Funky (B2B) Marketing – Détails, épisodes et analyse

🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.

Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod

Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.

💡 Actionable Steps from this Episode:

- Leverage Intent Data for High-Intent Prospects

- Create a Sales-Marketing Flywheel

- Personalize Outreach Using Data Insights

- Balance Short-Term Wins with Long-Term Brand Building

- Ensure GDPR Compliance for International Expansion

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod

👉 Connect with Sam O’Brien on LinkedIn: https://www.linkedin.com/in/samobrien

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.

💡 Key Takeaways:

Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time.

Setting Up for Success: Start with a solid foundation—know your audience, refine your targeting, and never underestimate the power of a well-crafted landing page.

Creative Content: In today’s crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging.

LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI.

Self-Reported Attribution: Don’t just rely on the numbers—get the qualitative data too. It’s crucial for understanding how your marketing efforts are truly impacting your audience.

Useful links:

Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking

#BusinessGrowth #FunkyMarketing

In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.

Here are some key takeaways from our chat:

- Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.

- B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.

- The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.

- Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.

The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.

Timestamps:

0:00 Intro

0:14 Boosting B2B sales through LinkedIn and ABM

3:25 Networking events, marketing strategies, and personal growth

8:11 Marketing strategies and tactics for small businesses

14:03 ABM strategies and networking at a conference.

18:08 Simplifying sales strategies and targeting clients.

24:12 Targeting specific industries for podcast success

29:58 Marketing strategies and client relationships

34:43 Podcasting, sales, and building relationships

40:58 Podcasting, networking, and personal branding

50:28 Marketing strategies and language targeting

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team.

Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city.

Previously published on the Revenue podcast 

Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/

Link to write us a review: https://ratethispodcast.com/funkymarketingshow

Milutin Blagojevic is the CEO and co-founder of the BOM Solutions design and technology studio.

He is responsible for managing R&D projects that have a strong technical aspect, for example involving new technology in projects such as Artificial Intelligence or Augmented Reality.

In this capacity, he bridges artistic concepts to the latest technological developments. Projects he leads include a wide range of artworks, science collaborations, curating and coordinating exhibitions.

BOM Solutions is independent, 3D digital, AR, VR innovation studio with many years of experience with a focus on the latest technology which translates concepts into immersive content.

We answered lots of questions, such as:

• How to apply visualization, AR, and VR in the Medical industry?
• How to use modern technology in retail?
• How to use 3D visualization for product promotion on trade shows?
• How to educate and improve your workers' workflow with AR and VR?

Find more info and reach out to Milutin using these links:

https://www.linkedin.com/in/milutin-blagojevic-51717831/

https://www.bomsolutions.ch/

If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go. 

Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/

Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p

Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/

Link to write us a review: https://ratethispodcast.com/funkymarketingshow

Why do B2B SaaS companies need to become media companies?

Ideally, media companies that don’t ‘bend the truth’.

Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company.

Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications.

At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes.

We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company. 

We tackled the dark funnel, marketing strategy, and answered a few important questions.

What do we need to do before we start producing content?

Which questions do you need to ask your customers?

Why finding out customers’ experience with your product is essential?

Why do SaaS companies need to invest in being better companies?

Which marketing strategy should you choose long-term vs. short-term?

Find out more about Selman on the links below:

https://www.linkedin.com/in/selman-gokce/

https://userguiding.com/

If you like what you hear, subscribe here, follow us on your favorite audio platform, and give us a review https://ratethispodcast.com/funkymarketingshow. 

Also, don't be a stranger, say hi to Nemanja and Funky Marketing team:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.linkedin.com/company/funkymarketing

Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions).

He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels.

We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots, transitioning into teenager parenthood, and digital nomading throughout México.

Why should you listen to this one? To get answers to a few things, such as:

• Why you should analyze history, see what inspired people before, talk to your customers, find out what inspires them, find a pattern, and add your spice to it.
• What are the 2 ways to get better at storytelling
• How to set up marketing in 90 days using the 30/60/90 formula
• How to align marketing and sales
• How technology is enabling the human interaction
• How your ex can change your marketing perspective

Find out more about Daniel using the links:

https://www.linkedin.com/in/cardonadaniel1/

https://www.vozy.co/

Follow Nemanja and Funky Marketing

https://www.linkedin.com/in/zivkovicnemanja/

https://funkymarketing.net/

Make sure to subscribe not to miss the next episodes and if you like what you're hearing, give us the review RateThisPodcast.com/funkymarketingshow

Ugi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies.

Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino.

He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others.

We talked about topics such as:

Why are company culture and the impact you make on your employees more important than your MRR?

How can you establish company culture?

How to position business owners as thought leaders in their market by creating a lot of content, jumping on podcast shows, and repurposing that content into smaller pieces?

Why is user-first content more important than SEO-first content?

How to establish trust that will enable you to sell your service?

How to identify a bad content marketing/SEO agency?

Why many articles are bad and not converting?

Why AI will never replace content writers and copywriters?

Take a listen, subscribe to the Funky Marketing Show, and get in touch with Ugi. Here's how you can do it.

https://www.linkedin.com/in/ugljesadj/

https://twitter.com/ugidjuric

https://www.contenthorse.com/

https://podino.io/

And you're welcome to follow Funky Marketing and Nemanja using the links below:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.linkedin.com/company/funkymarketing/

https://funkymarketing.net/

Nemanja's guest this time was Kris Hughes, owner of Zanate Ventures. 

Kris is helping busy biz owners become better known through content coaching & laser-targeted ghostwriting.

They talked about lots of stuff, as always, but here are the most important ones they've covered:

- How important is the formatting of your content?

- Who should we connect to on LinkedIn? Why are you cooling down your connections?

- How do you approach LinkedIn daily?

- What can we do when the content falls flat after the initial growth?

- How does the shift from being an operating owner to an owning operator happen?

- The importance of the story and where to find the good ones

- Community vs followers

You can find more information about Kris using the links below

https://www.linkedin.com/in/krishughes/

https://zanateventures.com/