Growth Activated | The B2B Marketing Leadership Podcast – Détails, épisodes et analyse

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Growth Activated | The B2B Marketing Leadership Podcast

Mandy Walker

Business & Entrepreneuriat

Fréquence : 1 épisode/11j. Total Éps: 42

Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.

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AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team

Saison 1 · Épisode 33

mardi 25 novembre 2025 • Durée 51:20

#33 - What if you could pull off a full rebrand and ship a new website in six weeks—without a big agency, giant budget, or in-house dev team?

In this episode of Growth Activated, CMO Dana Gagnon (Every, ex-Pluralsight) breaks down how she used AI to lead one of the fastest, most modern B2B brand relaunches I’ve seen. She shares the exact playbook she used to reposition the company, refresh the visual identity, and write 13 core pages of web copy in an afternoon—while still protecting quality and brand voice.

We cover:

When it’s really time to rebrand (and when you should not touch your logo or website yet).
Dana’s 6-week AI rebrand & website roadmap—from positioning and messaging to launch-day execution.
How she used Claude, ChatGPT projects, agents, and vibe-coding tools (like V0 by Vercel + WordPress/Elementor) to move faster than most agencies.
The workflow she used to get on-brand, non-“AI slop” copy for 13 pages in a single afternoon.
Where human creativity still matters most—design, animation, and strategic judgment—and how she balances speed vs. quality.
What this means for B2B marketing leaders, CMOs, and agencies as AI becomes a core competitive advantage.

If you’re a B2B marketing leader or CMO trying to do more with a small team—and you want to see what’s really possible with AI-powered workflows—this episode will completely reset your expectations for how fast you can move.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

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A Little Life Update Before the Next Big Chapter

Saison 1 · Épisode 32

mercredi 29 octobre 2025 • Durée 01:31

#32 - It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look forward to when Growth Activated returns in mid-November.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

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Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts

Saison 1 · Épisode 23

mercredi 2 juillet 2025 • Durée 49:20

#23 - What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape?

In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of Hatch.fm, host of the 95% Content podcast, and content partner to B2B leaders like Chris Walker and Dave Gerhardt.

We break down what Content Strategy 2.0 really looks like—and how top B2B brands are using podcasts, LinkedIn, and YouTube to build lasting influence and stay top of mind with future buyers.

Inside, we cover:

How to turn one 90-minute recording into a full-funnel content engine
Why scroll-first content is outperforming traditional SEO (and what that means for your strategy)
The ROI of long-game content marketing—and how to talk about it with execs
Where AI fits into content creation (and where it goes wrong)
How to build thought leadership even if your CEO won’t get on camera

If you're a B2B marketing leader looking to scale content without burning out your team—or if you’re ready to build brand equity that lasts beyond the quarter—this episode is packed with tactical insights and mindset shifts you can use right now.

🎧 Listen in, then go activate growth.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

Search Everywhere Optimization: How AI Is Changing the SEO Game

Saison 1 · Épisode 22

mardi 17 juin 2025 • Durée 37:26

#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.

In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search.

We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buyers research, and where marketing leaders should invest to stay competitive.

Inside the episode:

✅ Why SEO as we know it is evolving—and what’s replacing it
✅ How large language models (LLMs) decide which brands to prioritize
✅ The rise of “Search Everywhere Optimization”—from PR to social to review sites
✅ How to rethink your marketing strategy for both Google and AI-powered search
✅ Where to invest when your paid media stops performing
✅ Two next-gen AI use cases—one built for content at scale, the other for customer retention

If you’re a B2B marketer navigating AI, marketing leadership, and visibility in an increasingly complex buyer journey, this episode will help you level up your strategy—and lead the conversation, not chase it.

🎧 Tune in to learn how to evolve your marketing approach in the age of AI.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not

Saison 1 · Épisode 21

mardi 10 juin 2025 • Durée 28:23

#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?

In this solo episode of Growth Activated, host Mandy Walker breaks down two must-read reports—the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report—to uncover what’s happening beneath the surface of the B2B marketing world.

We’ll cover:

The highest-paying B2B marketing roles in 2025—and which ones are stalling or shrinking
How AI is reshaping team structures, job responsibilities, and entry-level career paths
Why executive and strategic roles are seeing the biggest gains in salary and demand
Which roles are being commoditized—and how to pivot before your career flatlines
Four actionable strategies to grow your salary, specialize your skillset, and future-proof your marketing career

If you’re a B2B marketing leader wondering how your comp stacks up, whether your role is future-proof, or where the biggest career opportunities are next—this episode delivers the clarity and confidence you’ve been craving.

🎧 Tune in now to discover what’s rising, what’s fading, and how to stay competitive in the shifting marketing landscape.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

The CMO Scorecard: Benchmark Your Marketing Team, Close Gaps & Build a Revenue-Ready Org

Saison 1 · Épisode 20

mercredi 4 juin 2025 • Durée 41:42

#20: Ever wonder how your B2B marketing team stacks up against others?
Not just in headcount or budget—but in actual maturity, strategy, and execution?

In this episode of Growth Activated, we’re diving into the Sales and Marketing Maturity Matrix—a powerful assessment designed to help marketing leaders benchmark their teams across 9 essential pillars of go-to-market success. Whether you're leading a small but mighty team or scaling a complex org, this framework reveals exactly where you stand—and how to grow from there.

I’m joined by Jim Irving, creator of the Matrix and a veteran sales and marketing executive, and Michael Phelan, founder of Go-to-Market Pros and advisor to B2B companies transforming how they drive revenue.

If you're looking to evolve from reactive execution to proactive, revenue-aligned strategy—this episode is for you.

We’ll cover:
✅ What the Maturity Matrix actually measures—and how it helps you assess marketing team maturity
✅ Common gaps across B2B orgs—and why even high-performing teams often fall short
✅ How to use your results to influence stakeholders, secure investment, and align with business goals
✅ Why marketing maturity often varies across functions—and how to spot hidden weaknesses
✅ Actionable ways to level up—even if you never take the formal assessment

If you're a B2B marketing leader ready to build a more strategic, high-impact marketing function, this conversation will give you the clarity, credibility, and confidence to lead your team forward.

🎧 Tune in now to evaluate your current state—and start building the marketing leadership foundation your business needs to grow.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell

Saison 1 · Épisode 19

mercredi 28 mai 2025 • Durée 41:22

#19: In a time when brand silence speaks volumes, how should B2B marketers show up?

In this powerful episode of Growth Activated, host Mandy Walker sits down with Katie Martell—LinkedIn Top Voice, keynote speaker, and unapologetic marketing truth-teller—for a timely conversation on brand authenticity, performative allyship, and what it really means to lead with integrity as a B2B marketing leader.

Whether you're navigating Pride Month messaging, facing internal resistance around DEI, or wondering how to protect your role while pushing for purpose-driven marketing, this episode is a must-listen.

We dive into:
✅ What brand authenticity really means in B2B—and how to spot when it’s missing
✅ How to lead your brand through culturally charged moments like Pride Month
✅ The dangers of performative allyship and how to avoid it
✅ Why silence isn’t neutral—and how marketing leaders can speak up without risking their seat at the table

If you’re a marketing leader responsible for brand, messaging, or culture—or you simply want to lead your B2B marketing efforts with more intention, strategy, and impact—this episode will give you the clarity and courage to do it.

🎧 Listen now and discover how to align your brand, values, and leadership—this Pride Month and beyond.

Links & Resources Mentioned:
🎥 Watch Katie’s documentary-style talk: Woke and Weary
💻 Volunteer your marketing skills: Tech for Campaigns

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

Thought Leadership-Driven Growth: Rethinking Sales and Marketing for the Next Generation with Kelli Schutrop

Saison 1 · Épisode 18

mardi 13 mai 2025 • Durée 55:14

#18: In today's B2B world, the traditional divide between sales and marketing is holding companies back—and "growth at all costs" tactics are losing their edge.

In this episode of Growth Activated, I’m joined by Kelli Schutrop, a sales and marketing leader who’s built her own playbook for modern B2B growth—rooted in strategic alignment, thought leadership, and expert visibility.

We’ll dive into:

Why sales and marketing alignment alone isn’t enough for today’s B2B marketing leaders
How leading companies use thought leadership to build brand AND pipeline
Practical ways to map your buyer journey—and align your content, sales strategies, and messaging at every stage
Why modern marketing leaders need to drive unified go-to-market motions that are customer-centered, revenue-aligned, and built to last

Whether you're building your first integrated sales + marketing strategy or leveling up a mature GTM engine, this conversation is packed with insights to help you rethink your growth strategy for the next generation.

Hit play and get ready to activate a smarter, stronger B2B growth strategy!

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to and share this episode with fellow marketing leaders. Let’s activate growth—together!

The One Hire That Will Transform Your Go-to-Market Strategy (Yet Most Teams Hire Too Late) — with Shirin Shahin

Saison 1 · Épisode 17

mardi 6 mai 2025 • Durée 35:57

#17: Most B2B marketing leaders think they have product marketing covered—until growth stalls, GTM alignment breaks down, and messaging misses the mark.

In this episode of Growth Activated, I sit down with product marketing expert Shirin Shahin to unpack why product marketing is often the critical blind spot in marketing organizations—and how strategic leaders are closing the gap to drive faster, smarter growth.

We’ll cover:

What product marketing really is—and why it’s often misunderstood (even by seasoned CMOs)
How to fix broken personas, positioning, and product launches before they derail your GTM
The biggest blind spots marketing leaders have when it comes to activating product marketing
Why hiring product marketing too late costs more than you think—and how to get it right
How AI is reshaping product marketing workflows (and what it can't replace)

If you're serious about building a stronger marketing foundation, accelerating your GTM strategy, and leading at the next level, this episode is a must-listen.

🎯 Learn how strategic product marketing can unlock faster growth, better alignment, and a stronger leadership brand.

🎧 Hit play now and start thinking (and winning) like a next-gen marketing leader.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer

Saison 1 · Épisode 16

mardi 29 avril 2025 • Durée 57:00

#16: AI is moving faster than most marketing teams can keep up—and the gap between early adopters and laggards is only getting wider.

In this episode of Growth Activated, I sit down with AI strategist Nicole Leffer to break down what B2B marketing leaders must know right now to stay competitive, scale smarter, and lead with confidence in the AI era.

We’ll cover:

How the best B2B marketing teams are using AI for competitive intelligence, content, sales enablement, and more
The 3 paths marketing teams are taking with AI—and why only one leads to future success
Practical strategies to move from basic ChatGPT use to advanced, automated workflows
Why documenting your processes is the secret weapon for scaling AI across your team
How investing in AI skills today can future-proof your career and multiply your team's impact

If you’re serious about becoming a strategic marketing leader—not just surviving AI disruption, but thriving through it—this episode will show you how.

🎯 Learn how to scale your impact, free up your time, and lead the next generation of B2B marketing.

🎧 Hit play now—and don’t get left behind.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

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Growth Activated | The B2B Marketing Leadership Podcast – Détails, épisodes et analyse

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