How to Build an Empire – Détails, épisodes et analyse

This week, we’re diving into the world of Account-Based Marketing (ABM) with Vladimir Blagojevich, co-founder of Full Funnel. Vladimir shares his journey from software developer to ABM expert, revealing how startups and B2B businesses can thrive by targeting their dream clients.

We explore why ABM works best for high-value accounts, how to identify your ideal customer profile, and why success depends on personalization and relationship-building. Whether you're just starting ABM or looking to refine your approach, this episode is packed with strategies, insights, and tools to make your efforts count.

Curious about how to turn warm leads into loyal clients? Want to know how to tailor your message for maximum impact? Tune in to discover the secrets behind Vladimir’s ABM success!

🎧 Don’t miss this episode—your next big client might depend on it.

Episode Links:

Note: Our tool recommendations are always genuine—chosen first, affiliate links second to help support the show.About Elana Krasner

⁠⁠The Marketing hotline: bit.ly/goempirenow⁠⁠⁠⁠

Tool Shack: bit.ly/topshelf16

36 ways to engage 95% of enterprise buyers NOT in the market right now: https://bit.ly/ABMvlad

About Vladimir Blagojevich

Vlad is a cofounder of FullFunnel.io, training and consulting company for B2B revenue teams, to generate stable demand, and predictably land and expand 6+ figure deals. He's been growing B2B companies since 2006.

You can find him on LinkedIn, at fullfunnel.io, or walking with his son near the beach in Valencia city.

Are you tired of watching great products struggle because customers "just don't get it"? It’s not your product—it’s the communication gap between your engineers and your customers.

In this episode, Product Marketing expert Elana Krasner shares how to bridge that gap and master the art of tech translation.

Key Takeaways

• What Product Marketing really is and why it's crucial for tech companies
• The key differences between Product Marketing and other marketing roles
• Expert insights on sales enablement and content strategy
• How to master product launches—from pre-launch to post-launch success
• Tips for hiring the right product marketer for your team

Episode Links:

• ⁠The Marketing hotline: bit.ly/goempirenow⁠
• ⁠Tool Shack: bit.ly/topshelf14⁠

Note: Our tool recommendations are always genuine—chosen first, affiliate links second to help support the show.About Elana Krasner

About Elana Krasner

Elana, a product marketing leader with 9+ years of experience, pulls back the curtain on the specialized role of Product Marketing and why it's now essential for modern tech companies. Tune in to learn how she has helped translate complex technology into compelling customer-focused narratives that drive results.

This episode is perfect for tech founders, marketers, and anyone curious about how to turn technical products into customer successes.

In this episode, we're talking to Julius about all things events, why they're important to startups and how startups can use events to their advantage. We'll also talk about some of the basic mistakes that startup make during events and how to avoid them.

This episode's special offers:

https://www.empirenow.io/workshops

Reclaim: bit.ly/topshelf05

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Julius Solaris:

Julius Solaris is the founder of Boldpush a management consultancy agency for the event industry. He founded EventMB (exit to Skift in 2019) and Showthemes, exit in 2018. He has worked for high-profile technology companies (Swapcard and Hopin) and tech events. Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years.

In this episode, we'll be talking about the importance of user experience in marketing, the difference between UX and UI and how UX can be used to create a product that uses love.

This episode's special offers:

Marketing Workshops: https://www.empirenow.io/workshops

Figma: bit.ly/topshelf006

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Vitaly Mijiritsky:

Vitaly Mijiritsky holds a Masters in Cognitive Psychology and has been doing UX design and research for over 17 years, specializing in complex SaaS systems. He is currently a UX team lead at HP. In addition Vitaly is the Academic Director for the Technion's UX Research bootcamp, and a UX mentor at Google for Startups. An avid UX blogger, Vitaly publishes on Uxtasy.com (heb.) and on Medium (eng.), and maintains a collection of UX curiosities and bite-sized analyses on Instagram.

Links:

Www.instagram.com/ux_by_examples

https://medium.com/@uxtasy

Www.uxtasy.comhttps://

www.linkedin.com/in/vitalymijiritsky

References:

https://www.mindtheproduct.com/measuring-the-user-experience-by-tomer-sharon/

https://articles.uie.com/three_hund_million_button/

Today we'll be talking about one of the most important pillars of marketing in general and startup marketing in particular, search engine optimization, SEO. The best kind of leads is the one that is actively looking for a solution to a problem you solve. How can you get to the top of those Google results?

This episode's special offers:

• bit.ly/goempirenow
• bit.ly/topshelf04

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Mordy:

Mordy is the Head of SEO Brand at Wix and the author of the Wix SEO Guide. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is the host of the SERP's Up SEO Podcast and the co-host of Edge of the Web News as well as the organizer of #SEOchat. Mordy is also a popular industry author and speaker.

DeveloperFilip will be our go to expert as we unravel the ins and outs of crafting your influencer strategy. We'll chat about why it's essential, what truly defines a top-notch influencer, and explore the intriguing distinction between the various types of influencers out there.

This episode's special offers:

• bit.ly/goempirenow
• bit.ly/topshelf03

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Filip:

Filip Grebowski is a Developer Advocate at Permit.io, where he brings his expertise as an accomplished Engineer. With a deep-seated passion for creative web development, Filip is also a YouTube mentor, with over 100k subscribers and over an impressive 6 million views. Filip's journey with Cisco began during his university years and by the time he graduated, he was already working with the tech giant in Silicon Valley. Post-university, Filip continued to work with Cisco and took on a leadership role, successfully guiding a team and driving the company's frontend initiatives to new heights. Filip is currently a Developer Advocate at Permit.io, the owner of a startup marketing agency called Mensoi.com and a successful open-source project creator and an active member of the open-source community.

YouTube channel: https://www.youtube.com/@developerfilip
arketing agency: https://mensoi.com/

In this episode, we'll delve into the essence of messaging and why it's crucial for your startup. We'll also explore the three fundamental questions and four types of clarity you need to use to uncover the heart of any offering. Oh, and what does Finding Nemo have to do with everything?

This episode's special offers:

• bit.ly/goempirenow
• bit.ly/topshelf02

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

Zach's Links:

• Get My Message Clear: A Workbook to Find Clarity - https://zachmessler.com/get-my-message-clear

• Here's why your message isn't resonating - https://zachmessler.com/heres-why-your-message-is-not-resonating

• The simple way to make emotion work in your marketing - https://zachmessler.com/emotion-in-marketing

• Sell the Problem is terrible advice. Here's why. -  https://zachmessler.com/sell-the-problem-is-terrible-advice-heres-why

About Zach:

Some of the greatest things to ever happen… won’t. Zach Messler wants to change that. See, Zach had a 20-year career in technology product marketing, teaching non-technical sales pros to explain complex software to executive buyers. As attention spans and buying behaviors evolved before his eyes, Zach learned first-hand about the importance of being heard…and how to achieve it. A messaging and positioning adviser with a knack for what to say and how to say it, Zach believes some of the greatest things to never happen, should. And it’s the power of messaging that makes all the difference.

If you’re a founder or marketer in B2B tech with a complex solution, connect with him. You won’t be sorry you did.

The startup storytelling legend Donna Griffit will share the knowledge you need to turn your startup into a captivating narrative that resonates with your audience.

Key Takeaways:

• Storytelling is essential for founders from day 1. Your startup's narrative will make or break your ability to attract investors, customers and talent.
• There's a basic story structure that the most compelling startup stories follow. Understanding storytelling basics like conflict, resolution and emotion is crucial.
• Donna has helped her clients raise over $1.5 billion through refined storytelling. The right narrative sells.
• You can utilize AI tools to help refine your story, but always fact check. The story has to be authentic.
• Based on a True Story: Donna shares an anecdote about a startup that neglected to tell their powerful origin story to prospects.
• Recommended Tool: Boomerang for Gmail to make sure no emails slip through the cracks.

This episode's special offers:

• bit.ly/goempirenow
• bit.ly/topshelf01

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

Link to the AI story: https://www.linkedin.com/pulse/brace-embrace-unleashing-power-chatgpt-other-ai-tools-donna-griffit/

About Donna: DONNA GRIFFIT, World Renowned Corporate Storyteller, Pitch Alchemist, and Best-Selling Author of “Sticking to My Story” – The Alchemy of Storytelling for Startups. Donna has worked globally for 2 decades in over 30 countries with Fortune 500 companies, startups, and investors in a wide variety of industries, helping them create, edit, and deliver powerful presentations, pitches, and messages. She magically spins raw data into compelling stories that captivate audiences and drive results. Through her guidance, clients have raised over $1.5 Billion.  For more info: donnagriffit.com

Struggling to get your paid ads firing on all cylinders? This episode is a game-changer!

Marketing pro Deivis Rupslaukis breaks it all down - from capturing demand with paid search ads to generating brand new interest through paid social media.

• Discover foolproof tactics for crafting ads that reel in your ideal prospects
• Learn how to make ads that speak directly to your target audience's needs
• Get priceless tips for startups on maximizing paid ads ROI on a budget
• Uncover the essential tools for measuring your ads' revenue impact
• Get the inside scoop on must-have metrics for tracking ad performance

Whether you're a paid ads novice or a seasoned pro, this information-packed episode will supercharge your advertising game.

Don't miss out on unlocking the secrets to paid ads mastery!

This show's links:

bit.ly/goempirenow

bit.ly/topshelf14

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Deivis Rupslaukis

I'm originally from Latvia, went to Denmark, Copenhagen looking for a marketing job. Worked for 7 years at 3 different companies doing performance marketing and freelancing on the side for around 5 years.
Finally, last year decided to start my own B2B marketing agency that is focused on creating a full-funnel customer acquisition strategy with paid search and paid social.
You can check us out at derudigital.com
I have a weekly Paid Media & B2B newsletter that I post on Linkedin on Mondays, and also talk about B2B marketing in general.

You can follow me on LinkedIn: https://www.linkedin.com/in/deivisrupslaukis/

Are you struggling to create compelling content that resonates with your target audience? In this insightful episode, content marketing mastermind Noga Cohen shares her expert strategies for building an effective content marketing machine.

Noga dives deep into the art of crafting high-converting content that addresses your audience's pain points and establishes your brand as an authority in your industry. You'll learn:

• The true essence of content marketing (hint: it's not just about SEO)
• How to develop a content calendar that aligns with your business objectives
• Tips for repurposing content across multiple channels and formats
• The role of AI in streamlining the content creation process
• Key metrics to track the success of your content efforts
• Finding the perfect balance between promotion and providing value

Whether you're a startup founder, marketer, or content creator, this episode is packed with actionable insights to help you elevate your content game and drive real business results.

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

This show's links:

bit.ly/goempirenow

bit.ly/topshelf13

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Noga Cohen:

Tech-savvy marketing specialist and content marketing expert. Working with top-notch companies & startups: JFrog, Cato Networks, Perforce, Fiverr, ICL, Broadcom, Aman Group, Perforce, Vdoo (acquired by JFrog), Iguazio (acquired by McKinsey), Applitools (acquired by Thoma Bravo), Cybellum (acquired by LG), Helios (acquired by Snyk) and other leading startups in the cybersecurity, deep tech and dev tool industries. Previous employers were acquired and went public: BlazeMeter (CA Technologies), Otonomo (IPO), monday.com (IPO).

https://www.linkedin.com/in/noga-cohen-4708a768/