Death to the Corporate Video - Guy Bauer

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Unlocking the power of story

Épisode 85

vendredi 16 août 2024 • Durée 30:42

Show Notes:

Introduction to Chris LeClerc and his company, Territory6 (0:00)
The meaning behind the name "Territory6" and its connection to storytelling (1:30)
Discussion on the simplicity and power of storytelling in marketing (3:45)
The importance of visual storytelling and showing vs. telling (9:00)
Trends in brand storytelling: from mini-documentaries to narrative films (11:30)
The "barbell approach" to marketing: balancing entertainment and brand messaging (14:15)
Challenges of long-form content vs. traditional commercials (16:00)
The risk and reward of storytelling in advertising (18:30)
Analysis of the famous Eminem Chrysler commercial (22:00)
Defining story: the importance of conflict in narratives (24:00)
South Park creators' approach to storytelling: "This happens, but then this happens" (26:00)
Final thoughts on why conflict makes stories compelling (27:30)

Key Quotes:

"Stories have been around since the beginning of the earth, and they always take you to a different place." - Chris LeClerc
"Would you rather have people wanting to watch a thing that only shows your logo once, but they watch it five times because they love it, or people watching 5% of your ad only once because they hate it?" - Guy Bauer
"Are you able to stop the world for just a moment and make them remember?" - Chris LeClerc
"Good is boring." - Guy Bauer

References:

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If you must make a corporate video...

Épisode 84

mercredi 5 juin 2024 • Durée 10:49

Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:

Get out of the office for interviews

Shoot outside or in interesting locations, not just stale office settings
Frame shots creatively, not typical corporate talking heads=

Never use stock footage

Plan ahead and storyboard to avoid relying on generic stock clips
Get creative with illustrations, animations, or recreating scenes yourselves

Keep it super short

2.5 minutes max, no exceptions
If you need more time, make it a series instead of one long video

Find the music first before shooting

Let the soundtrack inspire shots, edits, pacing
Build in natural transitions around musical cues

Pay for color grading

Adds a premium, polished look that elevates it beyond typical "video"
Differentiates it from amateur productions

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How to get leads…now

Épisode 75

jeudi 7 décembre 2023 • Durée 16:37

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!

Links we mentioned:

Kids in Space – Parts I-IV

Apple – The Lost Voice

Matomo – Googleheimer

Learn more about Guy and Umault at umault.com

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The secret of Umault’s marketing

Épisode 74

mardi 21 novembre 2023 • Durée 13:22

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs.

Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns.

Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work.

This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure.

Learn more about Guy and Umault at umault.com

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Your audience is not boring

Épisode 73

jeudi 9 novembre 2023 • Durée 09:05

Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!

Learn more about Guy and Umault at umault.com

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Stop being so dang strategic

Épisode 72

jeudi 26 octobre 2023 • Durée 16:39

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.

Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space.

From breaking his own rules to recognizing the magic in irrational choices, Guy argues that true creativity is about experimentation, understanding human irrationality, and most importantly, trusting your gut.

Learn more about Guy and Umault at umault.com

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No one wants to watch ads

Épisode 71

jeudi 12 octobre 2023 • Durée 20:21

If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article.

No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it doesn't change the underlying reality: most of the time, we'd rather not watch it.

However, does this mean the art of creating ads is futile? Not at all. There's a workaround. By understanding that 99.9% of viewers don't want to see advertisements, brands can craft more effective strategies.

Learn more about Guy and Umault at umault.com

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The most important rule to know before making a B2B video ad

Épisode 70

jeudi 13 avril 2023 • Durée 22:51

What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible.

Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they’re not right for everyone.) And listen to the end of the episode for a special announcement.

For more, listen to the episode or read the transcript below.

Learn more about Guy, Hope and Umault at umault.com

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6 B2B video ad problems you aren’t worrying about — but should

Épisode 69

jeudi 30 mars 2023 • Durée 33:21

A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful.

6 things that B2B marketers should start worrying about

How much money you have budgeted for paid media.
The video ad length. It’s probably too long!
What your customers think of your ads, not what your coworkers or friends think of your ad.
Millennials are becoming (or already are) your B2B buyer, and they have different buying habits than previous generations.
The long game. Video ads may take a long time to see results.
Everything after the video. What’s the video title, description, distribution plan, landing page, customer offer (and more)?

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6 tips to make your B2B video cool

Épisode 68

vendredi 17 mars 2023 • Durée 35:18

We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.

In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.

How to make a B2B video cool

Get rid of details.
Make it shorter.
Production design. Make it look cool.
Embrace weirdness.
Be aware of your creative immune system. Don't let it reject things that are new.
Elevate with texture and cool accessories.

For more on each tip, listen to the full episode or read the transcript below.

Learn more about Guy, Hope and Umault at umault.com

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