🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.

Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod

Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.

💡 Actionable Steps from this Episode:

- Leverage Intent Data for High-Intent Prospects

- Create a Sales-Marketing Flywheel

- Personalize Outreach Using Data Insights

- Balance Short-Term Wins with Long-Term Brand Building

- Ensure GDPR Compliance for International Expansion

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod

👉 Connect with Sam O’Brien on LinkedIn: https://www.linkedin.com/in/samobrien

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.

💡 Key Takeaways:

Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time.

Setting Up for Success: Start with a solid foundation—know your audience, refine your targeting, and never underestimate the power of a well-crafted landing page.

Creative Content: In today’s crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging.

LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI.

Self-Reported Attribution: Don’t just rely on the numbers—get the qualitative data too. It’s crucial for understanding how your marketing efforts are truly impacting your audience.

Useful links:

Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking

#BusinessGrowth #FunkyMarketing

In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.

Here are some key takeaways from our chat:

- Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.

- B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.

- The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.

- Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.

The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.

Timestamps:

0:00 Intro

0:14 Boosting B2B sales through LinkedIn and ABM

3:25 Networking events, marketing strategies, and personal growth

8:11 Marketing strategies and tactics for small businesses

14:03 ABM strategies and networking at a conference.

18:08 Simplifying sales strategies and targeting clients.

24:12 Targeting specific industries for podcast success

29:58 Marketing strategies and client relationships

34:43 Podcasting, sales, and building relationships

40:58 Podcasting, networking, and personal branding

50:28 Marketing strategies and language targeting

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team.

Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city.

Previously published on the Revenue podcast 

Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/

Link to write us a review: https://ratethispodcast.com/funkymarketingshow

Milutin Blagojevic is the CEO and co-founder of the BOM Solutions design and technology studio.

He is responsible for managing R&D projects that have a strong technical aspect, for example involving new technology in projects such as Artificial Intelligence or Augmented Reality.

In this capacity, he bridges artistic concepts to the latest technological developments. Projects he leads include a wide range of artworks, science collaborations, curating and coordinating exhibitions.

BOM Solutions is independent, 3D digital, AR, VR innovation studio with many years of experience with a focus on the latest technology which translates concepts into immersive content.

We answered lots of questions, such as:

• How to apply visualization, AR, and VR in the Medical industry?
• How to use modern technology in retail?
• How to use 3D visualization for product promotion on trade shows?
• How to educate and improve your workers' workflow with AR and VR?

Find more info and reach out to Milutin using these links:

https://www.linkedin.com/in/milutin-blagojevic-51717831/

https://www.bomsolutions.ch/

If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go. 

Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/

Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p

Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/

Link to write us a review: https://ratethispodcast.com/funkymarketingshow

Why do B2B SaaS companies need to become media companies?

Ideally, media companies that don’t ‘bend the truth’.

Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company.

Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications.

At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes.

We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company. 

We tackled the dark funnel, marketing strategy, and answered a few important questions.

What do we need to do before we start producing content?

Which questions do you need to ask your customers?

Why finding out customers’ experience with your product is essential?

Why do SaaS companies need to invest in being better companies?

Which marketing strategy should you choose long-term vs. short-term?

Find out more about Selman on the links below:

https://www.linkedin.com/in/selman-gokce/

https://userguiding.com/

If you like what you hear, subscribe here, follow us on your favorite audio platform, and give us a review https://ratethispodcast.com/funkymarketingshow. 

Also, don't be a stranger, say hi to Nemanja and Funky Marketing team:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.linkedin.com/company/funkymarketing

Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions).

He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels.

We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots, transitioning into teenager parenthood, and digital nomading throughout México.

Why should you listen to this one? To get answers to a few things, such as:

• Why you should analyze history, see what inspired people before, talk to your customers, find out what inspires them, find a pattern, and add your spice to it.
• What are the 2 ways to get better at storytelling
• How to set up marketing in 90 days using the 30/60/90 formula
• How to align marketing and sales
• How technology is enabling the human interaction
• How your ex can change your marketing perspective

Find out more about Daniel using the links:

https://www.linkedin.com/in/cardonadaniel1/

https://www.vozy.co/

Follow Nemanja and Funky Marketing

https://www.linkedin.com/in/zivkovicnemanja/

https://funkymarketing.net/

Make sure to subscribe not to miss the next episodes and if you like what you're hearing, give us the review RateThisPodcast.com/funkymarketingshow

Ugi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies.

Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino.

He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others.

We talked about topics such as:

Why are company culture and the impact you make on your employees more important than your MRR?

How can you establish company culture?

How to position business owners as thought leaders in their market by creating a lot of content, jumping on podcast shows, and repurposing that content into smaller pieces?

Why is user-first content more important than SEO-first content?

How to establish trust that will enable you to sell your service?

How to identify a bad content marketing/SEO agency?

Why many articles are bad and not converting?

Why AI will never replace content writers and copywriters?

Take a listen, subscribe to the Funky Marketing Show, and get in touch with Ugi. Here's how you can do it.

https://www.linkedin.com/in/ugljesadj/

https://twitter.com/ugidjuric

https://www.contenthorse.com/

https://podino.io/

And you're welcome to follow Funky Marketing and Nemanja using the links below:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.linkedin.com/company/funkymarketing/

https://funkymarketing.net/

Nemanja's guest this time was Kris Hughes, owner of Zanate Ventures. 

Kris is helping busy biz owners become better known through content coaching & laser-targeted ghostwriting.

They talked about lots of stuff, as always, but here are the most important ones they've covered:

- How important is the formatting of your content?

- Who should we connect to on LinkedIn? Why are you cooling down your connections?

- How do you approach LinkedIn daily?

- What can we do when the content falls flat after the initial growth?

- How does the shift from being an operating owner to an owning operator happen?

- The importance of the story and where to find the good ones

- Community vs followers

You can find more information about Kris using the links below

https://www.linkedin.com/in/krishughes/

https://zanateventures.com/

Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales.

He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands. 

They covered topics such as 

- How is sales background changing your perspective as a marketer and the way you look at marketing? 

- Has marketing become over-reliant on tech?

- The secret to solving sales and marketing alignment issues is to have more marketers in the C-suite — having an executive leader who gets marketing, whatever the “X” is in their CXO title.

-  Sales people miss their target because they aren’t making friends with marketing

- Similarities between lifting weights and marketing

- How to find your voice - Ikigai framework

Listen to the episode, make sure you follow the channel and reach out to Nemanja and Michael for feedback.

Useful links:

https://www.linkedin.com/in/maple-honey/

https://www.linkedin.com/in/zivkovicnemanja/

Hey all! My good friend, and ex-colleague, Vedran Rasic joined me for a session in which we gave you answers to one of the most asked questions - how can you better manage your LinkedIn connections.

Vedran is a CEO & Co-Founder of LeadDelta, a LinkedIn connections manager built for ​Entrepreneurs and Creators, CEO, Co-founder of Autoklose (Acquired by Vanilla Soft), and Angel Investor.

We got deeper into the way you can obtain a 10,000-foot view of your professional network, in other words, we talked about the existing problems and gave you the solution to organize your business contact book the way you want, with no ads, no distractions. 

We showed you how you can unlock data, tags, notes, filters, send personalized messages at scale, and more.

The goal was to give you a way to inform better decision-making and strengthen your brand while connecting to people that matter to you.

We believe that LinkedIn is one of the most important social networks for advancing your career and business, so Vedran had a surprise for all of you. 

What do you need to do?

1. Visit this URL where you can make a purchase: https://leaddelta.com/lifetime/ 

2. Use your unique CODE: WPLTD4JFM

3. TIME: The code will expire on Thursday, October 14th - 23:59 Eastern Standard Time. After, there will be a different price. 

NOTE: This CODE is only working on the website (the link above leaddelta.com/lifetime). It won't work inside the product. You have to purchase on the website and then apply the auto-generated code after successful payment inside the app. 🏆

Enjoy!

p.s. find more information about Vedran and LeadDelta using the links:

https://www.linkedin.com/in/vedranrasic/

https://leaddelta.com/

Sometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit.

But you’ve got to redesign and clarify your purpose. That's life.

Money or whatever it is can not stop you from catching one.

Crush it to get a clear perspective, just like I'm doing in a GIF below.

👆 This was said by Sean Combs, also known by the stage names Puff Daddy, P. Diddy, Puffy, or Diddy, an American rapper, record executive, record producer, and entrepreneur.

Now let me add my point of view. 👇

My goal was never to build the biggest company.

Damn, I was even ok being the second guy in a company.

I have a goal of being the best version of myself, whatever that might be, and wherever that might take me.

I wanna get myself in a situation to help as many people and companies as possible with what I know, and sometimes I need more people by my side to do it.

That's why I work with other people. Not to be able to say I'm a boss, or whatever people are saying these days.

For example, I gave myself a CVO (Chief Vision Officer) position for a while not because Funky Marketing is that big. We're not that big. And I'm not that special.

For the Funky Marketing, Founder is just fine. Or CEO, because people respect more CEOs than Founders, for some reason.

I named myself CVO because I needed to do something new to get myself in the right conversations because one of the things we're doing is changing the way companies do things. Nothing else. And it served its purpose very well.

But let me get back to my main topic..

We're living in an ever-changing world. We all need to change and not only follow the existing changes but be the ones that are starting those changes.

It's not enough just to have a good or a great product. Or service.

We now live in Relationship Centric era.

Today customers want to know you as a person, not just a company. They want to engage with you as people and relate to you on an emotional level.

In this Relationship-Centric Era, your success is no longer driven by what your product does, but by who you are as a brand.

The companies that do things right are the ones that create stories about who they are, why they matter, and show how their product makes people’s lives better. They have a narrative, not just a brand promise.

The Relationship-Centric Era is all about telling your story with authenticity and presenting your company as something you are passionate about.

It’s all about creating a personal connection with your customers and forming heartfelt relationships.

It is time to make a shift from transactional marketing to relationship marketing – from pushing out the same messages over and over again to building meaningful, authentic relationships with your audience.

While you have time, whoop your own ass before somebody else (competitors, industry, market, world) does that for you.

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.

In this episode, you'll uncover:

- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?

- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.

- Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.

- Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.

- The power of execution: Why actual results trump theoretical knowledge every time.

Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.

🌟 Key takeaways include:

- The importance of authenticity and real-world application in presentations.

- How to leverage AI without losing the human touch.

- The evolving role of conferences in building genuine connections and fostering community.

This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.

Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/

Connect with Mark: https://www.linkedin.com/in/markev/

Timestamps:

00:00 Intro

0:14 Event organizers inviting in-house vs. consultant marketers to speak

1:37 Marketing and sales tactics at conferences

5:56 Perception of sales pitches in conference talks

9:22 Conference sponsorships and speaker credibility

10:50 Marketing strategy and execution insights

18:50 Improving conferences with interactive panels and intentional networking

20:37 Event networking and matching goals

28:00 Organizing a conference with a unique format

29:37 Event size and attendee demographics

34:35 Marketing trends, AI, and personal connection

41:40 Marketing trends in 2024, focusing on storytelling and personal connections.

43:38 B2B marketing strategies and conference attendance

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

There are far far more biases in collective and institutionalized decision-making than in consumer decision-making.

Companies pretend that the process is hugely rational when in reality it really isn’t. 

That's why we've invited a guest. And what a guest that was!

Rory Sutherland dropped by and we recorded a great episode for the Funky Marketing Show on the topic of Behavior sciences in B2B

In case you've been living under the rock and you have no idea who he is, Rory Sutherland is a Vice-Chairman Ogilvy UK.

He co-founded a behavioral science practice within the agency.

Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.

He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.

He’s a writer, speaker, and inspiration.  

We said lots of things, such as

1. B2B decision-making is definitely not exempt from the psychological analysis

2. The key to B2B is understanding business people’s problems

3. B2B buyers make their decisions to avoid blame and that's why we have defensive decision making.

4. Unlimited seating capacity greatly impacts online events 

5. Spreadsheets and data can’t read human emotions 

6. The reward for thinking weird is greater than the risk 

And we dived deeper into more with amazing examples from everyday life.

Now tell me, what are some of the most known biases in B2B that you're seeing?

p.s. find Rory on Twitter @rorysutherland and feel free to reach out to him to continue the conversation 

In this episode of the Funky Marketing Show Nemanja hosted Paul Cash, B2B strategist, storyteller, author, and Founder of Rooster Punk, who's on a personal mission to Humanize B2B Marketing.

He even wrote a book called Humanizing B2B: The new truth in marketing that will transform your brand and your sales. 

His life story is very interesting and eventful. He has made millions and lost millions, written 2 books, turned down a cheque for £19m for his first company (madness), developed the 13 stories framework, won over 30+ awards, co-founded the fastest growing marketing agency in the UK, fallen in love, been seconds from bankruptcy, fathered two awesome boys, been divorced twice and even after a thousand rounds of golf he has never come close to a hole in one. 

He's passionate about helping B2B brands to fulfill their potential and HATE it when lazy marketing gets in the way. He's driven by human understanding, creativity, narrative development, branding, storytelling, innovation, ABM, sales enablement, category design, disruption, and transformational growth. 

He has worked with companies such as HP, Microsoft, Cisco, Vodafone, Samsung, Oracle, Virgin Media, Colt, Amadeus, Symantec, Adobe, Canon, KPMG, TCS, Funding Circle, Make it Cheaper, Currencycloud, Crowdcube, Incopro, Sage Pay (Opayo) and many others.

Paul and Nemanja talked about things like

- Changes in B2B buying behaviors and the ways we can adopt them

- How to make an impact on the older generation of marketers

- Which factors contribute to the change of the marketing landscape

- Why emotional and humanized storytelling is the future of B2B marketing

- Doing stuff you shouldn't do will make your brand stand out

And more.

Subscribe to this channel to get notified when we drop the new episode and make sure to follow Paul. 

https://www.linkedin.com/in/paulcash/

www.roosterpunk.com

And buy his new book which I highly recommend: www.humanizingb2b.com

https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X

In this episode of the Funky Marketing Show, Nemanja had a chance to sit down and talk to Nicole Gates, Director of Marketing @ Mongoose.

Nicole is an innovative & agile marketing leader with global experience in both B2B and B2C industries with expertise in integrated marketing strategies, as well as executing market-driven campaigns that drive results.

Nemanja and Nicole talked about a bunch of stuff, including:

- Is internal marketing is as important as external

- Is inbound marketing outdated?

- How to convince your boss aka manage up?

- Doing things to show your team that it can be done, being challenged as a leader

- Structure of the team at Mongoose

- What do you do she do as Director of Marketing?

- Should marketing and sales teams have the same goals? Why?

Subscribe to get notified when we drop the new episodes and don't forget to connect with Nicole via her Linkedin https://www.linkedin.com/in/nicolepgates/

Nemanja had a chance to sit down with Ognjen Boskovic, Head of Growth at Content Distribution to talk about the way they reached  $135K ARR in 135 days.

They talked about choosing the right channels for content distribution, gating content or not, but most importantly they dug deeper into Ognjen's transition from being the first marketer in a company where the CEO understands marketing to his journey to becoming Head of Growth. 

What differentiates Content Distribution from all the other agencies out there that helped them grow?

Ognjen said: "Execution is where you can innovate and stand out. It usually comes down to...

- deliver as no one does

- write better copy

Listen to the episode to find out more and subscribe to get notified when we drop the new episodes. 

• Subscribe to Ognjen's newsletter: https://strongerteams.com/marketing/ 
• Follow him on LinkedIn: https://www.linkedin.com/in/boskovicognjen/ 
• Check Content Distribution website: https://contentdistribution.com/seo-case-study/ 
• Or join Content Distribution community: https://www.facebook.com/groups/contentdistributionengine

Nemanja had a chance to sit down with Andrei Zinkevich, co-founder of Fullfunnel.io. His team and he help B2B Tech companies generate demand and land enterprise sales-qualified opportunities with full-funnel account-based marketing operations.

They talked about account-based marketing, B2B marketing strategy, sales enablement, nurturing strategic accounts, etc. Nemanja asked Andrei lots of questions he wanted to know the answer to, so they talked about things like:

- What does it mean for the marketing team if the sales team is aware of the company and what they're doing? Does it change the role of marketing?

- If you don’t have marketing and sales alignment and don’t audit how your sales team works, will you actually waste your marketing budget? What if you rank for your keywords on Google, if you have the best sales copy and highly-performed ads? Is that changing something?

- What can you do, as an SMB, instead of copying giants? 

- One of the most common mistakes that are killing SaaS MRR is focusing their marketing on the segment that doesn't generate core revenue.

- Who should create demand in the company? What’s the sales role? 

- Do webinars still work? How to get results out of them?

We talked about these topics and more. 

Subscribe and turn on the notifications to get information about the new episodes, but also make sure to check out more of what Andrei does.

Here are some useful links:

https://www.linkedin.com/in/azinkevich/

https://twitter.com/AZinkevich

https://fullfunnel.io/abm-campaign/

https://fullfunnel.io/ideal-customer-profile

https://fullfunnel.io/sales-funnel/

https://www.roiplan.io/

A must watch episode!

Ivan and Nemanja talk about finding the ICP, validating if you have the right culture, and how your website analysis can help you in that.  They also cover the way you can leverage your employees and what are the first steps you need to do when hiring a demand agency - what should be their focus.

Ivan and Nemanja shared their background stories.

Ivan and Nemanja answered to most frequently asked questions about B2B Content Strategy.

Ivan and Nemanja shared stories about their background

Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing.

Here's why you can't afford to miss this episode:

Discover how top companies like Adobe and IBM use original research to stand out.

Learn the secrets to generating authority and leads through insightful data.

Becky shares a case study where research doubled a company's investment value.

Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint.

She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results she has helped clients achieve with original research include:

2-3X more leads than previous campaigns

2.5 million readers reached

80+ media mentions

10+ long-form editorials

$255,000 worth of free media and advertising

What she has found is that no other type of content achieves more marketing performance than original research-based content.

Key takeaways include:

The power of research in content marketing for B2B tech companies.

Strategies to choose compelling research topics that resonate with your audience.

Practical tips for conducting research with limited resources.

Connect with Becky:

https://www.linkedin.com/in/beckylawlor/

https://redpointcontent.com/

Timestamps:

0:00 Intro

0:14 Using original research in content marketing

1:12 Leveraging original research for brand authority and thought leadership

6:09 Conducting market research for thought leadership

12:15 Using original research to create valuable content

16:08 Survey design and audience sourcing

21:57 Survey design and research goals

29:02 Market research and content strategy

34:45 Survey research and data analysis

39:18 Building client relationships through LinkedIn and content marketing

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Funky Marketing Show: Things B2B Companies need to do before creating Content Strategy

Ivan and Nemanja went deep and talked about differentiation using examples from our own company - Funky Marketing.

In this episode, we talked about the current situation, where there's sameness everywhere, and why it's important to differentiate.

Ivan talked about 5 layers of differentiation: basic, false, conventional, unconventional, elite/personalized.

Then they got deeper and explained step by step how did they differentiate Funky Marketing from the start and why they're differentiating now, again.

They shared insights on the way they're doing it and why exactly like that, and also announced what's coming.

Why are we talking about CEOs being active on Social Media? Why is this an important topic?  How it affects a company and the way people see the C-level executives, inside and outside the company?  Nemanja and Toci answered all of it in the episode.

Nemanja and Ivan give great insights and shared examples of the way you can use your LinkedIn company pages to your advantage.

In today's Funky Marketing Show, Ivan and Nemanja are talking about the new era marketing is entering - the Revenue Marketing Era.

In today's Funky Marketing Show, Ivan and Nemanja are talking about problems and challenges B2B SaaS is facing and giving solutions for those challenges.

Nemanja and Aleksandar covered multiple topics, such as What’s drives you? Biggest mistakes people make when it comes to marketing? What do you think is the biggest difference between B2B and B2C marketing? What is the most important thing in B2B marketing? How will marketing look like 10 years from now? Which platform would you use, if there’s no more Linkedin? Do you think FB ads are still effective? Best book about marketing? What do you think about Instagram? How to create a personal brand if you are just starting out? How to grow an email list from scratch? “Fastest” way to become a better marketer? How to create timeless content? How to create brand awareness? Is copywriting the most important thing to learn for marketers?

Nemanja was joined by Martin P. for this Q&A episode and they've answered tons of questions, such as: 1. How did notice there was a gap for B2B marketing services? How can someone else notice a gap in the market with the Internet? 2. You said in our last Q&A that you didn’t have any money acting as a safety net when you started Funky Marketing. What gave you the courage to continue? Was it your experience, or something else? 3. How did you decide to take me and Ivan as your first employees? What do you prioritize in the selection process for Funky Marketing. Why? 4. Let’s say someone is just starting their B2B business. What would the first three months look like for them? What should they focus on? 5. What are the three most important parts of running a successful B2B podcast? 6. You often talk about making B2B human. Why is it important to present the human side in B2B marketing? 7. How would you increase site traffic for a B2B business? Let’s say they already have social media and LinkedIn presence, and some traffic on their site. 8. How do you do customer research? 9. How do you effectively distribute content? 10. How do you increase engagement on personal LinkedIn profiles? 11. How will the B2B marketing landscape look like after all these COVID lockdowns and shutdowns pass? 12. How do you qualify SQL? 13. What was the most interesting B2B campaign you’ve led? 14. What’s the most important skill for a B2B marketer? 15. Name three great B2C tactics most could implement in their B2B marketing. 16. You often talk about not overthinking things. What are some specific steps we should follow regarding it?

New business life: what does it take to run an agency   🔸 What has been the most challenging when starting the agency? Paperwork, defining the services, starting your first promotion, closing up the first clients? 🔸 How do you organize your everyday life to find a balance between different projects/clients?  🔸 What's the most challenging activity within the business world you've dealt with so far?  🔸 How does empathy help you overcome not so smooth situations with clients?    Ads 101:   🔸 How do you decide on the type of advertising you're gonna run in terms of : Social media channel Period of time Budget spent Statistics you want to measure 🔸 What's the most interesting campaign you've ever run and why? What do results tell you regarding paid advertising and its potential? 🔸 How do you organize a Linkedin ads campaign? What’s the best way to make it worth the value €€€?    Marketing & design:   🔸 How important do you think it is to count on design support? 🔸 What type of graphic support do you think it's important to use in social media and why? 🔸 How do you align graphic design, messaging, and copy for each client? 🔸 Is video becoming the most powerful graphic tool for social media? What's its real impact on B2B platforms such as LinkedIn? 🔸 What's your opinion on memes and GIFs? Can you use them freely in the B2B industry?    B2B:   🔸 Why some B2B industries are so slow at entering into the digital Era? 🔸 Do you think outsourcing marketing can fit well in a company that has never used marketing properly? 🔸 Is it possible to make the most boring b2b products interesting for the audience? 🔸 Just for fun: let's plan a quick campaign for a company selling replacement computer parts. How would you start? Demand Gen: 🔸 How do you explain demand generation to your clients in a simple way? 🔸 How do you tell clients to focus on less but better-qualified leads? 🔸 What are the 3 most important things to keep in mind before starting with demand generation?     OUT:   🔸 What's your growth prediction for 2021 and how do you plan to get there? 🔸 When did you decide to count on a designer on an everyday basis?

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.  In this episode, our guest was Arron Vidas. Aaron runs StrategyBox, the world's fastest-growing customer journey mapping platform. His focus is on getting out of his way and cultivating a culture of Happy Warriors. People vibrating on a higher level who are 100% responsible for their thoughts, feelings, and actions. Who are at the top of their craft and interested in creating career-defining experiences for themselves and those around them. He's a mountain biker, skier, meditator, and advocate for mental health in entrepreneurship. Speaking regularly on the topic.  We tackled a lot of topics: - His primary motivation for starting your company - Core values of Strategy Box business?  - Mindfulness - Toughest challenges and  the most important decisions he made - The reason behind creating career-defining experiences' and 'creating an environment where A players can do their best work ' a core focus for StrategyBox?   - Who's the bad guy for him - Dow is the proliferation of smart technology going to play into the evolution of the C-Suite in big companies? - Does StrategyBox reduce the number of overall tools CMOs need to use or just make better use of them because the data becomes easier to interpret? Find more info about Aaron and what he does using the links: https://www.linkedin.com/in/aaronvidas/ https://strategybox.com/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback!

Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?

Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.

We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.

Here's what you'll discover:

- The pivotal shift from transactional to relational dynamics in customer engagement.

- Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.

- Real-world examples and data-driven insights that showcase the monumental impact of this shift.

- Practical takeaways to apply these insights to your brand's strategy.

Key Takeaways:

- Shifting Focus: Moving from quantity to quality in lead generation.

- Customer Centricity: Building a buying journey that's as seamless as it is engaging.

- Strategic Insights: Leveraging real conversations and data to refine your approach.

We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.

Timestamps:

0:00 Marketing and sales alignment

3:50 B2B tech marketing and sales strategies

9:04 Aligning sales and marketing strategies for demand generation

13:26 Using podcasts for account-based marketing

18:15 Growth loops and user-generated content

23:57 Using LinkedIn for company branding and content creation

28:48 Leveraging LinkedIn for B2B marketing and sales

Contact Cedric on cedric@jump.foundation

Sign up for his Newsletter: https://www.jump.foundation/newsletter

Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer

Find the original episode here:

Youtube https://youtu.be/LoyYaxsPrzY

Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855

Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

This episode is a part of the Funky Marketing Top Voices awards, and Danny Levy is one of those voices. 

Danny is the Managing Director, APAC for Worldwide Business Research, a market leading B2B research, large-scale summits, and intimate networking company, and the Managing Director, APAC of WBR Insights, full-service digital market research, 1-1 meeting, and virtual summits business.

He has worked in senior leadership roles in Singapore for over 10 years, specializing in sales and marketing, and has a passion for people.

Brands that they own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX, and Equities.

🎧 In addition to running WBR APAC, he also serves as the host of Digital Transformation & Leadership, a top 20 Singapore/top 100 UK Business Management podcast.

Previously, he has launched and grew two start-ups from zero to seven figures.

A Singapore Permanent Resident.

We talked about a lot of things, including:

How to Scale B2B Summit Organizing Company as Virtual One?

What’s No. 1 Priority for Event Planning Business?

Importance of Team Spirit for the Business.

How Is Customer Service Related to B2B Marketing Job?

What Will Help You Scale Your B2B During COVID Crisis? 

Great Culture and Product Fit as Basic Values 

What’s the Base for Safe Culture in a Large Scale B2B Company?

How to Establish Successful Communication in a Period of Crisis? 

How to Market Better to Your Customers? 

What Works When it Comes to Lead Generation in the Long Run?

Anti BS Advice for Marketers in B2B Virtual Summit Industry

Mental Health as the Important Topic in the Work Space.

Hacks on Being Consistent on LinkedIn.

Comics as an Inspiration for Business Communication and Writing.

What Is It That We All Need in New Normal Life and Business?

Find more info about Danny and what does he do using the links:

https://www.linkedin.com/in/danny-levy-38842511/

https://podcasts.apple.com/sg/podcast/2020-in-review-the-top-five-leadership-lessons/id1509494511?i=1000503688738

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices. 

Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a little too competitive on the racquetball court.

She's also the managing editor at MarketerHire. 

If you're into fancy bullets, she has those as well:

✦ Copywriter and brand strategist with experience working in-house, freelance, and at an agency.

✦ Specialties: website copywriting, social media content

✦ Chill unless watching her Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz) 

We talked about some great things.

How to Optimize Your About Us Section on LinkedIn?

Childhood Play and Imagination are Important for Creativity 

How to Find Inspiration for Writing?

Two Main Challenges of Copywriting Daily.

Advertising Internship: Joining Creativity and Business

What’s It Like Working at the Big Agency?

Tapping into Local Marketing and Distribution

Social Media for Small and Medium Business

MarketerHire: Marriage of Content Writing and Social Media 

Bad Marketing vs. Good Marketing ( Funky one)

How to Get More Real-time Customers Insights and More Value for Free? 

On Repurposing Content: Create Once, Distribute Forever

Should Decision-Making Be Influenced by Tracking? 

What Are Good Work Ethics?

Thinking Creatively and Using the Client’s Voice and Sentiment

Building Personal Brand on Linked In Pays Off in the Long Run

What’s the Fun Part of Working in a Startup?

Find more info about Camille and what does she do using the links:

https://www.linkedin.com/in/camillehansentrent/

https://marketerhire.com/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/​

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices. 

MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in shaking up the way we do things on an industrial scale.

She told the board of one company to develop a fire detector for dog owners. One year later, she pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got her laughed out of the room. The second one won her team 1st place and $150k in funding.

She learned from both experiences, so she wouldn't change a thing.

It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel her into her first leadership role, heading up marketing for Firetrace.

As the company's first ever VP of Marketing, she changed how the organization defines marketing - from the brochure department to a strategic driver for the business. Today, they use market insights to set demand generation, sales, and product strategy.

Her approach to leadership is simple - she tries to do all the things that she used to wish managers would do for her. She combines that with a player/coach mentality and an insatiable drive to produce results. She can honestly tell you that what she is most proud of in her career so far is her positive impact on some of the talented people that have worked for her. 

She's also a co-host of The Industrial Marketing Show with Matthew Sciannella.

We talked about a variety of topics, such as:

Leading Group of Kids vs. Leading Marketing Job

Benefits of Modern vs. Traditional Marketing

Leadership Lessons: Having Right People in the Right Seats

How to Generate Demand for the Specific Niche?

Bad Marketing Equals to Offering Quick Results

Effective Marketing Strategy — Innovators and Implementers

How to Influence Decision Makers?

LinkedIn As a Great Place for Personal Branding and Making Connections

Make Time to Think Fast and Think Slow 

Leaders’ Advice on Mentorship

Financial Literacy

What Is Funky Marketing About?

What Are the Marketers’ NY Resolutions? 

Personal Branding and Creativity are a Gamechangers 

The Importance of Great Customer Service: Hubspot Case

Find more info about MJ and what does she do using the links:

https://www.linkedin.com/in/mjpeters1/

https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/​

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

In this episode, our guest was Stephen Pope. Nemanja was a guest on his podcast and talked about generating demand for your products and services (you can find the episode here https://www.youtube.com/watch?v=G1YilL1NNZ0&t=2s) to tell his story.

He helps growth-oriented entrepreneurs and professionals create demand for their products and services.

He's on a mission to help companies accelerate their position as the expert and innovator in their industry. 

He has spent a lifetime building companies largely on word of mouth, content, and thought leadership, including the software company he recently sold (with millions in ARR, one of Inc. Magazine's fastest-growing companies).

We covered topics such as:

Early Childhood Play Reveals Our Interests

Working to Find Real Value 

Learning by Interviewing Peers and Digging into Marketing

Learning Marketing by Trying Things Out

Helping Business Owners in Building Software Solutions

Why Creating Your Own Product and Scaling Business Ain’t Easy

How to Cope with the Mind-Heart Dissonance

What Are the Challenges of the Career Change

How Learning New Things Can Help You?

Music - Medium That Connects People and Communicates Emotions 

How to Get People Interested and Pitch Your Service/ Product

How to Create Your Marketing Framework?

The Path to Achieving Scalable Business Model in Marketing

Why Good Execution and Building Community Matters

What It Takes To Be an Entrepreneur? (Tips for Newbies)

Find more info about Stephen using the links:

https://sgplabs.com/​

https://www.linkedin.com/in/stephengregorypope/​

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/​

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

This episode is a part of the Funky Marketing Top Vices awards, and Niko Slavnic is one of those voices. 

Niko is an MBA Professor, Serial Entrepreneur, Angel Investor, Keynote Speaker, and most of all, a creative soul always awaken to new challenges.

Ready to GROW your business? As responsible for the growth of HTEC Group Niko is passionate about YOUR business growth - with a 360-degree approach, a deep tech team, 10x industry experience, and skills in fast-forward growth.

He's in business for the last 30 years, helping entrepreneurs, managers, and companies to unlock creative potential through scaling the business growth.

As keynote speaker and MBA professor he regularly shares his knowledge and experience already in 19 Countries; Albania, Austria, Bosnia, China, Croatia, Estonia, France, Hungary, Ireland, Japan, Latvia, Lithuania, Macedonia, Montenegro, Russia, Spain, Serbia, Turkey, UK, and Ukraine.

His clients include business schools (ESSCA - École Supérieure des Sciences Commerciales d’Angers, IEDC - Bled School of Management, RISEBA, etc.), startup ecosystems (Seedcamp, Startup Bootcamp, Startup Slovenia, Ljubljana Technology Park, ABC Accelerator, BIC, CRANE, BAS, EBAN) as well as global corporations (Astra Zeneca, Lidl, Telekom Slovenije, Lek, Petrol, Atlantic, etc.).

In 2001, he has built IQbator, the first private business incubator in the SEE region dedicated to building and accelerating Startups with inspiration, innovation, and investment. The same year he wrote the first book about Venture Capital in the SEE region “Tvegani kapital: Si upate tvegati?”. His latest bestseller "The Slovenia book" is published already in 6rd edition with more than 17.000 copies.

Find more info about Niko and what does he do using the links:

https://nikoslavnic.com/

https://www.linkedin.com/in/nikoslavnic/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

In this episode, our guest was Lorena Morales.

It all started as a fascination with TIME—an abstract construct that the whole tangible world depends on. It’s the foundation of everything we have done and will do, and above all, I believe in making the most of every minute.

Having lived and worked in several cities around the world, she has gotten the chance to appreciate foreign cultures, embrace diverse mindsets, and apply both to her work. For her, having a global mindset has meant having a greater arsenal of ideologies with which to approach complex problems. Likewise, she is able to better understand people despite their differences, which she believes is strength in business and in life. Education has always played a significant role in everything she does. Her last degree in Strategic Design Management is an indirect product of the multicultural foundation she has built her life upon, both personally and professionally.

As a marketer, what inspires her is watching her ideas take shape—especially the less conventional ones. To her, creating or reimagining a company’s brand means turning potential into something concrete. Currently, she is the head of marketing at Go Nimbly, the first revenue operations consultancy with the goal of driving high-growth companies to increase revenue by 26% through eliminating operational silos.

Being new to this industry has again brought her back to her core professional belief, which is that every single business relies first and foremost on its people—the human capital that allows for collaboration, trust, and success. In an ever-changing, technological world, these are the things that can't be automated, and will never stop being valuable and inspiring.

She's Currently:

- Showing up to every ABM event, conference, and webinar she can find

- Plotting her next concert/music festival adventure 

We tackled a lot of topics:

Bullying and the Importance of Family Being Supportive

How to Learn to Accept a Great Change

Challenges of Being Immigrant in the US

If You Don’t Try, You Lose the Chance to Win

Targeting Wrong People With Wrong Products and Messaging

What Is Funky Marketing?

Marketing As a True Piece of Art

B2B Marketing Takeaways - The Roles of Marketing vs. Sales

How are Marketing and Sales Aligned in Go Nimbly

Is Marketing Just a Support for Sales?

How People in Organizations Think and Execute?

The Importance of Inbound Marketing

Mental Health

Businesses and Organizations Helping Their People

Executives Understand and Help Their Teams

What to Do If You Feel Less Productive?

Find more info about Lorena and what does he do using the links:

https://www.linkedin.com/in/moraleslorena/

https://twitter.com/moraleslorenasf

https://medium.com/@eledeloca

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

This episode is a part of the Funky Marketing Top Vices awards, and Francisco Mahfuz is one of those voices. 

When he was 10, his English teacher asked him to present in front of the class, and he said yes. 

When he was 20, he got offered a job that involved speaking in front of sullen teenagers, and he said yes. 

Throughout the years that followed, he said yes to every chance to tell his stories in front of an audience, and even became a National Champion of public speaking. But when friends suggested he should do it professionally, he always said “maybe one day.”

In early 2019, when a series of unexpected events turned his life upside down, a good friend asked him that same question again and, this time, he finally said yes. 

When he's not speaking, coaching, or training, he's an independent financial advisor, helping people make better decisions about the money.

He's also a published author, International Wealth Manager through the Chartered Institute of Securities & Investments, and fully qualified as a UK adviser.

Who ever said men can't multi-task?

Find more info about Francisco and what does he do using the links:

https://www.storypowers.com/

https://amzn.to/3cGAP02 

https://www.linkedin.com/in/fmahfuz/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

Our guest was Lazar Dzamic.

It's hard to explain who Lazar is in just a few words. He's an Ex-Googler, Author, Content & Digital Storytelling Trainer.

Author: The Definitive Guide to Strategic Content Marketing (with Justin Kirby), Kogan Page, 2018

Trainer: PwC Academy Mini MBA Programme - Marketing in the digital age; Lecturer at Business School Lausanne - BSL

Keynote speaker: Leading Minds Worldwide (www.leadingmindsworldwide.com)

Ex-Google ZOO Head of Brand Strategy NACE: turning light into heat - Google's data into compelling brand stories. Built the 'golden standard' strategy team, including the new breed of 'creative data scientists'.

Lecturer at the Faculty of Media and Communications, Belgrade.

Ex-Consultant: European Bank for Reconstruction and Development.

Ex-Lecturer in Direct Marketing for UK Marketing Agencies Association.

Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays, etc.

First-hand experience in leading digital transformation, digital capabilities building, and digital strategic enablement for agencies and clients.

Three times Top 10 digital player on Marketing Direct's Power 100 list.

Long-standing group leader for the UK DMA Awards.

BOOKS:

https://www.amazon.co.uk/Definitive-Guide-Strategic-Content-Marketing/dp/0749482222/ref=sr_1_1?ie=UTF8&qid=1508059659&sr=8-1&keywords=dzamic

No-Copy Advertising: http://tinyurl.com/968ehm9

'Flowershop in the House of flowers' (2012) - a study of the surreal mentality of the former Yugoslavia through the lens of an obscure Italian comic book: https://www.behance.net/gallery/Flowershop-Project-illustration/14629507

'The Damson Tea: on the English, the Serbs and the 'fantasy' of emigration' (in Serbian): http://www.laguna.rs/n2977_knjiga_caj_od_sljiva_laguna.html

SELECTED ARTICLES:

http://bobcm.net/2017/01/21/should-behavioural-economics-in-marketing-be-regulated-or-hyped-down/

The 'Dark Brands': https://www.campaignlive.co.uk/article/marketers-learn-success-kalashnikov-dark-brands/1228516

Music: the band that predicted Brexit: https://www.facebook.com/ROYTHEBAND 

Find more info about Funky Marketing and Nemanja:

https://www.linkedin.com/in/zivkovicnemanja/

https://funkymarketing.net/

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing. 

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.   

Our guest Jake Dunlap.  

His team and he have built a firm rated higher than McKinsey in Management Consulting and Accenture in Sales Consulting by changing the way they define "consulting."  
How?
They have created a new bar where the goal is results and not recommendations.  
Strategic vision and tactical strategy execution is how you generate results today.  

With 30+ employees and a network of 100s of top experts, Jake and his organizations are dedicated to helping individuals and organizations:  
• Align sales and marketing organizations to increase sales productivity 10-20%
• Create replicability via advanced processes and sales methodologies
• Automate follow up, data entry, and task management in CRM and the sales stack  

Highlights:
• C-level sales leader and highly sought after industry thought leader, quoted by Forbes, Inc. and Huff Post.
• First VP of Sales at Glassdoor (1.2 billion dollar acquisition - May 2018)
• VP of Sales at NoWait (acquired by Yelp - March 2017)   

Find more info about Jake and what does he do using the links:
• YouTube: Jake Dunlap - check out over 200 plus videos: bit.ly/2Qu3niE
• Instagram: @jake_dunlap_ to get all the behind the scenes action
• Linkedin: https://www.linkedin.com/in/jakedunlap/ 

Find more info about Funky Marketing and Nemanja:
https://www.linkedin.com/in/zivkovicnemanja/
https://funkymarketing.net/

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.   

Our guest was Peep Laja.  He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization.   

He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the profits from existing businesses to build new ones.  What's different about his approach is that he's not acquiring companies or investing in startups. He builds each business from ground-up - from opportunity spotting to customer development to product-market fit. He takes the business to millions in revenue, builds a team, and eventually let them take over day-to-day business ops.  

Find more info about Peep and what does he do using the links:
https://cxl.com/
https://speero.com/
https://www.wynter.io/ 

Find more info about Funky Marketing and Nemanja:
https://www.linkedin.com/in/zivkovicn...
https://funkymarketing.net/ 

Enjoy listening and send us feedback!

Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share!

This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them.

Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.

He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX.

Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy?

Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing.

Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens.

We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn.

For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you.

Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away!

Connect with Ben:

LinkedIn: https://www.linkedin.com/in/ben-kazinik/

Timestamps:

0:00 Intro

0:14 Social media vs SEO strategies for content creators

2:50 Content marketing and expert matching platform

7:24 Empowering subject matter experts for brand promotion

8:45 Leveraging LinkedIn for business growth

14:47 LinkedIn content strategy and personal branding

20:44 Marketing, content, and SEO strategies

24:20 AI's impact on content creation and marketing strategies

33:03 B2B marketing strategies and SEO effectiveness

34:32 Marketing strategies and avoiding burnout

38:47 Work-life balance and creativity.

45:08 Mentorship, community building, and partnerships for business growth

50:06 Marriage advice, community-building, and overcoming fear of vulnerability

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing. 

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.   

This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices.   

Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world.  He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie. 

He loved it (and hated it) at the same time.  

The grind was brutal but gifted him with a unique competitive advantage in the business world.  He realized that musicians & B2B companies have the exact same problems.  

- Cutting through the noise.
- Building a trusted brand.
- Developing an engaged audience.
- Competing against the industry giants.
- Converting leads into paying customers.
- Transforming new customers into loyalists.  He faced these challenges as a music producer trying to grow my brand.  And without knowing it, he became a self-taught digital marketer.  Literally, he fell ass backwards into SEO by blogging about his perils in the music industry. 

Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google.  He built transferable skills and landed his first "real job" at an SEO company. 

The rest was history.  

In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits.  Just imagine, going from music production to doing marketing for condoms and the female anatomy!  

His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest.  He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths.  

Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications.  His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation.  

Find more info about Gaetano and what does he do using the links: 

https://officialgaetano.com/about/
https://www.linkedin.com/in/officialg/
https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html 

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/ 

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing. 

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.   

This episode is a part of the Funky Marketing Top Vices awards, and Sara Pion is the first one you'll hear from that list.   

Sara has been in the B2B SaaS world since she graduated college, almost 4 years ago.   

Starting at Drift and creating the framework for best practices in conversational marketing, then making her way to Alyce to help drive in a new era of personal experience in sales and marketing, Sara is passionate about leveraging technology to make marketers better at their jobs, and better people.   

From #5to9 you can catch her working on her own Podcast called Self Control & Cheese, training for a half marathon, reading, and eating.  

Find more info about Sara using the links: 

https://www.linkedin.com/in/pion/
https://anchor.fm/selfcontrolandcheese   

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/ 

Enjoy listening and send us feedback!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  

It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.   

In this episode, our guest was Mario Krivokapic.  

Mario has been doing sales for 20 years. He has created & lead several teams to high performance using coaching and training.  

His proudest moment came as a Senior Account Executive for Content Insights (SaaS sales).  

Apart from really enjoying doing sales, he's a certified Erickson & PCM coach and NLP practitioner and a junkie when it comes to reading and education.  

He has consulted with numerous B2B companies and Startups across Europe currently serves as a Lead Sales Mentor at Startup Wise Guys.  

And he's a fellow beardman!  

We talked about many things.
Sales after COVID-19
Sales processes in SMBs vs. Enterprise
Marketing vs. Sales
And many other things!  

Find more info about Mario using the link:
https://www.linkedin.com/in/mario-krivokapic-1ba3789/ 

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/ 

Enjoy listening and send us feedback!