Driving Demand – Détails, épisodes et analyse

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!

On this episode we talk about:
- When should B2B companies invest in brand?
- Is there a scenario where brand doesn't matter?
- What goes into a brand and how to get the founders onboard?
- How to approach a rebrand? How much time and budget should one allocate?
- How do you measure your brand?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts.

But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM.

On this episode we talk about:
- How do you decide on what accounts to include? How many they should be?
- What kind of tools do you need?
- What can a pilot playbook look like?
- How can ABM and Demand Generation work together?

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months.

In this episode he shares how he did it:
- How they generated a huge pipeline from Competitor Ads on Google
- What does LinkedIn in-feed consumption really mean?
- Can you capture Conversions on Facebook and how do you do it?
- And much much more

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling.

On this episode we talk about:
- Their playbook for social selling on LinkedIn
- Main success metrics?
- How to get everyone to buy into it?
- 3 most important things to become successful on LinkedIn?
- 3 most common errors in employee advocacy?

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.

On this episode we talk about:
- What does cost-efficient growth mean for us as marketers?
- What is intent data?
- Is there different types of intent data that serve different purposes?
- How can a company utilize intent data to grow their revenue during this recession?

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

PS. Get your free ABM diagnostics from N.Rich - HERE

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS.

On this episode we talk about:
- How to set your Google Ads account up for success?
- How to find and decide what keywords to focus on?
- How to think around bidding?
- Does non-brand campaigns have an effect on brand?
- Most common errors Roman see companies make

This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

Get your free ABM diagnostics from N.Rich - HERE

Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business.

On this episode we talk about:
- Why attribution matters for marketers and how you can use it to win
- How HockeyStack position themselves in the competitive attribution category
- How they went from 0 to 1,5M impressions in only 6 months from SEO
- How they 5xd their pipeline from LinkedIn ads in only 4 months

If you want to get more in-depth information and get a step-by-step guide into their SEO playbook or LinkedIn Ads playbook - check out The Flow, their growth bible for SaaS marketers.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring any bells? 

In this episode we talked about:

• The most common errors they encounter and how to fix them
• How to actually drive demo requests from LinkedIn Ads
• How to create a successful playbook for LinkedIn Ads in B2B SaaS

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way.

BUT, there are ways you can actually use uncertain times to come out even stronger.

In this episode of we cover everything you need to think about in your marketing work to come out on top:

👉 Why you need to focus on creating demand and not shift your entire budget to things you can attribute.

👉 How this could be the perfect time to perfect your baseline; ICP, messaging, website journey, customer research.

👉 Utilize retargeting efficiently to improve performance from all channels.

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.