Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
- Reach and engage your ideal audience
- Build trust through meaningful content and messaging
- Leverage AI tools like ChatGPT to boost efficiency and creativity
- Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now, so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
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The 5-Person Challenge: How B2B Leaders Build Trust Without More Leads
Épisode 149
mardi 3 février 2026 • Durée 20:18
As the year moves into its second month, many business leaders are already feeling the pressure to move faster, generate more leads, and push harder for revenue. In this episode, Donna Peterson challenges that thinking with a simple but powerful idea.
What if slowing down is actually a revenue decision?
Donna introduces a two-month challenge that helped World Innovators increase revenue while reducing workload. Instead of chasing volume, the focus shifts to building trust with just five highly qualified people through consistent, value-based outreach.
This episode breaks down why fewer, better relationships outperform large lead lists and how redefining success around engagement can reduce stress while creating real momentum in long sales cycles.
The One Question This Episode Answers: How can B2B companies increase revenue without generating more leads?
Key Topics Covered:
Why slowing down can produce better business results
The danger of measuring success by lead volume alone
How to identify five highly qualified prospects
The importance of self-reported, industry-specific data
Why campaigns fail when relationships are ignored
How consistency builds trust without pressure
Redefining success from sales to engagement
Why long sales cycles demand a different marketing mindset
The 5-Person Challenge Explained: Donna outlines a simple challenge for business leaders: Identify five highly qualified people in your target audience and focus on getting them to take one meaningful action. That action could be a reply, a download, a click, a comment, or a conversation. No selling. No pressure. Just relationship-building.
The Three Shifts Required:
From More Leads to Better Leads Smaller, highly targeted lists built on self-reported data outperform large databases filled with assumptions.
From Campaigns to Relationships Marketing and sales must focus on consistent, value-driven communication that helps prospects succeed in their roles.
From Sales to Engagement as Success Success is measured by interaction, interest, and trust — not immediate transactions.
Why This Matters for Long Sales Cycles: For companies with complex, high-value offers, trust is the real currency. This approach reduces noise, creates clarity, and builds momentum through meaningful connections instead of constant outreach.
Immediate Action Steps for Listeners:
Identify five highly qualified prospects in your target audience
Review your messaging to remove pressure and self-promotion
Deliver one piece of value that helps them do their job better
Track engagement instead of sales for the next 60 days
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
How Industrial Auctions Support Long Sales Cycles and Smarter Business Decisions
Épisode 148
mardi 20 janvier 2026 • Durée 30:29
How can industrial leaders use auctions strategically to support long sales cycles and build long-term trust?
In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson sits down with Jason Levy, President of The Levy Group, to explore how industrial equipment auctions can become a strategic business tool rather than a last-minute decision.
Jason shares real-world examples from the industrial auction and asset recovery space, where timing is unpredictable, sales cycles are long, and trust is everything. Together, Donna and Jason discuss why early planning, accurate valuation, and relationship building are essential for manufacturers, plant managers, and operations leaders looking to reallocate capital, upgrade technology, or reduce risk.
This conversation reinforces a core theme of the podcast: companies that invest in relationships today are better prepared to make confident, informed decisions tomorrow.
Key Takeaways:
Planning early gives leaders more control over timing, price, and outcomes
Equipment value is often misunderstood without expert insight
Auctions provide fair market value when the process is done correctly
Relationships matter more when decisions involve multiple stakeholders
Action Step for Listeners: Schedule a yearly equipment review with a trusted expert to understand what you use, what you don’t, and where hidden value may exist.
Episode Time Stamps:
00:00 – Introduction: Why relationship building matters in long sales cycles
01:20 – Meet Jason Levy: Industrial auctions, asset recovery, and preparation
03:20 – Why companies delay decisions on surplus equipment
05:10 – Planning reality: why auctions take 90–120 days
07:30 – Specialized vs. common equipment and timing expectations
09:30 – Setting realistic expectations around equipment value
12:10 – Valuation mistakes that lead to bad business decisions
How B2B Leaders Can Use AI to Review the Year and Plan Ahead
Épisode 147
mardi 6 janvier 2026 • Durée 27:02
In this episode, Donna Peterson walks leaders through a simple but powerful way to review the past year and plan the next one with clarity and intention. You’ll learn why slowing down to reflect actually saves time, how five pen-and-paper questions can reveal what truly moved your business forward, and how AI tools like ChatGPT can support deeper insight without replacing your judgment or voice. This is a working episode designed to help you protect your time, strengthen relationships, and build trust as you head into the new year.
How can B2B leaders reflect on the past year and use AI to plan a more focused, meaningful year ahead?
What You’ll Learn:
Why reflection is not wasted time, but a shortcut to better decisions
The five manual questions every leader should ask before setting new goals
How to identify what actually moved your business needle
Where relationships strengthened or weakened, and why that matters
How to use ChatGPT to spot patterns, protect your voice, and focus your time
How to create an “anchor” that guides decisions throughout the year3
Timestamps:
00:00 – Why the year felt so fast and why reflection matters
03:30 – Why leaders struggle to slow down
06:15 – Turning this into a working episode
07:45 – Question 1: What worked better than expected
11:30 – Question 2: What took time but didn’t move the needle
14:45 – Question 3: Where relationships strengthened or weakened
18:10 – Question 4: What felt heavy and draining
20:00 – Question 5: What do you want more space for
22:15 – Using ChatGPT to review your year
24:30 – Creating an anchor for the year ahead
26:15 – Final thoughts and next steps
The 5 Manual Pen-and-Paper Reflection Questions: Take out a notebook and write your answers before using any AI tools.
What worked better than you expected this past year?
What took time and energy but did not move your business needle?
Where did relationships strengthen, and where did they weaken?
How Do B2B Companies Hold Onto Their Purpose as They Grow?
Épisode 146
vendredi 26 décembre 2025 • Durée 21:55
As AI-generated content continues to flood the B2B landscape, many brands are asking an important question: How do we hold onto our purpose, and make sure the people we serve truly understand it?
In this episode, Donna Peterson sits down with Abe Wang from Collaborative Drug Discovery (CDD) to explore how a highly technical, scientific company stays deeply purpose-driven while growing, innovating, and communicating authentically. From internal culture and humanitarian initiatives to writing a book as a marketing strategy, this conversation offers valuable insights for any B2B leader navigating growth without losing meaning.
What You’ll Learn in This Episode:
How to clearly communicate your company’s purpose to people outside your industry
Why internal marketing is just as important as external brand messaging
How purpose-driven culture helps teams stay engaged as companies scale
Ways to reach new audiences while keeping communication personal and human
Why CDD chose to write a book instead of relying on AI-generated content
How original storytelling helps B2B brands stand out in crowded markets
Episode Timestamps:
00:00 – Holding onto voice and purpose in an AI-driven world
02:06 – Introducing Abe Wang and Collaborative Drug Discovery
04:41 – Explaining CDD’s mission in simple, relatable terms
08:21 – Internal marketing and keeping employees connected to purpose
12:11 – Human stories behind CDD’s work and humanitarian initiatives
15:31 – Reaching new audiences through trust and personal connection
17:46 – Why writing a book helped CDD differentiate its brand voice
20:11 – Turning original stories into long-term marketing assets
How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AI
Épisode 145
jeudi 18 décembre 2025 • Durée 20:47
How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AI
In this episode of B2B Marketing Excellence & AI, Donna Peterson addresses one of the most common and valid concerns she hears in AI training sessions: How do I make AI sound like me without losing my voice or my brand?
For relationship-driven B2B brands with long sales cycles and repeat customers, voice consistency is everything. Donna explains why rushing to use AI without intention can weaken trust, dilute your message, and stall business growth. Drawing from her experience leading a 45-year-old family business, she shares a practical, human-first framework for training AI tools to reflect your unique writing and speaking style, without sounding generic or robotic.
Listeners will walk away with four actionable steps they can immediately apply to ensure AI supports their communication, protects their brand, and strengthens the relationships that drive long-term success.
In this episode of B2B Marketing Excellence & AI, Donna Peterson addresses one of the most common concerns B2B leaders have about AI:
How to use AI without losing your unique voice
Why AI can quietly damage trust-based B2B relationships if misused
How to train AI tools to reflect your tone, values, and communication style
Why alignment between your brand, mission, and content matters more than speed
The four practical steps Donna teaches corporations to make AI sound human, intentional, and on-brand
This episode is especially valuable for relationship-driven B2B brands, long sales-cycle industries, and companies protecting a legacy brand voice.
Episode Timestamps:
00:00 – 02:30: Why leaders fear losing their voice when using AI
02:31 – 05:30: The risk of AI eroding trust in relationship-based B2B brands
05:31 – 08:30: Why consistency in voice builds trust over long sales cycles
08:31 – 11:00: How AI can unintentionally dilute your brand and services
11:01 – 13:30: Why AI should support—not replace—your thinking and voice
How Can AI Agents Help B2B Brands?
Épisode 144
jeudi 11 décembre 2025 • Durée 23:49
How Can AI Agents Help B2B Brands?
Episode Length: 23:49 Host: Donna Peterson — World Innovators
Episode Overview: In this episode, Donna explores the growing question: How can AI agents truly help B2B brands?
Many B2B organizations feel the pressure to adopt AI but struggle to understand where it fits or how to begin without overwhelming their teams. Using a simple concierge analogy, Donna explains how AI agents can guide prospects more intentionally, strengthen your existing marketing message, and unify internal teams.
She breaks down three types of AI agents B2B companies can start using today, plus three practical steps to begin integrating AI confidently and responsibly.
What You’ll Learn: • Why AI agents are ideal for long, complex B2B buying journeys • How thoughtful AI mirrors the personalized guidance of a concierge • The role of a Presales Agent in improving lead qualification and buyer readiness • How a Marketing Support Agent reinforces your current messaging instead of reinventing it • Why an Internal AI Agent can reduce friction and keep global teams aligned • Three simple steps to help you start adopting AI strategically—not reactively
Timestamps:
00:00 – 01:50: Why AI agents matter now for B2B
01:51 – 04:20: The concierge analogy: a human-centered way to understand AI
04:21 – 08:00: AI Agent #1: The Presales Agent — better qualification, better conversations
08:01 – 12:15: AI Agent #2: The Marketing Support Agent — reinforcing your established message
12:16 – 16:40: AI Agent #3: The Internal Department Agent — bringing teams into alignment
16:41 – 19:50: The biggest barriers B2B companies face when adopting AI
19:51 – 22:30: Three steps to begin integrating AI agents effectively
22:31 – End: Final insights and next steps
Call to Action: If you’d like help designing an AI agent for your B2B company, or you want your team trained to use AI thoughtfully, reach out directly to Donna:
Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with Confidence
Épisode 143
jeudi 4 décembre 2025 • Durée 22:57
Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with Confidence
In this episode, Donna Peterson talks about the real fears many B2B marketers face when thinking about using AI tools and large language models. She explains why choosing an AI tool can feel overwhelming and why many industrial brands, executive education programs, and companies with long sales cycles hesitate to get started.
Donna highlights three concerns she hears most often: • Not knowing which large language model to choose • Worrying that AI will harm personal relationships • Feeling unsure about learning what seems like a new technology
She explains that tools like ChatGPT, Gemini, and Copilot all work in similar ways, and the key is understanding how to guide them. Donna reinforces that AI should not replace personal connection. Instead, it should give marketers more time to build trust by handling routine tasks in the background.
Listeners will learn how large language models respond to clear direction, why “garbage in, garbage out” still applies, and how to start using AI safely without risking their brand voice. Donna also discusses the increasing interest in AI agents and why companies need to understand LLMs before creating customized agents for different departments.
The episode includes simple steps B2B teams can take to start using AI immediately, along with practical guidance for industrial marketers who want to use AI without losing the human touch that builds long-term relationships.
These insights support marketers looking for clarity on how to start with AI, how to protect their brand voice, and how to use AI tools responsibly in B2B marketing.
Episode Chapters:
00:00 Introduction and Purpose
00:56 Common Fears of B2B Brands Using AI
01:29 Choosing the Right AI Tool
02:38 Overcoming the Fear of Learning New Technology
03:23 Maintaining Personal Connections with AI
05:20 Deep Dive into Large Language Models
How Association Membership Can Boost SEO and Drive B2B Industry Growth
Épisode 142
jeudi 27 novembre 2025 • Durée 16:29
In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from a 'sales-first' mindset to a 'give-first' philosophy became the foundation for deeper trust, stronger relationships, and sustainable business growth.
Drawing from her decades of experience in industrial and B2B marketing, Donna highlights one of the most overlooked marketing tools available to businesses today: active association membership.
This episode answers the key question: How can B2B companies leverage association memberships to boost SEO and drive industry growth?
From backlinks in member directories to building trust through thought leadership and networking, Donna outlines exactly how associations offer both visibility and credibility — two critical pillars of relationship-based B2B marketing.
You’ll walk away with specific, practical steps to strengthen your brand’s presence and help your industry grow.
Timestamps:
00:00 Reflecting on Thankfulness
01:03 The Power of a Mindset Shift
03:55 Embracing Association Membership
06:51 Actionable Steps for B2B Companies
10:07 Building Relationships Through In-Person Events
12:04 Maximizing Association Membership Benefits
14:34 Final Thoughts and Thanksgiving Wishes
Stay Connected: If you’re interested in building stronger relationships through smarter B2B marketing, Donna would love to connect.
*** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
How can legacy industrial brands stay visible when sales seem steady?
Épisode 141
jeudi 20 novembre 2025 • Durée 34:40
Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long histories, loyal customers, and strong reputations.
Donna welcomes Ken Spaeth from Cutting Tool Engineering Magazine (CTE) to explore how industrial brands can protect their visibility and maintain trust in a market that is always changing. Ken works directly with manufacturers every day, and he shares what he sees separating brands that stay top of mind from those that slowly fade out of view.
Together, Donna and Ken discuss why marketing is not an expense. It is a relationship-building investment that keeps your company present in your industry, especially with new engineers and younger buyers entering the workforce. They also talk about the value of consistent messaging, how industry-specific publications support thought leadership, and how print, digital, and AI can all work together.
This episode is especially helpful for leaders at legacy industrial brands who want to stay relevant, maintain visibility, and support long sales cycle growth through thoughtful, relationship-based marketing.
In this episode, you will learn:
Why legacy industrial brands cannot rely only on past relationships
How consistent visibility keeps your brand top of mind
Why print and digital advertising still matter for technical buyers
How AI is influencing the buying cycle and strengthening content
The importance of face-to-face interactions in a digital world
How relationship-based B2B marketing supports long-term growth
Key Topics and Timestamps:
00:00 Why legacy brands still need consistent marketing
00:53 Introducing Ken Spaeth and Cutting Tool Engineering
01:55 Why business still runs on relationships
04:34 How AI supports visibility and faster buying cycles
07:05 The role of trusted industry-specific magazines
09:01 Marketing as an investment that protects future sales
12:36 Why consistent advertising matters for long sales cycle companies
How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?
Épisode 140
jeudi 13 novembre 2025 • Durée 25:54
How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?
In this episode of B2B Marketing Excellence & AI, Donna Peterson shares an honest reflection on her lifelong tendency to rush, whether lifting weights or creating marketing campaigns, and what it taught her about strength, patience, and long-term results.
Donna explains how slowing down helped her focus on what truly matters and how that same mindset applies to B2B marketing and sales alignment. When teams take time to understand their audience, measure what is working, and give each message more meaning, they build stronger relationships and measurable results. It is not about doing more; it is about doing what matters well.
Through this episode, listeners will discover how slowing down their B2B marketing strategy can lead to greater clarity, trust, and long-term sales success. Donna encourages marketers and sales professionals to pause, reflect, and give each message the attention it deserves, because meaningful connections take time to build.
Key Takeaways:
Review your recent campaigns. Ask: Was this content created for output or for outcome? Identify what truly resonated with your audience and what felt rushed. Taking the time to reflect helps uncover insights that strengthen future marketing results.
Add more weight to your message. Instead of producing high-volume, low-value content, focus on meaningful, insight-driven pieces that solve real problems and strengthen trust. Depth creates credibility and lasting impact.
Establish a sustainable rhythm. Develop a steady pace for marketing and sales efforts that allows time for reflection, collaboration, and improvement. Consistency with purpose leads to stronger relationships, better alignment, and more qualified opportunities.
Donna also highlights how AI tools can support this process by analyzing engagement patterns and helping teams spend more time building authentic connections. Using AI in B2B marketing strategy allows marketers to stay thoughtful and intentional without losing the human element.
This episode will inspire B2B marketers and sales teams to slow down, focus on quality over quantity, and strengthen results through genuine, relationship-based marketing.
14:30 – Trust as the foundation of valuation conversations
16:40 – Why surplus equipment is often ignored internally
18:40 – Using auctions to unlock capital and reduce risk
20:50 – Selling equipment to fund upgrades and growth
23:10 – New vs. used equipment misconceptions
25:10 – Environmental and workforce impact of reselling equipment
27:20 – Auctions as a strategic tool, not a last-minute move
29:10 – Final thoughts on trust, timing, and long-term relationships
30:29 – Episode close
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
What felt heavy or draining and may not be the best use of your time?
What do you want more space for in the coming year?
The 3 ChatGPT Year-in-Review Questions: After completing the manual reflection, ask a large language model these questions
What patterns do you see in my notes?
What should I stop doing now?
What should I protect or do more of?
You can also refine the timeframe, such as asking the model to evaluate only the last six months, to uncover deeper insights.
One Action You Can Take Today: Block 30 uninterrupted minutes this week. Answer the five manual questions first. Then use ChatGPT to review your patterns and help you define one clear anchor that guides your decisions this year.
Call to Action: If you’re looking for help aligning your marketing, sales, and AI efforts without losing your voice or weakening trust, reach out to Donna Peterson and the World Innovators team. We’re here to help you work smarter and build relationships that last.
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
This book brings together personal stories from over two dozen CDD employees and collaborators, offering a rare look into how purpose, humanity, and scientific innovation intersect inside a growing B2B organization.
About Collaborative Drug Discovery (CDD): Collaborative Drug Discovery (CDD) is on a mission to advance science through better data. CDD’s flagship product, CDD Vault®, is a hosted informatics solution that allows researchers to organize data and experiments in context while securely collaborating in real time. For drug discovery teams using AI-based approaches, CDD Vault serves as a central repository for clean, reusable data that can be analyzed repeatedly across different algorithms, parameters, targets, or compounds. The platform also includes a RESTful API to support automated workflows and offers PharmaKB™, a Pharmaceutical KnowledgeBase providing semantic data on preclinical, clinical, and post-approval drug development. Learn more at www.collaborativedrug.com
About Abe Wang: Abe Wang is the Head of Marketing at Collaborative Drug Discovery, where he leads strategic initiatives to elevate the CDD Vault brand and drive global engagement within the life sciences community. Since joining CDD in 2019, Abe has played a key role in expanding brand awareness and digital marketing efforts, supporting the company’s growth as a leading SaaS informatics platform for scientific data management. Abe brings more than a decade of experience at the intersection of science and marketing. Prior to CDD, he held marketing leadership roles at Thermo Fisher Scientific and Affymetrix, focusing on market development, demand generation, and product strategy for life science technologies. Earlier in his career, Abe spent over seven years at SRI International, contributing to preclinical drug development and translational research.
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
13:31 – 15:00: Step 1: Defining your voice in plain language
15:01 – 16:45: Step 2: Training AI with real examples of your writing and speech
16:46 – 18:15: Step 3: Asking AI to match your voice, not create a new one
18:16 – 19:45: Step 4: The critical human review before anything goes live
19:46 – 20:46: Final thoughts: Protecting trust, slowing down, and using AI intentionally
Key Takeaways:
AI is not the threat—rushing and misalignment are
Your voice is a strategic asset, not something to automate away
AI works best as an assistant, not an author
Trust, once broken, is extremely hard to rebuild in B2B relationships
Intentional communication leads to better work and better outcomes
If your team is using AI but struggling to keep your brand voice consistent, or if you’re worried AI-generated content isn’t moving your business needle, reach out to Donna Peterson at World Innovators.
Donna works directly with B2B brands to:
Train teams on intentional AI usage
Align AI outputs with brand voice and mission
Protect long-term customer relationships
👉 Contact World Innovators to start using AI without losing what makes your brand different.
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
06:19 The Importance of AI Training in Corporations
08:01 The Role of AI Agents in Business
10:38 Practical Tips for Using AI Effectively
14:38 The Risks of Relying Solely on Software Platforms
19:29 Final Thoughts and Encouragement
If you found this episode helpful, please subscribe and rate the show. Your support helps us reach more B2B professionals and continue our mission to inspire success.
We do Individual & Team Training as well as Speaking Engagements. See contact details below.
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
17:38 The continued importance of in-person meetings
22:57 Combining traditional and modern marketing approaches
25:05 The long-term value of print and digital advertising
29:09 How AI supports storytelling for industrial brands
30:39 Ken’s path into CTE and the manufacturing world
32:33 Inside CTE’s “Bourbon with the Editor” podcast
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
Timestamps:
00:00 Introduction: Are You Rushing Your Marketing?
00:14 Personal Story: Fitness and Marketing Parallels
00:58 The Problem with Rushing in Marketing
02:15 The Importance of Slowing Down
03:08 Creating Meaningful Content
04:37 Building Trust with Your Audience
05:45 Steps to Improve Your Marketing Strategy
14:55 The Role of AI in Marketing
16:29 Establishing a Sustainable Marketing Rhythm
21:56 Conclusion: Authenticity and Long-Term Success
Contact Information:
*** Reach out to dpeterson@worldinnovators.com if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
