Digital Signage Done Right – Détails, épisodes et analyse

EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix

With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often missed in remote settings.

In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance employee engagement and collaboration, and, perhaps, entice more people to return in person.

• Understand why people want to come into the office (if it’s set up right)
• Discover the benefits to the organization of having more in-office collaboration
• Get 15 tips on how to revamp your workplace to make it more appealing to employees
• Learn about new types of spaces, amenities and technologies
• Hear how even small offices can transform their facility without breaking the budget

See the full transcript HERE

Get more hybrid communications advice in our free Guide to Engaging Remote Employees

EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix

Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility.

In this episode, we’ll discuss the fundamentals of this new kind of wayfinding that businesses are using to help people find their ideal workspace, connect and collaborate with teammates, and improve the employee experience.

• Understand how office wayfinding differs from traditional wayfinding
• Discover the benefits for a flexible office and hybrid workforce
• Hear about in-office directories, different types of interaction and booking options
• Learn how to tie into directories for people, space reservations and events
• Get an overview of Visix creative and customization offerings

See the full transcript HERE

Learn more about workplace wayfinding from Visix HERE

EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix

Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we’ve gathered some interesting and unusual ways to use digital signage in a number of environments, some of which are being done already, while others may happen in the near future.

- Hear about mood, relaxation, education and storytelling-driven screens

- Explore digital animal adoption and dynamic cemetery memorials

- Get examples of how AI and AR might complement digital signage

- Discover what may be included in next-generation restaurant boards

- Learn about real-time translation, digital town hall boards and more

See the full transcript HERE

Get more content ideas in our free Digital Signage Content Guide here.

EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix

Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions.

• Hear about the green push in facilities management and commercial real estate
• Understand the challenges, benefits and long-term ROI for eco-friendly organizations
• Learn how governments, consumers and employees are driving sustainable innovation
• Explore energy, cost and waste savings from using digital signage compared to printed materials
• Discover new technologies and products that address environmental goals

See the full transcript HERE

Learn about sustainable space management here.

EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix

What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment.

• Hear how 2023 trends have continued to evolve
• Discover how hybrid work, new tech and channel mix are changing workflows
• Explore how people experience (PX) is becoming more crucial
• Learn how IC pros are making content more engaging
• Understand the continued, and increasing, importance of AI

See the full transcript HERE

Download our free Guide to Better Communications in the Agile Workplace

EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix

Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity.

In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more attention, make more impact and boost ROI. 

- Think about how to design from the viewers’ perspective - Understand basic design principles for impact and understanding - Leverage storytelling and campaigns for more memorable messaging - Embrace interactive elements for both static displays and touchscreens - Learn the importance of testing, adjustment and measurement

See the full transcript HERE

Get more content design tips in our free Digital Signage Design Guide.

EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice.

In this episode, we step through some FAQs we’ve collected, going over Choros features and all the ways this simple solution can be modified and expanded to meet any organization’s space management needs.

- Understand how easy Choros is to set up and use

- Walk through the user-friendly WebAR interface and admin options

- Explore how EPS signs can support Choros in hybrid offices

- Discover new ultra-low-power availability lights

- Learn how Choros interacts with your calendar system to provide schedules and backend analytics

See the full transcript HERE: https://www.visix.com/podcasts/choros-features-and-faqs/

Learn more about the Choros WebAR space booking platform: https://www.visix.com/space-booking/ 

EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR

Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement.

• Discover the big themes and biggest wow factors at the show
• Learn how sustainability is influencing the show and new products
• Hear how AI and analytics are being integrated in to all types of AV/IT tech
• Explore the surge in room sign and space booking technologies
• Understand how interoperability and integration are shaping the industry

See the full transcript here.

Learn more about Integrated Systems Europe here.

EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix

Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts.

In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and will eventually become, themselves, commonplace.

- Understand the most common uses for digital signage today

- Hear how digital wayfinding is being expanded to parking garages

- Learn creative uses for queue management and smart restaurants

- Discover how screens are enhancing libraries, museums, galleries and public artwork

- Explore shopping enhancements using mirrors, digital signage, AI and IoT

See the full transcript HERE

Get more ideas in our Masterclass 3: Digital Signage Content Guide

EPISODE 132 | Derek DeWitt, communications specialist for Visix

The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how they’re showing it) automatically, with no human intervention at all.

Digital signage is no longer just a one-way push communications tool. It’s become responsive in ways previously undreamed of. And this creates a number of exciting opportunities for communications and the viewer experience.

- Hear the evolution of the Internet of Things and how it works

- Understand how increased connectivity has brought about unprecedented changes

- Discover how organizations are already using IoT in innovative ways

- Learn how digital signage is becoming more responsive to external factors

- Explore some of the possibilities in both the near and far future

See the full transcript HERE

Learn more about digital signage systems with our Overview Masterclass Guide