Creatives Rule the World – Détails, épisodes et analyse

What if the resistance you're feeling isn't a wall to break through, but a doorway to walk through?

In this powerful conversation, leadership coach Heather Chauvin and I get radically honest about resistance, fear, self-trust, and what it really takes to build a business that doesn't break you. Heather built her coaching practice while battling stage 4 cancer, and her story will remind you why you started this journey in the first place.

We dive deep into why resistance shows up (and what it's really trying to tell you), the difference between failure and pivoting, how to know when to push through versus when to lean in and wait, and Heather's game-changing "wouldn't it be nice if" journaling technique.

This conversation went places I didn't expect. We both cried. We talked about our mothers, our fears, and the moments that shaped who we've become. If you're in a season of uncertainty or feeling stuck, this episode will give you permission to trust yourself again.

In this episode, you’ll learn:

• [9:03] Why resistance is actually your body trying to keep you safe (and how to use it as a growth tool instead of fighting it)
• [13:07] Heather's powerful story: building her coaching business from her hospital bed while battling stage 4 cancer
• [25:06] The critical difference between failure and pivoting, and why one keeps you stuck while the other moves you forward
• [31:07] Tracy's story: intentionally descaling a seven-figure business and sitting in two years of uncertainty before clarity came
• [43:21] The "wouldn't it be nice if" journaling practice that brings instant clarity when you're stuck or overwhelmed
• [52:31] Why becoming the adult you needed as a child is the deepest work of entrepreneurship and how it connects to business success

Here are the resources mentioned in the show:

• Follow @heatherchauvin_ on Instagram
• Heather's Podcast: Emotionally Uncomfortable
• Heather's Website
• Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies) 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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What if the thing keeping you stuck isn't your strategy, your team, or your market? What if it's how often you abandon yourself without even realizing it?

In this episode, I sit down with Danielle Laura, a human design expert, clairvoyant, and former healthcare executive who completely transformed her life after experiencing what she calls "soul death." Danielle shares her journey from climbing the corporate ladder to losing everything when she finally chose to honor her gifts, and how she built an unshakable sense of self-loyalty in the process.

We get into the real signs of self-abandonment that most entrepreneurs miss, why visionaries and creatives often feel like outsiders, and the micro-moment shifts that can change your entire trajectory without burning you out. Danielle also shares her favorite nervous system regulation practices and explains the difference between maintenance seasons and evolution seasons in business.

If you've ever felt like you're living someone else's life, or you're so busy taking care of everyone else that you've lost yourself, this conversation will give you the permission and the practical tools to choose yourself first.

In this episode, you’ll learn:

• [04:46] Danielle's journey from healthcare executive to experiencing "soul death"
• [08:47] How human design and gene keys became the missing link
• [15:06] Signs you're living in self-abandonment (and don't even know it)
• [20:40] The "future cost" question that makes hard decisions easier
• [27:55] Why micro-moment shifts beat massive life overhauls
• [35:17] Nervous system regulation practices for high achievers

Here are the resources mentioned in the show:

• Follow @_daniellelaura_ on Instagram 
• Listen to H.O.T Talks Podcast
• Danielle’s Website
• Join the 21-Day Creativity to Cashflow Challenge

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform
2. Select “Ratings and Reviews” and “Write a Review”
3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Ever feel like you're a hundred ping pong balls bouncing around in a room? Kerri Jarrett gets it. This master-level stylist turned trichologist was drowning in her own multi-passionate chaos until she discovered how to weave everything together into something powerful. In this episode, Kerri shares her incredible journey from feeling scattered and depressed to becoming a pioneer in the hair loss industry.

We dive deep into the fascinating world of trichology, the science behind hair loss that bridges the gap between cosmetology and dermatology. Kerri breaks down the four types of stress that cause hair loss (spoiler: it's not just what you think), how epigenetics plays a role in hair health, and why those expensive hair growth shampoos probably aren't working. Plus, she reveals how finding her authentic voice through The Art of Reinvention program helped her create a revolutionary platform that's connecting trichology experts worldwide.

Ready to turn your scattered energy into strategic purpose? Listen now and discover how to embrace your multi-passionate nature instead of fighting it.

In this episode, you’ll learn;

• [3:15] What trichology actually is and why it matters
• [6:19] The four types of stress that cause hair loss
• [9:10] Kerri's personal cancer story and epigenetics journey
• [15:49] How ADHD and dyslexia shaped her entrepreneurial path
• [19:21] The opportunities that started "snowballing" after finding clarity
• [27:15] Do hair loss shampoos actually work? (The honest answer)
• [30:23] Can men regrow hair? The surprising truth

Here are the resources mentioned in the show:

• Follow @kerrijarrett on Instagram
• The Hair Wire
• Kerri Jarrett’s Website
• Free Reinvention Breakthrough Call
• The Art of Reinvention - my mastermind program for high-achieving women

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple Podcast or your favorite platform
2. Select “Ratings and Reviews” and “Write a Review”
3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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What would life be like if 80% of your customers came back to buy from your website again… and again… and again?

It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.

Here’s a sneak peek of what we cover:

• Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection

• 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back
  
  

• Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet
  
  

• Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)
  
  

• How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)

This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. 

If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. 

We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. 

This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ 

Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!

xo, Tracy

Here are the resources mentioned in the show:

Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/

HorseFeathers Gifts - https://horsefeathersgifts.com/

‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/

Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge

Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/

 Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typefor

Want the best 2024 strategies to drive more traffic to your website and sell more online?

I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). 

I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!

I talk about:

• What you need to monitor constantly (so you don’t lose sales)

• How to increase your conversion rate up to 30%

• Using AI to enhance sales and customer service

• More of the most effective ways to skyrocket sales! 

Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!

Join me on Thrive by Design for podcast episode 466!

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Learn More About Train Your Customers To Buy From You Online

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

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How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

• Driving sales to your website in your sleep

• Training your customers to buy from you online 

• Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 

• More strategies to ensure your business isn’t “fragile”! 

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

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Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?

To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! 

I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.

We talk about:

• Why 72% of people buy because of packaging 

• Creating recognition and memorability with an unforgettable unboxing experience 

• Building brand awareness on a budget 

• More amazing tips to use your product’s packaging as a sales tool! 

Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!

Join me on Thrive by Design for podcast episode 464!

Here are the resources mentioned in the show:

Hidden Path Creative’s Website

Hidden Path Creative’s Instagram

The Ultimate Product Party

Laying The Foundation

Book a free Discovery Call

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

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Follow @TracyMatthewsNY  Instagram

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How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?

If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!

I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.

We talk about:

• Deep diving inside yourself to work out kinks

• Creating your dream team

• Ditching burnout and decision fatigue

• More ways this assessment will bring you ease and flow!

She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. 

Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!

Join me on Thrive by Design for podcast episode 463!

Here are the resources mentioned in the show:

Momentum

Book a Discovery Call

The Art of Growth’s Free Enneagram Test

The Enneagram Insitute’s RHETI Test

Hillarie Kay’s Instagram

Hillarie Kay’s Website

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 

I talk about:

• Misconceptions and mistakes that make messaging miss the mark

• The secret to magnetizing repeat customers 

• Real reasons people buy (and why to stop competing on price) 

• More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 

Join me on Thrive by Design for podcast episode 462!

Here are the resources mentioned in the show:

Laying The Foundation

Book a Discovery Call

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

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Today we’re talking about the power of live events and how impactful they are for growing your small business! 

For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! 

That’s how some of my best connections and friendships were formed!

I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.

In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. 

We talk about:

• Why this space is the first of its kind for product-based businesses. 

• Why you need to meet people in person (+ how to avoid getting left behind).

• Why getting out of your comfort zone is crucial for your biz’s growth.

• More gold on why in-person events are going to change your life!

I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!

Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!

Join me on Thrive by Design for podcast episode 461!

Here are the resources mentioned in the show:

The Ultimate Product Party

Strategy Audit

Kitty Meow Boutique

 Allison Carter Celebrates

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

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