Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.
Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
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Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele
mercredi 4 septembre 2024 • Durée 29:01
Would you have the courage to change cities to follow your dream?
Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.
Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.
And today - she shares why she made such a brave choice.
In this episode, we cover:
[00:00] Latest News & Announcements
[01:50] Breaking Free: From the Corporate World to Painting
[05:37] Nicole’s Creative Process
[07:27] Painting with Metal
[09:21] The Big Move: Changing cities to find a community
[11:29] All or nothing: Upgrading to VIP
[14:02] Almost backing out - seeing a Sign to continue
[18:51] 1-1 mentorship: receiving clarity & focus
[20:54] Finding & Charging Dream Clients
[22:50] Developing the businesswoman mindset
[23:59] Making a connection and finding a community
[26:47] Nicole’s advice to new business owners about Laying the Foundation
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude
jeudi 29 août 2024 • Durée 35:30
Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.
Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.
In this episode, we cover:
[0:00] Jewelry Brand Makeover Bootcamp
[1:35] Introducing Marion Gaude
[3:38] Escaping her “Golden Prison” to reconnecting with her childhood
[11:01] Sourcing gemstones from India
[12:52] From Inspiration to Completed Collection
[16:09] Showcasing Jewelry on the Today’s Show during the Olympics
[25:34] Partnering with Le Bon Marchet
[27:21] Why did Marion take Laying the Foundation (LTF)?
[31:11] What was Marion’s favorite part of LTF?
[32:43] How did she justify the investment?
[34:07] Marion’s advice to listeners considering Laying the Foundation.
Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing!
jeudi 18 juillet 2024 • Durée 27:26
Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices?
In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.
In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.
In this episode, we go over:
[3:41] How 2008 prepared me for today
[5:30] The economic reasons why precious metals price spike
[11:40] Ways to adjust your prices to account for the rising cost of materials
[13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
[15:47] Diversifying your product line to reduce material costs while keeping value
[17:34] Optimizing your supply chain to secure better deals
[18:31] Elevating your value proposition so customers recognize other sources of value
[19:32] Reducing or removing non-essential business and personal expenses
Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...
mardi 2 juillet 2024 • Durée 26:54
I’m often asked - “what would YOU do if you had to start your jewelry business over again?”
In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.
In this episode, I cover:
Why I quit my retail job at Nordstrom to start a Jewelry company
What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.
Who I’d reach out to first to make sales if I were just starting again
Ways to sell items that aren’t even listed on your website
A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
How often I think you should email your list and why frequent marketing actually brings in more sales.
I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
I talk about the law of attraction and how energetics affect your success.
I recommend activities that I’ve found very helpful in cultivating a success mindset.
I talk about how to set up a funnel to generate automatic sales.
I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
I show you where much of the value of your business really comes from - and it might not be where you think it is!
Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!
jeudi 20 juin 2024 • Durée 16:36
Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:
How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on for special bonus content you won’t get elsewhere.
Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients
mardi 11 juin 2024 • Durée 26:45
Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.
Tune in to discover:
Why it’s not enough to know basic facts about your ideal customers - and what else you need to know
How to sell to men looking to buy jewelry for their wives
The right “vibe” your Instagram needs to attract your dream customers
What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away
How to take photos that match your brand without needing expensive equipment or expertise.
How to get your Instagram to show up in Google Search
How to increase engagement and simultaneously boost your posts in the algorithm
What’s more important to your social media strategy than how many times you post a week
How to generate ideas for reels that align with your customers’ needs and your business’s brand
The goldmine of content that you are probably sitting on without even realizing it!
Which types of the up to 5 hashtags you should use for each post
What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your
Episode 476: The Energetics of Daily Sales
mardi 4 juin 2024 • Durée 21:33
Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:
How I got invited to speak right when I was looking to get in front of more people
The story of a hummingbird - and how it predicted success in my business.
The relationship sickness and disease have with a person’s goals.
How letting my friend pay for dinner transformed my mindset.
Why I no longer play-down compliments.
I'll share actionable insights on:
Alignment and Manifestation
Receiving and taking action
Betting on oneself: the power of personal growth and education
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer
mardi 28 mai 2024 • Durée 42:49
Sabrina Nussbaumer is a woman with a hell of a backstory.
In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.
In this inspiring episode, you’ll hear about…
…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…
…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…
…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…
Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.
Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.
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Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.