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Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou

jeudi 14 novembre 2024 • Durée 38:07

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.

In this episode, you'll learn:

• [2:15] Why your Instagram following doesn't matter (and what editors really care about)

• [5:30] The exact formula for writing pitches that get opened and read

• [12:45] How to find editors' contact information for free

• [18:20] The right way to follow up without being annoying

• [25:40] Understanding affiliate links and modern PR opportunities

Resources Mentioned:

• Google News Alerts - google.com/alerts

• Help a Reporter Out (HARO) - helpareporter.com

• Mail Track for Gmail - mailtrack.io

• Follow #journorequest on X (Twitter) and LinkedIn

• Sub Stack Newsletter Writers:

- Trae Bodge - traebodge.substack.com

- Aly Walansky - alywalansky.substack.com

Sponsored By:

Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast

Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC

Connect with Gloria:

Website: gloriachoupr.com

Instagram: @gloriachoupr

Free PR Masterclass: gloriachoupr.com/masterclass

Connect with Tracy:

Instagram: @tracymatthewsny

Facebook: @FlourishThriveAcademy

TikTok: @flourish_thrive

Buy The Desired Brand Effect: desiredbrandeffect.com

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

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Episode #493: How 5 Designers Grew to High Sale Months – Must Listen

jeudi 12 septembre 2024 • Durée 01:14:36

How much ROI can you get in ONE year by investing in yourself?

Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right.

What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results.

The panel discussion rundown:

[0:00] [News & Announcements / Intro]
[4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame
[17:12] Erin’s journey from $18k a year to $19k in one month
[22:36] Wanda’s business restructuring over the past year and finding clarity about her dream clients
[26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business
[30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching
[34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths.
[42:33] Lindsey - from $13k / year to six figures in 4 years
[47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?”
[1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.

Here are the resources mentioned in the show:

Laying the Foundation

Magnetic Marketing Masterclass

Guest (Instagram)

Website

Erin Kandoll

Twisted Ginger Jewelry

Lindsey Kirk

Lindsey the Ladysmith

Laura Stamper

Laura Stamper Designs

EP408: How to Work With a #2 To Scale Your Business

Épisode 408

mardi 16 mai 2023 • Durée 36:05

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward.

They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of.

This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue.

In Podcast EP#408, we go in-depth about hiring the right team for growth…

Making sure that you know your strengths so that you can hire people who complement you

Hiring a second in command who is the polar opposite of the creative visionary
Keeping an open mind about what you want and how you like to communicate to find the right person for each role
Training your team to self-direct and to feel confident in making decisions without worrying about making mistakes
And so much more…

Here are the resources mentioned in the show:

The Ultimate Marketing and Social Media VA Hiring Template for Jewelry Business Owners

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Xo, Tracy Matthews

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EP407: How to Feel Cash Confident in Your Jewelry Business

Épisode 407

jeudi 11 mai 2023 • Durée 32:52

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets.

That didn’t bode well for me as I eventually declared bankruptcy for my first business.

While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers.

That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business.

In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also…

How our money stories are emotionally charged
Why the fear of money is deeply rooted but also irrational
How to run your business profitably by understanding your financial statements
Why monthly and yearly planning is so important
The smartest way to invest in your business
And much more!

Here are the resources mentioned in the show:

The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

Grab a Copy of Melissa’s book: Cash Confident, including her bonus workbook

Book a Discovery Call to learn about our Momentum Program, where you’ll get insights from other coaching experts like Melissa.

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Xo, Tracy Matthews

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EP406: 9 Step Process for Hiring an Awesome Team Member

Épisode 406

jeudi 4 mai 2023 • Durée 29:46

In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself.

But as your business grows, it can get overwhelming to continue doing all the things.

So, how will you know when it’s time to hire?

You’ll experience a profit or growth plateau.

Your business might start backsliding.
You start to suffer from the side effects of burnout.

I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business.

But they’re overwhelmed and stressed.

Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like…

How to define that role and what needs to be delegated
Determining the low-leverage tasks outside of your zone of genius
Understanding what things only you can (and should) be doing
How to write a job description and vet top talent
Onboarding and training your new team member
And so much more…

Here are the resources mentioned in the show:

The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

Book a Discovery Call to learn about our Momentum Program, where we'll teach the whole hiring process.

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM

Épisode 405

mercredi 3 mai 2023 • Durée 34:19

How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM

What got you here is not going to get you there.

Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team.

Step into the role of leader and break through that glass ceiling.

When you accept that you cannot possibly continue to do everything yourself and you begin to put top-level talent into support positions within your company, that’s when true growth starts to happen.

It’s more than a mindset shift too…

Getting your SOPs in order, knowing your KPIs, setting and tracking goals, and leading your team to understand and support your vision is the key to growth and the ability to scale.

In EP#405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM, I talk about…

What it actually takes to grow from $100,000 to $500,000 and beyond
When it’s time to start hiring and what positions to hire for
Building a team that’s aligned with your vision
How the growth of your company depends on you as a leader
Why accountability among leadership and your team is so critical
Plus, a vulnerable personal story…

Here are the resources mentioned in the show:

Do you need support in growing your business?

Book a Discovery Call, and let’s chat about how we can help you grow your business via our programs or coaching packages.

Click here to review the show on Apple podcast or your favorite platform

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP404: What's the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz

Épisode 404

mardi 25 avril 2023 • Durée 12:16

There’s one thing I know for sure…

…just when you’ve streamlined your business processes or nailed some new piece of tech, things change!

And probably more than once if you’re in business for more than a minute.

As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival...

Being resourceful.

If you can relate, you’ll love today’s episode!

EP#404 is packed with loads of juicy nuggets:

What we learned about pivoting and resourcefulness from the Great Recession in 2008
How one of my favorite brands Eliza Page, is rocking it online, utilizing multiple sales channels to keep her customers coming back for more
Why having a resourceful success mindset is key to recession-proofing your business
And more…

So if you’re committed to doing whatever it takes to grow your online strategy…

Listen to episode #404 of Thrive by Design Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business

Get comfy, grab your favorite beverage, and enjoy learning what it takes to grow a successful online jewelry brand!

Xo, Tracy

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

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EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

Épisode 403

mardi 18 avril 2023 • Durée 41:05

Is Instagram still a viable marketing channel for your jewelry business?

Great question which comes on the heels of a maker movement happening on Instagram right now.

Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers.

The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.

My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time.

Instead, it’s time to diversify how you market your jewelry business.

During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…

What you need to know about the Instagram Algorithm in 2023
The modus operandi of Instagram’s holding company, Meta
Why being an IG hater is just a waste of time and energy – and what to do instead
How to create a jewelry business that thrive even when Instagram algorithms change
Multiple tips on using Instagram to your advantage for long term growth
And More…

Enjoy this awesome episode and think differently about your jewelry marketing.

xo, Tracy

Here are the resources mentioned in the show:

Follow Alexandra on Instagram!

Acid Queen Jewelry Website

Buy My Book: The Desired Brand Effect

Book a Discovery Call

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Train Your Customers to Buy Online Program

Follow @TracyMatthewsN

EP402: Ask Me Anything Q&A

Épisode 402

jeudi 6 avril 2023 • Durée 01:07:53

Q: How do I grow my jewelry sales on my website?

A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.

One of my favorite things to do is to answer your burning questions!

That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales.

Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition

During this episode, I answer questions like…

How to handle instagram Shopping vs. website shopping?
Which advertising platforms should I run ads on?
How do you scale a jewelry business?
What’s a reasonable return policy?
How should a “handmade” jewelry maker explain that there’s a team making your jewelry?
And so much more.

I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you need to grow this year!.

xo, Tracy

Here are the resources mentioned in the show:

Buy My Book: The Desired Brand Effect

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram: