The Smart Marketer Podcast – Détails, épisodes et analyse

Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.

"I had never had this reflection time to look back at my life and say,  what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman

You Will Learn

• How to get off the Hamster Wheel (without a trip to Italy)

• Tips for Being More Present

• A Prescription for People-Pleasers

• Your first step to taking four weeks off!

And More!

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Smart Marketer Live, https://smartmarketer.com/live/

00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman

00:28 She's BACK (Where did she go?)

03:55 "Molly, That's Not A Sabbatical"

06:16 Work To Live, Not Live To Work

08:51 Slow Is Fast

10:33 Presence Is Key

12:47 Boundaries Are Mandatory

15:09 Being ProActive versus ReActive

17:45 Recap - Five Takeaways

19:51 Give yourself permission to take time off. 

Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to Serve the World Unselfishly and Profit.

"Pepsi technically won the taste challenge, but Coca-Cola built the brand." 

 Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode). 

• Does your color scheme really matter (or is it just subjective)?

• Keys to creating a consistent experience for your consumer

• How to choose your brand elements based on your target audience

• What happens if you don't invest in your branding?

And more!

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

00:00  John sets the stage.

00:55  Let's Dive In

04:38  Capturing The Spirit Of A Brand (e.g. Gigalabs)

06:18  Having a consistent 'look' versus having a consistent color

08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it". 

12:04  Parker Hilton talks about honing in on their target audience through Branding

13:00  Colleen Taylor talks about their Boom Re-Brand

14:32  "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw

16:13  How Liquid Death "created a new Social Lubricant".

17:52  Branding effects Acquisition costs.

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all. 

In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.

As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Morley’s https://morleysky.com/

Smart Marketer Live, https://smartmarketer.com/live/

02:16 Let’s Dive In

04:02 The Wedding

08:53 The Restaurant

12:41 The Transformation 

“And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.

15:49 The Dog Rescue

18:50 The Down Days

19:17 The Next Big Thing

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit.

What’s the difference between a business and a brand? One of them is a great way to make money, but it’s not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. This is a brand that will stand the test of time.

If you find yourself in the state of being just a business today, don’t worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact “ICOSA” system they use across Ezra’s family of brands.

(Be sure to go back to Episode 101 if you haven’t already listened to Part 1).

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.

Want a deeper dive on the ICOSA system? Check out Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/. 

LINKS

Ezra Firestone, https://smartmarketer.com/about/

Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/

If you want a better understanding of how powerful Content can be, this episode will fill the gaps you didn't even know you had! Ezra Firestone and Laura Palladino talk about leveraging content marketing, social media, paid amplification, and community engagement to build brands that stand the test of time. Ezra has been running e-commerce brands since 2007, and this year, these companies will do close to $70 million in revenue. Listen to learn what it means to be a real brand, how to get a high repeat customer rate, and so much more! 

Make sure you’re following us on Apple Podcasts so that you get Part 2 the moment it drops!

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

Links

Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/

Ezra Firestone, https://smartmarketer.com/about/

Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/

If you need practical, tactical tips for your Facebook Ad Campaigns, we’ve got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our 'What's Working Now' double feature. You'll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all. Listen for several under-utilized retargeting strategies, ways to scale your top of funnel ads, and more. 

“Even now, in these times, it all comes down to basics. Right? And that doesn't mean the basics are easy, but marketing to a certain extent has not changed, only like the true colors of how good of a marketer you actually are. All that becomes much more visible, now that the algorithm is struggling a bit”. Pepijn Hufen.

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

Links

Molly Pittman, https://mollypittman.com/

The Agency, https://smartmarketer.com/agency/.

Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/

Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms).

You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop.

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

Links

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketer.com/agency/.

Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/

Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Today’s episode is taken from an all-new Smart Marketer course; Smart Business Systems. You’ll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You’ll hear how they prioritize what needs to get done and stay focused on what’s truly important. Plus, listen for John’s Offer Formula, The Mistakes Marketers Make, and more.

Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.

Thank you for listening! 

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit 

Links

Molly Pittman, https://mollypittman.com/

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

The all-new course from the leadership team at Smart Marketer, https://smartmarketer.com/smart-business-systems/   

As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don’t have the right team around you, it’s near impossible, and you’re heading toward burnout.

In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You’ll hear what he has learned from hiring and training over 100 people…His companies have generated $185 million in revenue in the last five years - but it wasn’t always this way; he started from scratch. Listen to learn what has worked for him so that you can short-cut all the trial and error.

Visit https://smartmarketer.com/business-scaling-framework/ for part 2 and 3 of this free mini-class!

Thank you for listening! 

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit

Links:

Who is Ezra Firestone? https://smartmarketer.com/about/

The 90 Day Business Scaling Framework, https://smartmarketer.com/business-scaling-framework/.

“Compensation goes beyond what you pay somebody." Ezra Firestone.

Thank you for listening.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit

Links:

The Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/.

Check out Smart Marketer, https://smartmarketer.com/.