FreeDive Podcast - Seapoint Digital

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Mic Check: Lessons from Podcasting with Kristy and Kevin

Saison 1 · Épisode 22

mardi 24 septembre 2024 • Durée 48:12

In this lighthearted episode of the FreeDive podcast, Kevin takes the host's seat to interview Kristy about her journey in launching and growing a podcast—a journey he's been a fan of every step of the way. With over 20 episodes under her belt, Kristy shares her candid reflections on staying authentic, the challenges of creating content, and the surprising lessons learned along the way.

To demonstrate the importance of storytelling, Kevin and Kristy share some of their own: from Flintstone vitamins in the toilet to the mystery of a broken candy dish and sharks at a triathlon, this episode is packed with funny stories and unexpected detours. Kristy also reveals the behind-the-scenes vibe she aimed for—keeping things real and avoiding that overly scripted feel.

Whether you're an aspiring podcaster, a business owner looking for relatable insights, or just here for some good stories, this episode blends valuable lessons with the quirky, offbeat storytelling that makes Kevin and Kristy a dynamic duo.

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Thanks for listening!

Lire plusRéduire

Ad Evolution: Mark Silverman’s Insights on Modern Marketing Strategies

Saison 1 · Épisode 21

mardi 17 septembre 2024 • Durée 29:59

In this episode of the FreeDive Podcast, Deb and Kristy dive deep with Mark Silverman, Senior Vice President of Client Services at Seapoint Digital, to explore the evolution of marketing and advertising. Mark discusses his passion for finding what sets a client apart in a crowded marketplace and shares his insights on the major shifts shaping the industry today, including the power of big data and the impact of digital platforms in creating personalized, targeted campaigns.

Mark also explains the importance of balancing traditional and digital marketing methods, emphasizing a rigorous approach to testing and measuring ROI to ensure every marketing dollar is well spent. With decades of experience navigating the changing landscape, he reveals how brands can remain agile, adapt quickly, and connect meaningfully with their audiences in an ever-evolving market.

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Thanks for listening!

The Road Less Traveled: Marketing Paths for the Modern Age

Saison 1 · Épisode 12

mardi 16 juillet 2024 • Durée 39:25

Join hosts Kristy and Anna-Lynn as they explore the unconventional journeys that led them to success in the marketing industry. In this inspiring episode, they share how their diverse skills and experiences across various careers eventually culminated in thriving marketing roles. Listen as they discuss overcoming fears about career changes, pursuing passions that diverge from their academic backgrounds, and leveraging innate abilities to achieve success.

Episode Highlights:

Pursuing Passion Over Expectation: Both hosts emphasize the importance of following their passions and interests rather than what others expect or dictate.

Unconventional Career Paths: The episode highlights how both hosts took non-traditional routes to discover their true callings.

Importance of Trying Different Things: They stress the value of experimenting with various jobs and hobbies to find what truly resonates.

Adapting and Pivoting: The necessity of pivoting careers and adapting to new roles when previous ones didn’t align with their passions.

Overcoming Fear and Doubt: Emphasis on pushing through self-doubt and societal expectations to pursue what they genuinely love.

Mentorship and Leadership: The role of having supportive mentors who see potential and provide opportunities for growth.

Validation Through Work: Finding personal and professional validation through the success and recognition of their work.

Creative Fulfillment: The importance of creativity and how it plays a central role in their job satisfaction and career choices.

Encouragement to Keep Exploring: A motivational message to listeners to continue exploring and not settle until they find work that brings them joy.

Whether you're contemplating a career switch or just starting your journey, Kristy and Anna-Lynn offer valuable insights on following your potential and defying the advice to play it safe. Tune in for an engaging conversation about discovering your true calling, embracing unexpected opportunities, and finding fulfillment in your work.

Birds of a Feather: Building Authenticity in Social Media with Christina Garnett

Saison 1 · Épisode 11

mardi 9 juillet 2024 • Durée 27:17

Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer, a Hokie fan, or just curious about the ever-evolving digital landscape, this episode is a must-listen!

Topics Covered:

The importance of authenticity in digital campaigns
The role of the Hokie Bird in Virginia Tech culture
Christina's journey from social media to senior marketing at HubSpot
Challenges and strategies for small business owners during the pandemic
Tips for new marketers entering the field
Emerging trends to watch for in the coming year

Follow Christina Garnett:

Twitter: @ThatChristinaG
LinkedIn: Christina Garnett

Additional Links:

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!

Office Imposters: Unmasking Burnout in Marketing

Saison 1 · Épisode 10

mardi 2 juillet 2024 • Durée 29:58

This week, join hosts Bill and Kristy as they dive into a candid discussion about imposter syndrome, burnout, and mental health in the workplace. These issues are all too common, especially in office jobs and marketing agencies, and Bill and Kristy are here to share their personal experiences and practical tips.

In this episode, they reveal:

Their biggest workplace fails and what they learned from them
The triggers of imposter syndrome and strategies to overcome it
The subtle causes of burnout and essential self-care practices
The importance of open communication, setting boundaries, and using humor to cope

With a mix of serious insights and lighthearted moments, this episode offers valuable advice and a reminder that no one is alone in these struggles. Whether currently facing these challenges or looking for preventative tips, listeners will find support and encouragement here.

Tune in and get ready for some real talk and genuine laughs.

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Track Record: Kevin Billingslea on Mixing Quality with Client Loyalty in Music

Saison 1 · Épisode 9

mardi 25 juin 2024 • Durée 31:19

In this special sibling episode, we sit down with music producer Kevin Billingslea to dive deep into the art of maintaining quality and client loyalty in a competitive industry. Kevin, who has worked with famous musicians and built his business from the ground up, shares his invaluable insights that transcend music production and resonate with marketers and business professionals alike.

Tune in as we explore how understanding and aligning with your client's vision is crucial for success. Kevin discusses the importance of effective communication and navigating creative differences to maintain a productive relationship. We delve into strategies for creating and fostering client loyalty, and why building a solid reputation is essential for business growth and client acquisition.

Kevin also shares his thoughts on determining your worth in the marketplace and the importance of investing in yourself for personal and professional development. Additionally, we cover practical advice on setting your rates to balance competitive pricing with quality service.

Whether you're a marketer, business owner, or just curious about the behind-the-scenes of successful client relationships, this episode offers a blend of casual conversation and educational insights that you won't want to miss.

🎧 Listen now to get inspired and learn from one of the best in the business!

(WATCH THIS EPISODE ON YOUTUBE!)

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/🐦 Twitter: https://twitter.com/SeapointDigital💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/👍 Facebook: https://www.facebook.com/SeapointDigital🕺 TikTok: https://www.tiktok.com/@seapointdigital

Talk Data to Me: Crafting Campaigns with Numbers

Saison 1 · Épisode 8

mardi 18 juin 2024 • Durée 28:53

It's the interoffice romance you didn't know you needed.

Not every content creator comes to an agency with a college degree. If you're new to your agency's creative team and just starting out as a writer, this week's podcast is for you. Anna-Lynn and Deb talk about how analytics can (and should!) transform the way creative content teams approach their work, leading to more successful and impactful campaigns. Learn from their early marketing mistakes, their fascination with human behavior, and then go buy yourself - and Dave from Analytics - flowers.

(WATCH THIS EPISODE ON YOUTUBE)

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Thanks for listening!

Lire plusRéduire

Pinning Down Success with Tina Gammon

Saison 1 · Épisode 7

mardi 11 juin 2024 • Durée 18:05

Calling all women in marketing!

Join us for the first episode in our "Women in Marketing" series, recorded back in March, as we sit down with Tina Gammon from Neurohacker. Discover how Tina's unexpected journey from a travel blogger in Switzerland to a marketing mogul has shaped her career.

In this episode, Tina shares:

✨ Her inspiring path into marketing, starting with a simple blog during a backpacking trip. ✨ How influential women in her life helped her grow and succeed. ✨ Valuable tips and advice for young women aspiring to make their mark in the marketing world. ✨ Insights on overcoming impostor syndrome and dealing with burnout in a fast-paced industry. ✨ Her proudest achievements, including building Neurohacker's social media presence from the ground up.

Tina’s story is filled with quirky anecdotes, genuine advice, and the kind of wisdom that only comes from real-world experience. Whether you’re a seasoned marketer or just starting out, this episode is packed with inspiration and practical tips.

(WATCH THIS EPISODE ON YOUTUBE)

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

It's Not Me, It's You: Client Relationship Edition

Saison 1 · Épisode 6

mardi 4 juin 2024 • Durée 40:19

It is a delicate balancing act maintaining client connections, knowing when to say goodbye, and how to handle those goodbyes with finesse.

In today's episode Bill is back to guest star and break down how to weigh the costs of client retention versus new acquisitions. He also teaches us how to harness the power of social media to create meaningful client connections. With a focus on authenticity and sincerity, he reveals how to build loyalty that lasts.

(WATCH THIS EPISODE ON YOUTUBE)

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Thanks for listening!

Lire plusRéduire

Lens on Success: The Art of Adaptive Marketing with Birch Blaze Studios

Saison 1 · Épisode 5

mardi 28 mai 2024 • Durée 35:18

Join us in this episode as we chat with Kerry Struble, the creative mind behind Birch Blaze Studios.

As a seasoned photographer and videographer, Kerry opens up about the challenges and rewards of running his own business and managing his marketing efforts. We explore his strategies for staying agile in a rapidly changing market, the importance of rebranding, and how he harnesses the power of digital marketing platforms and AI to connect with clients and streamline his workflow.

Tune in for a compelling discussion on innovation and resilience in the visual arts industry.

(WATCH THIS EPISODE ON YOUTUBE)

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.

Come find us!

But wait, there's more!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram: https://www.instagram.com/seapointdigital/
🐦 Twitter: https://twitter.com/SeapointDigital
💼 LinkedIn: https://www.linkedin.com/company/seapointdigital/
👍 Facebook: https://www.facebook.com/SeapointDigital
🕺 TikTok: https://www.tiktok.com/@seapointdigital

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Thanks for listening!

Lire plusRéduire

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