Frictionless Marketing – Détails, épisodes et analyse

In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. 

Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making.

00:00 Introduction and Guest Welcome

00:48 Mike Petriello's Journey into Baseball Analytics

02:19 Defining Analytics in Baseball

04:32 The Evolution and Impact of Analytics in Baseball

09:04 Pitching Labs and Technological Advancements

11:08 Incorporating Data into Storytelling and Broadcasting

14:24 The Role of Analytics in Player Contracts and Performance

23:49 Rule Changes and Their Impact on the Game

29:38 The Future of Analytics and AI in Baseball

34:33 Closing Thoughts and Fun Questions

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.

In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System. 

Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County. 

The episode provides a deep dive into the evolving landscape of robotic surgery and the future of med-tech and AI in the medical field.

00:00 Introduction to Frictionless Medicine

00:13 Meet Dr. Nels Carroll

01:31 Dr. Carroll's Journey into Medicine

02:43 The Role of Education in Medicine

04:11 Patient Concerns and Communication

06:22 Adoption of Advanced Surgical Techniques

07:33 Marketing and Communication in Medicine

10:25 Innovative Surgical Milestones

19:58 Future of Med Tech and AI

25:15 Conclusion and Final Thoughts

Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

Produced and distributed by Simpler Media Productions.

We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.

At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability.

In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication.

Join us as we unpack these topics and more with Lynette Jackson.

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Produced by Simpler Media

Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable companies.

Linda's expertise in marketing and product innovation has been a driving force in reshaping the way food companies approach health and wellness trends, and her journey reflects a deep understanding of both consumer behavior and market trends.

In this episode, Linda delves into her extensive career, from the evolution of the Atkins and Quest brands to the challenges and successes of marketing in the ever-changing landscape of health-conscious consumerism. She also dishes out her insights on personal growth and leadership, reflecting on how her experiences have shaped her approach to innovation and team building.

So, without further ado, let's welcome Linda Zink, Chief Marketing Officer at The Simply Good Foods Company.

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Produced by Simpler Media

Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients. 

His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Group, and the Pharmaceutical Products Division at AbbVie.

In today’s episode, Geoff details his extensive career journey from his early days in public relations and advertising to his pivotal former role at Horizon Therapeutics, a biopharmaceutical company dedicated to developing transformative medicines for individuals grappling with rare and rheumatic diseases. 

Geoff also illuminates the dynamic interactions between patient-centric approaches, corporate stewardship, and the challenges associated with the swiftly evolving healthcare landscape. Moreover, he shares his personal growth narrative, reflecting on how a three-day offsite event altered his outlook on feedback, propelling him toward seeking coaching to enhance his leadership acumen.

Without further ado, please welcome Geoff Curtis, former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics.

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Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven mission to combat neurological diseases, fuels her work at Neurocrine Biosciences.

In today's episode, Brooke explores her unique journey from elementary teaching to a leadership role at Neurocrine Biosciences, a San Diego-based biotech company dedicated to discovering, developing, and commercializing life-changing treatments for people with serious, challenging, and under-addressed disorders. Brooke delves into the company's evolution from a startup to an industry leader and will examine the evolving landscape of healthcare, focusing on the intricate relationship between patient needs, corporate responsibility, and the complexities of modern healthcare marketing. Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.

Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.

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Produced by Simpler Media

Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.

Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innovation in healthcare. Tune is breaking free from the limitations of traditional gene and cell therapies by developing solutions for even the most challenging diseases.

In addition to his role at Tune, Glenn is the founder and Chief Instructor at NC Systema, a unique training system that blends martial arts, yoga, massage, and meditation. He's also the founder of StressProof, offering resilience training workshops and group retreats for stress management.

On the writing front, Glenn is an accomplished author with more than 25 popular science titles to his name, covering topics from astronomy and anatomy to ecology and zoology. Among these are the children's hits "Why is Snot Green?" and "Will Farts Destroy the Planet?"

In today's episode, we'll delve into the groundbreaking work Tune Therapeutics is doing in the realm of epigenetics and also hear Glenn's unique tips on communicating complex scientific topics to a broad range of stakeholders.

Additionally, we'll explore how the resilience and stress management techniques Glenn has mastered serve him in his corporate work.

Without further ado, please give a warm welcome to Glenn Murphy, Director of Communications at Tune Therapeutics.

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Produced by Simpler Media

In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.

As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.

This episode offers compelling evidence of how adopting an earned-first creative strategy can fundamentally shift the direction of healthcare companies that are confined by conventional marketing approaches while propelling them toward their sales goals.

Further, we delve into the crucial shift healthcare brands need to make from storytelling to story-making, with practical examples and case studies from brands that have successfully made this transition.

To learn more about us and our agency, visit us at LippeTaylor.com.

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Produced by Simpler Media

Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. 

In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech world at a time when women in tech were still a rarity. We'll also discuss how her unique approach to life management has helped her excel across multiple industries. 

We also explore the innovative structure of iHeart Radio, the surprisingly enduring appeal of broadcast radio, and adapting to the challenges in a changing media landscape. Without further ado, please welcome Wendy Goldberg.

Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and currently serves on the board of the John Ritter Foundation for Aortic Health.

Today, we're delving into Carolyn's work at Ultragenyx, a game-changing company in the world of rare genetic diseases. We'll discuss their innovative approaches, such as broadening access to newborn screenings and hosting rare disease boot camps. We'll also explore the keys to nurturing patient communities and ensuring diversity in clinical trials and hear Carolyn's advice for those new to healthcare communications.

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Produced by Simpler Media