Education Marketer – Détails, épisodes et analyse

It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices.

Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.

Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion.

Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including:

*When personalisation is most effective

*How to scale your content efforts

*Best practice for UX design

This episode is in partnership with Revolution Viewing.

In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.

If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.

What do students need from a virtual tour, and how can you make your experience memorable?

Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in students' expectations and how can design experiences that leave a lasting impact.

Spoilers, a lot has changed since 2020.

The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge.

Today, Kyle is joined by the show's hosts, the two higher ed legends, Andrew Plant and Nicholas Cuthbert, sharing their story of how they went from zero to 10,000 downloads in just 10 months.

Listen to Tales from the Departure Lounge, a show about travel for international student recruiters.

We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging?

Joining me for today’s show is Ula Polsky, Director of Global Student Engagement at Northeastern University.

Ciara McNally, Head of Customer Success at the Ambassador Platform

And Northeastern student, Tishya Bathija for a new take on how ambassadors can create belonging on campus.

This episode is sponsored by The Ambassador Platform.

Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world.

Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for their take on what students expect and how institutions can deliver.

There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team.

Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at the Ambassador platform to cover:

• How to find the right ambassador talent
• Ways to structure peer-to-peer marketing operations
• How to manage students who are the face of your brand

This episode is sponsored by the Ambassador Platform.

Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to market, and why businesses are queuing up to employ her students.

Ambassador marketing is no longer a secret weapon. The majority of schools are now either a) working with ambassadors or b) wishing that they could do so more. So how do you differentiate your peer-to-peer activity?

Joining Kyle is Stuart Smith, Director at IDP and Nik Higgins, Co-Founder at the Ambassador Platform

We share how the best ambassadors are helping students map out their future, and why schools should strive to be different with their ambassador marketing in 2024

This episode is delivered in partnership with The Ambassador Platform.