Event Brew – Détails, épisodes et analyse

Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up, finding that balance can be tricky, especially as tech becomes cheaper and easier to access. 

Catalyzed by a recent Tech Crunch headline about a General Data Protection Regulation (GDPR) violation at Mobile World Congress (MWC), Will, Nick, and Dustin tackle attendee data in today’s episode. But before diving into this pressing issue, Nick provides some background information on MWC’s fine.

The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not uncommon to find professionals holding degrees in business, communications, or marketing, complementing others with a foundation in hospitality or years of experience in related industries. But this diversity of education and experience begs the question, do you need event planning certifications to stand out?

In this episode of the Event Brew, Thuy, Dustin, and Will, explore the events industry’s low barrier to entry, the relevance of event planning certifications, and ultimately, whether you need one as a true event professional. Tune in to see where they land. But first, let’s start with the Brew Crew’s own certifications.

Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. 

In this episode of the Event Brew podcast, Will and Arianna discuss why gamification in events misses the mark. Spoiler alert–it’s because of misaligned priorities between attendees and organizers. Together, they’ll brainstorm how to implement in-person and virtual event gamification to benefit attendees and organizers authentically. This episode is full of insightful insights and actionable advice.

Event professionals can start their career paths in almost any job or industry. This is something the Brew Crew knows well, as today’s hosts share a combined 82 years of industry experience with a wide range of event jobs that led them to where they are today.

In this episode of the Event Brew podcast, Deanna Nwosu, Will Curran, Nick Borelli, and Arianna Black share their career journeys, the event jobs they’ve held, and advice they wish they’d known when first starting their careers. A big shout out to our listener, Kelsey D. Today’s episode directly responds to her question, “How did you get started in the events industry?”

Our conversation today comes from a question sent in by one of our listeners named Genesis. She asked, “Why do event marketers receive more credit and respect than event planners?” 

Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. As the Brew Crew will discuss, the reasons for this difference in treatment are complicated and can vary from person to person and company to company. 

In this episode of the Event Brew, Deanna, Will, and Nick will share how they define these roles, the tasks they associate with each, the risks involved, and how you can work to ensure you’re given the credit and respect you deserve. Let’s dive right in!

Events are not exclusive to any industry, business, or group of people. Every year, from sports and weddings to big banks and marketing agencies, all kinds of people have events. As event professionals, they employ specific skills to plan and engage that audience. Should HR core competencies be a part of those skills?

On today’s episode of the Event Brew, the Brew Crew shares their thoughts on HR competencies and the event professional’s skillset. What does it look like for an event professional to employ HR core competencies in the events industry? What impact could these competencies have on your career and the planned events? Let’s find out.

The world is in transition, and event industry professionals are asking questions. Does event size matter? Many events are seeing the fall of pandemic safety regulations. Does this mean large events are back? 

In today’s episode, Thuy leads the Brew Crew in a conversation about event size. While Nick, Will, and Thuy mostly agree that their preference that small events are better, they also explore the benefits of going big. Tune in and find out what the Brew Crew has to say about event size in 2022 and beyond.

n 2019, the events industry had a $1,135.4 Billion valuation, making the events industry well positioned to make an economic impact should planners support social movements like boycotts. But should they?  

In this episode of Event Brew, the entire Brew Crew shares their thoughts on planners and organizations boycotting venues, hotels, destinations, and more. Should planners have a say in event boycotts? Do boycotts even have an impact? Let’s find out.

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next?

In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. With Web 3.0 on the horizon, the internet is changing, and marketing for events must keep up. They see a future built on community, collective movement, and mission-driven behavior as community members determine the direction of content rather than marketers themselves. 

What do you see as the future of marketing for events? Email us! Tag us on LinkedIn with #EventBrew. Or visit our website and leave a comment. We’d love to hear from you!

The great resignation has made waves across corporate America as people leave their jobs at unprecedented rates. Low pay, lack of opportunity for advancement, disrespect, and lack of flexibility are just a few reasons why employees leave, according to Pew Research. The events industry isn’t immune to the ripples of the great resignation. That’s why, in today’s episode, the Brew Crew flips the script on the topic.

With the great resignation shifting the jobs landscape, Deanna, Will, and Nick review what impact the events industry can have on the great resignation. How can events contribute to workplace culture? How can companies attract and retain talent? Tune in and find out!