eCommerce Impact Podcast – Détails, épisodes et analyse

Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible.

One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales.

Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.

Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue.

Omer breaks it down step-by-step so you can cut and paste it directly into your business.

Want the full strategy breakdown?

Email Omer at hello@atlasventures.co or connect through LinkedIn.

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!

In this week’s episode we cover-

• What are the elements an ecom brand should establish before seeking an investment? 
• Why are metrics important for getting an investment for your ecom brand 
• What makes you the right person to scale a brand
• Which route should you choose- investment, bootstrapping or borrowing 
• How to seek the right investor for your business 
• What are the types of investors 
• Who are angel investors
• What is a good way to look at valuation for your brand
• How to sharpen your brand valuation 
• How to make an unforgettable pitch 
• What are the key metrics investors look for before investing in your brand 

Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, 

In this episode, we talk about-

• How TikTok changes the way we interact with influencers 
• How to get UGC for your ads via TikTok shop
• How the brand Frost Buddy scaled their business with TikTok shop
• How to get a hold of creators that crush
• Hacks to repurpose UGC for multiple purposes 
• How to manage a huge number of influencers 
• What kind of brands do best on TikTok shop
• How to SEO your listings on TikTok 
• What is fulfilled by TikTok and how to set it up 
• Should you run TikTok ads for your shop? 

Twitter- @jordantwestecom

Website- https://upgrowthcommerce.com/ 

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: 

• Common mistakes people make with Shopify
• Tricks to a more effective Shopify homepage 
• Which review platforms he love
• Tips to improve your performance on Shopify store 
• What to put on your ‘about you’ page
• When should you jump from Shopify to Shopify plus 
• What are the benefits of Shopify plus 
• How to approach design for a brand new Shopify store 
• Importance of UX (user experience) and UI (user interface) design in e-commerce 
• How to ensure your Shopify store grows with your business 
• What is the need to update your Shopify website often to convert more 
• Efficient Apps for e-commerce Shopify stores 
• Shopify vs non-Shopify themes: How should you approach it 

Find Clayton-

Youtube - Clayton Bates Shopify Expert

Website - www.inspiresmallbusiness.com

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.

This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows

• What is an email flow 
• How to segment your email list better
• How to send fewer campaigns and still hit the growth goals 
• The five main email flows that an e-commerce company should have
• Detailed 5 email welcome and post-purchase flow structure  
• Why is it important to test different offers to figure out which ones convert best.

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology. 

• Secrets of the brain that are most relevant to e-commerce
• How the brain works and how it can be applied to your marketing 
• Why knowing how to communicate with your customers is a game-changer
• User-buyer psychology to get more sales 
• How can you apply behavioural economics to make your website and ads perform better 
• Where do you begin to learn about consumer psychology 
• 16 concepts to apply behavioural economics to your eCommerce business
• Why is framing your offer is important for marketing 
• What is priming and why is it important for brand-building 
• What is the peak-end rule in marketing? 
• How choice architecture impacts your e-commerce business 
• Fun idea to tackle your 404 errors page

Find Melina -

Website : thebrainybusiness.com / @thebrainybiz

Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie  

Something a little different this week - a fireside chat between  Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. 

We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. 

Listen up as we cover: 

• Why your brand hasn't yet broken this ceiling
• Common traits we see in high-growth, scalable eComm brands
• 4 shifts you can make to set yourself up for growth in 2024

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. 

This is what we cover: 

• How to measure ROI of your organic social - without the manual labour
• Why addressing a specific passionate crowd of people bring you the most conversions 
• Why is tooling so important to take away from all the manual work
• What are the best social channels and formats best for an e-commerce business
• Winning strategies to use on Pinterest for eComm
• How to fill your content calendar 
• Which social channels should new brands focus on 

Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. 

In this episode, we dive deep on topics of- 

• Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
• Why your strategy should be different for loyal customers vs new customers 
• Strategies to convert a one time customer into a loyal customer
• How 50% of the loyalty is built before first-time purchase via brand marketing
• How promoting best sellers on your most expensive channels lift your conversation rate 
• The 30 first golden days of communication: Period to retain more customers
• What mistakes brands make which don’t help customer retention 
• What metrics to use for brands to check their retention strategies 
• Strategies for direct mail for ecomm brands 
• Mistakes commonly made during loyalty programs 
• How to strategically approach your retention in 2024

Find Alex Greifeld on - 

https://nobestpractices.co/

https://twitter.com/heyitsalexP

http://nobestpractices.co/newsletter/