Expert Status Show – Détails, épisodes et analyse

In this episode, I'm thrilled to unveil an exciting new direction for the podcast.

Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go into making a launch a success so you can apply the very best launch tips to your own online course launches. 

In this episode, I'm going right back to the beginning of my own online course journey by sharing about my very first launch (a $6K+ launch with a tiny email list of less than 300!)

Here's a quick snapshot of what I'm covering:

• How I started in the online world in 2016, growing my Instagram following to 35,000+ and launching a blog
• The pivotal question that led me to create my first online course about Instagram
• My first-ever course launch success with just 237 email subscribers and key takeaways
• How to build anticipation for your launch by involving your audience in the launch process
• The power of sharing transformation stories (and the types of stories you should share)
• One of the biggest mistakes course creators make when creating a live masterclass (and how to avoid it!)
• Why I swear by the power of low-lift launches for impressive results 

Links mentioned in this episode:

• The Ultimate Course Launch Planner
• Course Launch Sales Secrets – 20+ ways to make more sales from your next course launch (with detailed examples from 5-and-6-figure-generating launches!
• Want to explore how we can work together 1:1 to make your next launch more successful than your last? Book a Connection Call

If you enjoyed today's episode, please:

• Subscribe to the Expert Status Show
• Leave a positive review or rating
• Post a screenshot and key takeaway on your IG and tag me @connectioncopyco

Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren’t exactly getting the resounding feedback from your audience that you’d hoped for? 

In this podcast, I’ll explore how to use AI to craft non-generic blog posts that drive your goals. I’ll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader. 

Let’s dive in!

Links mentioned:

• AI Blog Post Creation Handbook

Enjoy this episode? I'd love it if you could...

• Subscribe to the Expert Status Show

• Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but it won’t necessarily convert to sales.

In this episode, I’m walking you through a simple 5-step system to take your content from idea to eyeballs without the chaos of trying to piece it together on the fly! 

Resources mentioned:

• Monthly Content Creation Service >>
• DIY Content & Copy Templates, Calendars, and More >>

Enjoy this episode? I'd love it if you could...

1. Subscribe to the Expert Status Show
2. Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!)
3. DM me @connectioncopyco with your biggest takeaway

In this episode, I'm diving into an honest look at 2022. 

I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!)

Enjoyed this episode? I'd LOVE to hear from you.

DM me @connectioncopyco with your biggest takeaway.

In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours.

Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest.

We chat about...

• The Pinterest algorithm (which has gone through a LOT of changes over the last couple of years) and the content that is working best today
• How to find the right keywords and interests to target your ideal audience on Pinterest.
• How to optimize your Pinterest profile to attract your audience (bio, boards, etc.)
• How your Pinterest strategy can (and should) work in with your website strategy

Connect with Cali:

• Website

• Instagram

• Pinterest

If you enjoyed this episode, I'd love to hear from you! DM me your biggest takeaway @connectioncopyco.

In this episode, I'm diving into all things selling on social with Whitney Kay.

• Developing a social media strategy for your business
• The biggest mistakes Whitney sees business owners making when it comes to creating content for social media
• Keys to creating consistent content on social media that connects with your ideal clients
• How to scale an online community 
• Turning social media followers into email subscribers

If you enjoyed this episode, drop me a DM @connectioncopyco and let me know your biggest takeaway.

In this episode, I'm pulling back the curtain on marketing strategies that help you get seen.

I'm also sharing why your marketing might have been a flop in the past...

...and the #1 thing you MUST have in place in order for your marketing to actually convert clients

Referenced in this episode:

• The Ultimate Website Copywriting Checklist >>
• Controversial opinions about the marketing industry with Hannah Murphy >>

Have a question for me? DM me @connectioncopyco and ask away! 

In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding. 

We cover...

• Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!)
• The ins and outs of a brand identity, and why it's important
• The essential components of a strategic website
• The custom branding versus. DIY debate and where Rachel stands on it all

In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients 

I'm sharing...

• How I create a theme for my content each month
• How I come up with endless content ideas
• And how I get my content in front of more eyeballs so I can get new enquiries and sales

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

In this episode, I'm pulling back the curtain on my rebrand. I'm sharing...

• My heart behind the name, Connection Copy Co.
• Why I introduced a retainer service
• How I customised a website template to suit my brand
• The process of writing my website copy
• Why I didn't do a new brand photoshoot (gasp!)
• How I tweaked my branding (ever so slightly!) 
• Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business

Links mentioned:

Emma Troy's Showit templates >>
$100 off code: VIPELISE

Jen Wagner's fonts >>

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco