Grow Your Holiday Let Business – Détails, épisodes et analyse
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Grow Your Holiday Let Business
Jane Mack
Fréquence : 1 épisode/9j. Total Éps: 59
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Apple Podcasts
🇬🇧 Grande Bretagne - marketing
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10/06/2025#78
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Liens partagés entre épisodes et podcasts
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See all- https://www.instagram.com/boostlyuk
1413 partages
- https://www.instagram.com/directbookingsuccess
176 partages
- https://www.instagram.com/getfullybooked
61 partages
- https://www.holidaycottagehandbook.com/
255 partages
- https://www.holidaycottagehandbook.com/e-book
118 partages
- https://directbookingsuccesssummit.com/
95 partages
- https://www.linkedin.com/in/jennboyles/
55 partages
- https://www.linkedin.com/in/sarahorchard/
54 partages
Qualité et score du flux RSS
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See allScore global : 58%
Historique des publications
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Branding Secrets for Your Holiday Let Business with Claire Robinson
Épisode 47
mercredi 28 août 2024 • Durée 31:10
In this episode Jane speaks with Claire Robinson, founder of Weekend Candy, a travel platform dedicated to unique weekend breaks in the UK.
Claire shares her journey from being an award winning copywriter and travel writer to creating Weekend Candy, emphasising the importance of having a coherent brand story.
She explains the difference between branding (logos, colours) and a brand (the core promise and essence of a business).
They discuss the significance of understanding your ideal customer and how to use branding to make your business stand out in the market.
Discover insights for hospitality business owners on developing their brand and resisting distractions from competitors.
This episode is packed with valuable tips on establishing a strong brand presence.
Find out more about Weekend Candy here:
Connect with Jane here:
If you enjoyed this episode please leave a review and subscribe.
Top Tips for Attracting Winter Guests to Your Holiday Property
Épisode 46
mercredi 21 août 2024 • Durée 13:32
In this episode host Jane Mack discusses the importance of transitioning your marketing and property preparations from summer to winter.
With August coming to an end, it's crucial to start promoting winter bookings to attract early planners.
Jane highlights the significance of having a concrete marketing plan and optimising your property to showcase its winter appeal, such as highlighting features like wood-burning stoves and open fires.
She also stresses the value of collaborating with local businesses and making small property enhancements to stay ahead of the competition.
This episode offers actionable tips for holiday home owners and property managers to maximise their revenue potential in the upcoming colder months.
Connect with Jane Here:
Email: jane@janemackconsulting.com
If you enjoy the episode please leave a review. Thank you!
Mark Simpson Unveils the Secrets to Boosting Your Holiday Let Business
Épisode 37
mercredi 19 juin 2024 • Durée 34:35
In this episode Jane Mack chats to Mark Simpson, founder and CEO of Boostly, an award-winning company helping short term rental owners increase their direct bookings through website development and marketing teaching in the Boostly Academy.
Mark shares his journey from growing up in a family-owned B&B to launching Boostly, emphasising the importance of not relying solely on OTAs (Online Travel Agencies) for bookings.
Key Takeaways:
- Learn the 3 important areas to prioritise on your website to encourage direct bookings
- Discover the new trends to follow as part of your marketing strategy
- Hear about Boostly’s new upcoming partnership with I-PRAC - check out I-PRAC website below for up to date information
- Hear Mark’s one big tip to help hosts achieve more direct bookings
Learn more about Boostly here:
Connect with Jane:
If you enjoyed what you heard, please leave a review and subscribe.
Property Management Growth Strategies and Tech Solutions: Insights from Simon Lehmann
Épisode 36
mercredi 28 février 2024 • Durée 31:56
In this episode, Jane speaks with Simon Lehmann, the founder of AJL Atelier, about strategies for growth in property management businesses and the role of technology in this process.
Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental, and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sought-after speaker, panelist, and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short-term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome as CEO, Hotelplan Group Deputy CEO, and Swissport as EVP.
Key Takeaways:
- The importance of having a clearly defined strategy and plan
- Understanding your customers and the necessity of managing both guest and owner relations equally.
- The role technology can play in helping property management businesses grow and increase efficiencies
- Revenue management and how this is a must in any property management business
- What the future looks like for property management
Connect with Simon here:
Connect with Jane here:
Remember to subscribe so you don't miss an episode and leave a review if you enjoy the show. Thank you.
Navigating the Challenges of Being a Holiday Let Property Manager
Épisode 35
mercredi 21 février 2024 • Durée 11:57
In this episode Jane outlines the challenges of being a holiday let property manager, with housekeeping as the most demanding.
While the role is all-consuming, the satisfaction derived still motivates most people in the profession.
Jane talks about running a property management business and how this can be stressful due to immediate guest demands, location and management issues and how there is no one size fits all solution.
However, a sustainable strategy is by creating a like-minded community for support, shared experiences, and learning. She is launching an exclusive membership for property managers offering this support. It will be opening at the end of February.
Join the waitlist now to be the first to be notified when it opens and get the special founders price!
Connect with Jane Here:
Beyond Accommodation: Enhancing Guest Experience with Gabriel Wall
Épisode 34
mercredi 14 février 2024 • Durée 29:42
In this episode, Jane talks to Gabriel Wall, the owner of award-winning Wall Eden Farm Holidays - a 3 generational family log cabin business.
Gabriel shares insights of how he diversified his family business into multiple markets and guest offerings, and discusses his journey from carpentry to establishing a log cabin holiday park incorporating his hobbies and interests.
Listen in to hear the importance of connecting with customers to understand their needs and go beyond expectations. Gabriel also highlights how their accessible cabins tailored for disabled guests, working with various charities, and initiatives towards wellness retreats has come about through his own passions and conversations with guests.
Find out more about Wall Eden Fam Holidays:
Connect with Jane:
If you like what you hear, please leave a review, Thank you!
The Impact of Local Tourism: Attracting and Retaining Visitors with Sheila Gilmore
Épisode 33
mercredi 7 février 2024 • Durée 32:54
Boosting your holiday let business with a Destination Management Organisation (DMO)
In this episode, Jane discusses the role of (DMO's) with Sheila Gilmore, the chief executive of Visit Arran.
They talk about how DMOs can help local businesses by being part of the community, supporting their growth, and attracting the right visitors to the area.
Sheila explains how Visit Arran operates differently from other tourism organisations to promote sustainability, local businesses, and responsible tourism.
Find out how a local DMO could help and support your business and hear what happened when the legendary Billy Connolly visited Arran.
Find out more about Sheila:
Sheila was born and raised on Arran, into a hospitality business. Her family has owned the Ormidale since 1935. She took a brief soujourn into eduction for 25 years before returning to her current role in 2012, as Chief Executive of Visit Arran.
Sheila really wanted to be a professional Actor, and has won national awards for both acting and production and is a Burnsian and has spoken and performed at Burns suppers across the world.
When she's not promoting tourism on the Isle of Arran, she enjoy spending time with her big family, travelling, skiing, chocolate, walking wee Archie-Dug, and living in the most beautiful place in the world.
Connect with Sheila and Visit Arran here:
Connect with Jane:
If you enjoyed the show please leave a review, thank you.
Visibility in Your Holiday Let Business: Three Ways to Get Started
Épisode 32
mercredi 31 janvier 2024 • Durée 13:55
In this episode, Jane talks about the importance of gaining visibility on social media for your holiday let business. Acknowledging the fear and hesitations many face in putting themselves out there, she shares her personal journey of moving from a offline business to an online one.
Jane busts some of the fears associated with posting about yourself and showing your face online and shares three simple ways to increase your online visibility without talking or dancing!
- Sharing personal stories that show the reasons behind starting the business
- Going behind-the-scenes of the business
- Showcasing personal values and beliefs pertaining to properties.
Jane stresses the importance of being authentic and keeping content simple to connect with your ideal guests.
Plus.... Jane sets a challenge for listeners to try at least one of her suggestions. Which one will you try?
Connect with Jane:
Need support in your holiday let business? Book a free call.
If you like what you hear, please leave a review and subscribe so you don't miss an episode!
Gain Trust with Your Guests and Stand Out from Your Competition with I-PRAC
Épisode 31
mercredi 24 janvier 2024 • Durée 28:56
In this episode Jane talks to Neely Khan about I-PRAC accreditation and how it will help your guests feel more comfortable booking with you which is another great way to help your property(s) stand out from the competition.
I-PRAC is the global accreditation for trusted, professional and certified short term rental professionals.
Key takeaways:
- Understand what it means to be I-PRAC approved for hosts and guests
- Learn about the benefits of being approved
- Discover how I-PRAC helps those approved businesses to maximise the benefits of it
- Hear about what it takes to get approved and how to get started
Recently appointed as the new Managing Director of I-PRAC, Neely Khan leads the short-term rental industry's only verification and membership company from the forefront. Neely plays a pivotal role in educating STR operators about the importance of trust, trust marketing, and trust psychology for the purpose of more direct bookings - while working closely with founder and CEO of I-PRAC, Chris Maughan. The company has thousands of verified members worldwide, and Neely is on a mission to create a growing community that in many ways will 'reinvent' the way we approach the business of direct bookings and building truly trusted brands. She's also a professional writer and self-proclaimed 'story person' for the STR industry - and has been offering this as a service to operators and suppliers for the past five years. So, some may say she has the ideal set of skills and experience to make her a great fit for I-PRAC - and more importantly, I-PRAC's deep-seated mission.
Connect with Neely and Chris Maughan:
Neely - LinkedIn. Chris - LinkedIn
Connect with Jane here:
If you enjoyed the show please leave a review and subscribe. Thanks
Gain Your Competitive Advantage by Being More Sustainable with Sustonica
Épisode 30
mercredi 17 janvier 2024 • Durée 39:19
In this episode Jane talks to Vanessa De Souza Lage, co-founder of Sustonica about how holiday let owners and property managers can gain that competitive advantage by being more sustainable.
The main takeaways:
- Learn the tips and tricks that you never would think about to improve your property's sustainability
- Discover the benefits of offering a sustainable property to your guests
- Why now is the time to start to make the changes and how that will benefit you in the long run
- Grab some quick wins that you can do from today to start your sustainability journey
CEO Sustonica - Sustainability Certification for Short-Term Rentals | Mission-Driven Entrepreneur | Marketer | Public Speaker | Women Leadership Advocate | End Violence against Women Activist Vanessa is an entrepreneur and CMO. She's the co-founder of Sustonica, the 1st sustainability recognition for short-term rentals. She also co-founded the leading short-term rental channel manager, Rentals United and is the founder of VRTech, which was a series of events for the vacation rental tech start-up scene to further innovation in the industry. Vanessa is a regular speaker at worldwide events, she’s the originator of the #tieonstage movement raising awareness that there are not enough women on stage at industry events. She also used her voice to help end domestic violence.
Connect with Vanessa:
Join Jane's new membership for holiday let owners and property managers:
Email Jane for more info: jane@janemackconsulting.com
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