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Titre
Date
Durée
Nike x strength training, Erewhon x medspas, Longevity x exercise
13 Feb 2026
00:02:46
February 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Erewhon partners with Ject to offer lip flips and brow lifts at exclusive LA event, marking second move into med spa space
Harvard study of 100K+ Americans over 30 years finds exercise variety predicts lifespan better than single modality, with 19% lower all-cause mortality
Nike Strength rolls out equipment across 25 Everlast Gyms in UK and Ireland, expanding commercial partnerships beyond consumer training gear
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Amazon enters longevity care, Hinge Health surges, Cambiotics targets forever chemicals
12 Feb 2026
00:03:08
February 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Amazon One Medical launches Health Insights powered by Lifeforce, analyzing 50+ biomarkers with AI-driven lifestyle coaching for Prime members
Cambiotics raises $5M seed round to commercialize probiotic removing PFAS "forever chemicals" from the body, targeting firefighters in U.S. clinical trials
Hinge Health reports Q4 revenue up 46% to $171M with full-year revenue climbing 51% to $588M, serving 25M individuals across 2,800 clients
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Hims calls out "luxury care," AG1 signs Hugh Jackman, Bryan Johnson weighs in
30 Jan 2026
00:02:45
January 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Hims & Hers airs Super Bowl spot titled "Rich People Live Longer," framing consumer health as response to structural inequity in preventive care access
Climatic raises $10M seed round to launch first daily lung health system backed by Mount Sinai research, creating new wellness category
AG1 announces Hugh Jackman as global ambassador as Bryan Johnson publicly criticizes the brand, sparking debate over clinical evidence and supplement credibility
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay.
Making preventative health affordable, Fay's three-sided marketplace connects patients with in-network dietitians for clinical nutrition support.
In this episode, we talk about increasing access to personalized nutrition counseling.
We also cover:
• The evolving food-as-medicine landscape • Learnings from raising $25M in funding • GLP-1s' impact on the space
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:42) The Journey to Founding Fay (04:40) Challenges and Growth in the Dietitian Space (08:57) The Importance of Technology and Partnerships (12:28) Navigating the Venture Capital Landscape (18:03) Scaling and Team Building at Fay (22:55) Future Roadmap (33:50) Conclusion
248. Michael Brandt, Co-Founder & CEO of Ketone-IQ
30 Jul 2024
00:40:25
Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.
Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.
In this episode, we talk about scaling the brand's next-gen energy drink.
We also cover:
• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael's focus on single-product and ingredient mastery
Chapters: (00:00) Introduction (01:32) Michael's background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion
247. Robin Berzin, MD, Founder & CEO of Parsley Health
23 Jul 2024
00:38:36
Today, I'm joined by Dr. Robin Berzin, founder & CEO of Parsley Health.
Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.
In this episode, we discuss the company's approach to optimizing whole-body health.
We also cover:
• Delivering long-term outcomes • Demonstrating cost-effectiveness • Integrating with traditional healthcare
Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT.
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:37) Robin and Parsley Health's background (02:16) The root-cause medicine approach (02:34) Business model and operations (04:16) Personal and professional insights (08:43) Implementing root-cause medicine (11:40) Comprehensive patient care (15:43) Navigating the healthcare system (20:18) Data-driven success and expansion (25:55) Future of healthcare and technology integration (29:13) Future roadmap (36:22) Conclusion
246. Dane McCarthy, Founder of The Athletic Clubs
16 Jul 2024
00:35:15
Today, I'm joined by Dane McCarthy, founder of The Athletic Clubs.
Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.
In this episode, we dive deeper into the chain's uniquely communal approach.
We also cover:
• Creating community • Optimizing for member retention • Scaling the business with intention
Chapters: (00:00) Introduction (02:00) Building the Athletic Clubs (03:36) Creating a supportive fitness community using squads (04:56) Going from an idea to a sustainable business (08:04) Best practices for building fitness squads (14:17) Scaling the business intentionally (23:40) Marketing strategies (31:12) Future roadmap (33:35) Conclusion
245. Osman Khan, Co-founder & CEO of Squared Circles
09 Jul 2024
00:35:54
Today, I'm joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.
Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.
In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.
We also cover:
• Using science and AI to vet ideas • Building for the conscious consumer • Untapped opportunities within wellness
Chapters: (00:00) Introduction (02:12) Squared Circle Venture Studio Overview (04:32) Principles and Focus of Squared Circles (06:08) Challenges and Strategies in Building Consumer Products (11:00) The Role of AI and Science in Innovation (15:20) Talent Acquisition and Operator Involvement (17:38) Go-to-Market Strategies and Scaling (23:45) Lessons Learned and Course Corrections (31:17) Future Trends and Opportunities in Health and Wellness (34:33) Conclusion
244. Michael Ramsey, Co-Founder & CEO of STRONG Pilates
02 Jul 2024
00:35:25
Today, I'm joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.
Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.
In this episode, we discuss the company's hybrid fitness concept.
We also cover:
• The state of boutique fitness • Launching STRONG Pilates in the US • Leading the low-impact training revolution
Chapters: (00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion
243. Aidan Dewar, Co-Founder & CEO of Nourish
25 Jun 2024
00:32:38
Today, I'm joined by Aidan Dewar, co-founder & CEO of Nourish.
Covered by insurance in all 50 states, Nourish's telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.
In this episode, we discuss the company's food-as-medicine platform.
We also cover:
• Navigating GLP-1s • Building preventative healthcare systems • Integrating food delivery into the business model
Chapters: (00:00) Introduction (01:27) Background on Aiden and Nourish (02:34) The problem and opportunity in healthcare (04:03) Nourish's approach and services (05:35) How Nourish connects patients with dietitians (08:38) Scaling and impact of Nourish (12:24) Future plans and integrations (19:27) Challenges and opportunities in healthcare (21:34) Company growth and team building (30:42) Conclusion
242. Ron Belldegrun, Co-Founder & CEO of ByHeart
18 Jun 2024
00:38:33
Today, I'm joined by Ron Belldegrun, co-founder & CEO of ByHeart.
Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.
In this episode, we talk about the company's next-generation infant nutrition platform.
We also cover:
• Infant formula's food security problem • ByHeart's commitment to nutrition research • The importance of owning end-to-end manufacturing
Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion
241. Jacob Peters, Co-founder and CEO of Superpower
11 Jun 2024
00:38:31
Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower.\
After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.
In this episode, we talk about the company's all-in-one membership.
We also cover:
• Productizing healthcare • Democratizing concierge medicine • Building a consumer longevity brand
Chapters: (00:00) Introduction (01:22) Jacob's background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion
240. James Li, Co-founder & CEO of Mighty Health
04 Jun 2024
00:38:16
Today, I'm joined by James Li, co-founder & CEO of Mighty Health.
A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more.
In this episode, we talk about the company's digital platform for older adults.
We also cover: • Selling to insurers • Engaging and retaining members • Untapped opportunities in age tech
Chapters: (00:00) Introduction (01:06) Background on Mighty Health (04:58) Engaging and retaining members (06:53) Mighty Health's vision (09:53) Selling to insurers (13:02) Keeping members engaged (15:00) Content development and branding (20:56) Strategies to age well (23:30) Digital friendliness of older adults (29:58) Expansion plans (31:27) Mission-driven approach (34:32) Building a lean team (37:17) Conclusion
Sword scales AI care, Flo exposes perimenopause gaps, Life Biosciences tests longevity
29 Jan 2026
00:02:49
January 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Sword Health acquires Kaia Health for $285M, expanding AI Care platform into Germany's 70M+ person reimbursement system
Flo Health and Mayo Clinic study finds U.S. women lag behind UK, Canada, and Australia in recognizing perimenopause symptoms
Life Biosciences receives FDA clearance for first human trial of partial cellular reprogramming, targeting glaucoma using gene therapy
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Today, I'm joined by Brad Olson, CEO of Sollis Health.
A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times.
In this episode, we discuss the company's concierge urgent care experience.
We also cover:
• Current membership numbers and expansion plans • Partnering with Prenuvo for preventative whole-body scans • Applying experience from Starwood Hotels & Peloton to healthcare
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:27) Overview of Sollis Health (05:21) Applying hospitality to healthcare (10:08) Services and membership coverage (13:26) Opportunity and expansion in the healthcare landscape (17:06) Accessibility and affordability of memberships (19:27) Current membership numbers and expansion plans (21:36) Potential pursuit of preventative care and longevity services (22:43) Partnership with Prenuvo (24:00) Potential fitness industry partnerships (25:51) The patient experience (30:27) Measuring success and patient outcomes (32:17) Future roadmap (34:18) Conclusion
238. Rebecca Egger, Co-Founder & CEO of Little Otter
21 May 2024
00:37:27
Today, I'm joined by Rebecca Egger, co-founder & CEO of Little Otter.
Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids' therapy.
In this episode, we discuss Little Otter's pediatric mental health platform.
We also cover:
• Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies • Destigmatizing mental health
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Little Otter's Website: https://www.littleotterhealth.com/ Little Otter's Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits Little Otter's IG: https://www.instagram.com/littleotterhealth/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:36) Founding Little Otter (05:21) Initial development of Little Otter's product and service (08:13) Delivering care and building a community for providers (10:33) Engaging with clinicians and navigating the labor aspect (12:34) D2C approach and transitioning to pediatrician referrals (15:23) Balancing DTC and insurance partnerships (18:36) Quantifying outcomes (20:40) Evidence-based treatment program (23:15) Challenges in digital health (27:40) Leveraging data and support systems (29:44) Impact of technology on mental health (32:06) Destigmatizing mental health (34:25) Challenges in pediatric mental health (35:42) Conclusion
237. Sami Inkinen, Founder & CEO of Virta Health
14 May 2024
00:42:55
Today, I'm joined by Sami Inkinen, founder & CEO of Virta Health.
Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.
In this episode, we talk about unwinding the metabolic health crisis.
We also cover:
• The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (02:01) The ineffectiveness of current diabetes treatment (04:30) Addressing the underlying drivers of diabetes (06:53) Sami's journey to founding Virta Health (12:47) Virta's nutritional based approach to solving diabetes (16:24) Operationalizing nutrition therapy (18:26) Business model and sales process (23:01) Incentives and misaligned healthcare (28:08) Default food environment and metabolic health (34:36) The impact of GLP-1 drugs on Virta's business (40:04) The need for a holistic approach to obesity (41:29) Conclusion
236. Emi Gal, Founder & CEO of Ezra
07 May 2024
00:45:53
Today, I'm joined by Emi Gal, founder & CEO of Ezra.
A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm.
In this episode, we talk about developing cost-effective scans.
We also cover:
• Rising cancer rates • Using AI to lower costs • Emi's biohacking experiments
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) - Introduction (01:20) - Emi's background (02:24) - The Journey to Ezra (05:55) - Controversy around whole body MRI (09:35) - Empowering individuals in healthcare (12:05) - The Importance of preventative health (16:37) - AI's role in lowering MRI costs (19:16) - Addressing cost and accessibility concerns (20:36) - Emi's thoughts on the healthcare industry (25:30) - Preventing cancer through lifestyle changes (33:35) - Biohacking and personal experimentation (37:56) - Measuring progress and individual responsibility (40:02) - Ezra's future roadmap (44:49) - Conclusion
235. Rebecca Parekh, Co-Founder & CEO of The WELL
30 Apr 2024
00:41:49
Today, I'm joined by Rebecca Parekh, co-founder & CEO of The WELL.
Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she's helping others relieve stress at The WELL, a health-focused members club and lifestyle brand.
In this episode, we discuss the company's integrated approach to wellness.
We also cover:
• Healthy third spaces • Entering real estate and hospitality • Unmet consumer needs across the industry
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The WELL's Website: https://www.the-well.com/ The WELL's IG: https://www.instagram.com/thewell/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (03:13) East meets west medicine (05:12) The journey to founding The WELL (10:35) Inflection point to start The WELL (15:42) Adapting to challenges and evolving the business (17:56) Expanding wellness offerings (19:59) The vision for integrated wellness (22:54) Partnerships (25:33) Future growth and expansion (27:26) Global product and integrated tech (29:04) Rebbeca's views on the evolving wellness industry (32:46) Challenges of scaling preventative health (35:25) Customer-led change and collective care (38:31) Evaluating business metrics and societal impact (40:32) Conclusion
234. Eric Litman, Founder & CEO of Aescape
23 Apr 2024
00:29:27
Today, I'm joined by Eric Litman, Founder and CEO of Aescape.
Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience.
In this episode, we discuss Aescape's seven-year journey to launch.
We also cover:
• Partnering with Equinox • The future of human-robot interactions • Creating an on-demand massage marketplace
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Aescape's Website: https://www.aescape.com/ Become an Aescape Partner: https://www.aescape.com/partner
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:22) Why AI robotics and massages? (03:21) Challenges in developing Aescape (08:10) How the robotic massages work (12:26) Designing the robotic arms (17:05) Safety and user comfort (19:25) Business model (22:15) Rollout and partnerships (25:27) Future of human-robot interactions (27:11) Roadmap (28:34) Conclusion
233. Cheryl Sew Hoy, Founder & CEO of Tiny Health
16 Apr 2024
00:42:09
Today, I'm joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health.
Designed for moms and infants, Tiny Health's comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month.
In this episode, we discuss the company's family-focused approach to gut health.
We also cover:
• How the gut impacts infant well-being • Tiny's future plans for pet microbiome tests • The relationship between daily environment and microbiome
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:18) Microbiome testing for babies (03:33) Cheryl's personal journey and motivation for starting Tiny Health (08:00) Initial due diligence process (12:06) Challenges in developing the microbiome test (15:57) Democratizing access to health data (20:30) Measuring gut health improvements (21:03) Baby gut types (23:14) Timing and frequency of testing (27:03) Environmental impact on gut health (28:37) Transparency and science in microbiome testing (32:09) Building trust with consumers (37:13) Company vision (40:23) Upcoming roadmap (41:24) Conclusion
232. Krystal Zell, CEO of Tonal
09 Apr 2024
00:39:19
Today, I'm joined by Krystal Zell, CEO of Tonal.
After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever.
In this episode, we discuss the company's intelligent strength training system in depth.
We also cover:
Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (02:05) Krystal's experience at Tonal (03:27) Balancing growth and profitability (08:47) Motivation for joining Tonal (12:39) Expanding into new audiences (16:29) Partnerships and distribution strategy (18:16) Messaging and branding evolution (20:43) Changing perceptions about strength training (24:12) AI, personalization, and data-driven experience (28:34) Interoperability and data integration (30:38) Future roadmap (32:31) Consolidation in the industry (35:06) Building a profitable and sustainable business (37:58) Conclusion
231. Samantha Citro Alexander, Co-Founder & CEO of bitewell
02 Apr 2024
00:38:31
Today, I'm joined by Samantha Citro Alexander, co-founder & CEO of bitewell.
Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare's first line of defense.
In this episode, we talk about the company's digital food "farmacy."
We also cover:
• Food insecurity vs. nutrition insecurity • bitewell's approach to making food as medicine mainstream • How employers, health plans, policymakers, and startups can transform well-being
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:57) bitewell's origin story (04:05) Employer and health plan involvement (08:36) Food as medicine (16:56) Customizable engagement program (20:29) Food Insecurity vs. Nutrition Insecurity (25:24) Logistics and infrastructure (27:22) Challenges with the food system and healthcare (30:28) Influencing change and bitewell's mission driven work (33:23) Shifting incentives and teaming up as an industry (35:59) Future Plans and Partnerships (37:36) Conclusion
230. Brian Kirkbride, Co-founder & Co-CEO of FitLab
26 Mar 2024
00:49:46
Today, I'm joined by Brian Kirkbride, co-founder & co-CEO of FitLab.
An experienced founder, Fortune 500 exec, and investor, Brian oversees the company's 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion.
In this episode, we discuss the company's integrated lifestyle platform. We also cover:
• Acquiring vs. building companies • Partnering with Nike to launch boutique studios • Uniting memberships and experiences across portfolio brands
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
FitLab's Website: https://www.fitlab.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (00:40) The FitLab state of the union (02:04) FitLab's vision (11:53) Decision-making processes for acquiring, partnering, or building new brands (16:53) Progress towards achieving a fully integrated system (19:05) Fitness industry future and challenges (24:02) Consolidation, integration, scaling, and execution (27:36) Partnership with Nike (34:15) Nike's training and running studios (37:31) Nike's digital fitness initiatives (40:12) Wearable data and integration (43:52) Holistic health and preventative care (46:11) Future roadmap (48:47) Conclusion
Anta challenges Nike, Whoop defends data, Ulta leans into wellness
28 Jan 2026
00:03:01
January 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Anta Sports buys 29% stake in Puma for $1.8B, becoming largest shareholder and positioning as global challenger to Nike
Top tennis players told to remove Whoop devices at Australian Open as Grand Slams debate fairness of real-time data access
Kevin Hart joins Burn Boot Camp as equity partner and franchisee, opening own location as part of growing wellness portfolio
Ulta Beauty pilots Wellness by Ulta Beauty concept, expanding into supplements, sexual wellness, and recovery with in-store educators
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Today, I'm joined by Amanda Rees, co-founder & CEO of Bold.
A fitness-based approach to healthy aging, Bold's personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality.
In this episode, we talk about tailoring fitness to an underserved demographic.
We also cover:
• Amanda's experience as a caregiver and fitness instructor • The importance of fall prevention for seniors • Bold's partnership with Medicare
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Bold's Website: https://agebold.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:39) Bold founding story (07:55) The Bold platform (10:49) Instructor expertise and engagement (12:42) Technology and personalization (16:52) Simplifying fitness for older adults (20:49) Challenges with healthcare business models (23:04) Partnership with health plans (23:57) Balance training (26:03) Engagement strategies with health plans (27:40) Adapting to diverse populations (29:02) Movement as medicine (32:10) Shift towards healthspan and longevity (33:55) Future roadmap (35:48) Conclusion
228. James McMaster, CEO of Huel
12 Mar 2024
00:33:57
Today, I'm joined by James McMaster, CEO of Huel.
Hacking meal prep, Huel wants to simplify healthy eating on the go. Catering to time-strapped consumers, the brand makes nutritionally complete instant meals, drinks, and powders.
In this episode, we discuss the company's mission to replace junk food, reduce waste, and make healthy options affordable.
We also cover:
• Creating a lifestyle brand rather than a product • Evolving from a single powdered shake to multiple SKUs • Huel's customer obsession and commitment to sustainability
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:46) Founding of Huel (03:20) Evolution of Huel's product range (05:07) Brand values (07:06) Differentiation strategy (09:17) Consumer motivations for using Huel (11:08) Inflection points in Huel's growth (14:00) Transition to omnichannel business (17:44) Customer acquisition and word of mouth (19:07) Organic marketing and brand loyalty (20:29) Safety testing and ingredient transparency (23:20) Creating a global brand (25:30) Competitive landscape (28:02) How to combat unhealthy lifestyle trends (31:06) Optimism in the health and wellness space (32:49) Future roadmap (33:29) Conclusion
227. Jeff Byers, CEO of Momentous
05 Mar 2024
00:48:11
Today, I'm joined by Jeff Byers, CEO of Momentous.
Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified.
In this episode, we talk about fixing the flawed supplement industry. We also cover:
• Prioritizing product quality over variety • Rebuilding culture after an acquisition • Consolidation within the industry
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:27) Jeff's background (03:17) Amp Human's journey and acquisition of Momentous (08:28) Challenges of merging two companies (12:38) Exploring acquisitions and financing challenges (15:45) Equity deal and investor alignment (19:24) Rebuilding company culture post-acquisition (23:15) Momentous' mission to democratize high performance (26:30) How to build successful partnerships (32:24) Aligning partnership incentives (37:31) Redefining the supplement space (38:55) Momentous' product portfolio strategy (41:52) Avoiding distractions by creating strategic partnerships (43:25) Providing quality and transparency in the supplement industry (46:00) Conclusion
226. Dr. Daisy Robinton, Co-founder & CEO of Oviva Therapeutics
27 Feb 2024
00:38:23
Today, I'm joined by Dr. Daisy Robinton, co-founder & CEO of Oviva Therapeutics.
Daisy is a Harvard-trained molecular biologist on a mission to extend female healthspan. Targeting ovarian function as a lever for longevity, Oviva hopes to make menopause optional.
In this episode, we discuss how Oviva Therapeutics plans to deliver additional years of vibrant living to women. Plus, we talk about the intersection of biology and longevity.
We also cover: • The future of women's health • How lifestyle interventions impact aging • Oviva's process for developing novel therapeutics
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Oviva Therapeutics Website: https://www.ovivatx.com/ Daisy's LinkedIn: https://www.linkedin.com/in/daisy-robinton-phd-97785b35/ Daisy's IG: https://www.instagram.com/daisy_robinton/?hl=en Daisy's Email: Daisy@ovivatx.com Daisy Speaking at SXSW: https://www.shemedia.com/sxsw-2024/speakers Daisy Speaking at Live Long Summit: https://www.livelongsummit.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:31) Oviva Therapeutic background (03:35) Understanding ovarian aging (07:09) Oviva's scientific research (10:08) Challenges and opportunities in women's health (11:34) Operations of a biotech company (16:00) Oviva's long-term goals (19:35) The future of women's health and longevity (20:46) Preserving ovarian function (21:50) Therapeutic interventions and lifestyle changes for women's health (23:29) Timeline for the therapeutics to be released (26:01) Consumer education and regulatory changes (31:52) Efficacy and skepticism (35:24) Conclusion
225. Phil Levin, Founder & CEO of LiveNearFriends
20 Feb 2024
00:33:34
Today, I'm joined by Phil Levin, Founder & CEO of LiveNearFriends.
After starting a coliving compound in Oakland, Phil saw the impact of community on well-being firsthand. Encouraging others to follow suit, he launched LiveNearFriends, a social real estate platform helping loved ones find homes near each other.
In this episode, we discuss designing neighborhoods for social wellness. Plus, we talk communes, country clubs, Blue Zones, and more.
We also cover:
• How living within walking distance of your favorite activities impacts wellness • Phil's insights from living at the Radish coliving community in Oakland • Transforming real estate to encourage community
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:09) Phil's background (05:31) Creating intentional communities (07:14) The importance of community for well-being (09:49) Making intentional living practical (11:28) Live Near Friends platform (14:43) Live Near Friends business model (18:43) Economic case for intentional living (19:57) Real Estate Agent priorities (21:00) Wellness Real Estate and communes (24:16) Neighborhood communities vs. transients (26:40) Education component (28:33) Short term roadmap for Live Near Friends (29:34) Long term impact aspirations (33:06) Conclusion
224. Will Bartholomew, Founder & CEO of D1 Training
13 Feb 2024
00:33:36
Today, I'm joined by Will Bartholomew, founder and CEO of D1 Training.
Will developed the idea for an athletics-based training center after an ACL injury cut his NFL career short. Since 2001, D1 has grown from one Nashville location to 40+ facilities nationwide — helping aspiring college athletes, pros, and the general public reach their goals.
In this episode, we discuss Will's journey scaling a multi-million-dollar business. Plus, we talk trends in youth sports and boutique fitness.
We also cover:
• D1's approach to athletic training and fitness • Having Peyton Manning and Chris Paul as investors • Deciding to franchise after being privately run for 16 years
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:53) D1 Training's background and growth (04:03) Business model and coaching approach (05:49) Recruiting and training coaches (07:45) Scaling and franchising (10:09) Will deciding to follow his passion and go all in on D1 Training (14:20) Creating a team environment at D1 Training (16:26) Facility size and programming (19:12) Diversifying revenue streams (21:30) Peyton Manning and other professional athlete involvement (24:04) Corporate-owned locations vs franchising (25:03) Youth sports and getting kids active (28:15) Emphasis on strength and conditioning for athletes (31:40) Future roadmap and Will's focus (32:35) Conclusion
223. Nick West, Co-founder & CEO of Bandit
06 Feb 2024
00:40:30
Today, I'm joined by Nick West, co-founder & CEO of Bandit.
Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company's community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning.
In this episode, we discuss Bandit's mission to evolve the sport of running. Plus, Nick shares the secrets to building a loyal following.
We also cover:
• What Nick and his co-founder brother learned from working in ecommerce • How Bandit leveraged pop-ups, run clubs, and content to build community • Bandit's vision for building a timeless brand with global reach
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (00:40) Nick's background (01:54) Founding Bandit Running (07:08) Building a brand and community (12:30) Executing a community-first strategy (15:33) Expanding the community and global reach (20:10) Differentiating in a crowded market (24:39) Fundraising and creating a vision (28:53) Building a timeless brand (32:37) Product offerings and plans for the brand (36:52) Future roadmap (39:26) Conclusion
222. Jeff Zwiefel, Executive Director of Life Time MIORA
30 Jan 2024
00:39:57
Today I'm joined by Jeff Zwiefel, executive director of Life Time MIORA.
Former president and COO of Life Time, Jeff now heads the brand's spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals.
In this episode, we discuss Life Time's evolution from gym chain to athletic country club, and its plans to prescribe GLP-1s.
We also cover:
• How Life Time's events business works to compliment its gyms • The company's plans for expanding its longevity clinics • Where MIORA fits in Life Time's overall strategy
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
MIORA: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html Life Time's Website: https://www.lifetime.life/ Life Time's IG: https://www.instagram.com/lifetime.life
Chapters: (00:00) Introduction (00:44) Background on Jeff and Life Time (05:22) Life Time's value proposition (07:38) Life Time's in person events (10:46) Challenges with diversified offerings (14:37) MIORA longevity clinics (19:10) Integrated health services into gyms (21:12) Implementing longevity services properly and effectively (26:55) How Life Time is implementing GLP-1's (28:04) Prescribing medication with a multidisciplinary approach (29:43) Push into longevity services and healthcare (31:28) Bringing longevity programs to the masses (37:13) Keeping a complex business as simple as possible (39:29) Conclusion
221. Jim Rowley, CEO of Crunch Fitness
23 Jan 2024
00:30:28
Today I'm joined by Crunch Fitness CEO Jim Rowley.
Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences.
In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won't be dispensing GLP-1s. In this episode, you'll learn:
• Crunch's franchise-first strategy and roadmap • About Jim's leadership style and vision for the company • How gym offerings are evolving as more people seek wellness
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (00:38) The state of Crunch Fitness (02:19) Brand, culture, and community (06:14) Gym floor layout and programming (10:33) Future gym formats and locations (13:30) Crunch's holistic approach to health (16:58) Jim's view on obesity drugs (19:33) The value of hard work and exercise (22:03) How Crunch+ fits into the overall business strategy (25:52) Growth and future roadmap (27:59) Conclusion
220. Rachel Drori, Founder of Daily Harvest
16 Jan 2024
00:44:42
Today, I'm joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service.
Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses.
In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system.
In this episode, you'll learn:
• About Rachel's 10 year journey as founder • Daily Harvest's long-term mission and future plans • The pros and cons of starting D2C before going brick-and-mortar
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:32) Rachel's background and Daily Harvest overview (05:44) Challenges in the food industry (11:03) Sustainability and making an impact (14:52) Food as medicine (18:26) Building a mission-driven business (22:41) Impact and future of the CPG industry (23:49) The importance of food system education (26:05) Expanding into the frozen food aisle (29:36) Challenges and opportunities in brick-and-mortar expansion (33:45) Handling a product recall and lessons learned (38:36) Mission-driven decision-making and values (39:31) Transitioning out of the CEO role (42:33) Future roadmap and company outlook (43:24) Conclusion
Life Time's Lock-in, P&G's acquisition, Once Upon a Farm's IPO
27 Jan 2026
00:03:06
January 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
P&G acquires Wonderbelly, the digestive wellness brand with distribution at CVS and Target, moving to reposition digestive health as wellness
Once Upon a Farm kicks off IPO roadshow targeting $200M+ raise at $760M valuation, testing whether premium mission-driven food brands can sustain consumer trust and growth
Life Time reports preliminary Q4 & FY25 earnings, with revenue up 14% as revenue per member jumps double digits, planning to open 12-14 large-format clubs in 2026
New racket sport Typti launches with backing from 80+ athletes including Drew Brees, targeting tennis players on pickleball courts as participation sports spawn new ecosystems
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
219. TRX Founder Randy Hetrick & TRX CEO Jack Daly
09 Jan 2024
00:55:23
Today I'm joined by TRX founder Randy Hetrick & CEO Jack Daly.
In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on deployment before launching TRX in 2004, then led the business for 15 years before selling. In 2022, Randy teamed up with Jack Daly to buy the brand back out of bankruptcy, kicking off a new chapter for the company.
In this episode, we discuss TRX 2.0. We also cover new product development, acquisition opportunities, and TRX's digital platform.
In this episode, you'll learn:
• How the pair plans to reimagine the brand • TRX's current offerings and future vision for functional training • Why Jack and Randy believe people are the key to TRX's success
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Chapters: (00:00) Introduction (01:10) State of TRX (09:08) Rebuilding TRX (13:27) Fixing the foundation of the business (17:24) Jack and Randy's acquisition of the company out of bankruptcy (22:04) Bringing in talented people (25:19) D2C strategy (28:54) The Ybell acquisition and product innovation (34:02) TRX's content and digital platform strategy (38:46) Industry trends and TRX's focus (40:53) Continuing to prioritize functional fitness (42:59) Long-term vision and roadmap (46:24) Randy's newest company OutFit (52:12) Conclusion
218. Behind the Scenes at Fitt Insider with Joe Vennare, Co-founder of Fitt Insider
02 Jan 2024
00:03:57
Happy new year!
To kick off 2024, we're changing things up a bit.
We have some incredible episodes lined up, but today – we're sharing a behind-the-scenes look at Fitt Insider and a preview of what's to come.
In this episode, we cover: • Fitt Insider's backstory and mission • Highlights from 2023, including sponsorships, press releases, and international growth • New offerings, including our recruiting firm and consulting business • Our plan to invest in more health and fitness startups
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
217. Julie Cartwright, President of Pvolve
19 Dec 2023
00:35:54
Today, I'm joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings.
Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is proving fitness doesn't have to hurt to be effective.
In this episode, we talk about the brand's signature equipment and workouts. Plus, we discuss key partnerships, retail opportunities, and franchise expansion plans.
In this episode, you'll learn:
• How actress Jennifer Aniston got involved with the company • Julie's advice for standing out in the competitive boutique franchise market • Pvolve's omnichannel strategy spanning digital content, equipment, and studios
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:19) Julie's background and role at Pvolve (05:20) Differentiating Pvolve from fitness trends (09:26) The evolution of Pvolve since 2017 (12:42) Getting awarded a grant to research functional fitness and chronic lower back pain (16:28) Competing in the boutique fitness space (19:53) Jennifer Aniston's involvement (22:51) Future growth strategy (23:48) Clinical study on longevity and aging youthfully (26:53) Julie's outlook on the future of boutique fitness (30:21) Pvolve's digital content strategy (34:44) Conclusion
216. Ed Buckley, CEO of FitOn Health
12 Dec 2023
00:46:34
Today I'm joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans.
On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B.
In this episode, we discuss the company's approach to serving customers, employers, and health plans. Plus we cover the impact of weight loss drugs and a challenging fundraising market on the fitness industry.
In this episode, you'll learn:
• How the Peerfit acquisition played into FitOn's strategy • The benefits of vertically integrating with a well-resourced company • Why Medicare reimbursement guidelines impact wellness trends and funding
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
FitOn App: https://fitonapp.com/ FitOn Health Website: https://www.fitonhealth.com/ -
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:22) Ed's role as CEO of FitOn Health (03:17) Decision to merge with FitOn (08:21) Benefits of merging with FitOn (10:08) B2B side has grown 100% in revenue in a year and a half (13:15) Metrics FitOn optimizes for on the digital side (16:08) FitOn's ability to produce customized content for health plans (17:11) Collaboration with celebrities like Gabrielle Union and Giada De Laurentiis (18:26) Constant innovation and execution as a selling point (19:51) Wide variety of content categories on the platform (22:59) Investment in condition management and nutrition services (24:25) Focus on healthcare and outcome-based reimbursement (27:09) Need to connect nutrition, exercise, and healthcare for incentives (29:02) Trend of GLP-1 weight loss drugs impacting healthcare reimbursements (30:15) Behavior change is the key for sustained health improvements (32:54) Market leaders in adjacent categories may merge (34:39) Funding in digital health has slowed down, leading to acquisitions (38:19) The impact of Medicare funding on the healthcare industry (38:40) Medicare's reduction in reimbursement levels (40:15) YMCA and Medicare example (45:40) Conclusion
215. Garrett Marshall, President of Xponential+
05 Dec 2023
00:49:40
Today, I'm joined by Garrett Marshall, president of digital fitness platform Xponential+.
Part of Xponential Fitness, Xponential+ hosts streaming classes from the company's portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House.
Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR workouts mainstream.
In this episode, we discuss the challenge of repackaging physical classes in digital form. Plus, we talk VR technology, navigating industry hype cycles, and why in-person workouts remain the gold standard.
In this episode, you'll learn:
• What to expect from the company's Meta partnership • How Xponential+ supports the Xponential Fitness universe • Why personalization beats quantity when it comes to content
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:19) Background on Garrett and Xponential+ (08:23) Challenges and tradeoffs of the digital platform with their physical studio franchises (11:19) The role of in-person and digital fitness during and post COVID (14:36) Leveraging Xponential's brands and recreating the studio experience in the digital platform (18:02) The evolving landscape of digital fitness and the shift in competitive factors (22:34) The role of personalization in digital fitness (24:59) Challenges in getting people to work out at home and use the platform consistently (30:33) Partnership with Meta and the Future of VR Fitness (33:27) The role of AR and VR in the fitness industry (38:26) The potential of VR and AR technology in the mainstream (45:05) Will AR/VR replace in person fitness classes? (48:47) Conclusion
214. Sam Jactel, Founder & CEO of Ayble Health
28 Nov 2023
00:36:32
Today I'm joined by Sam Jactel, founder and CEO of Ayble Health, a digital GI care platform.
Sam's lifelong battle with inflammatory bowel disease fueled him to design better solutions for gut health sufferers. Frustrated by ineffective treatments, he founded Ayble Health — combining personalized AI-powered gut health plans with human coaches for guidance.
In this episode, Sam shares how his health journey led him to launch Ayble. Plus, we discuss the mind-gut axis and the future of patient-driven healthcare.
In this episode, you'll learn:
• An overview of GI issues and how they interfere with daily life • Ayble' Health's B2B2C approach to working with health clinics and employers • Patient sentiment around human coaches for support and accountability
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (03:08) Differentiating between gut health, digestive health, and gastroenterology (06:15) Ayble Health origin story (10:53) The elimination diet process (12:13) Providing access to care and tools for managing conditions (14:41) Democratizing access to good science (22:21) The Mayo Clinic partnership (25:35) Utilizing machine learning for personalized GI care plans (32:04) Future roadmap (35:37) Conclusion
213. Andrew Sugerman, CEO of Centr
21 Nov 2023
00:40:57
Today, I'm joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment.
Founded by Chris Hemsworth, Centr's omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, inking deals with big box retailers like Hyrox and Walmart.
In this episode, we break down the company's integrated digital and physical strategy. Plus we talk working with Chris Hemsworth and expanding into IRL experiences.
In this episode, you'll learn:
• Merging Centr and Inspire Fitness • Why Centr is partnering with Hyrox and Walmart • Chris Hemsworth's role in strategy development and day to day • Andrew's thoughts on the potential of mixed reality in health and wellness
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Centr's Website: https://centr.com/ Centr's IG: https://www.instagram.com/CentrFit/ Chris Hemsworth's IG: https://www.instagram.com/p/Cxblo28LBRw/ Find Centr fitness equipment at your local Walmart and other retailers!
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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:39) Andrew's background (03:23) Integration of digital content with physical equipment (05:05) Centr and Inspire Fitness joining forces (08:46) New partnerships with Hyrox and Walmart (12:56) Expanding retail reach (15:12) Chris Hemsworth's involvement in the business (21:57) 4 M's of content that Centr focuses on (23:26) Deepening personalized content (27:19) Opportunities for Mixed Reality (33:06) The partnership with Hyrox and comparison to CrossFit (35:02) Making holistic health accessible for all and growth opportunities (37:06) Physical events and community engagement (38:29) Conclusion
212. Tom Dowd, CEO of F45 Training
14 Nov 2023
00:38:40
Today, I'm joined by Tom Dowd, CEO of F45 Training, a studio franchise built on high-intensity functional group workouts.
Founded in 2012, F45's early success skyrocketed it to 2200+ franchises and a 2021 IPO, before financial troubles hit. Now, investor Tom Dowd has stepped in as CEO, leveraging experience as an executive at GNC and Performance Inspired Nutrition to steer the course.
In this episode, we discuss how the company's recent challenges — including layoffs, a leadership shakeup, and financial struggles — led to Tom assuming the CEO role. Plus, he shares his back-to-basics approach to turning the business around.
In this episode, you'll learn:
• Why F45 faced financial struggles the past few years • Tom's leadership philosophy and plans to push F45 to new heights • About Mark Wahlberg's involvement as investor and Chief Branding Officer
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
F45 Training Website: https://f45training.com/ F45 Training IG: https://www.instagram.com/f45_training/ Tom's IG: https://www.instagram.com/bigdealdowd/ Mark Wahlberg's IG: https://www.instagram.com/markwahlberg/
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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:52) Investing in F45 with Mark Wahlberg (03:52) Taking over the CEO role (07:19) F45's financial and strategic challenges when Tom took over (11:43) Tom's operating and growth philosophy (14:56) Balancing internal strategy and wall street metrics (19:49) Executing the basics and getting buy-in from employees and franchisees (21:28) The importance of brand recognition (23:06) The success of their pilates concepts (26:46) Expansion of trending concepts (31:16) Potential additional revenue streams and partnerships (33:38) Considering going from a public company back to private (35:29) Future plans and growth (37:00) Conclusion
211. Jonathan Neman, Co-founder and CEO of Sweetgreen
07 Nov 2023
00:41:06
Today, I'm joined by Jonathan Neman, co-founder and CEO of Sweetgreen, a fast casual chain serving fresh meals with transparently-sourced ingredients.
Studying abroad in Australia, Jonathan noticed the country had managed to make healthy eating cool. So in 2007, he set on a mission to recreate that sentiment overseas — launching Sweetgreen to make salad mainstream. Sixteen years later, the restaurant has 220 locations and a recently expanded menu featuring protein-rich plates.
In this episode, we break down the strategy behind Sweetgreen's reinvention of fast food. Plus, we discuss how food systems, government policy, and healthcare complicate what we eat.
In this episode, you'll learn:
• How Sweetgreen leveraged branding and marketing to stand out • The role of automation and technology in Sweetgreen's daily operations • Jonathan's views on health and making fresh, local meals more accessible
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:21) The state of Sweetgreen (04:37) Founding story (08:24) The challenges of building Sweetgreen (11:13) The significance of quality and transparency in sourcing (13:28) Maintaining quality at scale (15:22) Using technology and automation to improve efficiency and maintain food ethos (22:17) The brand's cultural relevance (27:16) The challenge of pricing and accessibility (29:44) Future roadmap (33:44) Jonathan's four stages of designing a successful food business (35:53) The true cost of food and potential lobbying (38:56) Expanding Sweetgreen's menu with Protein Plates (40:02) Conclusion
210. Cameron Falloon, Founder of Body Fit Training
31 Oct 2023
00:43:33
Today, I'm joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training.
After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox.
In this episode, we discuss the company's progressive, results-driven approach to group fitness. Plus, we cover Xponential Fitness's acquisition of BFT and Cam's goals for international growth.
In this episode, you'll learn:
• Why traditional studio business models hinder consistency • How Cameron sees AI impacting group fitness and personal training • What BFT's deal with Xponential Fitness means for the company's future
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:25) Philosophy behind Body Fit Training (05:30) Programming challenges in group fitness (09:07) The challenges of starting a franchise business (09:53) The origin of functional fitness in Australia (11:52) Shifting focus to best practices in the fitness industry (17:45) The key factors in a franchise business (18:50) Implementing high performance philosophy in group fitness (20:16) Consistency as a challenge and opportunity in fitness industry (26:14) The motivation behind starting Body Fit Training (28:15) The acquisition partnership with Xponential Fitness (33:59) Future growth and partnerships (37:24) Using technology and AI to enhance the member experience (39:55) The future role of human coaches in the fitness industry (42:28) Conclusion
323. Dr. Muthu Alagappan, Founder & CEO of Counsel Health
26 Jan 2026
00:37:43
Today, I'm joined by Dr. Muthu Alagappan, founder & CEO of Counsel Health.
Counsel Health is an AI-native virtual care platform combining medical AI with human doctors to provide accessible, high-quality guidance at a fraction of traditional costs.
In this episode, we discuss building the new front door to care.
We also cover:
AI-native primary care via messaging
AI vs. human roles in clinical decisions
Redefining cost and access for personalized medicine
(27:15) Scarcity and value in the AI healthcare era
(28:15) Business model challenges
(30:15) Improving quality, lowering cost, and improving access
(31:00) Prevention vs. primary care
(33:00) Wearables and lab data
(34:00) Full-stack convergence vs. singular focus
(35:45) What's next
(36:58) Conclusion
209. James Williams, CEO of Mayweather Boxing + Fitness
24 Oct 2023
00:38:11
Today, I'm joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.'s training regimen.
No stranger to celebrity brand building, James previously advised on Beyonce's Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he's growing Mayweather Boxing + Fitness into a generational name.
In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.
In this episode, you'll learn:
• What Floyd's role is in the company • Keys to a successful celebrity partnership • Mayweather Boxing + Fitness's sustainable marketing strategies
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:53) James Williams background (04:57) About Mayweather Boxing + Fitness Franchise (08:41) Marketing strategy and building the brand (12:02) Leveraging celebrity endorsements and social media channels for business growth (13:43) Floyd Mayweather's Jr's business approach (17:59) Creating a boutique fitness concept (22:10) Maintaining product authenticity instead of chasing trends (24:01) Fitness franchise growth and expansion (26:52) Expanding through new business lines (31:28) Growth Strategies (34:36) Talent acquisition and recruitment for the company (36:51) Conclusion
208. Jeffrey Kaditz, Founder & CEO of Q Bio
17 Oct 2023
00:39:37
Today, I'm joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI's and digital twin technology.
An engineer and serial entrepreneur, Jeffrey's tackled everything from fintech to mobile gaming. Now, he's revolutionizing healthcare at Q Bio, building a platform that promises to help doctors detect disease and diagnose root causes early.
In this episode, we discuss the company's clinical digital twin technology. Plus, Jeffrey shares his vision for making the Star Trek Medbay a reality and talks us through an automated physical exam of the future.
In this episode, you'll learn:
• Why Q Bio is more than an elective whole-body MRI company • What Jeffrey sees as the biggest bottleneck in preventive healthcare • How the company's machine-learning technology predicts health over time
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Q Bio's Website: https://www.q.bio/
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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters:
(00:00) Introduction (01:09) Q Bio and its mission (03:53) Gathering and measuring human body data in a cost efficient manner (06:24) The possibility of fully automated physical exams in the near future (08:01) Challenges with interpreting and utilizing large amounts of health data (09:34) Developing a software platform to integrate health information (11:23) MRI scans are not currently financially feasible for the average person (13:54) Building a solution to replace MRI's (15:42) The challenges of current whole body MRI technology (18:00) What the Q scan looks like today, and what it will look like in the future (19:44) Biochemical analysis is the bottleneck of cost and quick results (22:58) Q Bio's business model (24:43) Quantifying change in the human body (26:16) D2C or partner with healthcare facilities/companies? (28:57) Creating a solution that is more scalable and affordable than MRI's (30:02) Estimated cost of a Gemini scan today (30:51) Estimated timeline for when Q Bio will be accessible to everyone (32:50) Future vision and current science bottlenecks of the Gemini scan (34:07) Is automated personalized preventive health a possibility? (37:03) Other problems that if solved would dramatically improve healthcare (37:49) What's on the horizon for Q Bio and where to follow along (38:48) Conclusion
207. Jesse Itzler, NYT Bestselling Author of 'Living with a Seal' and Serial Entrepreneur
10 Oct 2023
00:37:42
Today, I'm joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks.
Jesse's success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet.
Now, he's leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day Running Co. and event company 29029 — both highlighting physical challenge as a force for transformation.
In this episode, Jesse discusses prioritizing health, forging community, and sharing his experiences with others. Plus, we discuss how his own values have evolved over time.
In this episode, you'll learn:
Jesse's reflections on founding, running, and selling five companies How a lifelong focus on health and wellness has kept him energized What motivated him to start his running and endurance event businesses
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Jesse's Website: https://jesseitzler.com/ Jesse's IG: https://www.instagram.com/jesseitzler/?hl=en All Day Run Co Website: https://www.alldayrunningco.com/ Running Man Festival: https://www.alldayrunningco.com/pages/runningman 29029 Website: https://29029everesting.com/
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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters:
(00:00) Introduction
(01:15) Jesse's background as a serial entrepreneur
(02:35) Being an entrepreneur and maintaining a healthy lifestyle
(04:16) Achieving success without sacrificing health
(08:22) Modern accessibility to health and wellness information
(09:33) Identify what healthy habits work for you
(11:40) Jesse's diverse set of experiences
(17:23) Your unique experience is your expertise
(19:16) Maintaining motivation after achieving success
(20:54) Jesse's mission to build community and outdoor events
(26:52) Community building
(30:24) Jesse's hiring approach as his life progresses