to Dean and Joe as they answer the audience's most burning questions at the first-ever I Love Marketing Zoom Meetup in today's episode of the I Love Marketing Podcast. This episode is part two of a three-part series, so be sure to listen to part one first and stay tuned for the release of part three, which will be a continuation of the special Q&A session.

If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/370.

Here's a glance at what you'll learn from Joe and Dean in this episode: 

• Become A Self-Milking Cow: The best way to STOP doing EVERYTHING in your business and START doing only what you LOVE.
• How to ensure your independent contractors, vendors, partners, and team members are aligned with your company brand.
• The 3 cultures that exist in every company (How to align all three into one big culture that works to create self-accountability).
• What every entrepreneur and business owner needs to know about habits, behavior, influence, motivation, and change.
• Dean and Joe share how retail owners can become MORE successful now, even while general retail growth is declining.
• How to not let "No" undermine your motivation and why the only business votes that count are the people that pay you.
• The secret price formula most business owners never discover for how much to charge for your products and services.
• How the real estate industry is changing with shifting buying habits and increased technology usage during COVID-19.
• The Marketing Vending Machine: A better way to think about investing in your marketing so your ROI is more certain.

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here's your chance! Get in on the action in today's episode of the I Love Marketing podcast.

If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/369.

Here's a glance at what you'll learn from Joe and Dean in this episode: 

• Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time.
• The D.O.S. Conversation: How identifying your clients' D.O.S. can help you make better offers and transform your business.
• Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier.
• More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.

Do you get the feeling that you're meant for more? Learn how to turn your knowledge into profits in today's episode of the I Love Marketing podcast.

If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit https://ilovemarketing.com/368.

Here's a glance at what you'll learn from Lisa, Joe, and Dean in this episode: 

• Lisa's 5-Part Formula for discovering your million-dollar value and making a massive difference.
• What you can do to lead with generosity to make compelling offers WITHOUT being offensive.
• One thing people want right now and how you can use it to get (and keep) more customers.
• A simple exercise you can use to discover what you're truly meant for in order to serve people.
• How to "make peace with sales" and make irresistible offers so you can make more money.
• What you can do to transform worry, fear, and confusion into courage, confidence, and strength.
• How to harvest what you already know to help your customers during an economic downturn.
• Discover Your Unique Value: Find the natural, unique gifts you already have to help more people.
• A better way to package your deliverables so people value them and get more value from them.

Do you have commission breath? Learn how to build an empire without making a stink in today's episode of the I Love Marketing podcast. 

If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/367.

Here's a glance at what you'll learn from Dean and Joe in this episode: 

• How to avoid having "Commission Breath", spot social media narcissists, and why we're all living in "Cloudlandia".
• The amazing success behind Kylie Jenner's billion-dollar brand and the 3 elements YOU can use to build an empire.
• A rarely told story of how the Koch brothers made their money and the lesson you can use to create valuable collaborations.
• Why there is more opportunity now than at any time in history and how you can tap into it no matter where you are.
• The importance of developing CAPABILITIES and how to utilize them to get bigger, better, wealth-generating results.

Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today's episode of I Love Marketing.

If you'd like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366.

Here's a glance at what you'll learn from Alex and Joe in this episode: 

• 3 things you need in order to sell anything, the difference between "marketing" and "selling", and the #1 job of every business owner.
• Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique.
• The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace.
• Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS.
• The 3 ways to learn ANYTHING effectively and easily. 
• How to think about your marketing so it gives you the highest possible chance of success in your business.
• How to fill up your business with more people than you can handle. 
• THE MOST IMPORTANT SKILL you need if you want to get peoples' attention and impact people all over the world.
• How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE.
• Want to launch a successful podcast? Here's how to AFFORDABLY launch (and grow) your podcast SUPER quickly.
• The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he's trained).
• What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online.
• A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.

Are you having a hard time comprehending the new CARES Act and what it means for you? Learn how Tony Rose and Jim Dew unpack it in today's episode of the I Love Marketing podcast. 

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/365.

Here's a glance at what you'll learn from Jim, Tony and Joe in this episode: 

• The COVID-19 CASH Conversation: How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 (Featuring Jim Dew, Tony Rose, and Joe Polish)
• Jim and Tony discuss the $2.2 Trillion CARES Act, the Federal Paycheck Protection Program, and how you can apply for it to maintain your cash flow and keep your employees  
• The tax and legal implications you MUST be aware BEFORE you apply for COVID-19 loan and grant programs (This could save you hundreds of thousands of dollars…)
• Why you should NEVER keep deposits in a bank you owe money to (PLUS: One way you to get cash from your bank WITHOUT having to sell your portfolio…)
• Jim's C.O.V.I.D. Decision Model: The "C.O.V.I.D." decision-making process you can use for making tough business decisions during the COVID-19 crisis
• A grant you can get right now if you need IMMEDIATE money; A specific loan you can get for up to $2 million; and a 50% payroll tax deferral you can utilize
• Jim talks about new laws that can help entrepreneurs get money back from taxes they paid in the past – AND – several other ways you can conserve cash
• How to maintain the right mindset during this crisis and the OPPORTUNITIES in business, real estate, and stocks entrepreneurs should be thinking about

Roland Frasier, Dean Jackson, and Joe Polish recognize that we will all be affected by the Coronavirus pandemic and its economic implications in some way, shape or form. Learn how they're handling it with swift and decisive action in today's episode of I Love Marketing.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/364.

Here's a glance at what you'll learn from Roland, Dean, and Joe in this episode: 

• How to ADAPT in rapidly changing times - even if live events are your livelihood. 
• How Roland handled the postponement of Traffic and Conversion Summit.
• The 3 questions Roland FIRST asked himself when making the decision. 
• The MINDSET that will get us out of an economic crisis. 
• Why QUICKNESS and DECISIVENESS are necessary when taking action. 
• Why cash flow, operations, and marketing shifts need to be assessed ASAP.
• What Joe communicated in his latest TEAM HUDDLE in response to the times. 
• How to deliver the deliverable no matter what. 
• How to make the best operations and marketing decisions during tough times. 
• Essentials, indulgences, deferrables and how your product determines your behavior. 
• How to WIN with calm and focused intention. 
• A lesson from a boxer about getting punched in the face.