Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.
Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward.
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Données mises à jour le 18/08/2026
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From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success
Saison 1 · Épisode 53
lundi 17 août 2026 • Durée 59:39
Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry!
00:00:01 - From Special Agent to Real Estate Entrepreneur
00:02:42 - How Joseph Sold 40 Homes in His First Year
00:11:34 - Adapting Branding and SEO for the AI Era
00:19:32 - Scaling to 100 Deals with a Lean Team
00:23:23 - First Contact, Warm Handoffs, and Communication
00:30:37 - Using Market Data to Maximize Lead Conversion
00:35:13 - Scaling from Government Service to 1,500 Agents
00:42:04 - Returning to Sales to Build a New Model
00:45:36 - Creating New Development Opportunities Through YouTube
00:49:14 - How LA Style Magazine Became a Real Estate Asset
00:57:18 - Fire Round: Faith, Family, and Integrity
NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!
Saison 1 · Épisode 52
lundi 10 août 2026 • Durée 42:14
Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater.
*More from Paul* Paul: https://www.instagram.com/paulmarkmorris/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps 00:00:00 Buyers Are Waiting 00:00:47 This Week’s Market Setup 00:01:51 Key Numbers Dashboard 00:04:55 Mortgage Rates Explained 00:09:33 The Standoff Opportunity 00:14:53 Why Rates Moved 00:18:47 Fed Meeting Watch 00:23:09 Local Metrics That Matter 00:27:41 Client Conversation Frameworks 00:36:32 Crash Talk With Data 00:41:08 Wrap Up And Next Week
BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!
Saison 1 · Épisode 51
lundi 3 août 2026 • Durée 01:31:40
In this Forward One podcast, Jeffrey Saad joins hosts Paul and Josh to discuss managing major career pivots—from restaurants to real estate—by prioritizing authenticity, presence, and enjoyment of the day-to-day over fixation on outcomes. Saad describes his upcoming book with Steve Shull, The Reduction, built around doing less to live better, clarifying one’s story, focusing on the circle of control, stopping “storytelling,” and creating a personal constitution to guide decisions. He emphasizes responsibility, gratitude, open-mindedness, sustainable work habits, and boundaries, including reducing time with toxic people. The conversation also covers practical real estate principles—competing on value, telling clients the truth, asking better questions, consistency, and systematic client follow-up—ending with a rapid-fire round on Saad’s values, fears, and purpose.
STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!
Saison 1 · Épisode 50
lundi 27 juillet 2026 • Durée 57:16
In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game.
* Rod Watson* Instagram: https://www.instagram.com/rodwatson23/ Website: https://www.zillow.com/profile/RodWatson
*More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps: 00:00:00 Welcome and Introductions 00:00:41 Infomercial Spark 00:02:57 From Coaching to License 00:03:08 Investing in Texas 00:04:26 Short Sales Crash Era 00:05:10 Lessons from Distress Deals 00:09:02 Lead Generation Playbook 00:15:16 Long Game Client Story 00:17:30 Modern Buyer Expectations 00:20:53 Boutique Brokerage Today 00:22:33 Going the Extra Mile00:26:57 LA San Diego Strategy00:29:19 Long Game Leadership00:30:25 AI Assistant Ace00:32:21 Automating Database Follow Up00:33:22 Family Legacy Vision00:37:07 Daily Routine Discipline00:39:08 Protecting Your Time00:42:16 Riches In Niches00:44:29 Superpower Strategy00:51:53 Patience And Long Game00:54:08 Fire Round Finale
CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!
Saison 1 · Épisode 49
lundi 20 juillet 2026 • Durée 51:48
In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income.
*More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/
Timestamp: 00:00:00 Meet Alyssa Barajas 00:00:18 From Medicine to Real Estate 00:02:15 Scaling to 25 Deals 00:03:30 Hiring an Assistant 00:06:23 Systems and CRM Setup 00:10:04 Delegation and Standards 00:15:59 Vendor Videos for Referrals 00:20:45 Social Media Content Plan 00:23:42 Posting Cadence and Lead Split 00:25:51 No Prospecting Needed 00:26:41 DIY Media Workflow 00:28:36 Gear Apps and AI Editing 00:29:59 Authenticity Beats Production 00:32:30 Scheduling Posting Strategy00:35:06 Content vs Lead Gen Debate00:38:19 Algorithm Shifts and Discovery00:40:35 Search AI and Local Visibility00:45:16 Learning Rooms and Mentors00:47:10 Goals Mentorship Script00:49:48 Rapid Fire Closing
AGAINST ALL ODDS: Daryl Owen's Journey to Real Estate Dominance!
Saison 1 · Épisode 47
lundi 6 juillet 2026 • Durée 59:34
Forward One podcast hosts Paul Mark Morris and Josh Spitzen reunite with realtor and leader Daryl Owen, who describes getting licensed at 19 while running a Papa John’s, buying an early rental, and adopting system-driven sales habits. After a severe head trauma at 20, he outworked limitations by hand-dialing 500 cold calls a day in a suit, learning a buyer-heavy model, and using simple lead magnets like PennySaver ads to sell homes and small multifamily deals. He shares how a mindset shift led to consistent production, why he left a successful Century 21 office to pursue leverage and ownership, and how he built Nationwide Real Estate to 1,000 agents across nine locations with franchise-style economics. The conversation contrasts brokerage vs. team value, emphasizes CRM-driven follow-up and off-market databases, outlines his 18-person 50/50 team model built from Ben Kinney systems, and ends with a rapid-fire on ownership, peace, childhood memories, and insecurities.
MARKET MASTERCLASS: Sasha Kaplan's Blueprint for Real Estate Success and Growth!
Saison 1 · Épisode 46
lundi 29 juin 2026 • Durée 01:17:57
On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round.
*More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/
Timestamp: 00:00:00 Welcome and Intro 00:00:13 From Modeling to Real Estate 00:01:09 Mentorship and Starting Out 00:02:43 First Deal Breakthrough 00:04:21 Extra Mile Mindset 00:08:03 Landing Developer Clients 00:13:15 Relentless Follow Up Wins 00:19:36 First Developer Listing Lessons 00:20:56 Winning Multiple Offer Deals 00:29:54 New Construction Business Model 00:31:53 Pricing Honesty and Trust 00:33:57 Securing the Listing Agreement00:38:30 Walk Away With Confidence00:42:28 Developers Vs Emotional Buyers00:43:38 Building The Other 40%00:45:04 CRM And Personal Touches00:49:43 Breezy And Buildable Reports00:51:55 Daily Prospecting Routine00:53:20 Goals Teams And Growth00:54:45 Manifestation And Goal Setting00:59:57 How To Vet A Deal01:07:24 Underwriting X Y Z01:11:43 Purposeful Value Creation01:13:58 Fire Round And Closing
The Open House Strategy That Built His Entire Career
Saison 1 · Épisode 45
mardi 5 mai 2026 • Durée 01:07:38
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.
This week, we sit down with Bryan Beagles to break down how he built his real estate business from the ground up—starting with zero deals and turning open houses into his biggest opportunity. We get into the exact strategies he used to generate clients, why direct communication and follow-up separate top agents, and how he’s now scaling into investor and development deals. If you’re looking to build real momentum in your business, this episode is a clear blueprint for what actually works.
She Had Zero Deals Her First Year—Then Became a Top Agent
Saison 1 · Épisode 44
lundi 30 mars 2026 • Durée 01:05:02
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with John Barrentine and Chuck Marquardt to talk about how refining team size, focusing on culture, and hiring the right people transformed his business into a more profitable and satisfying operation. We dig into why bigger teams aren’t always better, how hospitality backgrounds translate into real estate success, and what leaders should really prioritize when building a team. If you're looking to grow smarter—not just bigger—this conversation will challenge how you think about team building and profitability.