Explorez tous les épisodes du podcast Doctor Branding Podcast

There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

One of the harder decisions to make in branding is crossing the brand architecture bridge, to decide if you should have one brand or multiple brands for different offerings. Let's prescribe a solution. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand.Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Sure the big brands we know and buy from have tremendous brand equity. But they didn't always. Which means you can build this equity and there is no better time than now to start, in these 5 ways. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

What do we do once we've got a branding ready to make our mark. Let's put together a treatment plan of what is next for your brand once you have your ducks in a row. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

It can be a challenge to maintain your brand with a consistent presence. So let's treat Brandconsistosis. Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

With any new branding, be it an entirely new brand, a rebrand or a minor refresh, what makes for a good brand identity, if not a great brand identity? Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

A bit of a prickly question has come in that has identified some branding people are contradicting their own advice to businesses and designers, with what they do themselves, so lets treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Doctor Frank is getting fired about about this one. We're talking PayPal, Burger King, Formula 1 and KIA. And we're unpacking why people get negative about rebrands. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

The more A.I. enters the chat, it is creeping it's way into branding in many ways. So is it ok to use it in a branding process or even a final output? Let's look more into this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

If you're starting out in branding and perhaps getting into using Adobe Illustrator for the first time for your design work, let's go through the top tools, panels and shortcuts to do better branding. If you're looking for a bonus tool to export your logos from Adobe Illustrator, check out Logo Package Express. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

To help our brand succeed we need to analyse, measure, tweak and manage our brand over time. To help do that, a brand audit can help achieve this. So let's look at what and when this is needed. Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

When the cost of the tools we use to design and market our brands is going up, is it time to switch or reframe the problem and solve it in a different way? Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

The simple answer is yes, but let's break down why this is the case and treat potential cases of 'Kaleidoscopic-brandatrophy', for brands using to many colours. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Brandorproductitis is a unique brand-related problem for brands that require product packaging to stand out on the shelf from the competition. So let's unpack this packaging design ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

There will always be new players that enter the arena in your industry, but what do you do if they also use the same brand colours? Is it coincidence, is it sabotage? Lets treat this problem. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

With a plethora of options and people to learn from, here are some of the best resources and courses to learn logo design and branding when starting out. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Two seperate brands or conjoin them to make your brand presence easier? It all comes down to the intention behind your personal brand. So let's diagnose Brandconjoinment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Logo design is a particular part of branding that most focus on and with good reason, but finding a good logo designer can be tricky, so lets treat Logosearchalitis and find you a good designer. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

When you're looking to lean more into a personal brand, especially if you're starting a business at the same time, it can be tricky to know how you name your brand or brands. So let's treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

When expectations don't align with the cost of doing branding, like any product or service, there's a disconnect where a client/customer isn't willing to pay. So let's treat Valuenoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Depending on the font or typeface, there are license agreements for font usage and for many of these, they require a payment. But what happens if you don't pay? Let's treat Fontusilitis Licenfoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Many branding professionals and designers typically charge for their services with a 50% deposit and 50% on delivery. But what if a client goes AWOL mid-project? Let's treat Fiftygonoria. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

A different kind of question this episode, as it's one about the Doc, as he's asked what his day as a branding person and content creator looks like. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Are they one in the same or is there a difference between the term 'brand identity' and 'visual identity'? The doctor breaks it down with a differential diagnosis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

This could be the worst nightmare for branding and business people alike, finding out there is another brand very similar to yours after updating your branding. So let's address this IP Dilemma. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Whether you're getting into brand strategy or you're a business wanted to establish an effective position in your market, let's outline what brand positioning is and how to keep it simple & effective. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

It's a big question to try to answer in this episode when business meets brand, higher purpose meets capitalism and how do you walk the line as a business, or do you even need to? In this episode, I share my thoughts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Whether there's 3 or 10 of them, brand values can make an impact on a team and in turn a business, if developed and used effectively. So let's treat Brand Valueitis to make brand values, valuable. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

You're hitting a wall of clients that can afford you or you have too many clients to handle and it's time to grow your branding business, but how do you do it? Let's treat Business Growing Pains. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

*NOTE* You may hear an audio distortion of a secondary voice (my voice) in this episode, just like last episode. I think the problem was that my computer was also picking up my voice from my laptop’s microphone…this will be fixed in the next episode.

When it's time to update your logo and you're comparing options of branding service providers, you're stuck knowing what is a reasonable fee for logo design. So let's remedy Logopricitis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

*NOTE* You may hear an audio distortion of a secondary voice (my voice) in this episode, it seems my microphone equipment was playing up and produced a kind of echo. It should be minor but just wanted to let you know.

With so many logo files potentially given to you by a designer, you're probably left saying "OMG!?". So let's treat OMPNG to give you the prescription for effectively using your logo files. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

When you have assets that are of value to your business you protect them, right? So let's treat the confusion around protecting your brand name or logo by diagnosing Protectorbranor. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Whether you're a one-person business or a team of many, let's treat Personasociotonin to decide what is right for you when showing up for your brand with social media accounts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

Let's treat Brandbillixiety to confidently bill for your branding services, be it 50/50, 100% up front or prescribe some other weird and wonderful ways to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

It's Aussie, it's free (kinda) and it's useful. But how useful and does it live up to the Canva Hype? Let's diagnose this one to find out if it's worth it for your business to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

Maybe it's because of a gut feeling telling you that your online presence is lacking, or you're getting FOMO from competitors standing out on social media. So how do we cure Socialeftoutitis? Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

It's becoming part of the current zeitgeist of society, where you’re either doing better branding with AI or doing better branding than AI can. So lets look at "BrandAIng". Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

A bit of shock value for this week from someone stating branding is pretty much snake oil. So lets suck out the venom of this one and treat the root of this potential problem. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

This common problem when considering updates to your website and branding at the same time, all comes down to context. So let's treat the symptoms that cause this ailment, known as Brandorsitus. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

Many designers fall into this rut at one time or another when branding businesses and choosing fonts, so let's treat this condition, known as Montserrut to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

Many businesses face this issue when they receive a brand identity that is far too complex to remember it all and know how to use it. So let's tackle 'Brandnesia' to make an effective brand. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

It's the itch many designers need to scratch when developing design assets for branding. So let's remedy or avoid getting the contagious 'Designpox'. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

We don't want you regretting your marketing spend like a certain butterfly tattoo on your lower back. But we also want to make sure that Marketing Malaise isn't getting in the way of great marketing. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

We are going to try to get past what can be an anxiety-inducing problem, by diagnosing what is likely a case of Faciabranditis that is holding you back from being the face of your brand. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy