This podcast is your weekly masterclass on becoming a better revenue operator. We challenge conventional wisdom and dig into what actually works for building predictable revenue at scale.
For show notes and extra resources, visit https://revops.fm/show
Key topics include: marketing technology, sales technology, marketing operations, sales operations, process optimization, team structure, planning, reporting, forecasting, workflow automation, and GTM strategy.
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A Quote-to-Cash Masterclass - Nicholas Rose and Tony Tarantino
Épisode 46
mardi 3 septembre 2024 • Durée 46:36
Quote-to-cash: it's messy, it's technical, and every project takes WAY longer than planned.
It's also absolutely vital. If you can't get quotes out the door, or if you can't collect money from your customers, you don't have a business.
Because of their complexity, these systems tend to change infrequently, and in-house operators may not get the repetitive exposure necessary to master the intricacies of CPQ or billing system projects.
So when I wanted a crash course on quote-to-cash, I turned to Nick and Tony at Hyperscayle—former operators who've built a RevOps agency with a focus on lead-to-cash operations.
We go deep into the process and systems, discuss technical gotchas, and explore the change management issues that must be addressed to make quote-to-cash work smoothly.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Nicholas Rose is Co-Founder of Hyperscayle, a RevOps consulting firm covering lead-to-cash operations. He's previously held senior operations roles at Dell and Mendix (acquired by Siemens AG).
Tony Tarantino is Chief Architect at Hyperscayle. Previously, he was a technology consultant at Accenture and application architect at Mendix.
Key Topics
[00:00] - Introduction
[00:56] - Making the jump from in-house to agency
[05:17] - Quote to cash definitions
[10:25] - Design phase and cross-functional alignment
[14:06] - When does a company need CPQ
[16:41] - Why are CPQ projects so messy
[22:34] - Product configuration
[28:01] - Ideal tech stack
[32:26] - Data quality and deal desk
[36:20] - Role of RevOps
Thanks to Our Sponsor
Marketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget.
Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning.
It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number.
Finding Balance and Fulfillment in Your RevOps Career - Danielle Marquis
Épisode 45
mercredi 28 août 2024 • Durée 45:08
This week I sit down with seasoned RevOps executive Danielle Marquis to explore the evolving landscape of the discipline and how professionals can find balance and fulfillment in their careers.
Danielle shares insights from her 15 years of experience in the field, discussing how RevOps has changed over time and how the role is increasingly being positioned as a critical function within organizations. We dive into the best practices for structuring RevOps teams, prioritizing work, and aligning internal strategies for maximum impact.
As the conversation unfolds, we also explore some personal aspects of career growth, with Danielle offering candid advice on how to carve out a fulfilling path in RevOps and find your happy place at work.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
With 15 years of experience in revenue operations, Danielle Marquis has lead global teams supporting sales, marketing, and customer success functions in achieving their goals and growing the business. Her super power is connecting the dots across various business decisions and technologies to drive and design a more operationalized path to GTM.
https://www.linkedin.com/in/daniellemarquis/
Key Topics
[00:00] - Introduction
Thanks to Our Sponsor Learn More
Building Marketo and the Art of Product Design - Glen Lipka
Épisode 37
lundi 17 juin 2024 • Durée 55:02
I have a fascination with how SaaS products actually get made—especially those that become institutions in the software landscape.
As users, we become deeply familiar with these products, the nitty-gritty of how they work, and what it's like to live inside them. People base entire careers on these platforms.
What we usually DON'T see is the backstory:
How do these great products get designed?
What were the decisions and trade-offs along the way?
How do they catch on?
How do you create lovable features?
What causes great products to often stagnate?
Today's guest is a legendary product leader and innovator. As the first employee of Marketo, Glen Lipka led the product team during a critical early phase, building many of its still most-beloved features.
This episode is packed with Marketo lore, product design insights, and lessons about how to build a product that users love.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Glen Lipka is a 25+ year veteran of product innovation and design. As Chief Design Officer and first employee at Marketo, he built the flagship product. He has held numerous other product leadership roles and is currently VP of Product Design for Crowdstrike.
Key TopicsResource Links Learn More
Scaling from $100M to $1B ARR as a RevOps Leader - Cody Guymon
Épisode 36
lundi 10 juin 2024 • Durée 50:48
What does it take to scale a company from $100M to over $1B in ARR?
Cody Guymon has taken a journey that most revenue operators could only dream of—helping Qualtrics scale to an $8B acquisition and then a $27B IPO. Now he's back at an earlier stage company, hoping to repeat the trip all over again.
We chat through his lessons learned, his forecasting methodology, and how he architected a unified RevOps function with the CEO before joining Workato.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Cody Guymon is a strategic sales and operations leader, leading teams at Vivint, Qualtrics, and now Workato. He helped scale Qualtrics from a $1B unicorn to an $8B SAP acquisition and then through an IPO at a $20B+ valuation. Today he serves as the COO of GTM Operations at Workato.
https://www.linkedin.com/in/codyguymon/
Key Topics
[00:00] - Introduction
[01:07] - What is GTM operations?
[03:50] - Working 1-1 with reps in the field
[04:46] - Creating a truly unified GTM ops function
[16:56] - Go-to-market analytics
[19:16] - Pros and cons of unification
[23:29] - Project planning and prioritization
[30:17] - Forecasting and thinking long-term
Thanks to Our Sponsor Learn More
How to Be a Sharper Operator - Wes Kao
Épisode 35
lundi 3 juin 2024 • Durée 48:01
There's a set of skills we rely on everyday at work, often without realizing it: how we think about problems, make decisions, market our ideas, manage up, give feedback...they're all part of the operating system of how we interface with the business world.
I’m fascinated by these things both because they have a massive impact on our effectiveness and because they often go unexamined. They’re just part of how we operate. But what if our ways of working are holding us back? What if we could optimize them and radically improve our performance?
Today's guest is a serial entrepreneur, marketer, and operator. These days she focuses on exploring and writing about these "deceivingly basic" topics in one of my favourite newsletters, which reaches more than 250,000 people.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Wes Kao is an entrepreneur, speaker, coach, and advisor who writes at newsletter.weskao.com. She is co-founder of Maven, an edtech company that raised $25M from First Round and Andreessen Horowitz. Previously, she co-founded the altMBA with bestselling author Seth Godin.
https://www.linkedin.com/in/weskao/
Key Topics
[00:00] - Introduction
[01:28] - Why write about “deceivingly basic” topics
[06:56] - Rigorous thinking
Thanks to Our Sponsor Resource Links Learn More
Inside GTM Systems at Hubspot - Rich Archbold
Épisode 34
lundi 27 mai 2024 • Durée 51:39
Running business systems at enterprise scale has some unique challenges—especially when that enterprise is Hubspot.
Today we're fortunate to chat with Rich Archbold, whose team supports all GTM systems and automation at Hubspot, including Hubspot's own Hubspot implementation.
This is a truly fascinating peek behind the scenes at one of the most iconic tech companies. Rich also shares generously from his deep experience, providing insights into how to foster a culture of agility, customer-centricity, and impact within a business systems team.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Rich Archbold is VP of Engineering for GTM Systems at Hubspot. He is passionate about building and scaling high-performing, highly engaged teams that build and operate world-class, mission-critical technology products and services. Prior to Hubspot, he held business systems and engineering leadership roles at Intercom, Facebook, and Amazon.
https://www.linkedin.com/in/richardarchbold/
Key Topics
[00:00] - Introduction
[01:06] - Transitioning from engineering to business systems
[10:42] - GTM systems team structure at Hubspot
[15:17] - Centralized vs. decentralized systems ownership
[20:51] - Hubspot’s tech stack
Thanks to Our Sponsor Resource Links Learn More
Lessons from Leading a Unified RevOps Function - Julia Kim
Épisode 33
lundi 20 mai 2024 • Durée 01:01:17
I'm a really big believer in the idea of a unified RevOps function supporting all the go-to-market teams.
But I'll be honest, sometimes it's a little discouraging when I look at how RevOps is done in practice, because outside of a few examples, I usually see essentially a sales ops function with a new name.
So I wanted to find people who are actually leading a unified RevOps team in the real world and to understand how they're doing it and how it's working out for them.
Today's guest is leading a very mature RevOps function at Electric and has a ton of practical insight to share.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Julia Kim is VP of Revenue Operations for Electric and an Adjunct Instructor at Columbia University. She has over 10 years experience as an operations executive and has launched award-winning consumer and SaaS products mentioned in the Wall Street Journal, Forbes, Forrester, and TechCrunch.
Before Electric, she led GTM operations for 4 profitable acquisitions. In addition to her RevOps experience, she has a technical background with a recent focus in artificial intelligence and predictive data modelling.
https://www.linkedin.com/in/juliajuleskim/
Key TopicsThanks to Our Sponsor Learn More
The Future of Data Privacy in Digital Marketing - Stephane Hamel
Épisode 32
mardi 14 mai 2024 • Durée 45:27
Every company pays lip service to privacy. But few seem to really value it in practice.
In marketing and sales, we rely on personal and behavioural data for so many commonplace tactics, and this reliance is only increasing.
It's a kind of arms race. Even if you wanted to, it feels like you can't afford to give up the perceived advantages of using personal data.
And even as we continually hear about the "death" of this or that type of tracking, the reality is that hundreds of billions of advertising revenue are on the line. The incentives to keep collecting and commodifying our data are huge.
I wanted to dig deeper into the current state of privacy in marketing today, and I could think of no better person to reach out to than Stephane Hamel.
He is a legendary practitioner and thought leader in the digital analytics space and one of the foremost advocates for privacy and ethics in marketing.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Stephane Hamel is a digital analytics and marketing expert with over 35 years experience. He has spoken at over 150 industry events and was named one of the Most Influential Industry Contributors by the Digital Analytics Association. As an educator, he’s taught thousands of students at institutions including UBC, SimpliLearn, ULaval, Harvard, YorkU, and others. In recent years, he’s focused his attention on the ethical use of data in a marketing context
Key TopicsLearn More
Building Refine Labs: An Operational Perspective - Megan Bowen
Épisode 31
lundi 6 mai 2024 • Durée 45:21
Refine Labs has had a seismic impact on B2B marketing.
Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo.
Former CEO Chris Walker catapulted the agency to prominence with his LinkedIn thought leadership. But behind the scenes, there's also been an intricate operational odyssey to scale Refine Labs from scratch to nearly 100 employees.
Today's guest, Megan Bowen, partnered with Chris from the beginning as COO before taking over as CEO in January of 2024. In this no-holds-barred episode, she shares an operational perspective on building Refine Labs, with candid stories and insights about scaling a service-based business, riding the hyper-growth rollercoaster, and weathering economic storms.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Over her 20+ year career, Megan Bowen has built and scaled go-to-market teams at eChalk, ZocDoc, Grubhub/Seamless (IPO: 2014), ManagedbyQ (WeWork Acquisition: 2019) and Platterz.
In 2020, she teamed up with the Founder of Refine Labs to change the way B2B companies go-to-market.
Today, she is the CEO of , A B2B Demand Generation Agency.
Key TopicsResource Links Learn More
Playbook of a High-Performing Marketing Leader - Thao Ngo
Épisode 29
lundi 22 avril 2024 • Durée 51:09
I think marketing is one of the toughest functions to lead successfully.
Your job is part art, part science. You need to hire, coach, and retain talent with a huge range of skillsets that you may even not be master of yourself—from the creative to the analytical to the technical.
And then your job is to simultaneously create demand, capture demand, help sales convert that demand, help customer success retain and expand that demand...your job is never done.
Today we chat with one of my favourite marketing leaders, Thao Ngo. We'll explore her unconventional marketing strategy and also her leadership playbook—how she grows her team and creates an environment where people do their best work.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Thao Ngo is a senior B2B marketing leader with 20+ years of experience in building world-class teams, generating sales-ready leads, and creating brand awareness for tech companies of various sizes. She's led marketing teams at Elastic Path, Vision Critical, and SensorUp, and is currently SVP of Marketing at Uptempo.
https://www.linkedin.com/in/thaongo/
Key Topics
Resource Links Learn More
[01:06] - Evolution of RevOps in the past 15 years
[11:08] - Positioning RevOps internally
[16:46] - Team structure
[26:16] - Planning and prioritization
[30:40] - Finding your happy place at work
[39:40] - What’s next in RevOps
[43:46] - RevOps vs. GTM Ops
This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.
This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.
Registration is capped at 700 attendees, and tickets are going fast.
Big thanks goes out UserGems for sponsoring today’s episode.
We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going.
UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.
You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect.
So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners.
This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.
This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.
Registration is capped at 700 attendees, and tickets are going fast.
This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.
This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.
Registration is capped at 700 attendees, and tickets are going fast.
[21:52] - Addressing concerns about unifying the ops functions
[28:07] - Identifying biggest opportunities for impact
[37:19] - Relationship with data team
[40:11] - Change management and enablement
[47:37] - RevOps and AI
[55:11] - What’s a current challenge?
Big thanks goes out UserGems for sponsoring today’s episode.
We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going.
UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.
You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect.
So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners.
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