In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes; 

• The catalyst for launching Collibra
• What the title Chief Data Citizen means
• Setting up the chief data office inside Collibra
• Why people confuse Collibra for a data management software company
• Defining value and data monetisation
• Why selling data is the least common way of monetising data
• How to use data to turn it into money
• How the immaturity of the CDO role affects the ability to monetise data
• The 5 enterprise capabilities of the MIT data monetisation framework
• Why putting the data product in the middle is what makes the money 
• The evolution of the data product and what it is or isn’t
• While monetizing data is difficult that’s not an excuse
• Why the ‘data as an asset’ trend will be unstoppable
• But, why most companies don’t treat data as an asset
• The Databricks V Snowflake debate
• Why most data vendors are like ants in comparison to the ‘hyperscaler’ titans
• Why those titans are benefitting Collibra
• Why organisations will never succeed in putting all of their data in one place
• Why the data vendor ecosystem still has a long way to grow

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 42, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Davin Crowley-Sweet, Chief Data Officer at National Highways.

After Davin's first appearance almost 2 years ago (still the most listened-to episode of all time) they discuss what’s unfolded since valuing their data as an asset and the failings of the D&A industry, which includes; 

• Why CDOs are playing musical chairs
• The language of business is finance and what that means for data
• Making data an asset class in its own right
• Why your job is to create clarity from ambiguity
• Recognising the difference between conflict and tension
• Why data professionals hide too much behind technical skills
• Putting a valuation on your data asset and the benefits of doing so
• Why the valuation is merely a means to an end
• The difference between valuation, value, benefits and monetisation
• Why being an enabler may provide good benefits but won’t capitalise on the value of the data
• The relationship between valuing your data asset and capital allocation
• How valuing the data asset has changed the business model
• How data people create new meanings from words that already exist and wonder why they’re being misunderstood
• Why it’s easier to make a data team business literate than it is to make an entire business data literate
• Why you don’t need a ‘data culture’
• Why there’s a fear of speaking about failure in the D&A industry
• Why creating a strategy was the biggest failure of his career
• Why earning trust and emotional commitment of the organisation is critical to success
• Data is hard because the job exists to challenge senior leaders' belief systems
• Why “you’re mental” if you think technology will fix that problem
• Why the future skillset of the CDO is more aligned to psychologists and philosophers
• What you should do today as a D&A professional if you want to make a difference

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 33, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Janoo, Chief Data and Analytics Officer at Diageo, where they discuss the debate around CIO and CDO relationship and reporting lines, due to Steve’s background as a former Global CIO to get an alternative view, which includes;

• Reporting lines and why they shouldn’t matter
• The challenge of perception
• Why the status of the technology function plays a major part
• Why wherever you sit it’s only ever about the business strategy and outcomes
• How the conversation differs between CDAO and CIO versus other business leaders
• Why the CIO and CDAO should work together to create common ground
• Why there is too much for one person to take ownership and accountability across Digital and Data
• Why the CIO is often in the boardroom and the CDAO isn’t
• The lack of understanding of the CDAO role at the exec level
• Why the lack of standardisation confuses executives
• Landing your message in the boardroom if you’re not in the boardroom
• How not all digital and data exec conversations don’t take place in the boardroom
• Why you have to find your medium to land your messages you need to land
• Why the CDAO needs to be empowered to build on top of existing technology platforms
• What the perception of D&A actually is in the boardroom  
• Demonstrating the value you deliver
• Why incremental value is a must to balance investment and ROI
• Why flexibility, speed and agility are value drivers in modern-day business
• Why executives are still bought into the fact that data adds value
• Why the transformational nature of the CDAO role drives the challenges around tenure
• What a good CIO & CDO relationship looks like
• Making the transition from CIO to CDAO
• Why the CDAO is the best person to be accountable for GenAI

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes;

• The group-wide, multi-year Data Strategy and what it incorporates
• How that supports the wider ITV corporate Digital Transformation Strategy
• The benefits of a cross-functional team structure
• Data-Driven Thinking V Value-Led approach
• The importance of cultural and mindshift change
• How ITV are realising the “promise of value”
• Why the iterative approach has been a key to success
• Why the product-way is realising commercial value
• Mapping every activity and idea to a financial figure
• Value V Prioritisation
• The importance of “better conversations”
• Moving from service centre to partner
• How to accelerate change
• Why transformation needs to be visible at all levels

In Episode 44 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Caroline Carruthers, CEO at Carruthers and Jackson. Where they discuss Data ethics, which include:

• The evolution of the summer school 
• What is sdata ethics
• The Importance of data and analytics
• Why Data Ethics has become a “thing”
• How organisations tangibly implement Data & Analytics into their organisation
• How does this affect the wider Data & Analytics Ecosystem
• Tips on do’s and don’ts
• Where Data Ethics sits on a business's agenda

In Episode 43 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Chief Analytics Officer at Healthfirst, Christer Johnson, where they discuss using Machine Learning to scale personalization in healthcare, which includes:

• What personalization means from a health care perspective and its importance
• How to help members get access to the healthcare they require
• The importance of health equity and what Healthfirst are doing to combat that
• How ML is leveraged for personalization
• How to know what to prioritise and optimize
• The results of this and the next best action from there
• What role digital transformation is playing within the healthcare setting (wait times/treatment/appointments, etc)
• An insight to what the future looks like for Healthfirst
• How to put a tangible metric on value added, as a not for profit

In Episode 42 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Chief Data & Analytics Officer at Team One, Prachi Priya, where they discuss how to enable a Data Culture in the world of Analytics, which includes:

• How the evolution of analytics maturity affected the role of the CDO
• Ways to adapt to the constant advancing market trends
• The definition of Data Culture
• Key components that make up Data Culture
• How to enable that culture and allow it to flourish
• How to go about gaining buy-in from the C-Suit
• Prachi's experience in regards to the relationship between DEI and Data Culture

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes:

• The process of building the CA function from scratch
• Why this was on the business agenda and its purpose
• Specific disciplines that have been merged together and how this was decided
• What this means in reality, in terms of what it allowed Alyssa to create
• The benefits and challenges of building the CA function
• Details regarding the team at Popular Bank e.g. size
• Benefits of coupling Data & Analytics with research
• How the element of cultural change was managed/addressed amongst the new function build
• How all of this tied back to the Data/Insights strategy as-well as the Business strategy

In Episode 40 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Maggie Remynse, Vice President for Curriculum for Data Camp, where they discuss how Data Education is the foundation of value creation, which includes:

• The role Data Literacy has in Digital Transformation
• Why Data Education is so important in data analytics
• Why organisations should conduct a skill-gap analysis
• What needs to be included for this to be done successfully
• How organisations can upskill their employees
• How to manage expectations around what business leaders expect, regarding upskilling
• The, not so obvious, benefits of upskilling
• How to approach differences between skill gaps and data literacy gaps
• What some of the successful Data Literacy programmes do that others don't
• How to reach Maggie for more information regarding her profession and opportunities

In Episode 39 of Season 2, on Driven By Data, Kyle Winterbottom is joined by People Analytics and Insight Director at HMRC, Ian Wallis, where they discuss how the combination of people and analytics is a recipe for success, which includes:

• Discussion around Ian's published book, what led to writing it, and the main goal of it
• The gap between the theory and the reality of data implementation
• Anything during the research phase that surprised Ian
• How to go about building a high-performance team and how to know when you are actually "there"
• Why despite most businesses struggle to attract and retain talent, people analytics remains one of the lowest adopted areas of analytics
• The role of the People Analytics function
• How People Analytics differs to working in the customer arena
• What is considered the measure of success in influencing an organisation the size of HMRC
• Where the battle for talent stands in the future

In Episode 38 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Eva Murry, Lead Evangelist for EMEA Region at Snowflake, where they discuss why you don't need to be technical to achieve in Data Analytics which includes:

• How people from outside the Data industry can position themselves as the desired candidate, in today's competitive market
• Reasons someone would want to start in the Data Analytics community
• The importance of networking
• Where you can go to find valuable resources
• How data democratisation leads to a truly data-driven business
• The role Data Literacy plays in data democratisation
• How "non-data/technical" people drive us forward in these areas
• The benefit of data communities and organisations planning to develop in this space
• Why leaders should invest in data collaboration
• Tips on how organisations create a true data culture

In Episode 37 of Season 2, on Driven By Data,  Kyle Winterbottom is joined by Consulting Partner for Mesh-AI, Sean Robertson, where they discuss the difficulties of Productionising Machine Learning, which includes:

• The Mesh-AI story
• Reasons why so many organisations struggle to get ML into production
• Discussion around whether sector matters
• Specifics that need to be considered with regards to Data Management
• The non-technical components that must be respected
• Identifying when an organisation is ready for ML
• Differences in what companies are doing or not doing, which determines their success
• An idea to what ML looks like over the next 3-5 years

In Episode 36 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Major George McCrea, Chief of Staff & Captain Luke Parker, Senior Technical Officer at the National Centre for Geospatial Intelligence, where they discuss data-driven decisions that can be life or death which includes:

• Reasons they believe they were listed in this years Data IQ 100
• Cases where the work they have done with Data played a crucial role, including COVID, Adventure Training, HADR and Carbon Sequestration
• How they constitute the concept of value as a non-commercial organisation
• Exploring how combining people, process and technology differs from the commercial world and in the forces
• How investment in people is continually encouraged and pushed forward in the forces
• How, as a team, they justify investment in their area of the forces
• An insight into their future

Listen now via the comments 👇

In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside;

• Hannah Davies, Head of Data Culture & Excellence at Admiral Group
• Josh Cunningham, Group Head of Data Culture at Lloyds Banking Group
• Cali Wood, Head of Data Strategy and Culture at AXA
• Sandra Oudshoff (who was the Global Analytics Engagement Lead at Heineken at the time of recording)

Where they discuss how Data Culture teams are transforming organisations in 2024, which includes;

• Why Data Culture is more than just training
• The relationship between being 'data-driven' and failure
• The importance of people and trust to improve competency and capability
• Why it’s important to break the notion of culture down by target audience
• Why data culture is everyone’s job
• The importance of having dedicated roles to drive data cultural initiatives
• Why culture is important to make better decisions that drive business value
• The different types of data culture initiatives that these organisations are delivering
• Battling against ‘the taught’ fear of data
• Differences in upskilling when catering for D&A colleagues and business stakeholders
• The importance of upskilling the executive team
• Using different mediums and methods of communication to highlight the value being realised
• Measuring how good your data culture is and the value of your culture initiatives
• The impact that data culture has on the value generated
• The importance of tracking and measuring engagement
• Understanding your data maturity and having a maturity roadmap
• The relationship between culture and value
• Tailoring culture initiatives to different personas
• The relationship between self-service and data culture
• The major roadblocks/challenges you may face
• The  impact that GenAI will have on data culture/literacy initiatives
• Key advice for any organisation that is just about to embark upon its Data Cultura journey
• Making these initiatives mandatory or optional
• Making data sexy and fun

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 35 of Season 2, on Driven By Data,  Kyle Winterbottom is joined by former CDO of Virgin Media O2, Eddie Short, where they discuss how to make your data your competitive advantage, which includes:

• What companies that are winning with data are doing that others aren’t
• The role of Data in Digital Transformation
• The relationship between the CDO and the CIO
• Where the CDO should report
• Why most organisations still think Data & Analytics is IT
• How ordinary businesses start to try and compete with the likes of Amazon
• What constitutes being a Data-Driven business
• Getting data recognised by the business as an asset 
• Why good customer experience is a pre-requisite and what truly makes the difference

In Episode 34 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Dione Rayside, CRM Director at Engine UK, where they discuss how organisations can compete, grow and win by being customer-focused, which includes:

• Her unique career path from HR to Sales to Data/CRM Leader and why she used to be embarrassed about it, but what it’s given her
• Why an interest in people is key to success
• The importance of allyship in succeeding as a “diverse” individual in Data & Analytics
• How Engine Transformation are walking the walk with Diversity & Inclusion and the award they recently won for that
• Why customers now see a "brand" and not "products"
• The importance of a seamless digital experience and not hard to do business with
• How customers' wants, needs and desires have changed
• How you tie CRM back to the wider organisation
• How organisations best utilise CRM/Data to compete, grow and win
• What the companies that are succeeding with customer data are doing that the ones who aren’t, don’t
• The reality of 1:1 personalisation
• The importance of communication packs to deepen customer relationships

In Episode 33 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Founder of Designing Analytics, Brian O'Neil where they discuss the impact of the design on analytics which includes:

• Why nobody really wants your team’s data science and analytics…even if they ask for it
• The #1 non-technical hurdle to achieving business value with data and why teams continue to fail
• What data science and data product teams can learn from software product teams about building useful, usable, high-value digital solutions
• How data product teams and leaders can leverage design to become innovation partners to their internal stakeholders
• Why design is not just about UX and data viz when it comes to data products
• The 3 types of people data product teams need to be considering when creating solutions
• How to turn raw data into a valuable data product or intelligence application
• The designer vs. data practitioner approaches to changing users’ behaviour and why data literacy may not be the issue
• The roles and skills missing from most enterprise data science and analytics teams
• Approaching data products from the last mile
• Design V  Design Thinking
• Why are teams so often creating technically right, effectively wrong data products?

In Episode 32 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Machine Learning Engineering Lead, Andy McMahon where they discuss demystifying MLOPs which includes:

• What is MLOps
• What constitutes value
• Who should “do” MLOps
• How do you know you're doing it well
• When should it be implemented
• Why are companies getting it wrong
• The misconceptions about MLOps
• Successful case studies that have proved the tangible value
• How organisations and business leaders deal with the ever-changing tech/data/analytics landscape

In Episode 31 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, CEO at Herman Heyns where they discuss why most organizations struggle to maximise their data opportunity which includes:

• What’s the biggest obstacle/challenge for organisations trying to realise value through the use of Data & Analytics?
• Why the gap between the data we have and the data we need so big
• The solutions that are available to combat this
• Why so many organisations start at the wrong place
• How we tackle this problem
• Why Data Offices have struggled to close this gap

In Episode 30 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Steve Neat, GM EMEA at Alation, where they discuss the resurgence of Data Management, which includes:

• Why we are seeing a resurgence in organisations focusing on Data Management over the last 12 months
• How new tools coming to market are driving organisations to focus on their data management
• The role data plays in businesses today
• How businesses successfully create a data culture
• How Alation is helping organisations on this journey

In Episode 29 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Survat Bansal, Founder and CEO of Clarista, where they discuss the challenges preventing value realisation, which include:

• The key challenges firms are facing in driving better value from data
• How the role of a CDO evolved about tackling those challenges
• How data utilization is changing in firms
• How data management tools/tech is driving a resurgence
• What is happening to the current approach to data management
• What is Data Culture
• What data leaders should always keep in mind?
• Why their is such a high turnover in data-related roles

In Episode 28 of Season 2, of Driven By Data, Kyle Winterbottom is joined by David Bloch, Founder at SME2 where they discuss how to demystify data and AI for executives, which includes:

• Why CDOs don't view themselves as executives
• How to develop executive skills
• Why there is a need for Data Leaders to hold a commercial target
• The role timeframes and red-tape play in how successful Data Leaders are in demonstrating value realisation
• How business leaders are managing their decisions without any data representation
• How to transform organisational culture

In Episode 27 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Rob Wadsworth, Director of Enterprise Data for Kin + Carta Europe, where they discuss why now is the time to think differently about data, which includes:

• The difference between product thinking, data products and data as a product
• How these differences impact the value an organisation can drive
• How organisations are being held back by their inability to think differently
• How product thinking impacts investment and ROI
• How to build and structure your Data & Analytics team for product thinking
• The roles that are the most pivotal
• How to get started on the product thinking journey

In Episode 26 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Niladri Shekhar Dutta, Global Director; Head of AI Innovation & Data Strategy at Ericcson, where they discuss how data operating models support digital transformation and operational excellence, which includes;

• How Data Strategy supports Digital Transformation
• What this means in regards to an organisation's DNA
• An insight into rule-driven decision-making
• How Ericcson achieves this
• The key components in achieving operational excellence
• What’s the role of Data and AI in overall DNA transformation to digital
• What the future of telco looks like in terms of the next generation of Digital Telco
• Where data monetization sit within this

In Episode 31, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Justin Windle, Head of Data Oversight at First Citizens Bank, where they discuss the purpose of data evangelism and how to set the north-star and sell the value, which includes;

• Setting your north star
• Operating in a buzzword-heavy industry
• Understanding your purpose and where you’re heading
• Setting a North star in the absence of a data strategy
• Why too many D&A journeys purely tactical  
• Why your D&A strategy may change but your north star shouldn’t
• Why value is the “why”?
• Why your communication around the north-star should be different for different audiences
• Why you should brand your data organisation internally
• The progression of the Data Leader
• Moving from reactive to value-driven
• Building to deliver value quickly but also towards your vision
• The disparity between average tenure and average roadmap
• The need for having different CDOs at different stages of the journey
• Tying value to your north-star
• Creating advocates across your organisation
• How 99% of organisations are not sold on the value of data
• Why the primary role of the CDO is to be evangelist
• The importance of learning to craft the D&A message to the different business functions
• Why you have to sell the benefits and get people excited
• Why the last thing you should do is talk about data
• Why you should give people bragging rights
• Why you should never build your North Star on a business case
• Why value and valuable are 2 different things
• The relationship between culture and evangelism
• Why you may be struggling to build a data culture
• Getting the business stakeholders to help define the north-star
• Why people are the major roadblock to reaching a north-star
• Why it’s easier to sell D&A to executives
• Evangelism will help change the incorrect perception of the industry
• Why most companies don’t understand what the role of the Data Leader is

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 25 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Helen Mannion, Global Data Director at Specsavers where they discuss:

• What Helen is tasked with achieving at Specsavers
• Specsavers Journey through Data-Transformation
• Pivotal movements within their journey over the past 3 years
• The biggest contributions to Helen's success
• Key competencies when building the best data-driven team
• Biggest challenges when building a data-driven team
• Advice for data leaders about to embark on the same journey
• What's next for Specsavers

In Episode 24 of Season 2, on Driven by Data: The Podcast, our very own Kyle Winterbottom joins forces with Catherine King and appears on the Business of Data podcast, where they discuss the current trends in Data & Analytics, which includes;

• The rise of the Data Engineer

• The resurgence of Data Governance as an enabler

• The role of personal brand & thought leadership

• Tackling Diversity & Inclusion

• The current talent market

• Building Data & Analytics teams

• Articulating a compelling narrative

In Episode 23 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Jason Foster, Chief Operating Officer (CDO) at Cynozure Group where they discuss:

• Future Plans for The Cynozure Group
• The evolution of the role of a CDO
• What modern-day CDOs need to consider and where their priorities should lie
• Biggest challenges for a CDO
• Why the average tenure for a CDO is only 2 years
• The role an organisation plays in allowing the CDO to be successful

In Episode 22 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Marika Roque, Chief Operating Officer at KERV Interactive where they discuss:

• The purpose of Kerv's technology
• The benefits of an organisation using Kerv's technology
• How Kerv is leveraging data to optimize the future of user engagement whilst shopping
• What the future of shopping looks like
• How cookies will affect what Kerv does
• How cookies will impact how organisations utilise video content
• Kerv's major success stories

In Episode 21 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Robin Sutara, Chief Data Officer at Microsoft UK, where they discuss:

• How to get more data talent into the eco-system whilst ensuring it is diverse
• Why organisations struggle to hire a diverse workforce
• Why organisations have found it difficult to gain tangible results for being innovative with regards to Data & Analytics
• How to simplify and tackle; technology, people & process
• How we can use data to simplify some of our societal challenges
• What are the main challenges we can combat and how

In Episode 20 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Walker (CCO) and Tim Smeaton (CEO), Managing Director at Kubrick Group, where they discuss tackling the growing data talent gap which includes:

• The implications of the increasing talent gap in data on the industry as a whole
• The causes of the widening talent gap
• How organisations can combat the talent gap
• Why organisations expectations are too high
• How data leaders can help solve the talent gap
• Innovative ways to drive diversity in data
• Becoming the employer of choice for in-demand candidates

In Episode 19 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Di Mayze, Global Head of Data and AI at WPP, where they discuss the future of data, which includes:

• The biggest challenges within Data & Analytics
• The evolution of Data & Analytics over the next 10 years
• How to strike the right balance between being data-driven and creative
• How WPP are using Avatars to make AI fun
• What skills you need to prepare for the future
• The importance of deep-skilling
• The opportunities the meta-verse will bring

In Episode 18 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Somil Gupta, AI Strategy and Monetization Advisor, where they discuss the operating models required to monetize artificial intelligence which includes:

• His journey to becoming Data/Ai Influencer of the Year – 2021
• How 70% of organisations have taken AI into production
• The typical gaps and challenges in AI adoption
• Why organisations have struggled to monetization data/AI
• What needs to change to make that happen
• The concept of Algorithmic Business
• Why algorithmic thinking is different from traditional management thinking
• Why we need Algorithmic Operating Models
• How organizations can start this journey?
• What are the key steps in the Algorithmic Business roadmap?
• What will quantify success?

In Episode 16 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Paul Jones, Director of Data, Analytics & AI at Baringa Partners, where they discuss how to drive value through alternative perspectives within data management, which includes:

• How Data Management has evolved over the last 20 years
• Different perspectives of Data Management
• What kinds of value creation opportunities do these different perspectives open up
• The role of technology within Data Management
• Why having different perspectives can break down silo’s and improve collaboration
• The importance of jargon-busting and applying common sense to Data Management
• Whether these various perspectives on Data Management will help people get their heads around these concepts or make it more complicated
• What companies could do to simplify these ideas for people

In Episode 30, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sol Rashidi, Former Chief Data, Analytics & AI Officer at various Fortune 100 organisations and now advisor, where they discuss what really causes many of the Data & Analytics industry's challenges and the importance of perception, which includes;

• Starting out as a Data Engineer
• Being a translator before the translator skillset was recognised
• Being a techno-functional Data Executive
• Helping to launch IBM Watson
• Why you’re never brought in as a CDO when things are going well
• Why your value has nothing to do with what you can build
• Why success has nothing to do with your competence in the data space
• Why you’ve only got 6 months to build the perception of value as a Data Leader
• The framework of understanding what are common, core and local data challenges
• Putting wins on the board amongst conflicting agendas
• Over 70% of organisations don’t understand the value of a CDO yet
• The importance of asking your stakeholders what they think your job is
• Understanding who and what you should prioritise
• What we actually mean when we talk about 'good communication' and ‘getting out in the business’
• Why you need to create function-specific strategy documents for each key stakeholder
• The importance of talking in the language of your stakeholders
• Why you should always talk about their needs and requests
• Creating brand equity by ensuring your stakeholders feel heard and understood
• The catalyst for writing her best-selling book
• Having 40 AI deployments in production at in enterprise organisations
• The 3 key reasons why organisations change tact and don’t follow through
• Why data analytics work is the hardest to quantify in business
• The three measurements of value and ROI; financial, cultural and relevancy
• Landing different messages for different personas
• Why 60% of the day is committed to communication
• Why you presume that people know what you’re doing but they never do
• Why data and analytics people don’t get the correct training to be successful at the executive level
• Why it’s less about IQ and more about EQ, BQ and SQ
• Why you need to report to ‘the business’ if you want to be respected, but, why it’s easier to do the work under IT
• Why you’ll always be starting from a deficit in perception if you sit within IT  
• Why having responsibility is different to having the authority
• What the future of AI will look like
• Why they’ll be a decrease in the amount of AI-based projects over the next 12-24 months  

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first...

In Episode 15 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ian Thomas, Chief Data Officer at Credera, where they discuss how to drive cultural change within an organization to make it data-driven.

Ian provides great insight and tangible advice on how organizations can benefit from adopting a data-driven culture and how to achieve it successfully, which includes:

• What a data-driven cultural change means
• Why culture plays a crucial role in data-driven projects failing
• Who is responsible for leading cultural change
• The role humility plays in the journey to cultural transformation
• How to identify if your business is resistant to change
• The connection between data-driven cultural change and other cultural-workplace issues
• An example of the most successful cultural shift towards data

In Episode 14 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nicola Askham, The Data Governance Coach, where they discuss why it's important to address the human side of Data Governance within an organization, which includes:

• Why Nicola started her own business
• The importance of helping your employees understand the value of data governance
• How organisations can train internally
• Why there has been a re-surgence in the world of data governance within the last 12 months
• The biggest challenges facing the Data Governance community
• How to instil cultural change around the importance of data governance
• The importance of keeping it simple

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:

• What customer-centricity really means
• The shift from product-oriented strategies to a customer-centric strategy
• How to be truly customer-centric
• How to identify your best customers
• How to acquire, develop & retain customers
• How to build relationships with your customers
• The biggest mistakes organizations make that prevent them from being truly customer-centric
• Why is so much data collected by companies but unused
• The role of personalisation and experimentation
• How the pandemic has changed things in regards to customer valuations
• What drove him to write his book

In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes;

• The importance of data science in making better creative
• Why adopting the scientific methodology is crucial
• The tangible benefits of experimentation
• How to incorporate experimentation into an already hectic workload/schedule
• How focusing on the science methodology makes it easier to build data science teams
• The importance of optimizing creativity and what role data science plays in this
• How he built a successful team of 125 people
• The timescales to success
• Real-life success stories

In Episode 11 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsee Manna, EVP of Strategic Partnerships at Arria NLG, where they discuss how natural language technology is helping to humanize data, which includes:

• An introduction into Lyndsee’s background and journey to her role at Arria!
• The role Arria has in allowing data to reveal insights by automatically generating language content from your data.
• Why Lyndsee sees the importance of humanizing data!
• The importance of being insights-driven rather than data-driven!
• An insight into how our brain processes different types of data!
• How humans, working alongside technology provides the best value for organizations.
• How technology can allow us to be more human again!
• How Covid-19 has caused a revolution within data.
• The economic value Arria brings to organizations!

In Episode 10 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Bill Schmarzo, Customer Advocate and Data Management Incubation at Dell Technologies, where they discuss how things have gone since his first appearance on the podcast, which includes:

• What his new role at Dell Technologies entails
• Why he's getting the chance to put his money where his mouth is
• Why the transition away from the CIO was required and has happened
• How his prediction that there will be a CDMO (Chief Data Monetization Officer) is unfolding
• How the Data Leader is now the person responsible for quantifying value from Data
• Dell's approach to motivating and guiding organizing to becoming data-focused
• The importance of an organization understanding their data
• Why storing data is not enough and prevents organizations from driving value from their data
• How are organizations applying data and analytics to drive quantifiable benefits

In Episode 9 of Season 2 on Driven By Data: The Podcast, Kyle Winterbottom is joined by Jason Fairchild, Co-founder, and CEO of tvScientific, where they talk about how data has disrupted the TV advertising sector which includes:

• Jason Fairchild's journey to becoming the co-founder and CEO of tvScientific!
• An insight into tvScientific, the first performance platform for connected T.V!
• How Digital advertising has evolved
• Why T.V marketing will outperform social media marketing!
• What the next few years have in store for Jason Fairchild

In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes:

• Doug Laney's journey including his previous work experience and his work now at West Monroe
• An insight into the value businesses can drive from data and being data fluent
• The influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards data
• The first steps a business should take to monetize their data and the level of investment it will take
• The benefits of data monetization and do the benefits outweigh the costs?
• What do the next 5 years have in store for the renowned Doug Laney!

In Episode 7 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Jordan Morrow, VP of Data Skills at Pluralsight, where they discuss how to build a truly data-driven organisation, which includes:

• The true definition of data literacy
• An insight into Pluralsight
• How Covid-19 has allowed companies to understand the importance of being data literate when creating a competitive advantage
• The importance of understanding what companies want to do with their data and how to go about building out a road-map to do it!
• The importance of a companies ability to adapt and obtain a data strategy supported by leadership
• How he goes about changing a companies culture and his work with the UN
• What the future holds for world renowned Jordan Morrow!

In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:

• What is culture
• Why organisations require help in understanding culture
• How better business decisions are made by understanding culture
• How to quantify and categorise cultural change
• How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes
• The importance of prediction
• Some real-life examples of how they’ve helped organisations understand culture
• The role of bias in culture
• The impact that cultural shifts and trends have on organizations
• The relationship between culture and change
• How to build more equitable organisations
• The relationship between external & internal culture
• The role of diversity & inclusion within a culture
• What the culture of the new normal looks like

In Episode 29, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark, where they discuss how to balance delivering commercial value through data, analytics and AI products responsibly and ethically, which includes;

• Being driven by the purpose of improving business performance
• Articulating the commercial value of what Data & Analytics teams do
• The importance of supporting people to be better at what they do
• Working for a brand as big and prominent as Gymshark
• The importance of being in an environment where company values are visible
• Common pitfalls as to why organisations fail to deliver commercial value with data
• Focusing on the why and not the how
• The importance of understanding your vision
• Why success is largely down to building strong relationships
• What good business partnering looks like
• The differences between tactical versus commercial business partnering
• Being advocated for and championed without having to be in the room
• Why the strategic initiatives often hold the bigger commercial gains
• Defining the measure of success before you define the solution
• The rise of Data & AI products and the difference it’s created
• Balancing the pursuit of commercial value with building responsible and ethical data & AI products
• The risks of neglecting ethical considerations
• Where accountability lies with humans and artificial intelligence
• The importance of humans in the loop
• The relationship between risk and literacy
• The relationship between authentic leadership and ethics

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:

• People get excited about insights from people, not company updates
• Why you should aim to make other people look like a rockstar
• Why you should give all of your knowledge away
• Why individuals need to be the face of the brand
• The importance of marketing the effectiveness of what you do
• The role brand plays in rejecting the notion that data is a cost centre
• Data Leaders don’t promote themselves enough to be successful
• Why a D&A capability should operate like a data consultancy
• The role that brand plays in cultural change & transformation
• A tangible framework to use
• Why creating a brand means you don’t need to “sell”
• Brand = Resonate, Reach and Reaction
• The importance of identifying your zone of genius
• Why you should focus on the 6 P’s
• The benefits of creating a personal brand
• Why a personal brand gives you a security blanket
• Why transparency is a major differentiator

In Episode 4 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Rob Walker, Vice President of Decision Management & Analytics at Pegasystems, where they discuss the value of 1:1 customer engagement and how organisations are executing it, which includes:

• His journey with entrepreneurship and selling his business
• How they coined the term next best action
• The transformation to the 1:1 space
• Why the returns are amazing
• Why the current model of segments and/or averages isn’t working
• The link between trust, interaction and relevance
• Identifying the best thing to talk about with your customer right now
• Why the messaging can’t always be “sales”
• How personalizing 1:1 can increase conversion rate by 3-5x
• How organisations are making hundreds of real-time predictions within each interaction to predict next best action
• The importance of getting things into production
• Why attempting to perfect the data can come at huge expense in terms of revenue/profits
• Why trust in AI has led to the breakthrough of any organisations doing this
• Why you need to start the conversation with ROI
• Why 1:1 engagement makes ROI at a domain level unpredictable but very predictable at an enterprise level
• The change required to move away from pure sales messaging
• The role of responsibility in AI: transparency, fairness, robustness & empathy

In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:

• How the marketplace for consumer data has changed

• The rise of the walled gardens

• Defining relevant use cases that deliver the most value

• How to calculate effort versus value

• Using Data Science to predict ROI

• The emergence of cleanrooms

• Consumer identity & privacy will be guarded commodity

• People still do want to be targeted, what they don’t want is to be sold to

• Why 10:1 provides greater ROI than 1:1

• How that reduces certain privacy concerns

• Why an individual consumer journey is a “pipe dream”

• Getting the balance right between privacy and innovation

• The importance of successful use cases

• The importance of collaboration between the CDO & CMO

• Level of investment from lead to sale

• The Rubik’s cube between brand advertising and performance media

• Embracing the connected consumer journey

• The importance of consumer experience

• Why people will be the future of the modern-day data platform