Explorez tous les épisodes du podcast Creatives Rule the World
| Titre | Date | Durée | |
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| Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani | 20 Nov 2024 | 00:42:51 | |
Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app. 🎯 Episode Highlights:
Connect with Keisha on Instagram @keisha_leilani FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram | |||
| Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou | 14 Nov 2024 | 00:38:29 | |
Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities
Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers: - Trae Bodge - traebodge.substack.com - Aly Walansky - alywalansky.substack.com
Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC
Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass
Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| Episode #493: How 5 Designers Grew to High Sale Months – Must Listen | 12 Sep 2024 | 01:14:58 | |
How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel discussion rundown:
Here are the resources mentioned in the show: Ask Tracy A Question About LTF Magnetic Marketing Masterclass Guest (Instagram) Website | |||
| EP408: How to Work With a #2 To Scale Your Business | 16 May 2023 | 00:36:26 | |
If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward. They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of. This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue. In Podcast EP#408, we go in-depth about hiring the right team for growth…
Here are the resources mentioned in the show: The Ultimate Marketing and Social Media VA Hiring Template for Jewelry Business Owners
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| EP407: How to Feel Cash Confident in Your Jewelry Business | 11 May 2023 | 00:33:13 | |
There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. That didn’t bode well for me as I eventually declared bankruptcy for my first business. While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers. That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business. In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also…
Here are the resources mentioned in the show: The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners Grab a Copy of Melissa’s book: Cash Confident, including her bonus workbook Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: < | |||
| EP406: 9 Step Process for Hiring an Awesome Team Member | 04 May 2023 | 00:30:08 | |
In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself. But as your business grows, it can get overwhelming to continue doing all the things. So, how will you know when it’s time to hire?
I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business. But they’re overwhelmed and stressed. Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like…
Here are the resources mentioned in the show: The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners Book a Discovery Call to learn about our Momentum Program, where we'll teach the whole hiring process. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM | 03 May 2023 | 00:34:40 | |
How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM What got you here is not going to get you there. Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team. Step into the role of leader and break through that glass ceiling. When you accept that you cannot possibly continue to do everything yourself and you begin to put top-level talent into support positions within your company, that’s when true growth starts to happen. It’s more than a mindset shift too… Getting your SOPs in order, knowing your KPIs, setting and tracking goals, and leading your team to understand and support your vision is the key to growth and the ability to scale. In EP#405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM, I talk about…
Here are the resources mentioned in the show: Do you need support in growing your business? Book a Discovery Call, and let’s chat about how we can help you grow your business via our programs or coaching packages. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| EP404: What's the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz | 25 Apr 2023 | 00:13:52 | |
There’s one thing I know for sure… …just when you’ve streamlined your business processes or nailed some new piece of tech, things change! And probably more than once if you’re in business for more than a minute. As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival... Being resourceful. If you can relate, you’ll love today’s episode! EP#404 is packed with loads of juicy nuggets:
So if you’re committed to doing whatever it takes to grow your online strategy… Listen to episode #404 of Thrive by Design Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business Get comfy, grab your favorite beverage, and enjoy learning what it takes to grow a successful online jewelry brand!
Xo, Tracy
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy | 18 Apr 2023 | 00:41:26 | |
Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago. My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time. Instead, it’s time to diversify how you market your jewelry business. During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…
Enjoy this awesome episode and think differently about your jewelry marketing. xo, Tracy
Here are the resources mentioned in the show: Follow Alexandra on Instagram! Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| EP402: Ask Me Anything Q&A | 06 Apr 2023 | 01:08:15 | |
Q: How do I grow my jewelry sales on my website? A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice. One of my favorite things to do is to answer your burning questions! That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales. Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition During this episode, I answer questions like…
I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you need to grow this year!.
xo, Tracy
Here are the resources mentioned in the show: Train Your Customers to Buy Online Program Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| EP401: How They Did It – Online Sales Panel | 04 Apr 2023 | 01:07:46 | |
If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more. So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today. During today’s panel episode, you’ll hear how…
All of the makers featured today are graduates of our most recent cohort of the Train Your Customers to Buy Online Sales Accelerator. The next cohort starts April 18th.
Here are the resources mentioned in the show: Apply to The Train Your Customers to Buy Online Program Draw the Line Jewelry on Instagram Darshan Sacred Jewelry on Instagram Skinny Dip Jewelry on Instagram Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews | |||
| EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff | 30 Mar 2023 | 00:36:00 | |
Overcoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program. During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accelerator style program is
Here are the resources mentioned in the show:
Apply to the Train Your Customers To Buy Online Program
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
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| EP399: Your Business Will Only Grow As Much as You Grow | 29 Mar 2023 | 00:12:10 | |
Have you ever felt stuck in the same place for a LONG time? Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself. I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU. If things aren’t growing for you, listen to today’s short and sweet episode… If you need support getting unstuck, enlist the help of a coach, community, or program that will help you solve the problem you’re struggling with. We can see what you can’t see clearly!
Here are the resources mentioned in the show: Join Train Your Customers to Buy From You Online Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season | 10 Sep 2024 | 00:31:37 | |
Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book. The rundown:
Here are the resources mentioned in the show: Magnetic Marketing Masterclass
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson | 23 Mar 2023 | 00:43:00 | |
Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes). Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment. On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others. It’s a unique business model and lots to learn from! Here’s what we chat about during today’s episode…
Ulka is such a rockstar and was so fun to interview. Enjoy this episode! Finally, learn more about growing your online jewelry sales – and turn your bright shiny object, shopaholic syndrome into a thriving business. Here are the resources mentioned in the show: Join the Train Your Customers to Buy Online Program Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| EP397: Why Many Online Sales Strategies Fail | 21 Mar 2023 | 00:15:12 | |
Are you a jewelry business owner struggling to make sales online? You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales? Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency.If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online sales strategies fail - and how to fix them! Listen to this short episode where I dive into common mistakes that stunt online sales growth. In EP397: Why Many Online Sales Strategies Fail, I cover…
I hope this helps you make more online sales this year. If you really want to go deeper on these concepts, join me for a free masterclass I’m hosting HERE.
xo, Tracy
Here are the resources mentioned in the show: Train Your Customers To Buy Online Program FREE Class: The 5 Mistakes Even Smart Jewelry Biz Owners Make That Are Killing Their Sales Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| EP396: How Live Selling Transformed Her Online Jewelry Sales | 16 Mar 2023 | 00:34:50 | |
There’s a lot that goes into growing your jewelry sales – online.One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.
I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in person or to stores but they can’t seem to translate that in person experience or success into e-commerce sales.
So they throw their hands up, give up, and think: selling online is not for me!
It’s important to know that training your customers to buy from you online is NOT super hard but it does take a strategy, consistency (most of you are impatient - yo), and an ability to replicate an in person experience – online.
Which brings me to today’s episode of Thrive by Design, I get to interview Carla Garro, a long time client of mine who is CRUSHING it in her niche with online selling.
Carla is the founder of Lita Sea Glass and has been “Live Selling” for the past several years after she learned the strategy in our program: Train Your Customers to Buy Online.
She sells out of collections every week and can barely keep her jewelry in stock. Listen in to hear how she does it.
Here’s what we chat about…
Carla is a bad-ass and I want you to be too! She started this process in our TYC Program. If you’d like to get on the waitlist or apply, GO HERE for more details.
xo, Tracy
P.S. We’re hosting a free 5-day sales challenge starting Monday, March 20th. If you want to start making more online as soon as next week, Join the Supercharge Your Online Sales Challenge.
Here are the resources mentioned in the show:
Follow Lita Sea Glass on Instagram!
Join the Supercharge Your Online Sales Challenge
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| EP395: 3 Rules for Planning Your Next Online Sales Promotion | 14 Mar 2023 | 00:09:14 | |
One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products. You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a successful online promotion. There are 3 rules for planning your next jewelry promotion on your website. If you follow these, your online sales will grow! Today, I recorded a short and sweet episode to get you planning and promoting your next launch like a boss and training your customers to buy from you online.
Here’s what I discuss…
These tips are great for all sorts of jewelry companies who are selling online. Good Luck!
xo, Tracy P.S. join me for the Supercharge Your Online Sales Challenge from March 20-27th.
Here are the resources mentioned in the show: Join the Supercharge Your Online Sales Challenge Apply for Train Your Customers to Buy From You Online Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame | 09 Mar 2023 | 00:34:28 | |
Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes? If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why? Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing. The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com). That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right. If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode. Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels. He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award - aka the fun people award - at an event in November. He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our Train Your Customers to Buy From You Online Program this Spring. During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with. During this episode, we talk about…
Listen in to today’s episode about SMS marketing and your jewelry business. Excited to hear what you think! Here are the resources mentioned in the show: Follow Taylor Frame on Linked In Learn more about SMS Marketing with Focus Funnels Join the Supercharge Your Online Sales Challenge Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| EP393: We're hiring! Plus, Tips For Training a Marketing Assistant | 08 Mar 2023 | 00:13:26 | |
Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them. The BIG problem I often see is that a jewelry business owner decides to hire a marketing assistant and it ends up not working out! You know why? If you want to hire a marketing assistant for your jewelry business, you need to give them proper training for the role. On today’s short episode of the Thrive by Design Podcast, I share some simple tips to get your marketing assistant trained up the right way.
Here are the resources mentioned in the show: We’re Hiring An Operations Manager Join us for Supercharge Your Jewelry Online Sales Challenge
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| EP392: How to Grow Your Custom Jewelry Business in 2023 | 02 Mar 2023 | 00:31:06 | |
One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients. The reason WHY I love it so much is because you can make so much more money per piece when you’re delivering an experience for someone. It took me some time to get it going but when I did amazing things happened - the referrals from google, my previous customers, and social media started flooding in. To this day, I barely need to market my jewelry business anymore to make multi-six figures a year working no more than 5 hours a week on the business. If you've been considering upleveling your design game and launching or improving your current custom + fine jewelry offer, you’ll love today’s podcast I’m breaking down some of the key things I set in motion to show you how to grow your custom jewelry business this year. During This Episode I Chat About…
I hope this episode inspires you to grow your custom + fine jewelry business this year! Apply for the 6-Week Custom Jewelry Accelerator >>
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects | 28 Feb 2023 | 00:14:02 | |
If you a fine jeweler designing custom work, this quick Thrive by Design Short Episode will hopefully serve you. Update your custom jewelry form with 3 really important questions if you want to increase the quality of clients that you get. Here are the resources mentioned in the show: Apply for The Custom Jewelry Growth Accelerator
Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry | 23 Feb 2023 | 00:24:25 | |
Do you design custom fine jewelry? Are you a private jewelry designer who works only with private commissioned clients? Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today. I’m breaking down how to increase your online presence and sales conversions using your website as a sales tool. Listen to episode #390 of Thrive by Design to get your all-access pass to 5 Ways to Increase Your Website Sales Conversions for Fine + Custom Jewelry
Here are the resources mentioned in the show: Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| EP389: Can I Grow My Jewelry Business Without Social Media? | 21 Feb 2023 | 00:11:43 | |
Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?
If that’s a HECK Yes, well you’re going to love this episode.
While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands.
Today on this short episode of Thrive by Design, I answer the question (along with Coach Chelsea): Can I Grow My Jewelry Business Without Social Media?
Listen in on today’s episode…
Here are the resources mentioned in the show: Jewelry Business Owner’s Growth Guide Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele | 04 Sep 2024 | 00:32:21 | |
Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice. In this episode, we cover:
Here are the resources mentioned in the show:
Follow Nicole on Instagram! 4-Step Magnetic Marketing System Masterclass
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: < | |||
| EP388: Jewelry Brand Makeover Bootcamp Recap | 16 Feb 2023 | 00:31:49 | |
I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU?
On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today and some of my key takeaways including…
Listen to episode #388 of Thrive by Design to get your all-access pass to Jewelry Brand Makeover Bootcamp Recap
Here are the resources mentioned in the show: Jewelry Business Owner’s Growth Guide Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| Tuesday Tip Bonus: Building a Business Aligned With Your Vision of Success | 14 Feb 2023 | 00:31:23 | |
At the end of the day, things will settle out at a certain point. And it's not going to always be like this. Remember that this is just a cycle. And those who can look at it as a cycle will be so much better. Do the work now. And just get all the things that you need in place for your business.
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews YouTube: youtube.com/user/FandTAcademy | |||
| EP387: How Much Should I Pay Myself As a Jewelry Designer? | 09 Feb 2023 | 00:27:11 | |
We just wrapped up the Jewelry Brand Makeover Bootcamp and it was AMAZING! We welcomed 172 (and counting) jewelry business owners into our Laying the Foundation Program. During the bootcamp, I got this question several times: How much should I pay myself as a jewelry designer? The mindset and psychology behind your pricing is really powerful and an important factor to paying yourself. That’s why today, I’m sharing a snippet from our Ask Me Anything Q&A. The answer to this one question is not an easy one because most jewelry business owners approach paying themselves in the completely WRONG way. What you pay yourself is directly related to your pricing but more than likely, not in the way you think. During the episode, I break down…
Here are the resources mentioned in the show: Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| Tuesday Tip: How to Find the Money to Invest in Your Business | 07 Feb 2023 | 00:13:25 | |
When you're investing in your business, I want you to think like this isn't about the output that's coming out of your bank account. It's about the input that will eventually be coming into your bank account.
Here are the resources mentioned in the show: Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf Book a Concierge Call 👉 https://www.flourishthriveacademy.com/concierge/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| EP386: When is the Right Time to Get Coaching For Your Jewelry Business | 03 Feb 2023 | 00:30:06 | |
Everyone looks at the cost of a book, coach, or program. Nobody considers the cost of being in the same place 1 year from now. If you’ve been considering coaching for your jewelry business, you may be wondering things like..
Let’s chat… I get DMs all of the time about jewelry business coaching and today I answer all of these questions on today’s podcast. Here are the resources mentioned in the show: Book a Discovery Call to Explore Coaching Options Explore Our Jewelry Business Coaching Programs Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue delivering valuable content every week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews
Follow on Instagram: | |||
| Tuesday Tip: Having the Courage to Bet on Yourself | 31 Jan 2023 | 00:11:43 | |
If you're still working a full time job and you're trying to grow your jewelry business. If you're someone who is a full time mom, trying to make time to get your business off the ground or you're someone who just wants to transition from your career and do it all. I'm interviewing a designer named Candice Eve Padro of Abstracted Reverie. And she joined our Laying The Foundation program about 10 months ago or so. And I just love hearing her story because she is talking about what it actually has taken her to navigate. Building her business on the side while working a full-time job while launching her first website right before COVID hit and all the things and how she's really navigated that as a creative, I think you'll find this really inspiring if you're someone who gets frazzled by your business a lot if you're someone who is working a full-time job and you just think that there's no way that you could get your business off the ground or whatever it might be. Or even if you're just busy in general.
Here are the resources mentioned in the show:
Laying The Foundation - https://www.flourishthriveacademy.com/ltf
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| EP385: Her Jewelry Business Became a Safe Haven From an Abusive Relationship | 26 Jan 2023 | 00:23:06 | |
It takes a lot of courage to walk away from an abusive relationship. So, when your jewelry business is part of the reason that you’re able to get out, heal and move forward… Well, that’s a true WHY for going all in on it! On the podcast today, I interviewed a very courageous woman, Claire Steckel of Skoll and Jewelry.
She took a bet on herself to go all in on her jewelry business to quit her job, leave an abusive relationship, and lean into her strengths as a maker.
During the episode, we chat about…
Here are the resources mentioned in the show: Take my FREE Masterclass How to Stand Out in a Saturated Market With a Timeless Jewelry Brand Join the Laying the Foundation Program Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
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| Tuesday's Tip: From Corporate to Intentional Jewelry with Joel Ingalswon | 24 Jan 2023 | 00:24:14 | |
One of the biggest reasons that creative businesses fail is because they aren't structured and they don't have a systematic way to grow their company. And so even though they might have gotten some success and sales and traction, you know, just doing all the things and putting themselves out there. What ends up happening is eventually they end up backtracking because they don't have the structure internally in their business to actually set themselves up for success. So if you are struggling as a creative to get more traction in your business with your jewelry or your product business, you are going to love today's interview. So make sure that you listen in for the reason why…
Here are the resources mentioned in the show:
Laying The Foundation - https://www.flourishthriveacademy.com/ltf/ Desired Brand Effect - https://desiredbrandeffect.com/ Momentum - https://www.flourishthriveacademy.com/momentum/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| EP384: Growing a Jewelry Business in Retirement with Rina Luban | 19 Jan 2023 | 00:32:34 | |
Imagine it’s 6 months from now and you have a website that’s making sales from people you didn’t know, collections that are sold out, and an increase in overall sales by 30%? That’s what happened when Rina Luban decided to be open to the *signs* to be ready to be ready to be ready (nod to Abraham Hicks)... …so that when the teacher showed up, she was ready to learn and change. On today’s episode of Thrive by Design, Rina shares her journey from retiring from her job as a physical therapist to building a lifestyle jewelry business in her next chapter. She shares…
Here are the resources mentioned in the show: Take the Jewelry Brand Makeover Bootcamp Rina’s Website Pure Whimsy Jewelry Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| Tuesday Tip: From rags to riches with Quay Flom | 17 Jan 2023 | 00:24:17 | |
Inspiration comes in a lot of places and today I want to feature an amazing story. You could say from rags to riches maybe of a student of ours named Quay Flom. She went from being in a really bad place of being in extreme poverty, to now running multiple six figure business and I'm really excited to dive into her story on today's Thrive by Design Podcast.
Jewelry Brand Makeover Bootcamp - https://www.flourishthriveacademy.com/bootcamp2023/ Laying the foundation - https://www.flourishthriveacademy.com/ltf/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude | 29 Aug 2024 | 00:38:49 | |
Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:
Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Follow Marion on Instagram! Check out Marion’s Jewelry Brand Atelier Siméon
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram | |||
| EP383: From Soul-Sucking Day Job to 23 Wholesale Accounts in 1 Year with Rosie Harris | 12 Jan 2023 | 00:35:02 | |
If you have one of those “soul-sucking” day jobs with no opportunity for growth…. Or you just want to be inspired by another jewelry maker doing big things… You’ll love this story! Whenever I hear a good “I-quit-my-full-time-job-to-pursue-my-jewelry-biz” story, I have to learn more – especially when that designer doubled her online sales and now has 23 wholesale accounts – in just a year. Pretty mind-blowing and exciting at the same time! Meet Rosie Harris of Joie Designs. I interviewed her on the Thrive by Design Podcast about her phenomenal growth over this last year. During this inspiring episode, we chat about…
Rosie wrapped the episode by sharing: “If you saw the progress I've made, it's phenomenal. That progress feeds my confidence to go forward into my next set of goals.”
Here are the resources mentioned in the show:
Follow Joie Designs on Instagram Jewelry Brand Makeover Bootcamp
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| Tuesday Tip: Tracy's Take on Signature Style | 09 Jan 2023 | 00:10:38 | |
I wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for.But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now. Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| EP382: How to Shake Things Up to Get the Business You Want in 2023 | 05 Jan 2023 | 00:27:13 | |
I have a theory – a lot of people prefer to suffer than break up with a toxic habit. I’m embarrassingly guilty of this… A few weeks ago, I broke up with a very bad *old* habit that snuck up on me→ acting like a victim. I’m embarrassed to admit it! It was affecting my business, my relationship with Jason, and my leadership. Even though I knew I had to change or things were going to get a lot worse – I procrastinated and waited until the pain was too great NOT to change. It’s amazing what happens when you decide and commit to necessary endings. It’s just a few weeks later and everything has turned around in my life. If you’re someone who’s ready to release toxic behavior out of your life, listen to my podcast today where I walk you through a 5 step process to release and shake things up. I hope it helps you make a major breakthrough this year! Listen to episode #382 of Thrive by Design to get your all-access pass to How to Shake Things Up to Get the Business You Want in 2023 Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Jewelry Business Owners Growth Guide Necessary Endings by Dr. Henry Cloud Desired Brand Effect by Tracy Matthews Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on | |||
| Tuesday Tip; 3 Ways to Start 2023 with Intention and Action | 03 Jan 2023 | 00:12:05 | |
In this episode of Tuesday Tips: I really want to help you to start the year with intention. And that starts by creating a theme or a word of the year. Now that theme or word of the year is going to be the thing that helps set the tone for the rest of your year. And so I'm going to share mine with you.
Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Jewelry Business Owner’s Growth Guide
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023 | 29 Dec 2022 | 00:22:14 | |
Mindset! It’s such a powerful tool for success and necessary for any jewelry business owner to reach their goals. Mindset is especially important for people who want to make at a minimum $100K in annual sales as a jewelry maker or designer. I’ve noticed, after mentoring thousands of people with their business, that there’s a lot of shame and avoidance around the topic of creating financial success and security – and using their jewelry business as a vehicle for wealth creation. Which got me thinking, why aren’t more women and creatives making what they really desire or deserve? On the podcast today, I share my vision for helping jewelry business owners cross the 100K in revenue mark in 2023. And I’ve decided that I want to commit to empowering a larger group of women (and men) to overcome the hurdles that hold you back from creating financial success for yourself. If you’re ready to play big or go home…. Listen to today’s episode! Here are the resources mentioned in the show: Sponsor: Jewelry Business Owner’s Growth Guide Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Links:
Jewelry Brand Makeover Bootcamp Momentum Growth Accelerator Coaching Program | |||
| Tuesday Tip; The More Confident YOU - 2023 Sales Edition | 27 Dec 2022 | 00:12:53 | |
In this episode I will be giving a couple of tips to help you build sales confidence and keep going in the new year. Here are the resources mentioned in the show: Jewelry Business Owners Growth Guide Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow us on Instagram: @tracymatthewsny @Flourish_Thrive Clubhouse: @tracymatthews YouTube: youtube.com/user/FandTAcademy | |||
| EP380: 9 Ways to Reduce Your Taxes for 2022 - End of the Year | 22 Dec 2022 | 00:18:16 | |
Paying taxes is a necessary part of running your jewelry business and a great indicator of the profitability of your jewelry company. But let’s face it – no one likes paying taxes and there are legal ways to reduce your tax liability this year. Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews Apply for a Free Discovery Call
@tracymatthewsny @Flourish_Thrive
@Flourish_Thrive @TracyMatthewsNY
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| Tuesday Tip: What Procrastination is Actually Telling You | 20 Dec 2022 | 00:13:46 | |
The fastest way through anything, whether it's a tough decision or getting over this procrastination thing is through.
Here are the resources mentioned in the show:
Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/momentum/#traffic Leila Hormozi YouTube 👉 https://www.youtube.com/@leilahormozi3996
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews YouTube:youtube.com/user/FandTAcademy
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| EP 379: How She Sold 100K of Her Jewelry in 55 Days With Confidence and Gumption | 15 Dec 2022 | 00:45:16 | |
Get inspired by Twyla Dill’s BIG goal as she shares her story of how she sold $100K of jewelry in just 55 days without an advertising budget or fancy marketing. She did it all by showing up and being herself.
Here are the resources mentioned in the show:
Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof Momentum Growth Accelerator for Jewelry Makers 👉 https://www.flourishthriveacademy.com/momentum/ Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/
Guest links: Twyla Dill Website 👉 https://TwylaDill.com Twyla Dill on Tik Tok 👉https://www.tiktok.com/@twyladill Twyla Dill on Instagram 👉http://instagram.com/twyladilldesign
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: | |||
| Tuesday Tip: Tip for Managing Stress During the Holidays | 13 Dec 2022 | 00:12:53 | |
If you need to calm yourself from anxiety and get clear-headed and focused, especially during this holiday rush, I’m sharing a Tip for Managing Stress During the Holidays. I’ve never felt clearer after implementing this simple de-stressing exercise. So tune in and try it yourself.
Here are the resources mentioned in the show:
Zach Rehder Breathwork 👉https://www.zachrehder.com/
Apply for Traffic on Fire 👉 https://www.flourishthriveacademy.com/tof/ Momentum 👉 https://flourishthriveacademy.com/momentum Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/
EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD) 👉 https://www.flourishthriveacademy.com/ep376-simple-ways-to-express-and-embody-gratitude-even-when-things-are-hard/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper | 27 Aug 2024 | 00:39:53 | |
What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything. Her husband, her house, and her art studio. But Laura didn’t let that stop her. She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.
Here are the resources mentioned in the show: Follow Laura Stamper on Instagram!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| EP378: 3 Overlooked Website Traffic Sources to Grow Your Online Sales | 08 Dec 2022 | 00:22:06 | |
Reach more new customers and run paid ads on a limited budget using these 3 overlooked website traffic sources. Plus, they’re cost effective and provide longevity for your ad efforts.
Here are the resources mentioned in the show:
Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| Tuesday Tip: Million Dollar Maker Mindset | 06 Dec 2022 | 00:11:20 | |
If you're not getting the results you want in business, the number one thing that is standing in your way is your mindset.
Here are the resources mentioned in the show: Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf/ Momentum 👉 https://flourishthriveacademy.com/momentum
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| EP377: The 3 Core Habits of a Highly Successful Maker | 01 Dec 2022 | 00:53:38 | |
3 core habits that set million dollar makers apart from struggling small business owners.
Here are the resources mentioned in the show: An Inside Look At A 7-Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7figures Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||