Doctor Branding Podcast - G'day Frank

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http://gdayfrank.com/candy
53 partages
https://www.logopackage.com/
1 partage

https://gdayfrank.substack.com/subscribe?utm_medium=podcast&#38
53 partages
https://gdayfrank.substack.com?utm_medium=podcast
1 partage

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Are higher-paying clients easier to work with?

mercredi 13 novembre 2024 • Durée 19:01

There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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Does my e-commerce brand need to do Black Friday sales?

lundi 11 novembre 2024 • Durée 19:27

It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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RGB or CMYK brand colours first?

mercredi 6 novembre 2024 • Durée 11:35

Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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One brand or multiple brands?

lundi 4 novembre 2024 • Durée 22:14

One of the harder decisions to make in branding is crossing the brand architecture bridge, to decide if you should have one brand or multiple brands for different offerings. Let's prescribe a solution. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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What is The Brand Map?

mercredi 30 octobre 2024 • Durée 20:36

A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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What is Doctor Frank's branding process?

lundi 28 octobre 2024 • Durée 35:24

We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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Is branding or managing a brand harder?

jeudi 24 octobre 2024 • Durée 24:35

No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand.Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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How much should a logo cost?

mardi 22 octobre 2024 • Durée 26:33

It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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How do you build long-term brand equity

mercredi 16 octobre 2024 • Durée 31:00

Sure the big brands we know and buy from have tremendous brand equity. But they didn't always. Which means you can build this equity and there is no better time than now to start, in these 5 ways. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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Our new branding is complete, now what?

lundi 14 octobre 2024 • Durée 28:15

What do we do once we've got a branding ready to make our mark. Let's put together a treatment plan of what is next for your brand once you have your ducks in a row. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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