Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast – Détails, épisodes et analyse

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing.

Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com.

Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants.

Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.

Topics discussed in this episode:  

• Why brands prioritize operations over marketing in ecommerce 
• How operational complexity increases with multi-channel selling 
• What common operational mistakes ecommerce businesses make as they scale 
• How AI is revolutionizing e-commerce operations and enhancing efficiency 
• Why connecting disparate systems is crucial for streamlining e-commerce operations 
• What types of clients benefit most from operational optimization solutions 
• Why order-based pricing aligns with customer success in ecommerce operations 
• How AI is changing consumer buying behavior and brand creation in ecommerce 
• Why operations remain critical despite AI advancements in ecommerce 

Links & Resources

Website: https://pipe17.com/
LinkedIn: https://linkedin.com/company/pipe17
X/Twitter: https://twitter.com/pipe17inc
Tik Tok: https://www.tiktok.com/@pipe17official

Get access to more free resources by visiting the show notes at
https://t.ly/BHc7a   


Recommended Next Episode 

#339: The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan → https://ecommercecoffeebreak.com/shopify-ai-search-discovery/   

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In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function.

Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates.

We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!

Topics discussed in this episode:  

• Why improving search quality is crucial for ecommerce success
• How product data quality impacts search performance
• What advanced search capabilities like natural language processing can offer
• Why analytics and understanding user search behavior is important
• How to balance AI-powered search with human curation and merchandising
• What types of ecommerce businesses benefit most from advanced search
• How the search solution integrates with custom ecommerce themes
• What the future of AI-powered ecommerce search and product discovery might look like

Links & Resources

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc

Get access to more free resources by visiting the show notes at
https://t.ly/GECxQ

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In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. 

A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. 

We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com. 

Topics discussed in this episode:  

• Why the Shopify marketing ecosystem has evolved towards consolidated platforms 
• How the selection process for Shopify apps has become more critical 
• What factors influence the choice of tech stack for different-sized businesses 
• How usage-based pricing models benefit both small and large merchants 
• Why reducing the number of apps can improve a store's performance 
• What key areas are examined in a Shopify store audit 
• How retention strategies are implemented across multiple channels 
• Why direct mail is making a comeback in e-commerce marketing 
• How drinks.com solves the complexities of selling alcohol online 
• What opportunities exist for non-alcohol merchants to add alcohol sales 

Links & Resources

Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon

Get access to more free resources by visiting the show notes at
https://t.ly/_yeGc 

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Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this podcast episode, we delve into the significance of social proof in ecommerce. Our featured guest on the show is Daan Vaneker, founder & CEO of trustprofile.com

Topics discussed in this episode:

• How trust-building impacts small online businesses.
• The fundamentals of trust-building for online businesses.
• The importance of showcasing the human side of a business.
• How negative reviews can be advantageous for a business.
• The proper method for collecting and showcasing reviews.
• The influence of product reviews on decision-making.

Links & Resources

Website: https://www.trustprofile.com/
Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/
Shopify App Store: https://apps.shopify.com/trustprofile
LinkedIn: https://www.linkedin.com/in/dvaneker/
LinkedIn: https://www.linkedin.com/company/trustprofile/
Facebook: https://www.facebook.com/trustprofile/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3RsEODT


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Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-ma

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Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.

On the Show Today, You’ll Learn:

• The impact of community building on a brand’s marketing.
• How to organically grow a community around a brand for increased engagement. 
• The power of Facebook groups in creating a dedicated space for the brand's fans. 
• The importance of user-generated content and memes in building a strong community. 
• Find out how Taylor Swift's team leverages user-generated content to strengthen her community. 
• The essential role of customer service and community management in e-commerce success.

Links & Resources

Website: http://partnerhero.com
LinkedIn: https://www.linkedin.com/company/partnerhero
LinkedIn: https://www.linkedin.com/in/rockyrincon/

Get access to more free resources by visiting the podcast episode page at
bit.ly/46ArjX3


Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

In this podcast episode, we discuss how to make money, manage money and master money to become rich. Our featured guest on the show is author, public speaker, and entrepreneur Rob Moore.

On the Show Today, You’ll Learn:

• From broke to millionaire
• Lessons learned from interviews with 21 billionaires and 100+ multi-millionaires
• The link between emotions and sound financial decisions
• The risks of entrepreneurship
• The importance of seeking mentorship
• Overhyped and underhyped trends in finance
• The evolution from currency to cryptocurrencies
• The realities of cryptocurrencies and the future of money

Links & Resources

Website: https://robmoore.com/
LinkedIn: https://www.linkedin.com/in/robmoore1979/
Instagram: https://www.instagram.com/robmooreprogressive/
Twitter: https://twitter.com/robprogressive
TikTok: https://www.tiktok.com/@robmooreprogressive

Get access to more free resources by visiting the podcast episode page at
bit.ly/49SZfkw


Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

In this podcast episode, we discuss why behavioral psychology, personalization, and collaboration are keys to your ecommerce success. Our featured guest on the show is Michael Tutek, Co-Founder and CEO at preezie.com.

On the Show Today, You’ll Learn:

• Psychology's impact on e-commerce for enhanced customer experiences. 
• Bridge the gap between in-store and online customer behavior, boosting conversion rates. 
• Discover the power of guided selling online, elevating average order values. 
• Leverage personalization for increased customer loyalty in e-commerce. 
• Utilize delayed results to build trust and enhance customer engagement. 
• Employ mirroring techniques for a trustworthy online environment. 

Links & Resources

Website: https://preezie.com/
LinkedIn: https://www.linkedin.com/company/preezie/
X/Twitter: https://twitter.com/PreezieOfficial
YouTube: https://www.youtube.com/@preezie
Facebook: https://www.facebook.com/preezieAU/
Instagram: https://www.instagram.com/preezieofficial/


Get access to more free resources by visiting the podcast episode page at
bit.ly/3RaE06e


Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-e

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

In this podcast episode, we discuss how to scale your subscription sales in 2024. Our featured guest on the show is Andriy Rudnyk, founder at goodsubscription.agency

On the Show Today, You’ll Learn:

• Why prioritize recurring revenue for increased profitability.
• How to leverage ideal subscriber persona research for business success. 
• The role of surveys and customer feedback in subscription programs. 
• Steps to assess if a subscription model aligns with your brand. 
• The impact of a subscription app on business success. 
• Importance of community building and personalized offers to reduce churn. 
• Key steps in integrating a subscription program into your business. 
• How to boost customer lifetime value through personalized cancellation offers. 

Links & Resources

Website: https://www.goodsubscription.agency/
Shopify App Store: https://apps.shopify.com/gsa-subscription-optimizer
LinkedIn: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/
X/Twitter: https://twitter.com/lihtster


Get access to more free resources by visiting the podcast episode page at
bit.ly/3uoXnjl


Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketin

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

In this podcast episode, we discuss what Shopify brands need to conquer Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io.

On the Show Today, You’ll Learn:

• How DTC brands can leverage Amazon for business growth.
• Why it is recommended to enter Amazon after establishing a brand.
• The significance of the 'honeymoon period' on Amazon for new sellers.
• The key factors contributing to success on Amazon, from listings to SEO optimization.
• Challenges that brands face during the Amazon registration process.
• Why PPC is only a small part of the Amazon strategy compared to other platforms.

Links & Resources

Website: https://hyperzon.io/
LinkedIn: https://www.linkedin.com/in/hristo-arakliev-30a91359/
Facebook: https://www.facebook.com/icoarakliev/
Instagram: https://www.instagram.com/icoarakliev/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3sL5N3V


Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

In this podcast episode, we explore strategies for optimizing conversions and boosting revenue through the use of an personalized, AI-powered conversational shopping assistant. Our featured guests are the co-founders of uprate.ai, Priya Samant, and Thomas Arul.

On the Show Today, You’ll Learn:

• How to enhance e-commerce customer experience with AI. 
• Distinguishing features of dynamic chatbots and their advantages over traditional systems. 
• Effective implementation of AI sales assistants across various industries. 
• Understanding customer behavior and preferences with AI. 
• How AI sales assistants influence conversion rates. 
• Adapting to the rise of mobile shoppers in e-commerce. 
• Exploring successful use cases of AI sales assistants in different e-commerce niches.
• How can merchants leverage AI during the holiday season to boost sales.

Links & Resources
Website: https://uprate.ai/
Shopify App Store: https://apps.shopify.com/uprateai
LinkedIn: https://www.linkedin.com/company/uprateai/
X/Twitter: https://twitter.com/UprateAI


Get access to more free resources by visiting the podcast episode page at
bit.ly/47wIY2x


Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


Episode Sponsors

PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

Lantern: Explore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!