Eyes On The Street – Détails, épisodes et analyse

In this episode, we dive into the evolving landscape of talent attraction with Monica Hershberger and Kate Wilson from Role Call. As the world of work shifts, we explore how remote work has changed the game for communities and businesses striving to attract and retain top talent. Monica and Kate share their insights on the strategies that successful communities and companies are using, the role of quality of life and placemaking in talent retention, and how talent attraction efforts reflect a community’s identity. Plus, we look into the crystal ball to discuss what the future holds for talent attraction strategy and economic development. 

In this episode, we sit down with Jeff Andreasen of aQity Research to demystify the world of engagement data. We discuss statistically valid surveys (and some of the confusion around them), unpack the nuanced relationship between sample size and representative samples, and delve into the critical role of weighting survey responses to ensure data reflects the true diversity of a community. Whether you’re a city planner, leader, or simply curious about making data-driven decisions, this conversation provides a fresh perspective on how to truly understand and engage communities.

In this episode, host Ryan Short from CivicBrand sits down with Evan Snow, the co-founder of Zero Empty Spaces, to delve into the transformative work they are doing in partnership with cities and property owners. Zero Empty Spaces is revolutionizing communities by repurposing vacant spaces into affordable artist studios, resulting in a win-win-win situation. Evan explains how their initiative activates these areas, stimulates economic development, and ultimately creates more vibrant and thriving communities. They discuss the process of collaborating with property owners, selecting artists, and the positive impact that these artist spaces have on the local neighborhoods. Tune in to discover how Zero Empty Spaces is harnessing the power of art to revitalize communities and foster a sense of creativity and vitality.

https://www.zeroemptyspaces.com/

In the podcast episode, Ryan Short from CivicBrand and Lev Kusher from the Department of Here discuss a recent CityLab article written by Lev. The article explores the increasingly blurred lines between remote workers and tourists, and how this trend is changing the way cities approach economic development, tourism, and destination marketing and branding.

Ryan and Lev delve into the implications of this trend for cities, discussing how cities can adapt to this new reality and take advantage of the opportunities it presents. They also explore the potential challenges that cities may face as they navigate this new landscape, including issues related to housing, infrastructure, and workforce development.

Throughout the episode, Ryan and Lev share their insights and experiences, drawing on their knowledge of economic development, tourism, and branding. They offer practical advice for cities looking to embrace this new reality and position themselves for success in the years ahead. Overall, the episode provides a  glimpse into the changing landscape of economic development and offers valuable insights for anyone interested in the future of cities.

In this episode, we'll be discussing a new approach to events for Business Improvement Districts (BIDs) with Jason Gleason, Executive Director of Montclair Center BID. In many downtown areas, BIDs rely heavily on events to drive foot traffic and economic growth, but is this approach sustainable? Jason shares his insights on the role of BIDs in creating vibrant downtown areas, and how Montclair Center BID in Montclair, NJ is taking a different approach to events that's having a positive impact on their community. Join us as we explore the benefits and challenges of event-based strategies for BIDs, and learn about a new way forward for downtown revitalization.

In today's episode, Ryan interviews Jake Rishavy of Chaffee County Economic Development to discuss an inside-out approach to economic development. This strategy emphasizes internal development through initiatives such as start-up cohorts, mentoring, investment, and on-brand events, and is already yielding significant results and impact.

Chaffee County EDC:
https://chaffeecountyedc.com/

Central Mountain Entreprenuers
https://drivenbynature.co/

The title of this episode may shock a few folks. Are we really suggesting to stop doing public engagement? Are we really advocating for a cookie-cutter plan? Maybe, and in many communities, yes.

Equitable public engagement is at the foundation of everything we do at CivicBrand, but who hasn't been in a project interview where the client says, "We don't want a cookie-cutter plan"? So, how could we possibly be suggesting this?

The reality is that public engagement can be insulting and a waste of time and money when we're asking people things we already know. Those things are often the basics of any community, and you could even say they are "cookie-cutter." Many of those things are likely in your old plan.

So when is the right time for public engagement? And when do you need more than a cookie-cutter plan? In this episode, Ryan Short of CivicBrand and Jeff Siegler of Revitalize or Die discuss just that.

In this episode, Ryan Short of CivicBrand is joined by Clayton Garrett and Scott Snodgrass, founders of Meristem Communities, to discuss what it really means to really build for humans. From creating more environmentally and fiscally sustainable communities to places with diverse options so that individuals, couples, families, and seniors can all co-exist and age in place within a community. They discuss sweating the small details and how that is what placemaking really is. 

At CivicBrand we love data. We use it in the engagement phase to ensure we're reaching everyone, in the strategy and design phase to test ideas, and in the implementation phase to measure what's working and what is not.

However, there is a problem with data, especially in the civic space. In this episode Ryan Short and Brisa Byford of CivicBrand dive into the problems with data.

Far too many use data as a shield in the decision-making process. They look for data to make the decisions for them so that it shields them from any potential blowback.  Additionally, many often focus only on one type of data and overly value quantitative data over qualitative data. 

In this episode, CivicBrand senior strategist Brisa Byford talks to Dr. David D. Perlmutter, Dean of Communications at Texas Tech University.  Brisa and Dr. Perlmutter discuss what truly makes a place authentic,  how communities are now competing globally for talent and residents, and the generational impacts on place identity. 

Dr. Perlmutter has authored ten books on political communication, new media technologies, and higher education published by, among others, Palgrave, Oxford, and Harvard University Press.