If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
This podcast uses the following third-party services for analysis:
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Schedule III: The Biggest Win or the Biggest Misunderstanding in Cannabis?
Saison 2 · Épisode 30
vendredi 1 mai 2026 • Durée 26:46
Licensed medical cannabis has officially moved from Schedule I to Schedule III, but most operators still don't fully understand what changed, what didn't, and where the real risks and opportunities are. In this episode of Cultivation Elevated, host Michael Williamson sits down with cannabis attorney Christine Seney for a no-fluff breakdown of what rescheduling actually means on the ground, financially, operationally, and strategically.
Christine works directly with MSOs, investors, and executive teams on licensing, compliance, deal structure, and capital strategy across multiple state markets. This is not outside commentary. This is real-time legal strategy.
Timestamps:
0:00 Introduction
1:44 The most costly misconception operators have about Schedule III
2:23 Medical vs. adult use: an expensive distinction
3:54 Is this a tax issue, a compliance issue, or both?
4:03 What MSO CFOs should be doing right now around 280E
4:26 The 60-day DEA filing window explained
5:16 Biggest missed opportunities in the next 6 to 12 months
5:49 Import/export opportunities and FDA recognition
6:13 Pharma partnerships and health insurance coverage for patients
7:19 Banking, capital access, and legitimizing the industry
8:47 Uplisting, credit card processing, and reducing transaction friction
9:32 Why insurance coverage for medical patients would be a game changer
10:01 Michael's 18 years as an operator and the real cost of medical cannabis therapy
11:14 Does rescheduling actually change enforcement risk?
11:30 Why DEA enforcement is coming and what it will look like
13:10 How federal and state agencies work together on enforcement (Florida example)
13:45 What has NOT changed that people think has
14:37 IRS guidance still pending, travel caution still applies
15:45 The "meaningful domino" analogy
16:05 Winners and losers of rescheduling
17:06 The CHAMPS case and mixed-license businesses
18:27 Why new entrants have a strategic advantage right now
19:13 Florida as a case study: medical-only, vertical integration, capital intensity
20:46 Could Schedule III actually hurt parts of the cannabis industry?
21:28 Big tobacco, big alcohol, and consolidation risks
22:33 The craft operator opportunity and why smaller players can still win
23:08 GMP, FDA oversight, and pharmaceutical standards coming to cultivation
24:27 ASTM cannabis standards and what operators should be watching
24:38 The next 3 legal and regulatory dominoes to watch
25:15 Adult use descheduling, cartel policy, and the political path forward25:46 Hemp vs. cannabis and whether the two sides eventually collapse together
26:23 Closing thoughts
Key topics covered: Cannabis rescheduling, Schedule III cannabis, 280E tax reform, DEA registration, medical marijuana compliance, MSO strategy, cannabis investment, GMP cannabis, FDA cannabis, cannabis banking, SAFE Banking, cannabis enforcement, cannabis legalization, hemp vs cannabis regulation, cannabis tax planning, multi-state operators
Guest: Christine Senne is a cannabis attorney at Grossman, Roopnarine & Bayó, LLC, where she focuses on regulatory strategy, compliance, and complex business structuring across multiple state markets. She advises operators, investors, and executive teams on navigating licensing, enforcement risk, multi-state expansion, and capital strategy in one of the most highly regulated industries in the country.
Christine is known for translating complex legal and regulatory frameworks into clear, practical guidance that operators can execute against. Her work sits at the intersection of law, policy, and real-world operations, making her a trusted advisor to companies scaling in dynamic and often uncertain environments.
With the recent shift to Schedule III, Christine is actively working with clients to interpret and respond to this regulatory change in real time, providing critical insight into both the immediate implications and long-term strategic considerations for cannabis operators.
Airflow has long been treated as a background variable in cannabis cultivation, something growers assume is “good enough” if the leaves are moving. But what if airflow is actually one of the most powerful tools for increasing yield and optimizing plant performance? In this episode of Cultivation Elevated, host Michael Williamson sits down with Dr. Allison Justice to discuss findings from one of the first controlled airflow studies conducted in commercial cannabis cultivation.
By isolating airflow as a variable and measuring canopy-level air velocity across controlled environments, the research team explored how airflow impacts plant physiology, transpiration, nutrient uptake, crop steering, and yield.
The results challenge long-held assumptions about airflow and reveal why consistent canopy velocity may be one of the most overlooked environmental inputs in modern cultivation.
If you operate a commercial grow or manage cultivation environments, this conversation highlights why it may be time to stop guessing about airflow and start measuring it.
What You’ll Learn
• Why airflow is more than just disease prevention
• The impact of 0, 200, and 400 feet per minute (FPM) airflow on cannabis plants
• How airflow affects transpiration, nutrient uptake, and crop steering
• How airflow influenced yield increases and trim ratios
• Why consistent airflow across the canopy matters more than simply running fans
• How growers can measure airflow using a hot wire anemometer
Key Takeaways
00:00 – 03:00 Introduction and why airflow is often overlooked in cannabis cultivation
03:00 – 07:00 The goal behind the controlled airflow research trial
Connect with The CRCConnect With PippThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
049: What Schedule III Really Means for Cannabis: A Lawyer’s Unfiltered Take
In this episode of Cultivation Elevated, Michael Williamson is joined by cannabis attorney Devon Baxter to cut through the noise around cannabis rescheduling and explain what the shift to Schedule 3 actually means for operators. They break down why rescheduling is not legalization, how 280E tax relief really plays out in practice, why banking access remains limited, and where compliance, lab testing, and enforcement risks are often underestimated. The conversation also explores the impacts on MSOs versus craft operators, the evolving relationship between hemp and cannabis, potential pharmaceutical involvement, and what disciplined operators should prioritize over the next 12–24 months as federal scrutiny increases.
⏱ Episode Breakdown
Intro: What Rescheduling Really Means
0:00 – 4:20
Michael Williamson sets the stage on cannabis rescheduling and why the headlines are misleading.
Rescheduling reshapes the regulatory chessboard — but it doesn’t legalize cannabis, fix banking, or eliminate federal-state tension.
Rescheduling vs Legalization: Clearing the Confusion
The episode goal: Introduce Danielle to Pipp’s audience, showcase her background in greenhouse system engineering and product development, and bridge her experience from greenhouse CEA to indoor CEA.
Listen to learn:
How greenhouse and indoor CEA truly differ
Why some high-tech vertical farms failed — and what today’s winners get right
How to design systems around the crop, not the technology
Key engineering considerations for multi-tier indoor farms
What product development looks like across strawberries, lettuce, cannabis, seedlings & more
Why modularity and crop-specific design are the future of indoor agriculture
Episode Breakdown:
Intro & Danielle’s Background
0:00–4:20
Meet Danielle Will — Pipp Horticulture’s new Product Manager — and hear how tissue culture, greenhouse engineering, and biotech shaped her multidisciplinary CEA approach.
Greenhouse vs. Indoor CEA
4:20–10:19
Danielle breaks down the real engineering differences:
• Transparent glazing vs. sealed rooms
• Air changes vs. recirculation
• Load density from stacked tiers
• Why controlling “everything” is both empowering and challenging
System Design Mistakes & Operator Challenges
10:19–17:23
This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
047: The Final Push: Dialing in the Last Weeks of Flower
🌱 Cultivation Elevated – The Final Push: Dialing in the Last Weeks of Flower
Hosts: Michael Williamson & Anders Peterson
Presented by: Pipp Horticulture
Focus: The science and strategy behind the final 2–3 weeks of flower — managing senescence and finishing techniques to maximize chemical quality, aroma, terpene retention, coloration, and smooth burn.
💡 Listen to learn:
What senescence actually is — and why guiding it matters more than forcing it
How to taper environmental cues (light, temp, RH, VPD, CO₂) without shocking the crop
Why extreme “flushing” or 48-hour dark periods are outdated
How color expression works and when anthocyanins are worth chasing
The right way to manage root zone EC during the finish
How airflow, canopy thinning, and uniformity protect quality and drying consistency
Why trichomes should drive your harvest timing
Data to track each harvest to refine finishing cycles over time
⏱ Episode Breakdown
Intro: Understanding Senescence
0:00–4:20
• Senescence = the plant’s genetically programmed aging and biochemical refinement phase
• Peaks in cannabinoid + terpene development
• Outdoors, shortening days and cooler nights drive senescence
• Senescence isn’t the plant dying — it’s perfecting what it has built
Why Finishing Matters & Common Late-Stage Mistakes
This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
046: The Perfect Flip: Mastering the Veg-to-Flower Transition
Episode focus: Mastering the veg → flower transition—called the most influential ~10-day window of the cycle. Bad transitions cap yield early; you can’t “add days” later.
Core idea: Avoid compounding stress. Moving plants is already stressful—don’t stack harsh environmental shifts, heavy pruning/topping, high VPD, and high EC all at once.
Environment fundamentals
Lighting / DLI matching: Match day-one flower DLI to veg by increasing intensity (PPFD) for the shorter 12-hour photoperiod.
Typical targets: ~35–40 mol·m⁻²·day⁻¹ early, ramp to ~45–50 later.
VPD matching: Keep VPD close to veg on flip; veg ~0.8–1.0 kPa, then ease into ~1.2–1.4 kPa early flower rather than jumping to dry rooms (1.5–2.0 kPa is too stressful at flip).
Use VPD strategically to moderate stretch (slightly lower VPD can curb internodal elongation).
CO₂: Less finicky but watch costs. Start around ~800 ppm (veg level), 800–1000 ppm in week 1–2, then up to ~1200–1400 ppm depending on style.
Humidity & red stems
Many flower rooms lack humidification; day-one rooms run too dry, forcing excessive transpiration and causing stress cues like red stems.
Plants are humidifiers, but early in flower they’re too small to humidify the room—installing steam/dedicated humidifiers prevents early drought stress.
EC balance with VPD: High EC + high VPD (e.g., 1.5–2.0 kPa) risks toxicity/lockout. If humidity is good, 3.0 EC is fine; if day-one is dry, start with lower EC until humidity improves.
“Balance over silos” principle
Climate (light/VPD/CO₂), , and are . Don’t change one without adjusting the others (“law of minimums” thinking).
045: The Future of Indoor Growing Equipment: A Realistic Outlook
This episode explores the future of cannabis cultivation, focusing on emerging tech, sustainability, and automation with Anders and Michael:
Digital twins allow growers to simulate environmental changes in a virtual model of their grow room, predicting outcomes like microclimates, transpiration rates, and yield impacts before making real-world adjustments.
These systems integrate real-time sensor data with AI and Computational Fluid Dynamics (CFD) modeling to enable more precise, predictive crop management.
CFD modeling for airflow, temperature, and CO₂ behavior in grow rooms is currently expensive but expected to become more accessible, potentially standard in future facility planning.
Energy monitoring is predicted to evolve from whole-facility tracking to equipment-specific monitoring, helping optimize individual systems and reduce consumption.
Closed-loop water recirculation systems are highlighted as a major sustainability trend, treating and reusing city water, condensate, and nutrient runoff through a central filtration system to minimize waste.
Nutrient recovery systems exist today that can remove fertilizer from water via flash evaporation, though separating specific nutrients is seen as a longer-term innovation.
Humanoid robotics may begin replacing low-skill labor tasks like defoliation, offering reliability and consistency in areas where human turnover is high. There’s caution about potential malfunctions.
Lighting has rapidly shifted from HPS to highly efficient LEDs, with some fixtures now achieving over 3.0 micromoles per joule efficiency. Adjustable spectrum LEDs offer targeted benefits but slightly lower efficiency.
AI-controlled lighting systems are expected to dynamically adjust light intensity, spectrum, and photoperiod based on real-time plant data instead of preset schedules.
CO₂ delivery systems are seen as mostly mature, but innovation in sourcing like direct air capture or repurposing fermentation CO₂ is likely to emerge.
HVAC infrastructure will likely remain structurally stable, but control systems and refrigerants are expected to evolve, particularly with environmental regulations pushing R410A out of the market.
This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
044: Breaking the 100g/sqft Barrier: Yield Optimization with Endless Biotech
In this episode, the team from Endless Biotech, represented by Gary Holland and Teddy Pillay, joins the Pipp Horticulture podcast to share a transparent look into their cultivation journey. They discuss the evolution of their internal systems, the importance of flexibility and data in refining operations, and how team culture plays a critical role in maintaining both productivity and morale. Gary and Teddy highlight their collaborative mindset - openly sharing knowledge with other growers and emphasize their appreciation for the support and technology provided by Pipp and their vertical racking systems. The conversation underscores a shared mission between Endless and Pipp to raise the bar for the industry through education, innovation, and community, closing with mutual gratitude and a commitment to ongoing partnership.
Endless Biotech, represented by Gary and Teddy, shares insights into their operations, innovations, and lessons learned as a cultivator using vertical farming systems.
Gary highlights the company’s approach to evolving SOPs, adapting to automation, and continuously refining processes through trial and error and internal feedback.
Teddy emphasizes the importance of culture, clear communication, and team cohesion in maintaining high performance and avoiding burnout.
Both reps underscore the value of data-driven decision making and being proactive rather than reactive in their grow operations.
The group discusses how Endless Biotech collaborates with other growers and vendors (like Pipp), and how a shared commitment to transparency and learning helps lift the entire industry.
Gary and Teddy express deep appreciation for their relationship with Pipp Horticulture, citing the impact of Pipp’s vertical racking systems on their grow capabilities.
Pipp’s hosts express gratitude in return, noting that the podcast’s purpose is , not sales.
This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
043 - Trial By Air: Studying Airflow with Dr. Allison Justice
Hosts Michael Williamson and Anders Peterson speak with Jon Jirikovec, Crop Specialist at Grodan, about substrate management, irrigation strategy, and cannabis cultivation.
Grodan manufactures stone wool (Rockwool) for hydroponic and soilless cultivation, offering high control and steerability for growers.
Jon shares his journey from retail cannabis work in 2013 to his current role supporting growers across North America.
Grodan emphasizes listening to customer feedback and conducting research with institutes like WUR and CRIC to refine techniques.
The team discusses crop steering and irrigation phases (P1, P2, P3) and how they’ve evolved in cannabis compared to vegetables.
Rockwool offers better control and water efficiency than coco, though it requires more precision; it’s easier to rewet and adjust EC.
Substrate sizing is critical; under-sizing can lead to overly vegetative growth and poor-quality flower (e.g., more C buds).
Transitioning from HPS to LEDs often requires adjustments in substrate volume to avoid over-drying and improve irrigation control.
Case studies show that even novice growers can succeed with Rockwool when supported with tools, data, and proper guidance.
Slab systems offer more forgiveness and better resaturation uniformity than blocks, making them ideal for newer cultivators or limited environments.
Labor efficiency and facility design (e.g., racking height and accessibility) play a key role in productivity and plant health.
Rockwool systems reduce labor and mess compared to cocoa/soil systems, making post-harvest cleanup easier and faster.
There's a trend toward more sustainable, low-EC, low-runoff irrigation strategies to conserve water and nutrients.
This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
07:00 – 11:00 Understanding boundary layers and how airflow affects plant physiology
11:00 – 16:00 Air velocity treatments: 0, 200, and 400 FPM explained
16:00 – 20:00 Finding the ideal airflow range for cannabis cultivation
20:00 – 24:00 Measuring airflow in grow rooms with a hot wire anemometer
24:00 – 28:00 What the airflow study revealed about yield and plant structure
28:00 – 32:00 Why airflow improved trim ratios and biomass allocation
32:00 – 35:00 Why leaf movement isn’t a reliable airflow indicator
35:00 – 38:00 Future airflow research and final cultivation insights
Tightening compliance in anticipation of increased oversight
Final Takeaways
55:30 – End
Rescheduling isn’t a silver bullet — or a nothing burger.
Operators who win next are disciplined, compliant, and focused on second- and third-order effects — not headlines.
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
Why expensive tech can’t compensate for poor design choices, lack of grower involvement, under-sized systems, or misunderstanding seasonal loads.
The Importance of Skilled Operators
17:23–21:21
Why mediocre systems + great people beat the opposite every time — and why true CEA success requires both biological and mechanical literacy.
Product Development for Multiple Crops
21:21–25:39
How Pipp is expanding beyond cannabis into strawberries, leafy greens, seedlings & more — and why irrigation style, tray spacing, airflow, and lighting must all be crop-specific.
Designing for Today vs. the Future
25:39–27:38
Why Danielle designs 5 years ahead — but not for a fully robotic future (yet). Practicality, accessibility, and modularity matter more than hype.
Why Past Vertical Farms Failed
27:38–33:29
The truth behind the first wave of CEA collapses:
• VC models optimized for tech, not agriculture
• Growing low-margin crops with massive capex
• Market misalignment and unrealistic yield projections
• Dependence on high-tech automation too soon
Future Crops & Underexplored Opportunities
33:29–38:54
A look at high-value crops that should be thriving indoors: wasabi, blueberries, seedlings, berries, specialty crops, and more.
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
• Strong airflow prevents botrytis and dew-point condensation
• High airflow supports wider day–night temp ranges safely
• Best defoliation window: 3–5 days before harvest
• Uniform, light defoliation beats extreme thinning on select plants
• Improves drying consistency and reduces bud rot
Top 3 Finishing Insights
35:32–37:39
• Taper everything: EC, light, temp, CO₂, RH
• Let trichomes drive harvest timing
• Track data each run: yields, cannabinoids, terpenes, environmental tweaks
Future Research: Ethylene, ABA & Ripening Chemistry
37:39–41:28
• Ethylene influences ripening across many crops
• Cannabis produces ethylene — its role in finishing may be important
• ABA + ethylene interactions could explain ripening behaviors
• Potential future avenue for finishing optimization
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
Topping vs. no topping: Depends on planting density and cultivar. Topping can delay flower set 3–5 days—costly in a fast crop. Many short/medium cultivars in dense programs perform better untopped.
Crop registration: Build a simple program to learn genetics (short/medium/tall, heavy/light feeders, topping response).
Run experiments with new cultivars (e.g., vary drip stakes and leave some untopped) to see true morphology and water response.
Defoliation/skirting: Do light skirting in the last 5–7 veg days for airflow and access (easier emitter placement). Avoid heavy defol or topping right before flip—it causes hormonal “whiplash.”
Trellis best practices: Usually two layers suffice (third is for extremes). Lay both layers in one visit and “hover” the second high, then slide down as plants grow.
Aim for ~1 top per square; redistribute shoots early before stems get rigid.
Substrate & rooting strategy
Common at flip: block-on-slab or block-on-coco.
Veg-in-place vs. flip immediately:
Anders’ take: Prefer no veg-in-place if environment is dialed; accept 3–5 days of natural rooting lag (“roots before shoots”) rather than adding calendar time.
Exception: If day-one flower VPD is too high/dry, consider 3–5 days veg-in-place to avoid compounding stress.
Requires team precision in irrigation/root-zone control; know your crew’s skill level and market economics (days matter in tight markets).
Plant readiness (flip criteria)
Mature root mass fully colonizing its substrate and healthy apical growth—a plant that can handle rapid cell division without collapsing under stress.
In multi-tier programs, typical veg finish: ~12–18 inches tall with rooted substrate.
Substrate size trend: Smaller, faster-to-root media (e.g., ~1-gal coco/rockwool); in 2025, 3-gal is “large.”
Operational pitfalls & lean moves
Flip too early → low yield density, inconsistent canopy heights.
Flip too late → light competition, airflow issues, pest/mildew pressure.
Watch for empty trellis squares—a cue to revisit density or veg time.
Synchronize irrigation techs, plant techs, HVAC—use a transition checklist so day-one through day-ten needs are clear.
Digital readiness (often forgotten)
Update track-and-trace (e.g., METRC) plant moves.
Reset control systems to Day 1 / Week 1 of flower; load verified climate recipes.
Fill day tanks, flush/clean lines, and set the correct fertilizer recipe.
Ensure fertigation & climate computers are synchronized on the same day/phase.
Turn on production tracking (e.g., Aroya harvest tracker) on Day 1.
Do a quick pass to confirm valves/states are correct.
Process discipline
Treat transition as a plant-readiness checkpoint, not a calendar date (when possible).
Favor small, coordinated adjustments (VPD/EC/irrigation timing) over dramatic single-parameter swings.
Document & debrief every flip; measure stretch (yes, the humble measuring tape) to inform future runs.
Wrap-up
Balance across parameters—not mono-factor tweaks—is what consistently nails the transition and elevates both yield and quality.
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Hosts anticipate building materials like phase change materials could become more common in grow room construction.
The episode wraps with the hosts expressing appreciation for their niche but engaged audience, encouraging feedback and questions, and highlighting their openness to discussing real-world cultivation challenges on future episodes.
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
The episode closes with mutual respect and a forward-looking commitment to collaboration and ongoing support.
🌱 Collaboration & Innovation-Focused
Inside Endless Biotech: Building a Transparent, Data-Driven Grow Operation
Elevating Cultivation: Endless Biotech’s Journey with Pipp Horticulture
From Racks to Results: How Endless Biotech Optimizes with Pipp
Open Source Growing: Gary & Teddy of Endless Biotech Share Their Playbook
Partnering for Progress: Endless Biotech & Pipp’s Shared Mission to Educate
🎙️ Personality-Driven or Conversational
Gary & Teddy from Endless Biotech: Growing Smarter, Not Just Bigger
Beyond the Grow Room: Endless Biotech Talks Culture, Data & Innovation
No Secrets, Just Systems: Endless Biotech's Radical Transparency in Cultivation
🔧 Technical + Inspirational
Scaling Sustainably: Endless Biotech on Systems, Culture, and Vertical Farming
The Endless Biotech Method: Flexibility, Feedback, and Vertical Integration
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
Acknowledges that in-depth testing is costly and time-intensive, but vital for product quality.
Dry & Cure – The Most Critical Phase
Dr. Justice discusses how this phase often gets overlooked but has the biggest impact on final product.
Fog City’s data collection over multiple years has helped them understand how drying conditions affect smokeability.
Calls for the industry to standardize best practices in this area.
Ongoing Research Trial Series
This episode marks the beginning of an airflow-focused trial series.
Allison will return regularly (every 3 months) to share updates and insights.
Collaborative spirit emphasized between science, engineering, and cultivation.
Final Thoughts
Dr. Justice highlights the importance of digging deeper into the data and science behind good cannabis.
Michael and Anders express excitement about pioneering this research and sharing knowledge with the broader community.
Strong call to continue the conversation and grow the industry’s collective understanding.
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
Growers in water-restricted regions (e.g., U.S. Virgin Islands) may benefit from Rockwool due to its water efficiency.
The importance of environmental control (e.g., VPD, leaf surface temps) in syncing with substrate performance was emphasized.
Discussion of water circularity systems (e.g., True Zero Corp) that reclaim runoff and reduce operational costs.
Greenhouse vs. indoor production: each has advantages; multi-tier greenhouse cultivation is less common but may suit tight spaces.
Harvest and cleanup timing impacts microbial loads and crop quality; separate these steps to reduce contamination risks.
Transitioning to bulking phase should be based on crop observations (e.g., end of stretch), not arbitrary timelines.
Removing fan leaves too early can lead to foxtailing due to hormonal stress; timing and gradual EC changes are key.
Crop steering is a spectrum, not a binary approach—subtle adjustments help maintain plant health and yield.
Under-canopy lighting improves consistency in A/B grade flower but is not always necessary with good canopy and lighting strategy.
Common Rockwool mistakes include letting blocks dry too much before irrigation and using undersized substrates.
Substrate strategy should align with veg time, plant count limits, and business goals.
Discussion teases future episodes on “synganic” growing—blending salt-based fertigation with organic additives for better terpene expression.
Grodan is exploring microbial steering and root-zone microbiome strategies for added performance.
ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
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