Email Einstein Ingenious eCommerce Email Marketing by Flowium – Détails, épisodes et analyse

12 - This is the final episode of the Email Einstein podcast.

After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. 

Through personal stories, real business experiences, and lessons learned from projects that thrived (and others that didn’t), this episode explores how iteration, timing, and self-awareness shape long-term success. This may be the final episode, but the growth, learning, and connections continue.

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11 - Explore opportunities after the Black Friday and Cyber Monday rush. 

🎁  1,200+ Holiday Email Examples from Top eCommerce Campaigns

Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and keep your campaigns running smoothly during the post-BFCM season.

Plus, they share quick tips for BFCM and December campaigns that you can implement to keep your email marketing running smoothly during this busy period.

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2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.

Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.

Get 650+ Free Email Examples to Master the Top 5 Automations

You’ll Learn

• How to upgrade your Welcome Flow to increase conversions
• How personalization drives eCommerce email results
• Patagonia’s customer connection secrets
• How to design Post-Purchase emails like a SaaS brand
• The key blocks and sections that make Post-Purchase emails effective
• Abandoned Cart vs. Added to Cart and which one is right for you
• How to segment based on cart value to boost sales
• How to leverage the Sunset Flow to seize missed opportunities
• How to create Winback emails that re-engage customers

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106 - This week, Vira’s joined by Project Manager Amanda Terpening to discuss some creative campaign ideas for August.

August is full of some unique holidays you can implement into your campaigns. From National Sisters Day to National Burger Day (our mouths are already watering), we’re running down the list and giving you creative ideas along the way. No matter what your brand’s all about, this episode will inspire you to level up your August campaigns and close out the summer on a high note. 

Let’s get into it!

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105 - In this new work-from-home world, productivity has become a bit of an obsession for everyone. We’re all trying to be more productive, from everyday managers and business owners to personal development gurus and CEOs. But how do we actually become more productive? 

That’s what our guest Paul Minors, the King of Productivity, is here to answer. He’s here to share his fundamental productivity principles and some of the most common mistakes people make when trying to be more productive. We’ll also share some great tools and apps you can implement in your business to boost your productivity fast. 

We hope you enjoy this re-released episode. In this new working world, Paul’s tips feel more useful than ever! Enjoy. 

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104 - Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love. 

Can we use games to improve engagement and customer retention in our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover!

You’ll Learn

• How game elements engage us and which strategies to implement in your email strategy. 
• Why ‘fun’ is such a powerful and underutilized marketing tool. 
• How to boost engagement with point systems, challenges, and more!
• How to use Stripo to create interactive email elements easily. 
• When to use gamification in your email marketing strategy.  

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103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!

You'll Learn

• Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketers
• What the Seven Principles of Persuasion are, and how to apply them to email marketing 
• How to maintain brand consistency across channels and messages
• How to use scarcity to your advantage to create a desire for your product

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102 - For most eCommerce businesses, July and August will be some of your slowest months in terms of revenue. Most of us are out enjoying the warm weather rather than shopping! That’s why your emails need to work twice as hard to get the attention that your business deserves. 

You’ll Learn

• How to make a unique impact on Canada Day (July 1st) and Independence Day (July 4th) 
• The ins and outs of a profitable Amazon Prime Day 
• Why engaging content is your best investment in the summer
• How to find the perfect ‘National Day’ for your products or brand 

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101 - Vira’s back in the lab with special guest Matthew Holman. He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy. 

You’ll Learn

• The different types of subscription models and which will work for you. 
• How to track results from subscription programs. 
• The most important metrics for a subscription business. 
• Why managing customer churn is a key factor in the success of your subscriptions. 

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100 - One. Hundred. Episodes. 

This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate! 

This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends will take off for email marketers in 2022. We’ll discuss where this industry is headed and what you need to know to stay ahead of the curve in 2022. 

If you’re dying to know what’s hot and definitely not in 2022, this episode is for you! 

Stay tuned. 

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