Experts Unleashed with Joel Erway – Détails, épisodes et analyse

In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding ‘the who’ to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest venture — the MAD Method — and its early success with impressive conversion rates.

💡 YOU’LL DISCOVER

➡️ Understanding Facebook Advertising [02:31]

➡️ The MAD Method Explained [06:02]

➡️ Creative Strategies for Facebook Ads [12:34]

➡️ Insights on Ad Performance and Testing [19:48]

➡️ Vini's Personal Ad Campaign [24:26]

…And much more!

🏆 HELPFUL RESOURCES

✅ Add Vini on Facebook – www.facebook.com/vini.domingues.98

✅ Follow Vini on Instagram – www.instagram.com/vini_domingues17

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!

💡 YOU’LL DISCOVER

➡️ Ben Simkin's Journey in Online Marketing [01:57]

➡️ Strategies for Facebook Ads and AI Integration [03:41]

➡️ Creative Process and Ad Longevity [07:58]

➡️ Scaling Campaigns and Tracking Success [14:15]

➡️ Going Broad vs. Niche in Advertising [17:28]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Benjamin Simkin's website – themastermind.com.au

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode, Joel Erway and Josh Thomas delve into effective strategies for using podcasts as a lead generation tool through the concept of anchor offers. They stress the importance of being vocal about your services and not waiting for opportunities to come to you. The discussion covers the power of crafting compelling offers that are hard to ignore, and how Joel and Josh have successfully used each other's methodologies to generate interest and partnerships. They outline the structure of a conversion podcast, emphasizing the critical components of a powerful offer and the importance of building genuine relationships with guests. With practical tips and real-life examples, this episode serves as a comprehensive guide to leveraging podcasts for business growth.

💡 YOU’LL DISCOVER

➡️ Understanding the Conversion Podcast [04:12]

➡️ Building Relationships with Podcast Guests [06:44]

➡️ Crafting the Perfect Offer [10:25]

➡️ Mistakes to Avoid in Conversion Podcasts [28:02]

➡️ Hiring and Training Challenges [22:04]

…And much more!

🏆 HELPFUL RESOURCES

✅ See more of Josh Thomas at https://conversationalfunnels.com/podcourse

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Running a business can be unpredictable at times. We often find ourselves confronted by the question, “What do I do next?” which is ultimately a productivity killer. Dan Morris is all too familiar with this problem. As a dedicated problem solver, he helps teams succeed by talking about onboarding processes. He owns Mindracer Consulting, a consulting firm focused on helping entrepreneurs sell more, stress less and scale profitably, as well as an entrepreneurial growth hacker. Dan talks about the importance of investing in people and their communities within the company in order to have something sustainable. Taking a unique perspective, he says businesses need not only a closer but an opener as well, someone who’s able to find an area that is challenging and working on how to solve that to keep the company from burning out.

There are literally unlimited things to be grateful for. Just like getting good at basketball or whatever you can get good at, you can get good at being happy. It's a skill. The more you take the time to practice gratitude and look for the good things around you, the more it makes your mind stronger and the more it increases the probability of you seeing new things. Teddy Droseros, founder of Grateful Peoples, created a Gratitude Journal that is being used for a few social initiatives. Thousands of kids and schools around the country are starting their day with one of these journals and writing down something they’re grateful for every day. Teddy says we have new experiences every day. If you train your mind to think about gratitude, it snowballs in the positive direction.

Dive deep into turning your expertise into income with Michael Zipursky, CEO of Consulting Success. He takes us into how he has built and sold multiple businesses and imparts the lessons he learned from all those experiences, giving very sound advices that you can implement into your business as you start to seek out new opportunities and grow most especially in the consulting world. He walks us through with his company’s processes that set them apart from other marketing firm houses—client clarity, magnetic messaging, marketing engine, and strategic offers and POI positioning. Showing us the value of realizing potential, he believes that opportunities are everywhere and we are capable of seizing them.

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He shares how he created an opportunity for himself, what he did differently, and how he was able to get the attention of people who helped him along his journey in a very short amount of time. As a media expert, he talks about how he helps people to be media-ready as he gives the benefits of media to experts and individuals and how is it translating to sales. He imparts deep knowledge on podcasting, radio, and overall content creation, putting forward the value of showing what you know not only for yourself but for the enrichment of others as well.

Your network is literally the most valuable asset that you can ever build. No matter what happens in your life, you could rely on that network to help you out with where you are. Jordan Harbinger, “The Larry King of podcasting,” calls it the social capital. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. After hosting a top 50 iTunes podcast for over a decade that enjoyed nearly four million downloads a month at its zenith, Jordan has embarked on a new adventure: The Jordan Harbinger Show. When he left his old company and started the Jordan Harbinger Show and Advanced Human Dynamics, he had to essentially start from scratch with only his talent, his hard work ethic, and his network, which is by far his most valuable leverage. Jordan shares his journey from being an intern at the embassy in Panama to doing a podcast and multiple shows on big networks, and finally starting his very own show, stressing the importance of digging up the well before you’re even thirsty, which means preparing and creating relationships before you ever need them.

Julia Deaver is the Co-Founder & Executive Director, Impact Summit
Author, Event Designer & Producer

Julia has 12+ years experience directing and producing high impact events that empower, inspire and connect. Including large-scale conferences with Jumping Turtle, LLC, The Women of Light Convention, and Hello Lovely Events. Former PR Non-Profit Director at IMNO.com. Julia partnered with UNICEF, Operation Underground Railroad, Crowdrise, and other charities for International Fundraising events. As a consultant, Julia increases sales, marketing, and media campaigns, directs social media promotions, enhances companies brand and image.

This year the Impact Summit is in SLC on Oct. 13th at the Marriott Downtown-City Creek from 8am-6pm.

[I'll Be There presenting!!]]

Join Us for this One Day Business Conference designed to help you find the power to Lead, Influence and Inspire. We have a huge lineup of presenters that are sure to help any business professional find their personal brand, take their career to the next level and have an impact in their organization and life. 

We would love to offer a special discount just for the listeners of the podcast, please use discount code "UNLEASHED" all caps for an extra 15% off, but hurry, tickets are going fast and we want to see you there! 

Contact Julia@influencerinc.co if you're interested in sponsorship or vendor opportunities.