Cru | Wine Industry Podcast – Détails, épisodes et analyse

Seth & Audrey Kitzke (@UsDoingWine) grow and make Upsidedown Wines, Kitzke Cellars, and The Devil is a Liar based in Richland, Washington.

To kick us off with the first episode of the relaunch of the Cru wine industry podcast, I sat down with Washington State’s dynamic duo behind Upsidedown Wine, Kitzke Cellars, and The Devil is a Liar, Seth and Audrey Kitzke.

I’m so excited to be back with the first podcast episode in a few years. I’m looking forward to sharing some wonderful conversations with the legends and disruptors of the wine industry in the coming weeks and months. So you’ll want to be sure to subscribe to the show on your favorite podcasting app and leave a review!

You can find full show notes at CruPodcast.com

Seth and Audrey reside in Richland, Washington where they grow and make wine for Upsidedown Wine, The Devil is a Liar, and their family label, Kitzke Cellars. Seth grew up planting the vineyard with his dad, not knowing that one day he would be making the wine. He had a career shift in 2014 and went back to school to study Enology at the Northwest Wine Academy in Seattle.

He then went on to work with Charles Smith, Brennon Leighton, Brian Carter, and Charlie Hoppes before moving back to Eastern Washington to take over winemaking for Kitzke Cellars and starting their labels. Seth & Audrey have immense respect for the land and the grapes that they grow. Striving to produce the very best fruit while staying true to the region’s unique terroir.

They have a two-year-old daughter, Sage, whose curiosity usually leads her into the vineyard and winery with Mom and Dad.

Before we get into the episode, I would be remiss to tell you about our presenting podcast partner, Monday Wine.

Monday Wine helps wineries grow their direct-to-consumer sales with digital marketing strategies and tactics that actually work. They'll save you time, headaches, and money while growing your mailing list, wine club, and DTC revenue. If you own or are responsible for the sales and marketing of a winery and growing your DTC sales has been a struggle, click the link in the show description or visit their website at Monday.Wine to apply for their services.

This episode of Cru is also brought to you in affiliation with Notion.

If you’re anything like me, you probably have anywhere from 15-20 different browser tabs open at one time, too many Excel sheets, and multiple projects you’re trying to manage. To keep your head above water you’re probably using too many tools. And things are a little, maybe a lot, chaotic, I would venture to guess. You can silently nod your head in agreement.

With Notion, all your work can be done in one place. You can easily collaborate with team members at the same time or across various teams and time zones. I use Notion for managing and publishing this entire podcast. I also use it in my marketing agency to manage my daily operations and everything for my clients. It’s a seamless experience between desktop and mobile. From managing a social media content calendar to planning and forecasting an entire wine release, I use Notion to manage it all. Get started with Notion for free today!

Welcome to Cru! I'm your host, Chappy Cottrell, and I'm here to take you on an exhilarating journey through the captivating world of wine. As an award-winning wine marketer, podcaster, sommelier, and wine director, I've dedicated my life to uncovering the hidden gems of the industry.

Episodes can be listened to on Apple Podcasts, Spotify, or CruPodcast.com

Every Monday, we dive deep into the essence of wine, bringing you exclusive interviews with the true legends and fearless disruptors who are shaping the future of this remarkable industry. Get ready for a weekly rendezvous with the most intriguing minds in the wine business, as they unveil their profound thoughts, share their incredible experiences, and provide invaluable insights.

Whether you're a seasoned sommelier, an aspiring business owner, a master winemaker with years of expertise, or someone embarking on their very first steps in the industry, this podcast is an absolute must-listen. I guarantee that you won't want to miss a single episode!

Imagine having the brightest stars in the wine cosmos whispering their secrets and wisdom directly into your eager ears. With Cru, you'll gain unparalleled access to the minds behind the labels and business, their stories interlaced with passion, ambition, and a sheer love for wine.

But let me share a little secret about Cru's humble beginnings. Back in 2016, Cru started as my personal quest to learn from the industry's most revered figures, asking them the burning questions that fueled my curiosity about starting and operating a wine business. After a brief hiatus, Cru has returned with a renewed purpose: to continue seeking answers to those questions, exploring every facet of growing, making, marketing, and selling wine.

My mission is simple: I want each and every episode to arm you with strategic and tactical insights that you can apply directly to your own journey in the industry. I’m here to empower you, to fuel your aspirations, and to make your path in the wine world that much brighter.

You can find Cru on all major podcast platforms, including Apple Podcasts and Spotify. Simply search for Cru Wine Podcast, and our exhilarating episodes will be right at your fingertips.

If you find value in our show - and I’m certain you will - I kindly ask you to consider subscribing and leaving a glowing review. Your support goes a long way in helping remarkable industry professionals like yourself discover the wealth of knowledge Cru has to offer.

And speaking of support, I'm thrilled to announce that Cru is proudly presented by Monday Wine!

Monday Wine is a pioneering digital marketing agency dedicated to empowering wineries and growing their direct-to-consumer sales. If you're a winery looking to enhance your direct-to-consumer revenue, expand your mailing list, or attract more passionate wine club members, head over to Monday.Wine to apply for their exceptional services. That’s Monday.Wine to apply.

Thank you for joining me on this exhilarating journey through the world of wine. I’m just getting started, and I couldn't be more excited to share these captivating episodes with you. Stay tuned and subscribe!

-Chappy, host

When you discuss wine, context is everything. Whether the topic of conversation is a specific region, grape varietal, producer, the context in which that topic is discussed leads the participants and audience to understand what the story and purpose is. In order to tell a story, how do you create that context?

Insert Matt Morris. For over a decade Matt has been working with some of the top wine and food producers and brands in northern California such as Abreu, Bond, Cornell, Heitz Cellars, Herb Lamb, Lorenza, Realm Cellars, The Restaurant at Meadowood, Charter Oak, Press Restaurant, Quince, Noma in Copenhagen, Goop, Skywalker Sound, and many many more. His work has focused on telling stories visually in a not-so-obvious manner by providing audiences the context of a deeper meaning. In recent years, Matt made the leap into winemaking originally with winemaker Benoit from Realm Cellars and now Francoise Peschon of Arujo, Vine Hill Ranch, and Cornell. Matt & Francoise are focusing on the revival of Charbono, a grape originally from north western Italy, but now only 70 acres remain and they all happen to be planted in Napa Valley.

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John Kapon (@JohnKapon) is the CEO of his family's wine store that was started in 1820, Acker Merrall & Condit. Acker Wines is now one of the largest auction houses in the world.

You can learn more about John at http://crupodcast.com/show/johnkapon

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast

David Baker (@dave301) a writer, filmmaker and interactive media producer living in the Pacific Northwest. He directed American Wine Story is a documentary about the passion and determination of those who pioneer wine in America. 

You can learn more about David at http://crupodcast.com/show/davidbaker

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast

Philip Staveley (@StaveleyPhilip) is a director at Amphora Portfolio Management, a bespoke wine investment business advising private investors. Philip graduated from St. Andrews in 1980, has worked in Hong Kong and London as an Asian equities broker, and built the first ever composite Global Emerging Markets distribution platform for Deutsche Bank. He is a fine wine investor himself and loves sharing wine with others. 

You can learn more about Philip at http://crupodcast.com/show/philipstaveley

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast

Peter Shakeshaft (@PRShakeshaft) is the founder and CEO of Vin-X. A qualified corporate financier, Peter’s career spans twenty years in the Financial Services industry where he founded and led a group which grew sales to over £100 million.

You can learn more about Peter at http://crupodcast.com/show/petershakeshaft

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast

Miles Davis (@wamllp) is a partner at the London based Wine Asset Managers, who are responsible for managing The Fine Wine Fund and The Fine Wine Investment Fund. Think of Wine Asset Managers as a hedge fund for wine. You can connect with Miles on Twitter and learn more about him here. 

You can learn more about Miles at http://crupodcast.com/show/milesdavis

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast

Constantin Press (@WineContor) Founder of The Wine Contor, an importer of high-end German and Italian wines based in Shanghai. He’s lived and worked in New Zealand, Chile, worked for Vinitaly, and was born in the Mosel in Germany. Constantin is working to bring great wine to the people of Shanghai.

You can learn more about Constantin at http://crupodcast.com/show/constantinpress

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast

Rob McMillan (@SVBWine) is the founder and Executive Vice President of Silicon Valley Bank's Wine Division based in St. Helena, California. Starting in 1992 he developed the division from the idea and start-up phase to the point where it is today, now regarded by many as the leading provider of financial services to the fine wine business on the west coast of the United States.

You can learn more about Rob at http://crupodcast.com/show/robmcmillan

We invite you to subscribe to the podcast on iTunes and leave a review. It helps other people find the show.

Follow us on Instagram and hashtag your wine pictures with #crupodcast to be featured on our feed. http://instagram.com/crupodcast