Host-Read Ads (Audio) - TWiT

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https://twit.tv/shows/host-read-ads
148 partages
https://twit.tv/people/lisa-laporte
75 partages
https://twit.tv/
11 partages

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HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels

Épisode 85

jeudi 8 août 2024 • Durée 06:21

Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 84: TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences

Épisode 84

vendredi 26 juillet 2024 • Durée 03:44

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level!

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 75: TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more!

Épisode 75

jeudi 28 mars 2024 • Durée 01:54

Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity

Épisode 74

jeudi 7 mars 2024 • Durée 02:03

Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 73: Why We Vet Brands - The Five Pillars of Advertising Triumph with TWiT.tv Insights

Épisode 73

jeudi 29 février 2024 • Durée 01:36

Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding value to our listeners' lives have set the stage for these significant gains in audience purchases.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 72: 2024 TWiT Audience Metrics - Inside the Minds of Tech Podcast Fans

Épisode 72

vendredi 23 février 2024 • Durée 02:56

Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 71: It Takes 8 Weeks for a Podcast Ad to Blossom - Why Podcast Ads Take Time To Work

Épisode 71

vendredi 16 février 2024 • Durée 02:25

On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 70: TWiT's Goodie Bag for Direct Brands - Believe in the Power of Partnerships

Épisode 70

jeudi 8 février 2024 • Durée 03:12

Hear insider knowledge on the transformative power of host-read ads, social media buzz, and the unique advantages of audio-visual content. Lisa unveils the meticulous preparations that go into crafting campaigns that aren't just heard but felt, ensuring that every collaboration is steeped in authenticity and aligned with listener values. Lisa's insights offer a roadmap to creating partnerships that don't just exist but thrive.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 69: TWiT's Partnership Process Overview - The Anatomy of a Successful Podcast Ad Campaign

Épisode 69

jeudi 1 février 2024 • Durée 07:24

Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the importance of a post-purchase survey – Lisa outlines why a slow bloom leads to a stunning flourish in listener engagement and campaign effectiveness.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 68: Brands - Do Not Talk Yourself Into A Downturn in 2024 - Conquering Economic Fear

Épisode 68

jeudi 25 janvier 2024 • Durée 02:28

This episode peels back the layers of media executives' recession fears in 2023 and explores how those anxieties almost manifested into reality. Amidst the remnants of the pandemic's disruption, maintaining brand visibility has never been more crucial. Lisa delves into market resilience and the importance of advertising through genuine avenues such as host-read podcast ads for building trust and ensuring a robust comeback. Tune in to hear why it's important to secure your brand's place at the forefront when the economy bounces back.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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Host-Read Ads (Audio) – Détails, épisodes et analyse

Détails du podcast

Classements récents

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Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Host-Read Ads (Audio) – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other8

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