Explorez tous les épisodes du podcast Drop The Mic with Jason Hunt
| Titre | Date | Durée | |
|---|---|---|---|
| #212 - Pete McPherson: AI-Driven SEO Strategies, Building Topical Authority, and Lessons in Entrepreneurship | 24 Sep 2024 | 00:46:12 | |
Pete McPherson is an entrepreneur, AI strategist, and the founder of TopicalMap.ai, with a deep understanding of SEO and content strategy. With a background in building multiple SaaS products and over 75 websites, Pete shares his journey of trial and error in entrepreneurship, along with insights on AI’s role in SEO, creating topical authority, and scaling digital projects. Episode Highlights: [00:44] - Pete’s journey from accounting to becoming an entrepreneur. Pete also offers valuable insights on how to pivot in business, how AI can streamline SEO research, and actionable tips for anyone looking to leverage AI and SEO strategies in their digital marketing efforts. This episode is packed with real-world advice and tools to help you grow your business through content strategy and AI integration. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social https://merged.ca | |||
| #211 - George Sunderland: AI-Powered SEO Recruitment, Human Touch in Hiring, and the Future of Work | 23 Aug 2024 | 00:45:33 | |
George Sutherland is an SEO recruitment specialist with a background in IT and a deep understanding of artificial intelligence. With extensive experience in helping companies find top SEO talent, George shares his insights on AI’s role in recruitment, maintaining human touch, and the future of digital workplaces. Episode Highlights: [00:01:30] - George’s journey from IT to becoming an SEO recruitment expert. [00:04:00] - The role of AI in modern recruitment. [00:07:00] - Differentiating tasks between AI and humans in hiring. [00:10:30] - How AI can streamline administrative tasks in recruitment. [00:14:00] - The importance of maintaining a human touch in hiring. [00:17:30] - Strategies for effectively finding SEO talent. [00:21:00] - Tips for navigating LinkedIn and avoiding spam. [00:24:30] - The power of referrals in SEO recruitment. [00:27:30] - Challenges and limitations of using AI in recruitment. [00:30:00] - AI’s role in content creation and editing. [00:33:00] - Must-have tools for SEOs in 2024. [00:36:00] - Predictions for the future of AI in recruitment. George also delves into his personal experiences, offering valuable insights and practical advice for anyone involved in SEO, recruitment, or interested in the future of AI. This episode is filled with actionable strategies and real-world examples to help you navigate the evolving landscape of digital recruitment. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ YouTube Video: https://youtu.be/sTwlhT2otrg Website: https://jayhunt.social | |||
| #202 - Dennis Yu: AI Integration, Niche Specialization, TikTok and Blending Technology | 14 Mar 2024 | 00:45:43 | |
Dennis Yu is a digital marketing virtuoso, renowned for his expertise and mentorship in the field. Dennis shares insights from his extensive career, highlighting collaborations with clients like the Golden State Warriors and Nike, and his pioneering work in social media marketing and data analysis. He explains the power of niche specialization, the effectiveness of the "Dollar a Day" strategy, and the evolving role of AI in marketing. From his early days navigating controversies on Facebook to speaking at global conferences, Dennis's journey offers invaluable lessons on adapting and thriving in the digital space. This discussion provides a roadmap for leveraging AI and innovative strategies in marketing, emphasizing the importance of authenticity and strategic thinking in today’s fast-paced digital landscape. Timestamps: (05:31) - Dennis Yu's Speaking Experiences (06:14) - The Importance of Niching Down in Marketing (10:50) - AI in Marketing and the Rise of Personalized Agents (25:42) - The Relevance of the Dollar a Day Strategy (32:46) - Ad Strategies: TikTok vs. Other Platforms (37:57) - Financial Freedom Movement and the Future of AI Dive into this compelling conversation that bridges the gap between current digital marketing trends and the future of the industry. Whether you're a marketing professional, a business owner, or simply intrigued by the power of digital strategies, this episode offers a treasure trove of insights and foresight into the ever-evolving world of marketing. Listen to Jason's first conversation with Dennis Yu on The Merged Marketing Podcast. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/A7NnrumPvq8 | |||
| 112 | How to Crush Your Virtual Presentation - With George Torok | 08 Feb 2022 | 00:26:21 | |
Mentioned in This Episode:
What You Will Learn:
George Mentality - Quotes From the Show “Effective presentation is all technique” “See a person through the camera” “You don’t have to be perfect” “Get rid of the distractions” | |||
| 111 | Why Music Licensing Should be a Strategic Brand Choice - With Sam Parvin | 01 Feb 2022 | 00:35:15 | |
Sam Parvin helps senior-level brand marketers to use music strategically and execute with ease, so that they are contributing value to their consumers and simultaneously creating a stronger brand. She is passionate about sharing her very specialized expertise in navigating the music licensing space to help people inspire the world through their marketing communications. She is a globally-awarded music supervisor for brands such as Coca-Cola, Maker’s Mark, Corona, and GMC. Mentioned in This Episode
What you will learn:
Sam Mentality - Quotes From the Show “We need music in our world” “Everybody feels connected to music” “Have someone in charge of music from start to finish on your project” “Meet your audience where they are” | |||
| 110 | How to Consistently Attract More Money - With Jodielynn Craven | 25 Jan 2022 | 00:29:33 | |
110 | How to Consistently Attract More Money - With Jodielynn Craven For a decade, Jodielynn Craven has served in the role of a financial advisor, financial educator, and creator of Abundance Consciousness ™ and the Fluid Money BluePrint ™ . With approximately 10 million under management and managing a team of financial advisors, Jodielynn has advanced knowledge, experience, and expertise in modern financial structures and alternatively the mindset and energy behind money. Her work in the energetics behind money, application of alternative money modalities and her signature process Fluid Money BluePrint ™ (a step by step guide for entrepreneurs who want to learn How To Consistently Attract Money) has brought her into the spotlight among clients all over the globe. Mentioned in This Episode:
What You Will Learn:
Jodielynn Mentality - Quotes From the Show “It usually has nothing to do with money itself” “The things on my list that I prioritise are the things of highest joy” “You attract who you are in this moment” “Money can come from a billion different possibilities” “Everything always works out for me, and it always works out for the better” | |||
| 109 | Morning Mindset: How to Control the Day Before the Day Controls You - With Eve Duke | 18 Jan 2022 | 00:37:39 | |
Eve is an organizational psychologist, CCF Certified Coach, 3x founder with 2x business transition success. She works with leaders to better understand themselves, their culture and their people. Mentioned in This Episode:
What You Will Learn:
Eve Mentality - Quotes From the Show “You deal with money, and you deal with humans” “Control the day before the day controls you” “Work with what works for you” “Habits are 40-45% of our day” “Pay attention to where you get off the rails” | |||
| 108 | Helping SMBs Navigate Their Digital Transformation - With Darryl Julott | 11 Jan 2022 | 00:27:58 | |
Darryl is the Managing Lead for Digital Main Street, a non-profit organization that supports small businesses with digital transformation. To date, they’ve served over 50,000 businesses without charging them a single dollar! Mentioned in This Episode:
What You Will Learn:
Darryl Mentality - Quotes From the Show: “It’s not what we do, it’s how we do it” “We’re just trying to help out as many businesses as possible” “It’s about providing a safe space” | |||
| 107 | How To Know What Your Target Audience Cares About - With Josh Dittmer | 04 Jan 2022 | 00:24:36 | |
Josh Dittmer is the Marketing Director at The Valuegraphics Project, an organization devoted to changing the world by changing the way we look at the world. Mentioned in this episode:
What you will learn:
Josh Mentality - Quotes From the Show: “We look at what people care about, and we give them those things” “Our values decide everything that we do” “There’s 56 things that drive every single human being” “Everywhere in the world we see the ‘togetherness’ values - family, community, friendship, relationships, and belonging” | |||
| 106 | Getting Your Paid Ads Ready For 2022 - With Andy Splichal | 28 Dec 2021 | 00:25:41 | |
Andy Splichal was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List. He is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count Podcast and founder of Make Each Click Count University. Mentioned in This Episode: What You Will Learn:
Andy Mentality - Quotes From the Show “You really need to understand the platform” “Nobody’s going to understand your market like you do” “Know your busy season” “You never want to be solely reliant on one marketing channel” | |||
| 105 | Merging Handwritten Notes Into Your Strategy - With David Wachs | 21 Dec 2021 | 00:28:22 | |
A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, including Salesforce, your web site, apps, or through custom integration. Handwrytten is changing the way brands and people connect. Mentioned in This Episode:
What You Will Learn:
David Mentality - Quotes From the Show “Everybody’s pivoting digital - why don’t I pivot analogue” “Everything about our business is physical” “Our whole business is a return to physical” “We need to return to a culture of gratitude” | |||
| 104 | Relationship Sales at Scale - With Dan Englander | 14 Dec 2021 | 00:29:14 | |
Dan Englander is the CEO and founder of Sales Schema, a fractional new business team for marketing agencies. He is also the host of The Digital Agency Growth Podcast and author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu. Mentioned in This Episode
What You Will Learn:
Dan Mentality - Quotes From the Show “It’s about the degree of personalization” “De-risk the conversation” “It’s about finding the right way to break in” “The inbox is like a big trade show” “People are the foundation for everything” | |||
| 103 | How You Can Make Profit by Promoting Viral Content - With Hen Kinan | 07 Dec 2021 | 00:26:46 | |
After years in the affiliate marketing industry, Hen Kinan became one of the creators of SHINEz - a content distribution platform that works directly with big brands to make it simple and super profitable for media buyers and influencers to promote viral content. Mentioned in This Episode What You Will Learn:
Hen Mentality - Quotes From the Show “We give the option to promote pretty solid content” “Facebook is hard to compete with” “You buy traffic from where you see opportunity to grow” | |||
| #201 - Brendan Kane: Crafting Viral Content and the Future of Digital Marketing | 07 Mar 2024 | 00:46:54 | |
Brendan Kane is a virtuoso in viral content and digital strategy. With a history of elevating major brands such as MTV & IKEA and celebrities such as Taylor Swift & Rihanna online, Kane brings unmatched insight into the dynamics of social media virality. This episode traverses Kane's journey from the film industry to pioneering influencer campaigns, highlighting his innovative approach to digital marketing. It's a deep dive into creating content that captivates, the evolution of social media, and mastering the algorithms that drive online visibility. Join us as Brendan shares his expert strategies for standing out in the digital crowd, leveraging AI, and engaging audiences with powerful storytelling. OUTLINE: Here are the timestamps for the episode:
For a roadmap to digital success and a masterclass in content creation, this episode is an essential listen for marketers and creators alike. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/EbzUgy2Dsp4 | |||
| 102 | How to Build Your Brand Promoters - With Desi Bolin | 30 Nov 2021 | 00:28:51 | |
Desi Bolin is the Founder & CEO of Virtually Sourced Solutions, an international SVA™ consultancy firm with pillars of integrity, quality, service, collaboration, and innovation, with over 70 specialties to assist all kinds of businesses. Mentioned in This Episode
What you will learn:
Desi Mentality - Quotes From the Show “Who, in your network, could benefit from what we do?” “I’ve never paid for ads, I’ve never paid for marketing” “I believe in the power of relationships” “Make it a point to reach out one-to-one” | |||
| 101 | 7 Essential Stories Charismatic Leaders Tell - With Kurian Tharakan | 23 Nov 2021 | 00:35:35 | |
Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains. Mentioned in This Episode
What you will learn: - Kurian’s journey (2:38) - The 7 Essential Stories Charismatic Leaders Tell (7:42) - Your customer is the hero
- Creating your 7 stories (31:38) - Get in touch with Kurian (33:12) Kurian Mentality - Quotes From the Show “Inspire people with your presence” “We’re in the transformation business” “You have to be cognisant of culture” “The 7 stories are intended to answer 7 primal questions in your client’s head” | |||
| 100 | How To Drive Top-of-the-Funnel Awareness - Guest Podcast Starring Jason Hunt | 16 Nov 2021 | 00:22:26 | |
We’ve made it to the big 100! Today’s century episode is a special one. Instead of hosting, Jay is featured as a guest on the Pathmonk Presents Podcast. This podcast focuses on sharpening your marketing skills with 20 minute episodes that are packed with value. Mentioned in This Episode
What You Will Learn:
Merged Mentality - Quotes From the Show “It’s not about the subs” “The customer journey is so important” “Once you turn somebody off, they’re never going to come back to you” “Delegate when it’s time to delegate” “Focus on the top-of-funnel” | |||
| 099 | Why Affiliate Marketing Needs to Change - With KJ Rocker | 09 Nov 2021 | 00:28:55 | |
KJ Rocker is a CPA marketing expert, traffic generation mentor and speaker. KJ started affiliate marketing in 2010 with a $10 investment, later on he moved on to live in Dubai and is currently living in the UK . His major focus is on lead generation in the financial space and using native advertising. What you will learn:
KJ Mentality - Quotes From the Show “The industry is evolving” “We need to provide positive user experience” “I always keep on trying new things” “During the coronavirus, the only way they survived was through online marketing” | |||
| 098 | Where to Automate Client Management - With Araks Nalbandyan | 02 Nov 2021 | 00:23:12 | |
Araks Nalbandyan is the director of marketing at 10Web. With over 6 years of experience in different agencies, she brings different and unconventional marketing approaches to life. Mentioned in This Episode What you will learn:
Araks Mentality - Quotes From the Show “Do not over promise when you start working with a client” “A satisfied client will bring more clients” “People need to understand what you’re selling” “Attention span is getting lower and lower” | |||
| 097 | Preparing Your Business for a 5x-10x Acquisition - With Scott Duke | 26 Oct 2021 | 00:31:04 | |
Scott Duke is the founder of OpnRoad.io and Gateway Capital, organizations focused on helping business owners with revenues of $1M - $10M prepare their companies for sale into the private capital markets. Scott holds an MBA from the Jack Welch Management Institute, and is a Certified M&A Advisor and Certified Business Intermediary. Mentioned in This Episode
What you will learn:
Scott Mentality - Quotes From the Show “You are a minority” “You are valuable in your company - if you stay around, you reduce the risk” “It takes a while to learn how to delegate” “Am I one phone call away from oblivion?” | |||
| 096 | How to Harness the Power of the Moon to Achieve Your Goals - With Kady Romagnuolo | 19 Oct 2021 | 00:27:27 | |
Kady is a spiritual business coach, best-selling author, and international speaker. She helps entrepreneurs turn their passion project into a full-time sustainable career using the power of the moon. Mentioned in This Episode
What you will learn:
Kady Mentality - Quotes From the Show “The second step is all about planting seeds” “It can’t be all about action” “Give yourself permission to change” | |||
| 095 | How to Go from Stuck to Fulfilled - With Carolyn Rusin | 12 Oct 2021 | 00:31:52 | |
Carolyn is a former Vice Principal, now Professional Life Coach! She found her path and changed her story. She now helps women go from stuck and overwhelmed to happy and fulfilled. Mentioned in This Episode What you will learn:
Carolyn Mentality - Quotes From the Show “Sometimes people don’t even recognize where they’re at” “We all need to feel important” “Everyone can control their mood” “We all need to know that there are things we can count on” | |||
| 094 | 5 Steps to Manifesting Your Dream - With Joe Garcia | 05 Oct 2021 | 00:43:44 | |
Joe began his Network Marketing career in 1993, and his Global Organization has expanded to over 60 countries, generating over $2 billion in sales. His travels have led him to over 60 locations worldwide, where he has trained hundreds of thousands of people. He has a passion for helping people increase their conscious level, and help them believe God really does not make junk. Mentioned in This Episode What you will learn: - Joe’s story (1:21) - 5 steps to manifesting your dreams (7:30)
- Get in touch with Joe (39:14) Joe Mentality - Quotes From the Show “We’ve been programmed to not go after our dreams” “Thoughts become things” “Love will always overcome everything” “Consistency is key” | |||
| 093 | Unleash Your Potential - With James Elliot | 28 Sep 2021 | 00:35:52 | |
James Elliot teaches and speaks on how to become influential and confidently make a difference. He helps business leaders and business owners all over the world stand out, unleash their potential, successfully do what they love, help people, and make great money. He teaches people the tools, strategies, and mindsets that the most successful people in the world use to grow themselves and their businesses. Mentioned in This Episode What you will learn:
James Mentality - Quotes From the Show “Getting laid off was the best kick in the butt I ever got from life” “I’ve had 7 successful businesses through my life” “Fail your way to success - take action” “Change can happen in an instant” | |||
| 200 - Diversify or Die: The Critical Role of Variety in Marketing Success with Dave Kerr | 08 Dec 2023 | 00:38:28 | |
In episode 200 of the Merged Marketing Podcast, Jason and Dave discuss the importance of diversification in marketing strategies. They highlight the ever-changing landscape of digital marketing and the need for businesses to stand out and separate themselves from the competition. They emphasize the value of testing different platforms, creative elements, and messaging to find what works best for each business. They also stress the importance of tracking metrics and using data to make informed decisions. The hosts share their own experiences and insights gained from running their agency and working with clients. Chapters: The Noisy Marketing Landscape (01:05) Reflecting on 200 Episodes (01:23) Unique Takeaways from Each Episode (02:09) Diversification in Marketing (03:15) Merging Companies for a Comprehensive Approach (07:14) Adapting Marketing Strategies (09:12) Identifying the Right Marketing Platform (10:57) Testing and Analyzing Campaigns (13:26) Understanding Audience Behavior with Meta Data (17:03) Feeding the Funnel for Successful Marketing (18:25) Balancing Different Marketing Strategies (19:54) Creative Elements in Marketing (22:17) The Advantage of Still Image Ads (25:58) The Importance of Testing in Marketing Campaigns (29:00) The Importance of Diversification in Marketing Strategy: Insights from Episode 200 of the Merged Marketing Podcast In Episode 200 of the Merged Marketing Podcast, we delve into the ever-evolving landscape of digital marketing and the importance of diversification in marketing strategy. As the marketing industry becomes increasingly noisy and competitive, it is crucial for businesses to find ways to stand out and separate themselves from the competition. This episode not only reflects on the journey of the Merged Marketing Podcast but also provides valuable insights into the current state of digital marketing and how businesses can diversify their marketing strategies to achieve success. The Changing Landscape of Marketing Over the past decade, the marketing industry has undergone significant changes. The rise of digital advertising and the proliferation of social media platforms have transformed the way businesses reach and engage with their target audience. As a result, marketers and business owners have had to adapt and evolve their strategies to keep up with the ever-changing landscape. Dave highlights the importance of recognizing that there is no one-size-fits-all solution in marketing. In the early days, many marketers and business owners would focus on one specific marketing tactic or platform, believing it to be the golden ticket to success. However, as the industry has evolved, it has become clear that a diversified approach is necessary to effectively reach and engage with consumers. The Value of Testing and Data One of the key takeaways from the Merged Marketing Podcast is the importance of testing and data-driven decision-making. Jason emphasizes the need for businesses to constantly test different marketing strategies and tactics to determine what works best for their specific audience and industry. By conducting thorough testing, businesses can gather valuable data and insights that inform their marketing campaigns. The Power of Diversification The core message of this episode is the importance of diversification in marketing strategy. Jason and Dave stress the need for businesses to explore and leverage multiple marketing channels and tactics to reach their target audience effectively. By diversifying their marketing efforts, businesses can increase their chances of standing out in a crowded marketplace and connecting with their audience meaningfully. | |||
| 092 | Putting the “Social” Back in Social Media - With Candace Huntly | 21 Sep 2021 | 00:27:40 | |
Putting the “Social” Back in Social Media - With Candace Huntly Is your business engaging with your audience enough? The star of today's episode is Candace Huntly, who will discuss how business owners and entrepreneurs can engage more on social media to make it "social" again. Candace is founding partner at SongBird Marketing Communications, an award-winning agency focused on Social Media, Public Relations, Branding, and Marketing. What you will learn:
Candace Mentality - Quotes From the Show “Social media is all about relationship building” “Figure out who you are. Then figure out who your customer is” “Nobody wants to see perfection” “How can I build relationships with this content?” | |||
| 091 | Surf's Up: How a Surf Retreat Rebounded From a Pandemic - With Tyler Trafas | 14 Sep 2021 | 00:28:48 | |
Today’s guest is Tyler Trafas, a long-time buddy of Jay’s from his days in Japan. He is a world traveler, author of the book Tropical Depression, and founder of One Wave Surf. One Wave Surf offers advanced coaching, surf guides, adventure travel, and surf-oriented Yoga instruction. On top of some chats about ‘the good old days’, the two friends dive into how One Wave Surf was able to rebound off of the pandemic, as well as how to maintain a positive brand identity and reputation for your business. Mentioned in This Episode What you will learn:
Tyler Mentality - Quotes From the Show “Our business benefits from the stoke factor” “We were only shut down for 11 weeks” “I can be selective on where I market” “I’m just paying Google the minimum on ads” | |||
| 090 | Double Revenue in 90 Days: Fall in Love With the Problem, Not the Solution - With Simon Severino | 07 Sep 2021 | 00:27:17 | |
Simon Severino is the CEO and founder of Strategy Sprints, a global network of trained Strategy Sprints® Coaches who provide a unique strategy to help clients gain market share and work in weekly sprints for quick implementation. Simon developed a method for helping business owners out of the weeds and doubling revenue in 90 days. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education. Mentioned in This Episode What you will learn:
Severino Mentality - Quotes From the Show “My goal is to be two levels above fulfillment” “Most businesses will not be around next year” “People will not compare you to something low price unless you position yourself as a commodity” “The sales call is an art form in itself” “If you don’t have the sales technique in place, you will not close” | |||
| 089 | Instagram, Reels and Storytelling: The New Age Superpower For Any Business - with Pamela Cambuy | 31 Aug 2021 | 00:29:39 | |
Are you struggling to attract the correct audience, establish a strong community, and grow a profitable business online? Creating engaging material is key. Pamela Cambuy is a Brazilian entrepreneur who relocated to Canada seven years ago. Pamela's company specializes in one-on-one and group mentorship programmes that teach entrepreneurs, solopreneurs, and creators how to communicate in the new social media language of Storytelling Marketing. Mentioned in This Episode
What you will learn:
Pamela Mentality - Quotes From the Show “How can you teach things you’ve never done?” “Instagram is one of the best platforms” “Everything is a test” “A lot of people are still getting used to creating content” | |||
| 088 | Amplifying your "Employer" Brand - with Laura Tolhoek | 24 Aug 2021 | 00:28:29 | |
When it comes to hiring employees, it can be tough to know how to make your company attractive to potential candidates. In today’s episode, Jay and Laura Tolhoek discuss how business owners and entrepreneurs can work to amplify their employer brand. As the founder of Essential HR, Laura and her team have helped businesses navigate complex HR situations, guide decisions, and instill confidence with actionable steps. Mentioned in This Episode
What you will learn:
Laura Mentality - Quotes From the Show “Think about the brand as a potential employee” “The hiring field is tough” “You need to know who you are as an employer” “You cannot under-communicate” “There is a lack of qualified people who are applying to roles” | |||
| 087 | How To Plan For A Virtual Event - with Marc Belaiche | 17 Aug 2021 | 00:32:53 | |
How to Plan For a Virtual Event - With Marc Belaiche If you’re thinking about starting a virtual event yourself or you’re attending a lot of virtual events in 2021 and want to know some best practices on preparing for those events, you’re in the right place. Marc Belaiche is President of TorontoJobs.ca and EventLogik.ca. He has been in the recruiting industry for over 25 years and has many years of experience organizing events. Mentioned in This Episode
What you will learn:
Marc Mentality - Quotes From the Show “Hybrid events are tough” “Doing your own virtual event requires a lot more time than you think it may” “People’s time is valuable and they have options - what makes yours stand out?” “If it’s our event, we should be front and centre” | |||
| 086 | Working Remotely and the Impact on Mental Health - with Jackie LeBeau | 10 Aug 2021 | 00:26:02 | |
The stress, anxiety, and loneliness of lockdowns have touched us all. Today, Jackie is here to discuss how working remotely impacts our mental health and some things we can do to take care of ourselves and the people around us. Jackie is a registered psychotherapist, certified clinical trauma specialist, owner of Evolve Counselling Services, and consultant for Halton’s Women Centre, where she organizes and leads their group therapy programs. Their clinics work in all areas of mental health including anxiety, depression, anger management, addiction, eating disorders, LGBTQ+ community and they work to heal past or current traumas to aid in mental health support and healing. Mentioned in This Episode
What you will learn:
Jackie Mentality - Quotes From the Show “The lines have become blurred between work life and home life” “We’ve conditioned ourselves to lose our social skills” “If it’s causing you to feel something negative, your boundaries are too loose or possibly too rigid” “We’re all still in this together” | |||
| 085 | Sales Automation: How To Automate While Staying Human - with Martin Adey | 03 Aug 2021 | 00:29:48 | |
Sales Automation: How to Automate While Staying Human - With Martin Adey Marty is the founder of Leadosaurus, a B2B lead gen startup that tastefully combines automation and human touch. Today we’re here to talk about sales automation, how to automate while staying human. Mentioned in This Episode
What you will learn:
Martin Mentality - Quotes From the Show “Automating everything is not going to help you” “Never automate a process you haven’t done manually” “Whatever you do, keep a log of it” “Only do things once” | |||
| 084 | Writing Complex Content For Your Strategic Industry - with Ahava Leibtag | 27 Jul 2021 | 00:32:49 | |
If you’re a business owner struggling to write copy for your blog, you’re in the right place. Today’s guest is Ahava Leibtag, who has more than 20 years of experience in writing, messaging, and marketing. She is a well-known content expert who publishes thought leadership on topics such as content strategy and marketing. She is also the author of The Digital Crown: Winning at Content on the Web. Ahava is the president and owner of Aha Media Group, a copywriting and content marketing agency founded in October 2005. In 2020, she was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. Mentioned in This Episode
What you will learn:
Ahava Mentality - Quotes From the Show “You should know something about everything and everything about something” “You have to know when you don’t know enough” “Content is valuable to a user when people can find the information that they need” “Your website is your front door” | |||
| 083 | How To Use Public Speaking To Grow Your Business - with Shannon Grainger | 20 Jul 2021 | 00:33:06 | |
Are you an entrepreneur, business owner, or business leader who wants to brush up on some speaking skills? Today’s episode should be just what you need. Shannon Grainger has worked with over 200 industry-leading speakers including Tony Robbins and Mark Victor Hanson (Chicken Soup for the Soul), and is here to talk about how to use public speaking to grow your business. For more than 12 years, Shannon has studied with women’s empowerment luminaries like Alison Armstrong, Mama Gena, and Brene Brown, and has continued to deepen her research of Feminine Leadership and Women’s Studies. In 2014, Shannon launched Big Impact HQ with her husband Mark, a seminar and training company that has trained over 3000 women leaders in presentation mastery. These women have generated over $43 Million dollars in revenue and have spoken on some of the world’s most coveted stages, including TEDTalk, Tony Robbins, Good Morning America, and The View. Mentioned in This Episode
What you will learn:
Grainger Mentality - Quotes From the Show “That speaker on stage should be you” “In order to speak your path to cash, you need to be prepared” “As speakers, we’re the inspirers” “Everybody has their unique flavour” | |||
| 199 - Mastering TikTok for Business Success with Keenya Kelly | 26 Sep 2023 | 00:34:35 | |
Dive into this enlightening episode of the Merged Marketing Podcast as we sit down with Keenya Kelly, the renowned Vertical Video Strategist who transformed her business using the power of TikTok. Keenya shares her insider secrets on leveraging TikTok for unparalleled business growth, lead generation, and brand visibility. From understanding TikTok's unique algorithm to crafting content that resonates with your target audience, Keenya breaks down the strategies that led to her own digital success. Whether you're TikTok-curious or looking to elevate your existing presence, this episode is packed with actionable insights that can revolutionize your business approach. Discover why TikTok is more than just dance challenges and how it can be a game-changer for your brand. If you're aiming to stay ahead in the digital landscape, this conversation with Keenya Kelly is a must-listen. Tune in and get ready to transform your business with the TikTok magic! | |||
| 082 | Lead Gen Tactics That Work - with Henry Whitfield | 13 Jul 2021 | 00:36:00 | |
Henry Whitfield is the Head of International Business Development for ClickDealer, where he also heads their lead generation team as they tackle the North American market. ClickDealer is a global affiliate marketing agency that makes performance marketing accessible, convenient, and human. Mentioned in This Episode
What you will learn:
Henry Mentality - Quotes From the Show “If you’re not doing lead generation in 2021, you’re really falling behind your competitor” “Give them the value right away once you capture them as a lead” “Not all ads work on every platform” “Before you spend anything, you have to do your research” | |||
| 081 | Why You Need Your Book Written - with Mike Ulmer | 06 Jul 2021 | 00:35:13 | |
If you’re aspiring to write your book, this episode is definitely for you. Mike Ulmer is a writer who worked for the Woodstock Sentinel-Review, The Hamilton Spectator, The Hockey News, and more for a total of 25 years, including 7 years as a sports columnist. He’s also the author of 15 books! Mike is a founder of Catapult, a company that strives to help you write your own book, just like Mike is doing for Jay! You may not believe there’s a story to be written about you, but we think you’ll change your mind after today’s episode. Mentioned in This Episode
What you will learn:
Mike Mentality - Quotes From the Show “If you wrote the book you thought you were going to write, you wrote the wrong book” “We all think our lives are just like everybody else’s lives” “The book isn’t the story. The book is the conclusion” | |||
| 080 | Crafting Your Story - with Kenneth Jackson | 29 Jun 2021 | 00:20:23 | |
Kenneth Jackson is an award-winning crime reporter and television producer in Ottawa, Ont. with nearly two decades in the business. He got his start in community newspapers before joining the Ottawa Sun in 2007. In 2011, Jackson joined APTN to break the Bruce Carson scandal. The former senior aide to Prime Minister Stephen Harper tried using his contacts in the federal government to sign water deals with First Nations. The RCMP would charge Carson with influence peddling based on APTN’s reporting. The case would make it all the way to the Supreme Court of Canada, which upheld his conviction in 2018. Kenneth recently received the 2020 Michener Award, the top journalism award in Canada, for his reporting on child welfare. | |||
| 079 | The Future is Female - with Mark Grainger | 22 Jun 2021 | 00:37:55 | |
Our guest today is Mark Grainger, co-founder of BigImpactHQ, which provides more income, impact, & influence for female experts who love to speak. Their “Speak Your Path to Cash” system has helped their clients generate over $51 million in revenue for their own businesses while also being asked to speak on some of the world’s most coveted stages including Tony Robbins, Good Morning America, TEDx and “The View”. Today’s enlightening episode is packed with value for women and men alike as Mark goes into why exactly he believes that the future is female. Mentioned in This Episode
What you will learn:
Mark Mentality - Quotes From the Show “When you oppress a population, down the road they’re going to have a voice” “People don’t trust the guru on the mountain - they’re looking for a guide by your side” “One of men’s north stars is to make their women happy” “The world is looking for women leaders - it NEEDS women leaders” | |||
| 078 | Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads - with Merged Media | 18 Jun 2021 | 00:15:33 | |
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because Facebook CTA buttons tell your audience what you need them to do if they’re interested in the ads they see and ready to take the next step. But which CTA buttons should YOU be using for your Facebook Ads to create more leads? Mentioned in This Episode
What you will learn
Merged Mentality - Quotes From the Show “Tell your audience exactly what they need to do if they are interested in purchasing your product, your service, or anything with you and your company” “Almost everybody wants to learn more about something before they actually commit” “Be proactive as much as possible… and be reactive” | |||
| 077 | How To Build A Community Of Like-Minded People - with Gordon So | 15 Jun 2021 | 00:36:50 | |
Gordon So is one of the co-founders of Landed for Success and has a strong background in the real estate mortgage industry. As a retired professional network marketer, he has helped many companies successfully enter into Canada, UK, Europe, and Asia Pacific. Over the past 10 years, he’s worked with authors, speakers, coaches, and small business owners, helping them successfully launch new brands and market their products and services. Gordon is a successful business coach and has helped over 200+ individuals/entrepreneurs become #1 international best-selling authors, podcasters, and speakers. On today’s episode, Jay has the privilege to speak with this sought after transformational and motivational speaker. Mentioned in This Episode
What you will learn:
Gordon Mentality - Quotes From the Show “People’s stories are important” “The Bible, Harry Potter, and Think and Grow Rich are the only books that have sold hundreds of millions of copies” “Ask. Ask without fear” “Talk about things that you truly have knowledge and are passionate about” | |||
| 076 | Goodbye Newsletter, Hello Audience - with Meera Kothand | 08 Jun 2021 | 00:32:45 | |
Your traditional newsletter could be holding your email engagement back! Our guest today is Meera Kothand, an email marketing strategist and 3X Amazon bestselling author. She is the publisher of an award-winning site listed in the top 100 sites for solopreneurs in 2020, 2018, and 2017. She also released the popular CREATE Planners. Using her unique and profitable email system and ADDICTED business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. Mentioned in This Episode
What you will learn:
Meera Mentality - Quotes From the Show “Newsletters are useful for sure, but they don’t really help with brand reinforcement” “The first 24-48 hours is when someone is the most engaged with your brand” “It’s your job as a business owner to empower (your audience) and get them ready to say yes” | |||
| 075 | How to Become an Influencer & Pick a Niche - with Irene Iancu | 01 Jun 2021 | 00:39:39 | |
Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Irene is a prime example of a great influencer who’s excelling in her niche. Since graduating with a diploma in dental hygiene from Oxford College in 2007, Irene has expanded her scope of practice, utilizing the latest technology in the industry. Irene is also a podcast host and a writer, and has a healthy social media following of like-minded dental professionals. Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, put together a stress-free and welcoming space for patients, and create a fun and engaging first experience for those tiny humans who are always welcome as new patients. Mentioned in This Episode
What you will learn:
Iancu Mentality - Quotes From the Show “I consider dentistry to be an art form” “As a startup, you need feedback” “Everyone likes to buy, nobody likes to be sold” “Nothing goes without a struggle” | |||
| 074 | How to Use Facebook Ads and Organic Content to Build Your Brand - with Merged Media | 28 May 2021 | 00:13:16 | |
You’re already spending a lot of time and effort on creating great content on social media. Now you just need to go one step further and promote that content to reach more people, get more engagement, and grow your business. Tune in to today’s episode of the Merged Marketing Podcast to learn how you can use Facebook ads and organic content to build your brand. What you will learn: Two benefits of using Facebook Ads for brand awareness (2:13) Decide what brand awareness content you want to promote (3:13)
Define the audience that you want to target (4:23)
Set up your brand awareness campaign and Facebook ads manager (7:42)
Merged Mentality - Quotes From the Show “It takes 5-7 different touchpoints with a business before somebody will consider paying you” “You’re doing yourself a disservice by hitting that boost button” “You have the ability to tell Facebook what action you want - you can expect that action” | |||
| 073 | Brand Activation & Experimental Marketing - with Zach Schiffman | 25 May 2021 | 00:34:41 | |
Our guest today is Zach Schiffman, freelance stage manager and owner of Studio Z Photo Booths. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies. Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give customers and guests a unique and instantly shareable experience. Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share brings their experiences to the next level. Learn how to stand out from the noise with Zach’s creative and entertaining marketing concepts! Mentioned in This Episode What you will learn:
Zach Mentality - Quotes From the Show “If you give your guests something entertaining, it will pay back for you” “It doesn’t matter the size of your brand… people love free things” “The best things come from clients who have an idea of their own” “We love to make clients’ visions come to reality” | |||
| 198 - Mastering B2B PR: Insights and Strategies with Michelle Garrett | 07 Sep 2023 | 00:24:41 | |
In the episode "198 - Mastering B2B PR: Insights and Strategies with Michelle Garrett", listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. Michelle's move from the bustling Bay Area to Columbus, Ohio, hints at a rich backstory that listeners would be eager to uncover. As Michelle prepares to delve into her history and what propelled her into the PR domain, listeners can anticipate gaining a deeper understanding of the PR landscape, peppered with personal experiences and valuable strategies. This episode seems poised to offer a blend of personal narratives and expert insights, making it a potentially enriching listen for individuals keen on mastering B2B PR strategies. | |||
| 072 | Interesting Facebook Tricks You Might Not Know - with Merged Media | 21 May 2021 | 00:19:00 | |
Today’s episode of the Merged Marketing Podcast brings you Facebook tips and tricks that you probably didn’t hear before! Tune in to hear David Louch and his co-host, Jason Hunt, from Merged Media teach you all the Facebook hacks that you need to know to navigate the platform to benefit your business. What you will learn: Pin a list builder to the top of your Facebook page (1:03) Turning Facebook into LinkedIn (2:23) Send voice messages on Messenger (3:12) Change your post font to something fancy (4:35) Unlock text delights (5:28) Visit your Facebook town hall (7:12) Never get annoyed at your notifications again (8:40) Download a copy of all your Facebook data (9:25) Getting credentialed or protected as a journalist (10:06) Master the mute button (11:52) Fine-tune your ad preferences (12:45) Check your account status (15:48) Save links to read later (17:06) Merged Mentality - Quotes From the Show “Not everybody’s experience on the platform is the same” “Facebook’s primary goal is to always keep you connected with people” “Facebook is always experimenting...it’s always changing and always trying to make a better experience for you” | |||
| 071 | How to Monetize Your Knowledge and Fame - with Thomas Skavhellen | 18 May 2021 | 00:27:30 | |
Our guest today is Thomas Skavhellen, co-founder of H3llo.com. Thomas also has a background in affiliate marketing. He has worked with a lot of the big brands and has won several industry awards for his impact on the marketing world. Thomas has made it his mission to help a total of 50,000 entrepreneurs, athletes, industry experts, celebrities, and influencers to monetize their following in a better way. H3llo is the tool for this mission. This platform gladly welcomes any creator with an audience to help them monetize their knowledge and fame via personal video content. Mentioned in This Episode
What you will learn:
Skavhellen Mentality - Quotes From the Show “You need to niche yourself out and become an expert of something” “Producing good content - that is my passion” “The biggest market is the expert market” | |||
| 070 | Instagram SEO: 5 Simple Ways to Rank Higher in 2021 | 14 May 2021 | 00:13:44 | |
If you haven’t gotten on board with Instagram SEO yet, now is the time! Today on the Merged Marketing Podcast, Jason and David share their knowledge about keywords, captions, shadow-banned hashtags, and more. They’re going to share 5 simple ways that you can rank higher on Instagram this year. What you will learn:
Merged Mentality - Quotes From the Show “You might think SEO and Instagram are two different things; they’re actually one and the same” “What do you want your followers to do?” “(It’s) all about testing and what works for you | |||