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What Resistance Is Really Trying to Tell You (And Why You Should Listen) with Tracy Matthews and Heather Chauvin03 Dec 202501:02:36

What if the resistance you're feeling isn't a wall to break through, but a doorway to walk through?

In this powerful conversation, leadership coach Heather Chauvin and I get radically honest about resistance, fear, self-trust, and what it really takes to build a business that doesn't break you. Heather built her coaching practice while battling stage 4 cancer, and her story will remind you why you started this journey in the first place.

We dive deep into why resistance shows up (and what it's really trying to tell you), the difference between failure and pivoting, how to know when to push through versus when to lean in and wait, and Heather's game-changing "wouldn't it be nice if" journaling technique.

This conversation went places I didn't expect. We both cried. We talked about our mothers, our fears, and the moments that shaped who we've become. If you're in a season of uncertainty or feeling stuck, this episode will give you permission to trust yourself again.

In this episode, you’ll learn:

  • [9:03] Why resistance is actually your body trying to keep you safe (and how to use it as a growth tool instead of fighting it)
  • [13:07] Heather's powerful story: building her coaching business from her hospital bed while battling stage 4 cancer
  • [25:06] The critical difference between failure and pivoting, and why one keeps you stuck while the other moves you forward
  • [31:07] Tracy's story: intentionally descaling a seven-figure business and sitting in two years of uncertainty before clarity came
  • [43:21] The "wouldn't it be nice if" journaling practice that brings instant clarity when you're stuck or overwhelmed
  • [52:31] Why becoming the adult you needed as a child is the deepest work of entrepreneurship and how it connects to business success

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews


Follow on Social:

Follow @Flourish_Thrive on Instagram

Follow @iamtracymatthews  Instagram

Follow Flourish & Thrive Facebook

How to Stop Abandoning Yourself and Finally Build a Life You Don't Need to Escape with Danielle Laura20 Nov 202500:43:34

What if the thing keeping you stuck isn't your strategy, your team, or your market? What if it's how often you abandon yourself without even realizing it?

In this episode, I sit down with Danielle Laura, a human design expert, clairvoyant, and former healthcare executive who completely transformed her life after experiencing what she calls "soul death." Danielle shares her journey from climbing the corporate ladder to losing everything when she finally chose to honor her gifts, and how she built an unshakable sense of self-loyalty in the process.

We get into the real signs of self-abandonment that most entrepreneurs miss, why visionaries and creatives often feel like outsiders, and the micro-moment shifts that can change your entire trajectory without burning you out. Danielle also shares her favorite nervous system regulation practices and explains the difference between maintenance seasons and evolution seasons in business.

If you've ever felt like you're living someone else's life, or you're so busy taking care of everyone else that you've lost yourself, this conversation will give you the permission and the practical tools to choose yourself first.

In this episode, you’ll learn:

  • [04:46] Danielle's journey from healthcare executive to experiencing "soul death"
  • [08:47] How human design and gene keys became the missing link
  • [15:06] Signs you're living in self-abandonment (and don't even know it)
  • [20:40] The "future cost" question that makes hard decisions easier
  • [27:55] Why micro-moment shifts beat massive life overhauls
  • [35:17] Nervous system regulation practices for high achievers

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews


Follow on Social:

Follow @Flourish_Thrive on Instagram

Follow @iamtracymatthews  Instagram

Follow Flourish & Thrive Facebook

From Scattered to Strategic: How a Multi-Passionate Creative Found Her Purpose in Trichology with Kerri Jarrett11 Sep 202500:33:29

Ever feel like you're a hundred ping pong balls bouncing around in a room? Kerri Jarrett gets it. This master-level stylist turned trichologist was drowning in her own multi-passionate chaos until she discovered how to weave everything together into something powerful. In this episode, Kerri shares her incredible journey from feeling scattered and depressed to becoming a pioneer in the hair loss industry.

We dive deep into the fascinating world of trichology, the science behind hair loss that bridges the gap between cosmetology and dermatology. Kerri breaks down the four types of stress that cause hair loss (spoiler: it's not just what you think), how epigenetics plays a role in hair health, and why those expensive hair growth shampoos probably aren't working. Plus, she reveals how finding her authentic voice through The Art of Reinvention program helped her create a revolutionary platform that's connecting trichology experts worldwide.

Ready to turn your scattered energy into strategic purpose? Listen now and discover how to embrace your multi-passionate nature instead of fighting it.

In this episode, you’ll learn;

  • [3:15] What trichology actually is and why it matters
  • [6:19] The four types of stress that cause hair loss
  • [9:10] Kerri's personal cancer story and epigenetics journey
  • [15:49] How ADHD and dyslexia shaped her entrepreneurial path
  • [19:21] The opportunities that started "snowballing" after finding clarity
  • [27:15] Do hair loss shampoos actually work? (The honest answer)
  • [30:23] Can men regrow hair? The surprising truth


Here are the resources mentioned in the show:


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple Podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews


Follow on Social:

Follow @Flourish_Thrive on Instagram

Follow @iamtracymatthews  Instagram

Follow Flourish & Thrive Facebook

Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less26 Mar 202400:41:03

What would life be like if 80% of your customers came back to buy from your website again… and again… and again?

It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.

Here’s a sneak peek of what we cover:

  • Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection

  • 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back

  • Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet

  • Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)

  • How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)

This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. 

If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. 

We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge

This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ 

Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!

 

xo, Tracy

 

Here are the resources mentioned in the show:

 

Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/

HorseFeathers Gifts - https://horsefeathersgifts.com/

‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/

Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge

Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/

 Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typefor

Episode 466: What's Working in 2024 to Increase Your Website Traffic19 Mar 202400:29:56

Want the best 2024 strategies to drive more traffic to your website and sell more online?

I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). 

I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!

I talk about:

  • What you need to monitor constantly (so you don’t lose sales)

  • How to increase your conversion rate up to 30%

  • Using AI to enhance sales and customer service

  • More of the most effective ways to skyrocket sales! 

Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!

Join me on Thrive by Design for podcast episode 466!

 

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Learn More About Train Your Customers To Buy From You Online

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

Follow on Instagram:

 

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week12 Mar 202400:22:27

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

  • Driving sales to your website in your sleep

  • Training your customers to buy from you online 

  • Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 

  • More strategies to ensure your business isn’t “fragile”! 

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

 

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on

Episode 464: How to Increase Your Perceived Value With Packaging Design07 Mar 202400:40:31

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?

To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! 

I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.

We talk about:

  • Why 72% of people buy because of packaging 

  • Creating recognition and memorability with an unforgettable unboxing experience 

  • Building brand awareness on a budget 

  • More amazing tips to use your product’s packaging as a sales tool! 

Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!

 

Join me on Thrive by Design for podcast episode 464!

Here are the resources mentioned in the show:

 

Hidden Path Creative’s Website

Hidden Path Creative’s Instagram

The Ultimate Product Party

Laying The Foundation

Book a free Discovery Call

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on

Episode 463: The Enneagram And Your Business with Hillarie Kay29 Feb 202400:38:55

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?

If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!

I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.

We talk about:

  • Deep diving inside yourself to work out kinks

  • Creating your dream team

  • Ditching burnout and decision fatigue

  • More ways this assessment will bring you ease and flow!

She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. 

Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!

Join me on Thrive by Design for podcast episode 463!

 

Here are the resources mentioned in the show:

 

Momentum

Book a Discovery Call

The Art of Growth’s Free Enneagram Test

The Enneagram Insitute’s RHETI Test

Hillarie Kay’s Instagram

Hillarie Kay’s Website

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers22 Feb 202400:28:41

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 

I talk about:

  • Misconceptions and mistakes that make messaging miss the mark

  • The secret to magnetizing repeat customers 

  • Real reasons people buy (and why to stop competing on price) 

  • More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 

Join me on Thrive by Design for podcast episode 462!

Here are the resources mentioned in the show:

 

Laying The Foundation

Book a Discovery Call

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode #461 The Power of In-Person Events for Small Business15 Feb 202400:54:11

Today we’re talking about the power of live events and how impactful they are for growing your small business! 

For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! 

That’s how some of my best connections and friendships were formed!

I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.

In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. 

We talk about:

  • Why this space is the first of its kind for product-based businesses. 

  • Why you need to meet people in person (+ how to avoid getting left behind).

  • Why getting out of your comfort zone is crucial for your biz’s growth.

  • More gold on why in-person events are going to change your life!

I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!

Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!

Join me on Thrive by Design for podcast episode 461!

Here are the resources mentioned in the show:

 

The Ultimate Product Party

Strategy Audit

Kitty Meow Boutique

 Allison Carter Celebrates

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flou

Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths08 Feb 202400:47:40

We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!

 

This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. 

 

I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. 

 

In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!

 

We talk about:

  • Consumer behavior and why responsibly sourcing is a must.

  • How to gain resources, mentorship, vendors, and best practices.

  • How to join the activism.

  • More important info on creating a biz that loves the earth!

If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.

Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!

Join me on Thrive by Design for podcast episode 460!

Here are the resources mentioned in the show:

 

Ethical Metalsmiths Website

Ethical Metalsmiths Instagram

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive

Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon30 Jan 202400:50:30

Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers?

Then today is for you!

If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode.

Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul.

We talk about:

  • Being a jewelry fairy godmother.

  • Providing exceptional service that brings dream clients back.

  • Doubling her sales in one year.

  • More tips on making fewer mistakes and charging your worth!

In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow.

Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her! 

Join me on Thrive by Design for podcast episode 459!

 

Here are the resources mentioned in the show:

Estelle’s Website

Estelle’s Instagram

Estelle’s Facebook

Laying The Foundation

Diamond Insiders

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch30 Jan 202400:38:54

What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap?

If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business!

The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program.

We talk about:

  • How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads). 
  • How she grew her sales by 5 times in a year. 
  • The question you need to keep asking your audience.
  • More tips on pushing past limits and allowing yourself to be seen!

Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son.

Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams!

Join me on Thrive by Design for podcast episode 458!

Here are the resources mentioned in the show:

Nicole’s Website

Nicole’s Instagram

Nicole’s Facebook

Jewelry Brand Makeover Masterclass

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click  here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations


If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @iamTracyMatthews  Instagram

Follow Flourish & Thrive Facebook

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @iamTracyMatthews on Tik Tok

 

From Hustle to Rest: How to Rewire Your Brain for Sustainable Success with Mindi Huebner04 Sep 202500:53:51

What if the biggest thing blocking your success is the 5-inch gap between your ears?

I had one of those conversations that leaves you staring at the wall afterward. Brain rewiring expert Mindi Huebner accidentally started rewiring my relationship with rest and productivity during what was supposed to be a casual catch-up call. She told me about a client who wanted seven figures but could only work 25 hours a week. One 15-minute session later, that limiting belief vanished and she hit a million dollars in three months.

Mindi reveals why mindset and identity are completely different, her 24-karat identity framework, and how to spot when you're stuck in an identity box. You'll discover why rest breeds creativity, simple language swaps that rewire your brain, and how to replace "should have" thinking with future-focused language. If success feels heavy or you're working harder than you should for results, this conversation will shift what you see as possible.

In this episode, you’ll learn:

  • [2:08] The email that changed everything - Mindi's "rest is lazy" identity breakthrough
  • [8:19] Why mindset and identity are different but connected
  • [14:47] The 15-minute session that unlocked $1M in 3 months
  • [25:16] How to identify when you're stuck in identity boxes
  • [31:26] The 24-karat identity framework explained
  • [39:10] Casting votes toward your future self through micro actions
  • [43:21] Language pattern rewiring: swapping "but" for "and" and "should have" for "from now on"

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple Podcast or your favorite platform
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xo, Tracy Matthews


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Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman25 Jan 202400:43:40

Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)?

If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode!

I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy.

We talk about:

  • The easiest customers to sell to. 

  • Her top strategy for an insane 49% customer return rate.

  • The free, mindblowing tool she uses to magnetize clients to her website. 

  • More tips on keeping clients around who love and adore you!

Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for! 

Join me on Thrive by Design for podcast episode 457!

Here are the resources mentioned in the show:

Audrey’s Website

Audrey’s Instagram

Audrey’s TikTok

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea23 Jan 202401:01:48

Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income!

Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)!

If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode!

I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer!

We talk about:

  • 3 things key to the success of your side hustle.

  • Why visual branding is crucial.

  • How Chelsea has an epic 89.9% return customer rate.

  • More amazingness that will boom your side hustle biz!

These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms!

Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like. 

Join me on Thrive by Design for podcast episode 456!

Here are the resources mentioned in the show:

Chelsea’s Website

Chelsea’s Instagram

Dawn’s Website

Dawn’s Instagram 

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

Laying The Foundation

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald18 Jan 202400:38:26

Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time?

If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview!

In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom. 

The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers! 

We talk about:

  • The secret to scheduling it all in. 

  • Top tips for massive transformation.

  • Yoda-like advice for pushing past fear. 

  • More golden nuggets on how to accomplish BIG things with limited time!

 

On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you!

Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you! 

Join me on Thrive by Design for podcast episode 455!

 

Here are the resources mentioned in the show:

Blythe’s Instagram

Blythe’s Facebook

Blythe’s TikTok

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee16 Jan 202400:38:52

Want to know how a new mom built a massively successful jewelry business during “nap time”?

If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time.

I totally get that…

But what if you could build your business during naptime…or in just an hour or two a day?

That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world. 

We chat about how she:

  • More than doubled her total sales last year while working less.

  • Increased her online sales by more than 35%.

  • Sends emails that work wonders to get people to buy from her. 

  • Uses marketing strategies that have produced dynamite results!

A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)! 

Let’s dive in - I can’t wait for you to soak up her unbelievably inspiring insight and tips!

Join me on Thrive by Design for podcast episode 454!

Here are the resources mentioned in the show:

Paige’s YouTube

Paige’s Instagram

Paige’s Website

The Jewelry Brand Makeover Bootcamp

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett11 Jan 202400:29:22

In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses!

Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned!

We’ll chat about how she:

  • Gained resources that worked when other options didn’t.

  • Found guidance that spurred real results. 

  • Why the Facebook group gave her a huge edge 

  • More inspiration and tips to take your jewelry business to the next level!

I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom!

 

Want the full scoop? Listen to Thrive by Design podcast episode 431 now!

Here are the resources mentioned in the show:

Follow Ellie on Instagram!

Sonder Adornment LLC

The Jewelry Brand Makeover Bootcamp



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand10 Jan 202400:21:26

Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker?

The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are.

Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you!

I talk about:

  • Tips to avoid getting audited by the IRS.

  • How to make sales every single week.

  • How to create a brand that magnetizes dream clients.

  • And other milestones vital to being wildly successful. 

This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks. 

Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)! 

Join me on Thrive by Design for podcast episode 453!

 

Here are the resources mentioned in the show:

The Jewelry Brand Makeover Bootcamp

The Collective Mastermind 

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 202402 Jan 202400:34:55

Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again?

The new year is just a great time to create a fresh start and uplevel everything in your business!

In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting.

I talk about:

  • How to make your product pop (and why you might not be charging enough).

  • How to revamp your messaging (and get some of my go-to tools for free).

  • How to create a brand personality with pizzazz (and why faceless brands are dying).

  • More ways to position yourself to stand out from other jewelry businesses!

 

I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful!

Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand!

Join me on Thrive by Design for podcast episode 452!

Here are the resources mentioned in the show:

 

The Jewelry Brand Makeover Bootcamp

Laying The Foundation

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

 

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Episode #451: Building Unbreakable Wealth With Mike Brown28 Dec 202300:32:01

Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue?

I love talking about things that are holding you back from becoming wildly successful! 

In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth. 

We talk about:

  • The number one thing stopping you from taking your wealth to the next level. 

  • The four magic numbers that will make or break your success. 

  • How to heal your relationship with money and stop feeling so stressed all the time. 

  • More tips on how to build unbreakable wealth!

He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom! 

Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey!

Join me on Thrive by Design for podcast episode 451!

Here are the resources mentioned in the show:

 

Mike’s Instagram

Mike’s Website

Momentum

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business21 Dec 202300:31:38

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business 

Want my 5 steps to manifest your dream jewelry business and make it happen in 2024?

In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet!

I talk about:

  • How to be confident you’re taking the right steps to get to your goals. 

  • How to remove the things that are subconsciously keeping you from what you want.

  • My envisioning process that’s been proven to work.  

  • Everything you should do right now to reach your next level next year!

No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.)

Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship! 

 

Here are the resources mentioned in the show:

The Jewelry Business Owner’s Growth Guide

Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #449: Using Failure As Fuel For Growth with Brad Pedersen19 Dec 202300:44:18

Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. 

What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next?

In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. 

We talk about:

  • How to become more powerful no matter what you’re facing.

  • Why you need struggles (that’s right). 

  • How to get your confidence back and move past shame. 

  • More ways to turn your problems into success! 

After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it.

The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year. 

Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen.

Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger!

Join me on Thrive by Design for podcast episode 449!

Here are the resources mentioned in the show:

Brad’s Book

The Jewelry Business Owner’s Growth Guide

Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

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xo, Tracy Matthews

 

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Burned Out in Business? How the Sleep Sense Founder Found Her Passion Again with Dana Obleman28 Aug 202500:33:17

What happens when a successful entrepreneur hits a wall after 20 years in business? My dear friend Dana Obleman knows this feeling intimately. She's the genius behind Sleep Sense, training sleep consultants in 45 countries and literally saving parents' sanity worldwide. But after two decades, she hit a wall that knocked the wind right out of her.

Dana's getting raw and real about what burnout recovery for entrepreneurs actually looks like when you're already "successful" on paper. We're talking about that soul-deep exhaustion that comes from doing the same thing over and over, even when it's working. She shares the exact moment everything shifted for her when she remembered that your natural gifts aren't accidents.

If you're wondering where your spark went or feeling like you're just going through the motions, this episode is going to hit different. Dana doesn't sugarcoat the struggle, but she also shows you exactly how to find your way back to what lights you up.

In this episode, you’ll learn:

  • [03:35] Dana's rock bottom moment that sparked Sleep Sense
  • [09:03] How passion became her driving force through fear
  • [15:22] The five-year burnout pattern every entrepreneur faces
  • [21:03] The breakthrough moment: Your easy is your genius
  • [28:38] Three sleep tips that will change your nights


Here are the resources mentioned in the show:


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews


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Episode #448: How to Build More Confidence as an Artist with Miriam Schulman14 Dec 202300:40:41

Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business?

Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck!

In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today. 

Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer. 

Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today. 

Join us to learn the five elements that will make you amazingly successful as an artpreneur!

Join me on Thrive by Design for podcast episode 448!

 

Here are the resources mentioned in the show:

Miriam’s Website

Miriam’s Instagram

Momentum

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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xo, Tracy Matthews

 

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Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key07 Dec 202300:44:26

Did you know that if you believe it, you can achieve it?

In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today,  Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. 

Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. 

Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! 

We talk about:

  • The secrets of connecting to your customers and selling on a whole new level.

  • How to overcome adversity and not let your circumstances determine your future.

  • How to get yourself out of a funk and find joy when you’re not feeling it.

  • More inspiration you’re going to love!

You are going to love her. 

Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)!  

Join me on Thrive by Design for podcast episode 447!

Here are the resources mentioned in the show:

Lia’s Website 

Lia’s Personal Instagram

Lia’s Business Instagram 

Momentum

The Collective Mastermind

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  

  1. Click here to review the show on Apple podcast or your favorite platform 

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #446: Publicity and Your Jewelry Brand with Renee Warren30 Nov 202300:53:03

Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations?

I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. 

Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore.

PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand. 

That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press!

Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people. 

She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve! 

You’re going to love this episode!

Join me on Thrive by Design for podcast episode 446!

Here are the resources mentioned in the show:

Renee’s Planner

Renee’s Website

Renee’s Instagram

Apply to Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode #445: The Power of a Mastermind Group28 Nov 202300:32:53

Did you know that masterminding will change your business and life forever?

Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. 

In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom.

We talk about:

  • How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years.

  • How mentorship helps you stay the course and make more money than ever before. 

  • Why not investing in myself during my first business was a HUGE mistake. 

  • More ways in which mentorships uplevel your life and business! 

Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth…

Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do.

So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need!

Join me on Thrive by Design for podcast episode 445!

Here are the resources mentioned in the show:

The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

 

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Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth21 Nov 202300:32:53

Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. 

Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball.

Do you know what I’m talking about? 

The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. 

As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it).

In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time. 

Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth.

So how do you transform that crappy energy into a positive vibe or feeling of gratitude?

I’m excited to share some tangible advice on how to embrace challenges as a path to growth!

Join me on Thrive by Design for podcast episode 444!

Here are the resources mentioned in the show:

My Inner Circle Mastermind

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Episode #442 Bonus: Breathwork Meditation With Zach Rehder16 Nov 202300:10:14

Today my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business! 

In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation!

Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset! 

It helps you:

  • Hone in on an area of your life or business you’d like to change right now

  • Let go of control and open space to let in healing

  • Let go of stress, burdens, and overwhelm you’re carrying

  • Focus on what your business is inviting you to feel

I recommended that you do this at a place where you can let go of everything for a few moments and even close your eyes - so not while you’re focusing on something else that needs your attention. 

Join me on Thrive by Design for podcast episode 442’s bonus!

Here are the resources mentioned in the show:

Zach’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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Episode #443: 5 Must-Read Money Mindset Books09 Nov 202300:29:28

In today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth. 

The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to the next level. 

This is so close to my heart because this topic has been coming up a lot lately in our community. So many are struggling with their mindset around money, and it’s literally keeping them from growing.

As I thought about this, I started looking at the goldmine of books in my Audible library on money mindset. So today is all about inviting you to binge-read them with me right now! I promise they’ll help you grow in ways you never thought possible and change the whole way you approach making and thinking about money. 

I can’t wait for you to join me as I dive into the top 5 amazing money mindset books that have changed my life!

Join me on Thrive by Design for podcast episode 443!

 

Here are the resources mentioned in the show:

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode #442: How to Be a Better Friend to Your Business with Zach Rehder08 Nov 202300:39:29

What do you do when you’re out of alignment with your biz and trying to get it to do something it’s not meant to do?

In the latest episode of the Thrive by Design Podcast, I chat with my dear friend, Zach Rehder, who is a breathwork facilitator, intuitive healer, and an amazing soul who works with deep trauma. He’s helped me through some of the hardest moments of my life when I was in a deep state of burnout. 

Understanding how to navigate when you’re at odds with your business and caught in the middle of a toxic relationship with it will make or break your business and goals! 

 

We talk about:

  • What you need to change before you can show up differently. 

  • How treating your business like a tool is holding you back.

  • Why you should embrace discomfort as often as possible. 

  • More wisdom that saved my own business! 

 

Today’s episode is incredible because Zach walks you through the very same process that he put me through! Get ready to become BFFs with your business so that you can do the things that you’re supposed to do with it.

If you’re considering burning your business down, listen to this episode as soon as possible - it will change everything. Chances are that you just need to change a few things or show up differently! 

Join us if you’re overwhelmed and burnt out with your business, or even if you’re unsure where to take it next. I know from firsthand experience that his wisdom will change your life! 

Join me on Thrive by Design for podcast episode 442!

 

Here are the resources mentioned in the show:

Zach’s Website

Momentum

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #441: 7 Key Takeaways From My Momentum + Mastermind Retreat31 Oct 202300:34:32

Ready to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do? 

In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in! 

These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all things.

I talk about:

  • Why resistance forces out abundance.

  • How we find magic when we deal with the hard stuff.

  • One of the most powerful tools in abundance and manifestation that I use.

  • More takeaways to truly change your life and business! 

If you’re ready to fully embrace the highly creative person you are and really get to the next level in your business, make time for today’s episode because I promise you we are unearthing golden game-changers for you. 

Join me as I uncover where the magic really lies! Let’s align your business with your personal goals so that you’re living your dream life!

 

Join me on Thrive by Design for podcast episode 441!

 

Here are the resources mentioned in the show: 

Momentum

Inner Circle Mastermind

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode #440: Style Magnetism: Elevate Your Brand and Build Trust With Your Signature Style with Chellie Carlson25 Oct 202300:38:40

Are you ready to create style magnetism for your brand?

In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self!

We dive into how to play a bigger game and stop hiding behind what you currently have. 

She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things.

We talk about:

  • How to build trust through your wardrobe.

  • Why dressing better enables you to make more money.

  • How to dress for the life you want to create.

  • More tips for building a wardrobe that teaches others how to treat you!

Today is all about what you need to shift in order to elevate and how to dress your brand and magnetize your clients with your style! Is it time to show up differently to your customers  and step into the life you want to live?

I can’t wait to deep-dive into releasing things that may be keeping you small so you can rise into a higher vibration and your next level!

Join me on Thrive by Design for podcast episode 440!

Here are the resources mentioned in the show:

Chellie’s Instagram

Chellie’s Website 

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Stop Competing, Start Creating - The Secret to Scaling a Business You Actually Love And Pays You Well26 Aug 202500:33:25

Feeling successful on paper but completely uninspired? You're not broken – you've just shifted from creator energy to competition energy, and it's killing your creative fire.

In this powerful solo episode, I reveal why so many high-achievers are burning out despite their success and share three incredible transformation stories of clients who got back into alignment with their creative gifts. From Dana hitting rock bottom to reaching her sales goals, to Stacey selling her agency to 100 buyers – these stories prove that when you operate from creator energy (love) instead of competition energy (fear), money flows naturally.

Ready to stop competing and start creating? I'm sharing practical daily shifts to reclaim your creative life force and design a business you actually love.

In this episode, you’ll learn:

  • [05:59] The misalignment trap: When success doesn't light you up
  • [08:30] Dana's transformation story: From rock bottom to sales goals
  • [11:45] Stacey's exit strategy: 100 buyers and creative evolution
  • [13:20] Shirley's spiritual pivot: Custom jewelry to talisman work
  • [16:01] Manifestation reality check: Creating from your womb, not your mind
  • [19:45] The Cameron Diaz moment: Finding your creative fire
  • [25:35] Practical steps: Create before you consume
  • [27:15] Competition vs. Creation: Why copying doesn't work


Here are the resources mentioned in the show:


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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  3. Share your favorite insights and inspirations

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xo, Tracy Matthews


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Episode #439: How to Use AI Without Getting Sued For Plagiarism and Copyright Infringement17 Oct 202300:35:13

Do you know how to protect yourself when using AI (and how to protect your work from others using AI)?

In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now.

She gives crucial, need-to-know tips on protecting yourself and your business!

We talk about:

  • How to protect yourself from getting sued. 

  • How to protect your own work from others trying to take ownership of it.

  • The key to ethically creating content on AI.

  • More tips to keep you from being sued or having your work stolen.

Don’t put off watching today’s episode because protecting yourself from getting sued isn’t something you want to put off learning about, trust me! None of us want to unknowingly plagiarize something, borrow someone’s copyright, or use a trademark that we’re not supposed to and as a result risk getting sued! 

Learn the steps you should be taking right now to stay safe and be smart when selling jewelry and other products online!

Join me on Thrive by Design for podcast episode 439!

 

Here are the resources mentioned in the show:

Lisa Fraley’s Website

Lisa Fraley’s Instagram 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste Chocianaite11 Oct 202300:39:13

Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at?

In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography!

The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money! 

We talk about:

  • The key components of every jewelry photograph to make it sell.  

  • Photography red flags that chase away customers!

  • One of her secrets to increasing sales conversions by 34%! 

  • More easy tips to make your branding pop!

Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients. 

I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route!

Join me on Thrive by Design for podcast episode 438!

Here are the resources mentioned in the show:

Free Strategy Audit

Auguste’s Smartphone Jewelry Photography Bootcamp

Auguste Chocianaite’s Website

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO28 Sep 202300:20:59

Discover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram.

Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth.

In this eye-opening episode you’ll discover how to enhance your discoverability on Instagram, harness Instagram's advanced settings for SEO and tap into the art of crafting winning captions to captivate your audienc

When you invest time in researching keywords and devising an SEO-focused content strategy, your audience, email list, and sales will skyrocket! 

Tune in to podcast episode 436 today to learn how to leverage the power of SEO and elevate your jewelry company's visibility on Instagram.

Your journey to social media success starts now!

Here are the resources mentioned in the show:

Apply for Laying the Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell26 Sep 202300:25:58

Join us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments.

Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt.

Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time.

Stephanie's journey to winning the Halstead Grant spanned three attempts, with each round teaching her valuable lessons. She used feedback from Halstead to make improvements and ultimately secured the grant in 2023. The key to her success came from everything she learned in Laying the Foundation, coupled with guidance from mentors and peers.

Stephanie emphasizes that Laying the Foundation played a crucial role in her journey, helping her identify her ideal client, craft a brand story, and develop a strategic approach to her business. Without this foundation, she likens her business to a house without a solid structure.

As a parting word of advice, Stephanie encourages fellow designers to invest in their education, stay organized, and not let financial concerns hold them back from pursuing their dreams. She believes that the knowledge gained from programs like Laying the Foundation is an invaluable investment that pays off quickly.

Stephanie Howell's journey from a jewelry enthusiast to a Halstead Grant winner is a testament to the power of education, determination, and a solid foundation. Her success story serves as an inspiring reminder that with the right knowledge and support, any dream is within reach. Tune in to this episode for more insights and inspiration.

 

Here are the resources mentioned in the show:

Follow Stephanie on Instagram!

Apply for Laying the Foundation

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson21 Sep 202300:49:08

Do you want to create a legacy brand that magnetizes dream clients and touches lives all over the world?

In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world. 

Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand. 

We talk about:

  • How to make a cohesive brand that booms.

  • How stopping trying to please everyone will work wonders.

  • How she sold 90 pieces of jewelry in a few hours.

  • More tips about how to quantum-leap your growth, like her!

Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more!

If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode!

 

Tune in now to Thrive by Design for podcast episode 434!

 

Here are the resources mentioned in the show:

Devon’s Legacy

Checkout Kristine’s Website

Follow Jenson Natural Jewelry on Instagram

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Laying The Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

 

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Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey19 Sep 202300:57:22

Is burnout keeping you from success, joy, and fulfillment?

In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally. 

Her tips about getting back into a space of bliss and alignment are absolute gold. 

We talk about:

  • How to find joy in your business again, because then the real magic happens. 

  • What you need to release in order to move forward with momentum.

  • How she sparked the magic that led to her first 5-figure sale.

  • More tips about how to not build your business the hard way!

You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with. 

I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams at full force! 

 

Join me on Thrive by Design for podcast episode 433!

 

Here are the resources mentioned in the show:

Follow Rickson on Instagram 

Checkout Rickson’s Website

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Laying The Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode 432: How to Step Up and Play a Bigger Game This Holiday Season14 Sep 202300:23:34

In the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season. 

Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales. 

We’ll chat about:

  • How to stop hiding behind your business.

  • Becoming aware if your actions are taking you towards your goal (or away from).

  • How “nos” are your superpower to become unstoppable.

  • More transformative tips to play a bigger game (than ever before).

I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe.

What to learn more about my biggest takeaways that I’m implementing in my own business? 

Listen to Thrive by Design podcast episode 432 now!

 

Here are the resources mentioned in the show:

Double Your Audience Bootcamp

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands07 Sep 202300:30:21

With the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience. 

So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable.

These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible!  

We discussed:

  • How to Be Savvy With Your Social Media Learn how to get even more of your content in front of people and create a stronger community of dream followers.

  • How to Create Wildly Effective Brand to Brand Collaborations Understand the different powerful partnerships you can form that will keep giving. 

  • How to Get Media and Publicity Get your brand more visibility and validity in the eyes of your perfect customers.

  • Four More Specific Strategies Get in front of more people and gain traction - right now. 

Want all the juicy deets? Tune into Thrive by Design podcast episode 430 now!

Here are the resources mentioned in the show:

 Double Your Audience Bootcamp

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews



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EP 429: How Do I Market My High End Jewelry to My Target Audience?31 Aug 202300:14:03

What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?

If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how. 

You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces. 

We discussed…

  • Get in front of people with money and discover how to open new doors and create opportunities for yourself.

  • Do market research on your competitors so you can hone in on exactly who is looking for what you offer.

  • Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.

  • And so much more!

Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!

 

Here are the resources mentioned in the show:

Laying The Foundation

Desiredbrandeffect.com/chapterone

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?24 Aug 202300:13:54

In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.

She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?

In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering. 

We’ll chat about how to:

  • Know if you have only one dream client or need to market to many. 

  • Be cautious about overdoing it with your offerings.

  • Avoid overcomplicating different avatars.

  • More juicy tips on how to market multiple products to your dream client/clients!

You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze. 

Want the full scoop? Tune into Thrive by Design podcast episode 428 now!

 

Here are the resources mentioned in the show:

Follow Emy Oikawa on Instagram!

Get Chapter One of The Desired Brand Effect Book

 

Here are the resources mentioned in the show:

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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From Hiding to Thriving: How One Jewelry Designer Rewired Her Mind for Success with Shirley Larkan22 Aug 202500:36:46

When jewelry designer Shirley Larkan realized she was unconsciously sabotaging her own success, everything changed. At 53, she decided to stop hiding and joined the Art of Reinvention program – what happened next transformed not just her business, but her entire life.

In this episode, you'll discover how Shirley broke free from 53 years of limiting patterns, doubled her prices without client pushback, and created a thriving custom talisman jewelry business that attracts safari lodges and transforms lives.

In this episode, you'll learn:

  • [5:21] The internal shift that started Shirley's transformation journey
  • [9:19] How she was unconsciously creating situations to avoid success
  • [12:06] The moment safari lodges started approaching her for custom work
  • [13:10] Why she decided to outsource manufacturing and focus on client relationships
  • [16:41] How transforming her pricing mindset attracted better clients
  • [25:48] Her powerful talisman design process that marks life transitions
  • [26:56] The meaningful symbolism behind Tracy's custom piece
  • [33:22] What she'd tell anyone considering transformation


Here are the resources mentioned in the show:


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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  3. Share your favorite insights and inspirations

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xo, Tracy Matthews


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Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?17 Aug 202300:13:24

Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.

You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.

We discussed…

  • How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.

  • How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.

  • How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.

  • How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.

  • And so much more!!

Want the full scoop? Tune into Thrive by Design podcast episode 427 now!

Here are the resources mentioned in the show:

Follow Angeli Yara on Instagram! 

Get Chapter One of The Desired Brand Effect Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform 

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables10 Aug 202300:36:58

If you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode!

Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project. 

Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead.

Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere.

As the world embraces AI, Blair recognizes its incredible power in content creation. During our conversation on episode 426 Blair shares her favorite AI tools, including Chat GPT, and provides 5 invaluable tips on effectively using AI for social media and blog content creation.

Don't miss out on this amazing episode with Blair Kaplan Venables, where she shares her expertise and experiences on how to leverage the power of AI to craft compelling content and build authentic connections with your audience! 

Here are the resources mentioned in the show:

Apply for Train Your Customers to Buy Online 

Follow Blair Kaplan Venables on Instagram!

Blair Kaplan Communications

The Global Resilience Project

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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EP425: How 4 Designers Hit BIG Goals in Just 90 Days03 Aug 202301:03:37

In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator. 

You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design.

These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator.

In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses. 

Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results.

So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses. 

Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry. 

Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!

 

Here are the resources mentioned in the show:

Apply here for Train Your Customers to Buy Online

Follow Erin Kandoll on Instagram!

Follow Karla Hackman on Instagram!

Follow Elizabeth Cline on Instagram!

Follow Hannah Kim on Instagram!



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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