How I Built This with Guy Raz – Détails, épisodes et analyse

Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. 

Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

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When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.

This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.

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What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.

Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G’s Global Marketing Officer.

Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.

This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.

This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry. 

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By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, and in 2012, Ava won the award for best directing at the Sundance Film Festival. She went on to direct powerful projects like Selma, 13th, and When They See Us; and through her production and distribution company ARRAY, she's created a movement that is helping change how movies are made—and who gets to make them.

This episode was produced by Rachel Faulkner, with music by Ramtin Arablouei.

Edited by Neva Grant, with research help from Liz Metzger.

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Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change.

Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with businesses to take unused food and deliver it to those who need it. Instead of paying waste management companies to throw surplus food into landfills, businesses can work with Goodr to deliver that food to local nonprofits that get it to people in need. 

This week on How I Built This Lab, Jasmine talks with Guy about solving the logistical challenge of delivering surplus food to people experiencing food insecurity. Plus, the two discuss Jasmine’s decision to launch Goodr as a for-profit organization, and the growing corporate focus on sustainability that’s led to Goodr’s rapid growth.

This episode was produced by Katherine Sypher and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Neal Rauch. 

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In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisdom that American men would never want to moisturize and exfoliate - and a total lack of interest from investors - Curran and Emily Dalton forged ahead, with the help of Curran’s husband Jeff. Their brand, Jack Black, launched in 2000, and eventually landed in major department stores, with some unexpected boosts from the Dallas Cowboys and Matthew McConaughey. The brand became a leader in men’s skincare, and eventually sold to Edgewell Personal Care for just under $100 million.

This episode was produced by Casey Herman, with music by Ramtin Arablouei.

Edited by Neva Grant with research help from Katherine Sypher.

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Over one hundred billion garments will be produced this year, but they don’t have to be. 

Peter Majeranowski says we have all the clothes we need to make all the clothing we’ll ever need, and his company, Circ, has pioneered the technology to prove it. 

This week on How I Built This Lab, Peter shares how trying to create fuel from tobacco unintentionally led to the creation of a different material — pulp that could go back to the beginning of the supply chain and close the loop on fast fashion. Plus, the future of sustainability in the industry and the impact brands can have on the environment simply by changing their fabric sources. 

This episode was produced by Carla Esteves and edited by John Isabella, with research help from J.C. Howard. 

Our music was composed by Ramtin Arablouei. Our audio engineer was James Willetts.

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Before Steven Udvar-Hazy was out of high school, he started working as an airline consultant. You could do that sort of thing back in the 1960’s, if you knew the industry—which indisputably, he did. Born in Communist Hungary, Steven was obsessed with aviation at an early age, memorizing plane serial numbers and schedules for fun.  In his early 20’s he started his own small airline in California.  But he quickly learned the big money was in aircraft leasing, so at the dawn of the jet age, he started his own leasing company. Today he runs Air Lease Corporation, which has made him a billionaire, and given him the resources to finance the dazzling extension to the Smithsonian’s Air and Space Museum in Virginia - named of course, the Steven F. Udvar-Hazy Center.

This episode was produced by Kerry Thompson, with music by Ramtin Arablouei.

Edited by Neva Grant with research help from Sam Paulson.

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Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his team at Neurable, we’ll soon be able to glean insights from our brainwaves in our own homes — without ever stepping foot in a laboratory...

This week on How I Built This Lab, Ramses recounts the inspiration behind launching a brain computer interface company, and previews his company’s first product: headphones that detect and interpret your brain activity to help you do your best work. Plus, Ramses’ vision of a future with frictionless communication — where you’ll be able to send a text, look up a restaurant or random factoid, and control your playlist entirely with your mind.

This episode was produced by Rommel Wood and edited by John Isabella and music by Ramtin Arablouei. Our audio engineer was Robert Rodriguez.

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In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.

This episode was produced by James Delahoussaye, with music by Ramtin Arablouei.

It was edited by Neva Grant.

You can follow HIBT on Twitter & Instagram, and email us at [email protected].

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.