Fitt Insider – Détails, épisodes et analyse

February 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Erewhon partners with Ject to offer lip flips and brow lifts at exclusive LA event, marking second move into med spa space

• Harvard study of 100K+ Americans over 30 years finds exercise variety predicts lifespan better than single modality, with 19% lower all-cause mortality

• Nike Strength rolls out equipment across 25 Everlast Gyms in UK and Ireland, expanding commercial partnerships beyond consumer training gear

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → insider@fitt.co

February 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Amazon One Medical launches Health Insights powered by Lifeforce, analyzing 50+ biomarkers with AI-driven lifestyle coaching for Prime members

• Cambiotics raises $5M seed round to commercialize probiotic removing PFAS "forever chemicals" from the body, targeting firefighters in U.S. clinical trials

• Hinge Health reports Q4 revenue up 46% to $171M with full-year revenue climbing 51% to $588M, serving 25M individuals across 2,800 clients

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → insider@fitt.co

January 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Hims & Hers airs Super Bowl spot titled "Rich People Live Longer," framing consumer health as response to structural inequity in preventive care access

• Climatic raises $10M seed round to launch first daily lung health system backed by Mount Sinai research, creating new wellness category

• AG1 announces Hugh Jackman as global ambassador as Bryan Johnson publicly criticizes the brand, sparking debate over clinical evidence and supplement credibility

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

\Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → insider@fitt.co

Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay.

Making preventative health affordable, Fay's three-sided marketplace connects patients with in-network dietitians for clinical nutrition support. 

In this episode, we talk about increasing access to personalized nutrition counseling.

We also cover:

• The evolving food-as-medicine landscape
• Learnings from raising $25M in funding
• GLP-1s' impact on the space

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Fay's Website: https://www.faynutrition.com/
Sammy's LinkedIn: https://www.linkedin.com/in/samfaycurry/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:42) The Journey to Founding Fay
(04:40) Challenges and Growth in the Dietitian Space
(08:57) The Importance of Technology and Partnerships
(12:28) Navigating the Venture Capital Landscape
(18:03) Scaling and Team Building at Fay
(22:55) Future Roadmap
(33:50) Conclusion

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand's next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency
• Balancing elite performance with mass-market appeal
• Michael's focus on single-product and ingredient mastery

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Ketone-IQ™'s Website: https://ketone.com/

Ketone-IQ™'s IG: https://www.instagram.com/ketoneiq

Michael's IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:32) Michael's background
(02:40) Understanding ketones and their benefits
(04:09) Launching KetoneIQ
(05:13) Challenges and successes in scaling
(13:21) Innovations and future products
(16:43) Marketing and distribution strategies
(28:42) The importance of focus and expansion strategy
(37:16) Conclusion

Today, I'm joined by Dr. Robin Berzin, founder & CEO of Parsley Health.

Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.

In this episode, we discuss the company's approach to optimizing whole-body health.

We also cover:

• Delivering long-term outcomes
• Demonstrating cost-effectiveness
• Integrating with traditional healthcare

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Parsley Health's Website: https://www.parsleyhealth.com

Robin's Website: https://robinberzinmd.com

Parsley Health's IG: https://www.instagram.com/parsleyhealth/

Parsley Health's FB: https://www.facebook.com/parsleyhealth/

Parsley Health's X: https://x.com/parsley_health

Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:37) Robin and Parsley Health's background
(02:16) The root-cause medicine approach
(02:34) Business model and operations 
(04:16) Personal and professional insights
(08:43) Implementing root-cause medicine
(11:40) Comprehensive patient care
(15:43) Navigating the healthcare system
(20:18) Data-driven success and expansion
(25:55) Future of healthcare and technology integration
(29:13) Future roadmap
(36:22) Conclusion

Today, I'm joined by Dane McCarthy, founder of The Athletic Clubs.

Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.

In this episode, we dive deeper into the chain's uniquely communal approach. 

We also cover:

• Creating community
• Optimizing for member retention
• Scaling the business with intention

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

The Athletic Club's Website: https://www.the-athleticclubs.com/

The Athletic Club's IG: https://www.instagram.com/the.athleticclubs/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(02:00) Building the Athletic Clubs
(03:36) Creating a supportive fitness community using squads
(04:56) Going from an idea to a sustainable business
(08:04) Best practices for building fitness squads
(14:17) Scaling the business intentionally
(23:40) Marketing strategies
(31:12) Future roadmap
(33:35) Conclusion

Today, I'm joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.

Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.

In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.

We also cover:

• Using science and AI to vet ideas
• Building for the conscious consumer
• Untapped opportunities within wellness

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Squared Circle's Website: https://squaredcircles.com/

Squared Circle's IG: https://www.instagram.com/squaredcirclesco/

Squared Circle's LinkedIn: https://www.linkedin.com/company/squared-circles/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(02:12) Squared Circle Venture Studio Overview
(04:32) Principles and Focus of Squared Circles
(06:08) Challenges and Strategies in Building Consumer Products
(11:00) The Role of AI and Science in Innovation
(15:20) Talent Acquisition and Operator Involvement
(17:38) Go-to-Market Strategies and Scaling
(23:45) Lessons Learned and Course Corrections
(31:17) Future Trends and Opportunities in Health and Wellness
(34:33) Conclusion

Today, I'm joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.

Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength. 

In this episode, we discuss the company's hybrid fitness concept.

We also cover:

• The state of boutique fitness
• Launching STRONG Pilates in the US 
• Leading the low-impact training revolution

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

STRONG's Website: https://strongpilates.com.au/

STRONG's IG: https://www.instagram.com/strong

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(​​00:00) Introduction
(01:51) The birth of STRONG Pilates
(03:29) Global expansion 
(04:14) Personal journey and insights
(05:50) Franchisee relationships and learnings
(07:21) Experience and equipment
(11:57) Innovation and market position
(16:16) Sustainable growth and future plans
(21:31) Community building
(23:06) Global market strategy
(28:26) Brand and community focus
(34:15) Conclusion

Today, I'm joined by Aidan Dewar, co-founder & CEO of Nourish.

Covered by insurance in all 50 states, Nourish's telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.

In this episode, we discuss the company's food-as-medicine platform.

We also cover:

• Navigating GLP-1s
• Building preventative healthcare systems
• Integrating food delivery into the business model

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Nourish's Website: https://www.usenourish.com

Nourish's Careers Page: https://www.usenourish.com/careers

Nourish's IG: https://www.instagram.com/usenourish/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:27) Background on Aiden and Nourish
(02:34) The problem and opportunity in healthcare
(04:03) Nourish's approach and services
(05:35) How Nourish connects patients with dietitians
(08:38) Scaling and impact of Nourish
(12:24) Future plans and integrations
(19:27) Challenges and opportunities in healthcare
(21:34) Company growth and team building
(30:42) Conclusion