Humans Come First - The Marketing Podcast – Détails, épisodes et analyse

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Humans Come First - The Marketing Podcast

Richard Wood & Joe Glover

Business & Entrepreneuriat

Fréquence : 1 épisode/29j. Total Éps: 41

A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. We're also calling out some shitty marketing practices.

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🇬🇧 Grande Bretagne - marketing
02/04/2025
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https://academy.hubspot.com/
41 partages
https://www.sixandflow.comThe
2 partages
https://themarketingmeetup.com/Dave
1 partage

https://amzn.to/33V25UC
1 partage

https://twitter.com/davegerhardtFanocracy
1 partage

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Score global : 58%

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What is vision? And why would you care?

Saison 4 · Épisode 6

dimanche 14 mai 2023 • Durée 29:55

Vision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on.

But in reality, it’s actually something incredibly important to the successful growth of a business.

Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief.

But what is vision and why is it important?

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AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?

Saison 4 · Épisode 5

lundi 20 février 2023 • Durée 31:49

In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.

Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.

And as much as Joe hates to admit it, Rich was right. Again.

In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.

Some good. Some bad.

But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?

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Agency Or In-house? Where Should You Start Your Growth?

Saison 2 · Épisode 11

mardi 14 décembre 2021 • Durée 53:01

This episode is a change of pace.And It’s not just Joe and I. It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth, disruptive education and training platform.It’s a question that growth hungry entrepreneurs, startups, scale ups and those with growth in their sights…What’s the right way to grow? Creating an in house marketing team or working with an agency?

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There's ups and there's downs... This is about the ups.

Saison 2 · Épisode 10

lundi 18 octobre 2021 • Durée 33:15

Rich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.Speaking about failures is easy. Speaking about moments you’re proud of though - it’s not very British, but there is a lot to be learned from those moments.So today, we’re speaking about moments we’re proud of from our careers, and most importantly, what we’ve learned from them. From Joe’s 8 years in marketing, and Rich's "97 years" (cause he's really old).

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Listening Is The Back Bone Of Growth

Saison 2 · Épisode 9

mercredi 29 septembre 2021 • Durée 33:41

Understanding your market, understanding your customers and understanding your people - that’s the foundation for growth.So how do you develop that understanding? How do you get to a point where you know what your customers want or what the market is doing?Listening.Listening to the people you’re engaging with. Listening to your customers. Listening to your team.Building an audience is an incredible way to grow your business - but not if it’s a one-way street. You have to listen.It’s something we’ve always tried to do with the Marketing Meetup - we listen and we learn.

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Recruitment - That Shit Is Hard, Sometimes...

Saison 2 · Épisode 8

mardi 21 septembre 2021 • Durée 41:28

Recruitment is not easy.But for most of our businesses, the people are the lifeblood of what we’re growing.Get it right, and you’ll fly.Get it wrong, and you can be in a world of pain.So how should we be recruiting and where should Joe start with his first hire?Annnnd we’re back.

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What Makes A Marketer? Education Or Experience?

Saison 2 · Épisode 7

mercredi 3 mars 2021 • Durée 34:58

What makes a marketer a marketer? is it experience or is it education?Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. Shit got heavy.This week, Rich and Joe chat it through. Is it education or is it experience?

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Clubhouse, Yay Or Nay?

Saison 2 · Épisode 6

jeudi 25 février 2021 • Durée 27:42

Annnnd.... we're back for Season 3!Joe's had his baby and we're reading to talk marketing again.Marketers love new toys. Shinny things that we can play with. New channels that we can connect with people. And… probably, ultimately selling people stuff.So how about clubhouse? The ios only, invite-only, voice-based social channel - so how do we feel about it.

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What It's Like Building 'marketing First' Companies?

Saison 2 · Épisode 5

mardi 2 février 2021 • Durée 38:59

Our careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this for how our business has grown. Maybe it’s because I’m a marketer, but for me, marketing has always felt like the main driver in growth. Don’t get me wrong, without sales and with our great products or customer service, growth is going to be limited, but marketing has always felt like the real driver.But growing a business - it’s not all about marketing.So how do we balance being a founder and a marketer? And should marketers really be founders? Have we chosen the wrong paths?

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Can You Have Too Much Content?

Saison 2 · Épisode 4

mercredi 27 janvier 2021 • Durée 31:33

I’ve always believed that, as long as the content is good, more content is better. People have a thirst for content, blogs, guides, vidoes and even podcasts hosted by two bald marketers.But, can you have too much content?This week Joe and I dig into the content we produce, the channels we distribute it on and we mull over whether you can have too much content.

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