Esthetician Podcast; Business tips for Beauty professionals – Détails, épisodes et analyse

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Esthetician Podcast; Business tips for Beauty professionals

Kari Jo

Business & Entrepreneuriat

Fréquence : 1 épisode/5j. Total Éps: 111

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.

This podcast is for you if you’ve ever found yourself Googling questions like…

1. How do I get 20 clients a month consistently?

2. How do I get more rebooking without being pushy?

3. What do I say in a consultation to close clients?

4. Should I include retail in my program or sell it separately?

5. What do I say when a client wants results but won't invest?

6. How do I hire the right esthetician for my team?

7. What do I do if my new employee has no clients?

8. How do I get out from behind the chair without losing clients?

9. How do I coach my team instead of micromanaging them?

10. How much should I pay my employees?

11. Why am I booked but not making any money?

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https://www.threads.net/@kari.jo.patterson
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https://esthelaunchacademy.com
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111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money

mercredi 18 mars 2026 • Durée 28:45

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We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services opt‑in, or pivot to W‑2 hiring.

• current mix of booth renters and one employee front desk
• landlord vs team expectations and legal boundaries
• freedom trade‑offs of booth rent compared to W‑2
• California wage rules and retail commission approach
• calculating true rent, utilities, triple net, maintenance reserve
• annual rent increases and simple, fair contracts
• ending hidden subsidies like front desk and software
• opt‑in fees for receptionist and shared marketing
• fairness over exceptions, numbers over emotion
• pilot path to employees, training, and brand control

“DM us on Instagram at remedy underscore central underscore coast”

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

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110: Gen Z, The Clients You’re Missing

mercredi 11 mars 2026 • Durée 19:16

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Your next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and authentic social design.

We start with a frank look at where their money goes and why marble floors and “luxury” branding turn them off. Gen Z grew up on smartphones, filters, and constant comparison, which fuels anxiety and second-guessing. That’s why sprawling menus and premium packages feel risky. Instead, we break down a simple, step-based service model with named outcomes—Calm My Acne, Soothe My Barrier, Clear My Blackheads—paired with low-friction pricing that makes yes the easiest answer. Think accessible entry facials with optional add-ons, positioned as maintenance, not indulgence.

From there, we get tactical about social-first environments. You do not need a renovation; you need one irresistible, Instagrammable corner that invites selfies and stories. We explain how a single shareable spot can replace ad spend, why peer-created content outperforms promos, and how to turn every visit into organic reach. We also map the right tone for education: guide rather than shame, translate trends into safe routines, and connect results to daily wins they care about. The goal is trust, not lectures.

Finally, we lay out the bigger strategy: capture Gen Z now and you’ll keep them through school, first jobs, engagements, pregnancies, hormone shifts, and aging. That is decades of loyalty, plus the overlooked boost from mothers who often fund and champion early care. Ignore them and influencers will lock in as the authority. If you want a stable book and stronger retail conversion, build simple, be social, and start early.

Loved the insights? Subscribe, leave a review, and share with an esthetician who’s ready to stop chasing short-term bookings and start building strategic growth.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?

101: Why Estheticians Feel Broke (Even When Revenue Is High) — And the System That Fixes It

mercredi 7 janvier 2026 • Durée 28:00

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We dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages.

• client testimonial on business growth
• new year focus on money habits and tracking
• psychology of avoidance and nervous system stress
• difference between software data and knowing
• three core metrics to write down weekly
• benefits of quarterly averages over single weeks
• systems and self-leadership for solos and teams
• simple accountability to build the tracking habit
• upcoming coaching call and bookkeeper deep dive

Guys, I have a simple tracking sheet that is a really basic one. Just to get you started, you can click it in the show notes below. I will leave a link for it in the show notes below. Use it, mess it up, come back to it. It doesn't even matter. The goal is just to get started.
Remember, software is not leadership, and hope cannot be your next business plan either.
Please subscribe and leave me a review. This show exists to help estheticians stop guessing. And those reviews help other estheticians find it.

GRAB the free weekly tracker download here -https://stan.store/EstheLaunchAcademy

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com

011: From Solo Esthetician to Business Leader

vendredi 13 septembre 2024 • Durée 14:48

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Feeling overwhelmed and exhausted in your esthetician business? Discover the crucial strategies to break free from the daily grind and elevate your business to new heights. Hosted by Kari Jo Patterson, this episode of the Esthetician Podcast is a candid exploration of the transformational growth phase that can help you reclaim your time and achieve sustainable success. Learn from Kari’s personal journey, as she shares invaluable lessons about the price of success and the importance of setting boundaries.

Are you ready to stop spinning your wheels and start building your empire? This episode will guide you through the signs that it's time to adopt a growth mindset and move beyond the solo esthetician mentality. Kari discusses the pitfalls of operating with a self-employed mindset and offers practical advice on how to transition from being a one-person show to leading a thriving business. If you’re tired of being stuck on the hamster wheel and want to enjoy the financial and time freedom you deserve, tune in for actionable insights that can transform your business and your life.
To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies

010: Elevate Your Practice with Advanced Pigmentation Insights

vendredi 6 septembre 2024 • Durée 20:54

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Ever wonder why pigmentation issues seem almost impossible to resolve? Join me, Kari Jo Patterson, as I unravel the complexities behind these stubborn skin concerns and share the secrets to mastering effective pigmentation treatments. Through my personal journey and hands-on experiences, you'll understand why continuing education is a must for estheticians aiming to tackle this pervasive issue. My story will show you how becoming an expert in pigmentation can not only transform your clients' skin but also elevate your business, setting you apart in a crowded industry and deepening client trust.

Discover how free radicals wreak havoc on melanocytes, causing uneven melanin production, and learn the pivotal role of tyrosinase inhibitors in managing this damage. Imagine the chaos of a malfunctioning sprinkler system or a dented soda can – that's what's happening under your skin! We'll delve into why sun protection is non-negotiable and how combining inhibitors with treatments like chemical peels is essential for long-lasting results. This episode is packed with game-changing insights designed to revolutionize your approach to pigmentation treatment, ensuring you provide your clients with the most effective solutions available.
To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

009: Boosting Client Loyalty: Transforming Your Esthetician Business with Personalized Thank You Notes

vendredi 30 août 2024 • Durée 13:17

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Could a simple handwritten note be the secret weapon to transforming your esthetician business? Tune in to this episode of the Esthetician Podcast where I, Kari Jo Patterson, unravel the extraordinary power of personalized thank-you notes in building unshakeable client loyalty. Inspired by Zappos' legendary customer service, I break down compelling statistics and real-life examples that demonstrate how such seemingly small gestures can significantly enhance your business’s reputation and profitability. Discover why these handwritten tokens of gratitude can leave a lasting impression on your clients, helping to boost retention and, ultimately, your bottom line.

As we conclude this insightful journey, I take a moment to express my deep gratitude for your unwavering support. I'm thrilled to invite you to continue this exciting adventure by joining the Fearless Prosperity Mastermind Group or pursuing one-on-one VIP coaching opportunities. Stay connected with me through my website, www.karijopatterson.com, for more transformative strategies and real-world lessons. Get ready for another episode packed with valuable insights to help you grow your empire. See you next week!
To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

008: Enhancing Client Loyalty: Harnessing the Power of Personalized Customer Service in Your Esthetician Practice

vendredi 23 août 2024 • Durée 13:55

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What if a simple adjustment in your client interactions could transform your esthetician practice from merely surviving to thriving? This episode promises to reveal how mastering the art of customer service—specifically through the power of using your client's name—can make your clients feel truly valued and boost their loyalty. Kari Jo Patterson shares compelling insights and practical tips, including a touching story about a client named Sarah, demonstrating how small changes can have a massive impact on your business success. Discover how 86% of customers are willing to pay more for superior service and how you can enhance every client experience to work smarter, not harder.

Unlock the keys to elevating your esthetician practice with actionable strategies you can implement right away. Engage with the content by sharing your experiences and subscribing for more valuable insights. Plus, Kari Jo introduces additional resources like the Fearless Prosperity Mastermind Group and VIP coaching opportunities to support your journey toward achieving ultimate time and financial freedom. Don't miss this chance to learn how to provide exceptional care while increasing your revenue and client satisfaction.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

007: Mastering Financial Management: Transforming Your Esthetician Practice into a Thriving Business

vendredi 16 août 2024 • Durée 12:56

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Ever feel like money worries are constantly weighing you down? Today on the Esthetician Podcast, Kari Jo Patterson shares her journey from a solo esthetician to a prosperous business owner, all thanks to mastering financial management. Get ready for a treasure trove of insights and actionable advice on establishing a pricing strategy that truly reflects your unique costs, value, and financial goals. You’ll learn why simply copying your competitors’ prices can be a recipe for disaster and how to ensure your business’s longevity by understanding the foundational layers of financial management.

Join me as we explore the survival phase of building your esthetician empire, where mastering your finances isn’t just important—it’s non-negotiable. I’ll reveal the common pitfalls that many passionate and talented estheticians fall into, and how you can avoid them by setting a solid base price tailored to your specific needs. This episode is packed with wisdom to help you keep your doors open and achieve ultimate financial freedom. If you're committed to growing your esthetician empire, you won’t want to miss this episode!

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

006: Navigating the Survival Phase: A Blueprint for Success

samedi 10 août 2024 • Durée 15:08

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Are you stuck in the survival phase of your esthetician business? Discover how to conquer your fears and transform them into powerful motivators as I, Kari Jo Patterson, guide you through one of the most challenging periods in your journey to prosperity. With 40% of solo estheticians quitting within the first two years and another 25% by the third, it's crucial to understand why this phase can make or break your career. In this episode, I share my personal experiences and insights, teaching you how to identify the signs that you're in survival mode and why obsessing over new clients may be more harmful than helpful.

Join me as we unravel the critical strategies to navigate this demanding phase successfully. Learn why building a supportive network before hitting the survival phase can be a game-changer, and how shifting your focus can speed up your progress. Packed with actionable advice and real-life anecdotes, this episode is designed to help you master the survival phase so that you can move forward with confidence and clarity. Tune in now to transform your fears into fuel and take the next step toward building your esthetician empire.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

005: Master Your Esthetics Business: Overcome Investment Fears and Elevate Client Satisfaction

mercredi 7 août 2024 • Durée 11:11

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Are you ready to elevate your esthetics business to new heights? In this episode of the Esthetician Podcast, I, Kari Jo Patterson, tackle one of the biggest hurdles estheticians face: the fear of investing in their back bar. Drawing from my personal journey, we'll uncover why committing to a comprehensive product line is a game-changer for your business. I’ll share practical strategies to shift your mindset from scarcity to abundance and explain why having the right products on hand can skyrocket your sales and client satisfaction.

Imagine never losing a client sale again because you didn’t have the product they needed. Learn how to overcome the hesitation of not knowing what products your clients will need and why investing in a complete product line is essential for long-term success. Tune in for insightful advice on building your aesthetics empire, the kind of advice that helped me achieve ultimate time and financial freedom by the age of 38. Whether you’re just starting out or looking to take your business to the next level, this episode is packed with actionable steps to help you thrive in the aesthetics industry.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

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