Growth Activated | The B2B Marketing Leadership Podcast – Détails, épisodes et analyse

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Growth Activated | The B2B Marketing Leadership Podcast

Mandy Walker

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 42

Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.

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The Future of Marketing Leadership: 4 Skills to Succeed in 2025

Saison 1 · Épisode 1

jeudi 19 décembre 2024 • Durée 33:59

#1: We’ve all seen the headlines: CMOs have the shortest tenure in the C-suite, and B2B marketing leaders are under more pressure than ever to deliver ROI. Marketing leadership is at a crossroads—but what if mastering four critical skills could transform how you lead and help you earn the trust of your CEO?

In this episode of Growth Activated, we explore the future of marketing leadership and uncover the 4 essential traits every B2B marketing leader needs to succeed in 2025. From aligning marketing with business goals to enhancing operational excellence and agility, this episode is packed with actionable strategies to help you navigate today’s complexities and thrive as a marketing leader.

If you’re ready to elevate your career, deliver measurable results, and become a trusted partner to the C-suite, grab a notebook and hit play!

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

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Search Everywhere Optimization: How AI Is Changing the SEO Game

Saison 1 · Épisode 22

mardi 17 juin 2025 • Durée 38:17

#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.

In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search.

We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buyers research, and where marketing leaders should invest to stay competitive.

Inside the episode:

✅ Why SEO as we know it is evolving—and what’s replacing it
✅ How large language models (LLMs) decide which brands to prioritize
✅ The rise of “Search Everywhere Optimization”—from PR to social to review sites
✅ How to rethink your marketing strategy for both Google and AI-powered search
✅ Where to invest when your paid media stops performing
✅ Two next-gen AI use cases—one built for content at scale, the other for customer retention

If you’re a B2B marketer navigating AI, marketing leadership, and visibility in an increasingly complex buyer journey, this episode will help you level up your strategy—and lead the conversation, not chase it.

🎧 Tune in to learn how to evolve your marketing approach in the age of AI.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not

Saison 1 · Épisode 21

mardi 10 juin 2025 • Durée 29:14

#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?

In this solo episode of Growth Activated, host Mandy Walker breaks down two must-read reports—the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report—to uncover what’s happening beneath the surface of the B2B marketing world.

We’ll cover:

The highest-paying B2B marketing roles in 2025—and which ones are stalling or shrinking
How AI is reshaping team structures, job responsibilities, and entry-level career paths
Why executive and strategic roles are seeing the biggest gains in salary and demand
Which roles are being commoditized—and how to pivot before your career flatlines
Four actionable strategies to grow your salary, specialize your skillset, and future-proof your marketing career

If you’re a B2B marketing leader wondering how your comp stacks up, whether your role is future-proof, or where the biggest career opportunities are next—this episode delivers the clarity and confidence you’ve been craving.

🎧 Tune in now to discover what’s rising, what’s fading, and how to stay competitive in the shifting marketing landscape.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Win CFO Trust: The CMO Playbook for Budget, Buy-In & Board-Ready ROI (w/ Darko Socanski)

Saison 1 · Épisode 12

mardi 1 avril 2025 • Durée 51:49

#12: If you’ve ever been handed a lead goal without context—or struggled to make the case for brand, budget, or headcount—this is the episode you didn’t know you needed.

In this Growth Activated C-Suite Series episode, I sit down with Darko Socanski, a veteran CFO who has helped early-stage companies raise hundreds of millions in capital and generate over $1.5B in enterprise value. He brings a clear, candid perspective on how marketing fits into the broader business strategy—and what it really takes to earn a seat at the executive table.

We explore how B2B marketing leaders can better align with finance, communicate value beyond leads and MQLs, and step into the role of strategic business partner. This isn’t about becoming a financial expert—it’s about learning how to think like one.

In this episode:
✅ The CFO’s top priorities: runway, value creation, and capital efficiency
✅ How CFOs evaluate marketing investments—and what they expect in return
✅ What strong CFO–CMO alignment actually looks like
✅ Why top-down planning isn’t enough—and the role of bottoms-up strategy

If you're ready to build trust, influence decisions, and lead with confidence—this one’s for you.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

CTO Secrets for B2B CMOs: Product Marketing, Data Strategy, and Faster GTM with Milenko Beslic

Saison 1 · Épisode 11

mardi 25 mars 2025 • Durée 53:53

#11: What does a CTO really care about—and how can B2B marketing leaders build the kind of executive alignment that earns a lasting seat at the table?

In this episode of Growth Activated, we continue our C-Suite Series with Milenko Beslic—a multi-time CTO, founder, and startup builder with 20+ years of experience leading product and engineering teams across high-growth companies. I’ve had the opportunity to work alongside Milenko at two different startups, and his business-first approach to technology is something every B2B marketing leader should understand.

We dive into what CTOs really value, how they think about growth, and where B2B marketing leaders often miss opportunities for deeper collaboration. From product marketing and AI to shared data strategy, this episode is all about helping CMOs and aspiring CMOs build stronger, more strategic partnerships with their technical counterparts.

In this episode, we explore:
✅ The CTO mindset—what they prioritize, how they measure success, and what keeps them up at night
✅ What marketers often get wrong about product, engineering, and AI—and how to get it right
✅ The magic of strong CMO–CTO collaboration (and where it tends to break down)

If you're a B2B marketing leader ready to elevate your strategic influence, strengthen executive alignment, and step into true CMO-level leadership—this conversation is a must-listen.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

CRO Mindset for Marketing Leaders: How CMOs Align on MQLs, Drive More Meetings, and Grow Revenue with Sloane Barbour

Saison 1 · Épisode 10

mardi 18 mars 2025 • Durée 52:20

#10: This episode is part of our C-Suite Series on Growth Activated, where we dive into the minds of the C-suite—helping B2B marketing leaders better understand, align with, and partner with executives to drive real business impact.

Sales and marketing alignment has always been a challenge, but what if marketing leaders could see things through the eyes of a Chief Revenue Officer (CRO)? Understanding the CRO mindset is the key to building a stronger CRO and CMO relationship, proving marketing’s value, and ensuring marketing is seen as a true growth driver—not just a cost center.

In this episode, I sit down with Sloane Barbour, CEO & Co-founder of Engin, an AI-driven recruiting company. Before stepping into the CEO role, Sloane built his career in sales leadership, serving as VP of Sales and CRO, where he oversaw revenue strategy, GTM execution, and sales-marketing alignment.

We unpack:

The #1 metric great CROs obsess over (Hint: It’s not Revenue)
Why outbound sales broke in 2019—and what actually works today
How AI is reshaping GTM teams—and what B2B marketing leaders should pay attention to
The evolving CRO and CMO relationship—and why marketing must prove its impact on revenue
What changed when Sloane became a CEO—and how he now sees marketing’s role in business growth
The key to true sales and marketing alignment (it’s simpler than you think)

If you’re a B2B marketing leader looking to strengthen your partnership with sales, align your strategy with revenue leadership, and gain real influence at the executive table—this episode is a must-listen.

🎧 Hit play now and start thinking like a CRO.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

The RevOps ROI Blueprint for CMOs: Multi-Touch Attribution, the 95/5 Rule & What to Report - with Jeff Ignacio

Saison 1 · Épisode 9

mardi 11 mars 2025 • Durée 48:35

#9: Is your marketing team struggling to prove ROI? Are attribution models, budget battles, and RevOps alignment making it harder to show your impact?

You’re not alone. Every CEO and CFO wants to see marketing ROI, yet few can define it—and even fewer know how to measure it effectively. That’s where RevOps comes in.

In this episode of Growth Activated, I sit down with RevOps powerhouse Jeff Ignacio to unpack the real way to measure marketing’s impact—beyond just lead generation. With a background in Financial Planning & Analysis at Google and Intel and over a decade in RevOps and GTM strategy, Jeff shares his expert insights on marketing measurement, attribution, and AI’s role in the future of B2B marketing.

We dive into:

How RevOps thinks about GTM investments and marketing ROI
The biggest mistakes marketing teams make when proving impact
Do attribution models actually work? And which ones should you use?
Where AI fits into marketing measurement, lead scoring, and attribution
How to align marketing, sales, and finance for smarter budgeting

If you’ve ever struggled to justify your budget, prove marketing’s value, or align with RevOps and finance—this episode is a must-listen.

Hit play now and start making smarter, data-driven marketing decisions!

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

C-Suite Series: The CEO’s Perspective on Growth, Profitability and Marketing – with Mark Feldman

Saison 1 · Épisode 8

lundi 17 février 2025 • Durée 49:40

#8: Are you seen as a strategic business leader—or just the glorified head of lead gen? In this episode of Growth Activated, I sit down with Mark Feldman, CEO and Founder of RevenueBase, who made the leap from marketing executive to CEO. Mark shares key insights on aligning marketing with the C-suite and stepping up as a true business leader.

We’ll cover:

✅ The mindset shift from B2B marketing leader to CEO
✅ How CEOs and boards view growth, investment, and profitability
✅ Aligning marketing with Sales, Customer Success, and Product
✅ Learnings, failings, and wins from building a GTM strategy and team from scratch

If you’re ready to elevate your influence and gain executive credibility, this episode is a must-listen.

💡 What’s your biggest challenge in partnering with your CEO? DM me on LinkedIn or drop a comment—I’d love to hear your thoughts!

🎧 Hit play now and start thinking like a CEO!

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

10 Proven Strategies CMOs Use to Win C-Suite Buy-In (and Influence Company Strategy)

Saison 1 · Épisode 7

mardi 11 février 2025 • Durée 44:19

#7: You’re running a high-impact B2B marketing function, delivering real business results—but when it comes to strategic discussions with the C-suite, you’re still on the sidelines. Sound familiar? You’re not alone. Many B2B marketing leaders, even at the VP and SVP level, struggle to be seen as business leaders within their organizations.

In this episode of Growth Activated, I break down how to shift that perception and position yourself as a strategic marketing leader and growth partner—not just a marketer.

We’ll cover:
✅ How to align marketing with top business objectives to gain credibility
✅ Why cross-functional relationships are the key to executive influence
✅ What to do if you’re not invited to key meetings (hint: create your own)
✅ How to communicate strategy, trade-offs, and impact like an executive
✅ The role of executive presence in building trust with the C-suite

If you’re ready to elevate your influence, get a seat at the table, and lead with confidence, this episode is for you.

💡 What’s your biggest challenge in building your brand with the C-Suite? DM me on LinkedIn or drop a comment—I’d love to hear your thoughts!

🎧 Hit play now and start positioning yourself as the executive leader you’re meant to be!

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Today!

From Marketer to CEO: How Leslie Vickrey Built a Thriving Agency, a Strong Brand, and an Unstoppable Culture

Saison 1 · Épisode 6

mardi 4 février 2025 • Durée 54:28

#6: How do you go from being an in-house marketer to the CEO of a thriving agency? And how do you build a personal brand that fuels business growth while fostering a culture that attracts top talent? In this episode of Growth Activated, I sit down with Leslie Vickrey—entrepreneur, author, and founder of ClearEdge—to unpack her journey from marketing leader to agency CEO.

Leslie shares how she made the leap into entrepreneurship without a business plan, the power of networking in building a personal brand, and why company culture is the key to long-term success. We also dive into the build vs. buy dilemma—when businesses should invest in in-house marketing vs. leveraging an agency.

Whether you’re a marketing leader thinking about your next career move, an entrepreneur looking to scale, or an executive focused on building a strong, high-performing team, this episode is packed with insights you won’t want to miss.

Tune in to learn:
✅ How Leslie transitioned from marketing executive to agency founder
✅ The role of personal branding in driving business growth
✅ The key leadership lessons that shaped her journey
✅ How to build a company culture that fuels retention and success
✅ When to outsource marketing vs. when to build in-house

🎧 Listen now and get inspired to take your marketing leadership to the next level!

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Today!

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Growth Activated | The B2B Marketing Leadership Podcast – Détails, épisodes et analyse

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