Field and Garden with Lisa Mason Ziegler – Détails, épisodes et analyse

In this episode, Lisa visits Emma Mobley's flower farm in Suffolk, VA. Emma shares her journey of transitioning to flower farming and discusses her new business model, focusing on spring and fall blooms. Listen as she reveals her selling strategies, challenges, and what the future holds for End of Nowhere Flower Farm.

Note: video version of this podcast available on our YouTube channel

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Website: ⁠End of Nowhere Flower Farm

Find Emma on ⁠Instagram⁠ or ⁠Facebook⁠

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The⁠⁠ ⁠Field and Garden Podcast⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠ ⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠, owner of⁠⁠ ⁠The Gardener’s Workshop,⁠⁠⁠⁠⁠ ⁠Flower Farming School Online,⁠⁠⁠ and the publisher of⁠⁠ ⁠Farmer-Florist School Online⁠⁠⁠ and⁠⁠ ⁠Florist School Online.⁠⁠⁠ Watch⁠⁠ ⁠Lisa’s Story⁠⁠⁠ and connect with Lisa on social media!

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers.  She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about floral design, the different flowers she uses throughout the year, and some great business questions too.

Other topics mentioned: floral design for beginners, long-lasting flowers, arranging in mason jars, what Ellen designs with during the winter months, foam-free floral mechanics, the first steps toward selling your flowers, how to get the best vase life from your flowers, how to sell to a florist for the first time, flower cart sales, flower pricing for florists, buying bulk flowers, using social media as a tool to tell your story, spring focal flowers, price undercutting.

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Instagram: ⁠⁠Ellen Frost Flowers⁠⁠

Instagram: ⁠Local Color Flowers⁠

Ellen's courses:

On-Demand Mini-Workshop: ⁠⁠⁠Preparing to Sell to Florists⁠⁠⁠

⁠Florist School Online: Growing Your Business with Local Flower Sourcing⁠

Field & Garden Podcast #130: Local Color Flowers – A Design Studio’s Year Month-by-Month with Ellen Frost

Seed Talk Podcast #52 – Zinnia Challenges with Florist Ellen Frost

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⁠Shop the TGW Online Store for all your seeds and supplies!⁠

⁠Sign up to receive our weekly Farm News!⁠

The⁠ Field and Garden Podcast⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠ Vegetables Love Flowers and Cool Flowers⁠, owner of⁠ The Gardener’s Workshop,⁠⁠ Flower Farming School Online,⁠ and the publisher of⁠ Farmer-Florist School Online⁠ and⁠ Florist School Online.⁠ Watch⁠ Lisa’s Story⁠ and connect with Lisa on social media!

In this episode, Lisa and our newest TGW instructor Lennie Larkin offer a look inside our online course, Profitable Flower Farming.

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Online Course: ⁠Profitable Flower Farming with Lennie Larkin⁠

⁠Shop the TGW Online Store⁠⁠⁠⁠⁠⁠⁠⁠⁠ for all your seeds and supplies!⁠⁠⁠⁠⁠

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The⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Gardener’s Workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

Why grow flowers? What do flowers do for us, other than create a beautiful bouquet or table? In this Clubhouse chat, Lisa shares stories of the benefits of growing flowers that you might not have thought about: nurturing your body, mind, and soul. A listener joins in to share her sweet stories as well. We hope this episode offers you encouragement and helps you recognize the good that you do for yourself and your community when you choose to grow flowers. 

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Book: Vegetables Love Flowers

More about Fields of Grace Flower Farm and their mission: Instagram, Facebook, Website 

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Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're temporarily on hiatus from recording there, but you can listen to our prior chat replays anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Cool Flowers seems so familiar to me that I have to remind myself that it is still a little-known planting concept. Because of this, it is new territory for even seasoned gardeners. In this episode, I review the steps I follow to care for my Cool Flower plantings and some of the common causes of plant loss.

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Podcast: Seed Talk with Lisa & Layne

Book: Cool Flowers 

Blog & Videos: The Cool-Season Flower Chronicles

Products: Garden Hoe and Razor Hoe, Row cover kit, Dry fertilizer, Liquid fertilizer, Bio360, Flower support netting

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

In this episode of Bug Talk, Lisa and Rhonda cover a fascinating topic: "What happens to bugs in the wintertime?" As self-proclaimed "bug-huggers," these ladies chat about the different ways that bugs cope with the changing seasons, and what you can do in your garden, landscape, or field to support them along the way. 

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Book: Good Bug Bad Bug by Jessica Walliser

Book: Attracting Beneficial Bugs to Your Garden by Jessica Walliser

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Starting and being in business means you must continually expand your horizons to not just grow and keep your biz BUT you must know rules and requirements, laws and ordinances, keep up with new technology, opportunities, and just time to be creative!

I use the least demanding season of the year to do this: winter. Invest in yourself and your business, and learn some lessons.

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Country Folks Grower magazine 

Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses 

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Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

In this episode, Lisa speaks with Gretel Adams of Sunny Meadows Flower Farm about their very popular annual dahlia tuber sale. Dahlias are the top cut-flower crop at their farm, and dahlia tubers are a major part of their fall/winter season sales. Here, Gretel walks us through all the steps from predicting supply, to digging/harvesting, dividing, storing, and prepping for the sale. This year their dahlia tuber sale starts on November 18th, 2022. 

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Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses

Connect with Sunny Meadows Flower Farm: Website, Facebook, Instagram

Oregon State University research on crown gall disease

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

There are so many possibilities and opportunities in growing cut flowers, sometimes we just don’t have time to consider and explore. In this episode I’m exploring some of the questions I wish someone would have asked me.

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

More about "the big calendar": Easier Next Time. Purchase a big calendar here. 

Ellen's Recent Podcast Episode on Seed Talk: #9 - Dried Flowers - Grow, Harvest, Dry, Arrange & Store with Ellen Frost

Request the Webinar Replay: Dried Wreath Making Tips

On-Demand Workshop by Jonathan & Megan Leiss: The No-Till Micro-Scale Flower Farm

Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses 

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

In this episode, Lisa speaks with Gretel Adams of Sunny Meadows Flower Farm about their progression of offering on-farm shopping events and post-fresh flower season merchandise. Here Gretel offers some great tips about what to offer, shares some challenges they've overcome related to these events, and what to consider about yourself and your property before you decide to offer events on your own farm.    

Mentions

Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses

Connect with Sunny Meadows Flower Farm: Website, Facebook, Instagram

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!